RAIT

What RAIT does

RAIT is a privately held, independent market and social research firm founded in 1993 and headquartered in Vilnius, Lithuania, operating across Denmark, Lithuania, Latvia, Estonia, and Sweden. It delivers a full-service research portfolio comprising strategic offerings (pricing research, market segmentation, advertising testing, brand tracking, employee satisfaction, strategic research, public opinion polling, new product launch research, 360-degree evaluations), quantitative methods (online surveys, CATI, F2F, exit surveys, mystery shopping, observational research), qualitative methods (focus groups, in-depth interviews, an online community platform), and analytics techniques (Van Westendorp PSM, conjoint analysis, NPS, eye-tracking, product testing, secondary data analysis, prosumer research). The firm maintains regional offices in Vilnius, Riga, Tallinn, and Strängnäs and is consolidated under RAIT GROUP OÜ with subsidiaries in Latvia, Estonia (RAIT Faktum&Ariko), and Sweden.

The company earns revenue through professional services engagements on a project-by-project basis, with custom quotes determined by scope, methodology, and sample size; pricing is not publicly disclosed. Its go-to-market is sales-led and direct, combining a multi-language website, ESOMAR association presence, and client outreach through named regional offices. Customer segments span business/enterprise (the primary segment), government and politics, education and research institutions, HR/internal research, and specialized social research. Its client list includes both commercial brands (Narvesen, Baltic Petroleum, Hemavan Tärnaby) and institutional buyers (Statistics Lithuania, Martynas Mažvydas National Library, World Bank, a Swedish Riksdag party), demonstrating credibility across both B2B and public-sector verticals.

Technically, RAIT operates on established research instrumentation rather than a proprietary technology platform. Differentiated assets include an online community platform with respondents from Vilnius, Kaunas, and Klaipėda, prosumer research methodology, eye-tracking technology, and operational integration with CINT web panels for Sweden and sister company Dive (MSPA member) for mystery shopping. The firm is privately held with no disclosed funding, no parent company, and no public revenue figures; operations are independently financed and managed across a headcount band of 11–50 employees.

Name

RAIT

Legal name

RAIT GROUP OÜ

Website

https://raitgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

RAIT is an independent market and social research firm operating across the Baltics and Nordics (Denmark, Lithuania, Latvia, Estonia, Sweden), delivering quantitative, qualitative, and strategic research services to enterprise, government, and institutional clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

akta.pro industry

PRIMARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAL

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYBPAHALAF

Policy, Regulatory & Public Affairs Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAGABAO

Monitoring, Evaluation, Research & Learning (MERL)

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Market research services
• Social research
• Quantitative research
• Qualitative research
• Consumer insights

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: Custom market research projects delivered to enterprise clients, government agencies, and educational institutions across quantitative and qualitative methodologies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RAIT provides custom market and social research services for businesses, government agencies, and educational institutions. Its portfolio spans strategic research (pricing, segmentation, advertising testing, brand tracking), quantitative methodologies (online, telephone/CATI, face-to-face, exit surveys, mystery shopping, observational), qualitative methodologies (focus groups, in-depth interviews, online community), and advanced analytics (conjoint analysis, eye-tracking, NPS, Van Westendorp PSM, product testing). The firm operates directly with clients on a project-by-project basis across the Baltics and Nordics.

Product overview

RAIT is a market research company operating across Denmark, Lithuania, Latvia, Estonia, and Sweden, offering a comprehensive portfolio of both primary and secondary research services. Its offering is organized into three main methodological categories: (1) How Research Can Help — strategic services including Pricing Research, Market Segmentation Research, Advertising Testing, Brand Tracking, Employee Satisfaction Surveys, Strategic Research, Public Opinion Polls, New Product/Service Launch Research, and 360-Degree Evaluation; (2) Quantitative Research methods encompassing Online Surveys, Telephone Surveys (CATI), Face-to-Face Interviews, Exit Surveys, Mystery Shopping, and Observational Research; and (3) Qualitative Research including Focus Groups (FGD), In-Depth Interviews (IDI), and an Online Community platform. The portfolio also includes business analytics tools such as Conjoint Analysis, the Van Westendorp Price Sensitivity Meter (PSM), Net Promoter Score (NPS), Eye-Tracking, Product Testing, Secondary Data Analysis, and Prosumers Research. This multi-method, full-service model is complemented by partnerships with sister company Dive for Mystery Shopping and use of CINT web panels for international survey delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Research

Quantifiable outcome

• Exit poll accuracy within 1.4-1.5% maximum error margin
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DivecoreStrategic or Co-development PartnerRAIT partners with Dive (dive-group.com), a sister company, to offer mystery shopping services. Dive is a member of the Mystery Shopping Professional Association (MSPA) and follows highest business and ethical standards.
• ESOMARcoreOthersRAIT operates according to ESOMAR strict professional and business ethics rules (ICC/ESOMAR International Code on Market, Opinion and Social Research).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Norstat: Nordic-anchored data collection and market research firm with Baltic operations in Lithuania, Latvia and Estonia. Closely comparable to RAIT in regional footprint, B2B research focus, and panel-based methodology.
• Spinter Research: Lithuanian-headquartered public opinion and market research firm running national surveys, election studies and social research — a directly comparable domestic peer competing for the same enterprise and government contracts.

Broad incumbents

• Kantar: Global market research and insights incumbent operating across all RAIT geographies with broader syndicated products, larger panels, and cross-country harmonization that competes for the same enterprise RFPs.
• NielsenIQ: Global consumer insights and market research firm operating in the Baltics, competing for retail/CPG research, brand tracking and consumer panel work that mirrors RAIT's commercial book of business.
• Bilendi: European digital data collection and panel provider with Nordic/Baltic reach; competes for online-survey fieldwork and offers technology-enabled alternatives to traditional agencies like RAIT.
• Ipsos: Global research giant with Baltic offices offering public opinion, brand tracking and ad testing — direct overlap with RAIT's service mix but at significantly larger scale and broader geographic reach.
• GfK (an NIQ company): Global consumer and market research incumbent with presence across the Baltics and Nordics; competes for the same brand tracking, pricing, and ad effectiveness work that RAIT delivers to enterprise clients.

Regional players

• SKDS: Latvian public opinion and market research firm with deep local penetration and election polling track record — comparable methodology mix but primarily serves the Latvian market rather than RAIT's full five-country footprint.
• Taloustutkimus Oy: Long-established Finnish market and social research firm offering consumer, brand and public-sector studies — closely analogous operating model to RAIT but focused on Finland rather than the Baltic/Nordic reach.

Others

• Cint: Global consumer panel exchange platform that RAIT already partners with for Nordic fieldwork; adjacent ecosystem participant and indirect competitor in panel-driven B2B survey delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rait-ltd
• Instagraminstagram.com/raitgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAIT