PUJA SOCIAL EMPOWERMENT FOUNDATION

What PUJA SOCIAL EMPOWERMENT FOUNDATION does

PUJA Social Empowerment Foundation (PSEF Help India) is a Section 8 non-profit company registered in India under the Companies Act 2013, headquartered in Shahdol, Madhya Pradesh. The organisation operates a portfolio of eight interconnected social welfare programmes spanning education and literacy, women empowerment, health services, skill development, youth empowerment, community development, environment, and rural development. Its target beneficiaries are marginalised tribal and rural communities across Madhya Pradesh, with current active programming concentrated in 8 districts (Shahdol, Umaria, Anuppur, Dindori, Mandla, Rewa, Satna, Panna) and a stated goal of reaching all 52 MP districts by 2027.

PSEF's service delivery model relies on 25 dedicated field teams conducting door-to-door outreach across four development blocks of Shahdol district, complemented by WhatsApp-based beneficiary communication, periodic health camps, skill training centres, and community events. The organisation functions as a last-mile intermediary between central and state government welfare schemes (Ladli Behna Yojana, Ayushman Bharat, PM Awas Yojana, PM Kisan, Skill India, MGNREGS, NABARD, NRLM-Aajeevika) and eligible beneficiaries, providing documentation support, online registration, and DBT tracking. A formal MoU with District Administration Shahdol signed in March 2026 institutionalises this role for 5,000 targeted beneficiaries.

The organisation is funded through individual donations (with 80G tax exemption), CSR contributions under Section 135 of the Companies Act, government scheme convergence funding, and in-kind volunteer contributions. Technology infrastructure is minimal and off-the-shelf: a Next.js website (psefhelpindia.com) with Razorpay payment processing and Google Analytics 4, plus WhatsApp as the primary beneficiary channel. PSEF holds ISO 9001:2015, NITI Aayog Darpan, and Section 12A certifications, and received the MP State Best NGO Award 2025 for Tribal Welfare. Chairman Er. Ajay Kumar leads a management team of 101-250 employees.

Name

PUJA SOCIAL EMPOWERMENT FOUNDATION

Legal name

PUJA SOCIAL EMPOWERMENT FOUNDATION

Website

https://psefhelpindia.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

PUJA Social Empowerment Foundation (PSEF Help India) is a Section 8 non-profit headquartered in Shahdol, Madhya Pradesh, running 8 social welfare programmes — education, women empowerment, health, skill development, youth, community, environment, and rural development — for marginalised tribal and rural communities through 25 field teams across 8+ MP districts.

Ownership category

akta.pro rank

Product category

Social Welfare & Rural Development Services

NAICS

Civic and Social Organizations (8134), Vocational Rehabilitation Services (62431), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Agriculture & Food Security Development (BPAGABAB)

akta.pro secondary industries

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB), Infrastructure, Housing & Community Development (BPAGABAL), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Social welfare services
• Rural development programmes
• Women empowerment initiatives
• Tribal welfare ngo
• Community health camps

Headquarters

HQ city

Shahdol

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: PSEF receives donations from individual supporters across India. Donations are facilitated via the website through UPI, bank transfer (SBI Shahdol), cheque/DD, and are processed through Razorpay's payment gateway. All donations are voluntary and qualify for 50% tax deduction under Section 80G of the Income Tax Act, 1961. PSEF issues official 80G receipts within 48 hours of receiving a donation.
2. CSR / Corporate Donations: PSEF accepts CSR contributions from companies under Section 135 of the Companies Act. Companies seeking to fulfil CSR obligations can donate to PSEF for tribal welfare, women empowerment, rural education, and skill development programmes. Contact is managed directly via email and phone.
3. Government Scheme Convergence / Programme Funding: PSEF receives programme support through convergence with central and state government schemes including NRLM-Aajeevika, Skill India Mission, National Health Mission, Beti Bachao Beti Padhao, PM Awas Yojana, and NABARD. This includes access to government-provided inputs (e.g., seedlings, medical supplies), infrastructure funding through MGNREGS convergence, and scheme beneficiary facilitation fees.
4. Volunteer Contributions (In-Kind): PSEF mobilises volunteers who contribute their time and skills across programme areas including education tutoring, health camp support, skill training delivery, digital literacy instruction, field surveys, content writing, photography, and fundraising. Volunteers receive certificates and, in some cases, recommendation letters.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

PUJA Social Empowerment Foundation is a non-profit Section 8 company that delivers 8 social welfare programmes (education, women empowerment, health, skill development, youth empowerment, community welfare, environment, and rural development) to marginalised tribal and rural communities across Madhya Pradesh. It funds these programmes through individual donations, CSR contributions, and government scheme convergence, while using 25 rural field teams as a last-mile delivery channel to register beneficiaries for central and state welfare schemes.

Product overview

PUJA Social Empowerment Foundation operates as a unified portfolio of 8 interconnected social welfare programmes addressing holistic community development across all 52 districts of Madhya Pradesh, India. The core offerings include: Education & Literacy (Shiksha) for scholarships and digital literacy; Women Empowerment (Mahila Sashaktikaran) through self-help groups and vocational training; Health Services (Swasthya) via free health camps and Ayushman Bharat assistance; Skill Development (Kaushal Vikas) for youth employability; Youth Empowerment (Yuva Shakti) for leadership; Community Development (Samudayik Vikas) for scheme outreach; Environment (Paryavaran) for tree plantation; and Rural Development (Gramin Vikas) for agricultural support. These 8 programmes work complementarily — education enables employability, women empowerment drives family income, health ensures productivity, and rural/agricultural support sustains livelihoods — collectively serving the organization's mission of creating a just, inclusive, and empowered society.

Differentiator

Problem solved

Functional benefit

Products and services

• Education & Literacy (Shiksha) Quality education and literacy programmes for underprivileged children and adults, including scholarships, digital literacy training, and support for tribal students across Madhya Pradesh.
• Women Empowerment (Mahila Sashaktikaran) Empowering rural women through self-help groups (SHGs), skill training (tailoring, beautician, food processing), vocational training, and livelihood support across Madhya Pradesh.
• Health Services (Swasthya) Free health camps, medical check-ups, medicine distribution, maternal health support, Ayushman Bharat card enrollment, and health awareness drives in rural and tribal areas of Madhya Pradesh.
• Skill Development (Kaushal Vikas) Vocational training and skill development for rural youth and women, including electrician, plumbing, mobile repair, computer basics, tailoring, and beauty & wellness trades, delivered through skill centres in Anuppur, Umaria, and other districts.
• Youth Empowerment (Yuva Shakti) Leadership development, sports tournaments, career guidance, digital literacy, and personality development programmes for rural youth across Madhya Pradesh, including Yuva Sampark residential leadership camps and youth mandal networks.
• Community Development (Samudayik Vikas) Holistic community development initiatives including sanitation campaigns (Gramin Swachhata), government scheme awareness, Jan Sampark Yatra outreach programmes, and social harmony activities across 20+ villages per cycle.
• Environment (Paryavaran) Tree plantation drives (Van Mahotsav), river cleaning campaigns (Nadi Safai Abhiyan), environmental awareness, and women-led forest committees for sustainable livelihood through minor forest produce in districts including Balaghat and Shahdol.
• Rural Development (Gramin Vikas) Infrastructure support, watershed farming, MGNREGS convergence, PM Awas Yojana assistance, agricultural fairs (Kisan Mela), and livelihood support for rural communities including check dam construction, drip irrigation, and organic farming training.

Quantifiable outcome

• 10,000+ lives impacted across all programmes
• +9 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• District Administration ShahdolcoreStrategic or Co-development Partner · 1 March 2026PSEF and the District Administration Shahdol signed a formal MoU on 1 March 2026 for the co-implementation of the Ladli Behna Yojana and Ladli Behna Awas Yojana. Under this MoU, PSEF deploys 25 field teams across 4 development blocks (Budhhar — 8 teams, Jaisinghnagar — 6 teams, Gohparu — 6 teams, Sohagpur — 5 teams) to identify and register 5,000 eligible but unregistered women for the scheme. PSEF's responsibilities include: identifying ineligible women, assisting with document collection and verification, completing online applications on the portal, ensuring DBT linkage to bank accounts, and follow-up until benefits are received. The District Administration provides camp venues, official scheme information, priority processing of PSEF-submitted applications, and access to Janpad Panchayat offices. The estimated 12,000 women in Shahdol district are unregistered for the scheme due to lack of documentation, internet access, and awareness.
• Government of India — Multiple SchemescoreStrategic or Co-development PartnerPSEF acts as a facilitation partner for multiple Government of India welfare schemes including: NRLM-Aajeevika (rural livelihoods), Skill India Mission (vocational training), National Health Mission (healthcare delivery), Beti Bachao Beti Padhao (girl child welfare), PM Awas Yojana (rural housing), and NABARD (rural development funding). PSEF assists beneficiaries with scheme registration, document preparation, and follow-up for each of these programmes.
• State Bank of India (Shahdol Branch)supportingOthersPSEF receives donations via direct bank transfer to its savings account at State Bank of India, Shahdol branch, Madhya Pradesh. PSEF also facilitates Kisan Credit Card (KCC) openings for farmers through the same bank branch, connecting beneficiaries to formal credit at 4% interest rate.
• RazorpaysupportingTechnology or IntegrationRazorpay is PSEF's payment gateway partner for processing online donations on its website. Razorpay handles credit/debit card, net banking, and UPI payment processing. Donors accept Razorpay's terms and conditions when making online donations.
• Google AnalyticssupportingTechnology or IntegrationPSEF uses Google Analytics 4 (GA4) on its website psefhelpindia.com to collect anonymised data on visitor behaviour, page views, time spent, and traffic sources. GA4 data is used to improve website content and service information delivery.

Scale indicators74 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SRIJAN (Self-Reliant Initiatives through Joint Action): Grassroots NGO focused on small-holder agriculture, watershed development, and women's SHGs in central and northern India — directly comparable to PSEF's Gramin Vikas and Mahila Sashaktikaran programmes.
• PRADAN (Professional Assistance for Development Action): National-level grassroots NGO promoting women's self-help groups, livelihoods, and micro-enterprise in rural and tribal India; directly comparable on women empowerment, skill development, and SHG-based delivery model.
• Navsarjan Trust: Gujarat-based NGO working on Dalit and tribal rights, women empowerment, and rural community mobilisation — comparable on grassroots mobilisation in marginalised communities and government scheme facilitation.
• BAIF Development Research Foundation: Pan-India development organisation with livestock, agriculture, watershed, and women livelihood programmes in rural and tribal districts — highly comparable rural development and livelihoods portfolio.
• Seva Mandir: Long-established grassroots NGO operating in southern Rajasthan tribal and rural blocks with comparable programmes in education, women's SHGs, child marriage prevention, and natural resource management — closest structural analogue to PSEF's Shahdol operating model.

Broad incumbents

• ActionAid India: Large national affiliate of an international federation working on women empowerment, education, and tribal welfare — comparable thematic focus but with significantly larger budget, international funding, and advocacy footprint.
• SEWA (Self-Employed Women's Association): Much larger and older women-led organisation promoting livelihoods, SHGs, and micro-enterprise for informal women workers across India — comparable on women empowerment mission but operates at significantly greater scale and policy influence.
• Ambuja Cement Foundation: Corporate CSR foundation running integrated rural development, water, agriculture, and skill programmes around plant locations — comparable portfolio structure and integrated rural model, but funded by a single corporate sponsor rather than diversified donations.
• Plan India (ChildFund India alliance context): National NGO focused on child rights, girl child education, and community development across India — comparable on girl child scholarship, child marriage prevention, and rural community engagement but at significantly larger scale.

Emerging players

• Nirmaan Organization: Hyderabad-headquartered NGO delivering education, skill development, and livelihood programmes in underserved districts — partial overlap with PSEF's skill development and youth empowerment verticals, primarily South India-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUJA SOCIAL EMPOWERMENT FOUNDATION