Yano Research Institute Ltd

What Yano Research Institute Ltd does

Yano Research Institute Ltd (株式会社矢野経済研究所) is a Tokyo-headquartered, privately held market research and marketing intelligence firm founded in 1958, serving primarily Japanese corporate enterprises, government agencies, and research institutions. The company operates across approximately 3,000 market segments spanning fashion, food, healthcare, construction, ICT, electronics, materials, education, leisure, and retail, producing roughly 250 syndicated research report titles per year through its self-planned research (自主企画調査) program. Its core technology combines proprietary survey methodologies, an extensive analyst and expert-interview network, and accumulated industry data built over more than 65 years. Supporting platforms include the YDB (Yano Data Bank) membership-based business library with physical reading rooms in Tokyo, Osaka, and Nagoya, plus the AIDEL AI tool for business idea generation and the WHATS knowledge database.

The firm generates revenue through a diversified mix of streams: one-time licensed PDF and book-format market reports (¥120,000-¥150,000 per standard report; short reports from ¥1,800; concise reports from ¥30,000); tiered PDF licensing (single-site, corporate multi-site domestic, global corporate); commissioned custom research and consulting for M&A, new market entry, and government projects; recurring annual YDB corporate subscriptions with multiple tiers; monthly periodicals (Yano E Plus at ¥97,142/year covering electronics; Yano News at ¥72,000/year covering retail/fashion/food); and seminars and training. Distribution is sales-led and direct, via the yano.co.jp website, a customer center, and three regional reading rooms, supplemented by content marketing (analyst opinions, weekly "Hirameki" insights, industry newsletters) and earned media coverage. The company is independently owned and managed, with President and Representative Director Mizukoshi Takashi (水越 孝) as its named executive; it has no disclosed venture capital, private equity, or parent ownership, and operates as a standalone subsidiary of the Kyodo News Group ecosystem only in an affiliation sense.

In 2026 Yano has pursued a deliberate product and geographic expansion agenda, launching AIDEL, the WHATS platform (with Fasio Co., Ltd.), an Indonesian Halal certification support service, and entering partnerships including regional revitalization work with Shibushi City and Innovation Lab IFLATS (Odakyu Electric Railway), as well as a co-developed industry-specific corporate performance data product with Tokyo Shoko Research. New topical coverage extends into humanoid robotics via a dedicated seminar series. These moves suggest a strategic repositioning from a pure syndicated-report publisher toward an AI-augmented knowledge platform with select international and ecosystem plays.

Name

Yano Research Institute Ltd

Legal name

株式会社矢野経済研究所

Website

https://yano.co.jp

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Yano Research Institute Ltd is a privately held Japanese market research firm, founded in 1958 and headquartered in Tokyo, that publishes ~250 syndicated reports annually across 3,000+ industry segments and serves corporate, government, and research-institution clients via the YDB membership library, commissioned consulting, and AI-augmented knowledge platforms.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Syndicated market reports
• Commissioned research
• Business intelligence consulting
• Market data subscriptions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Report Sales (自主企画調査): Sale of self-planned market research reports. Approximately 250 titles published annually. Reports are sold in PDF and/or book format with tiered licensing (regular single-site, corporate multi-site, global corporate). Reports cover 3,000+ market segments across major Japanese industries.
2. Commissioned/Custom Research (受託調査): Customized market research and consulting services tailored to client-specific needs. Covers corporate strategy, M&A support, overseas market entry, and government commissioned projects.
3. YDB Membership (ヤノデータバンク): Annual corporate subscription service providing access to electronic library (eLibrary), reading room access in Tokyo/Osaka/Nagoya, copy services, reference services, and seminars. Multiple course tiers available (Standard, Plus).
4. Seminars and Training (セミナー・研修): Seminars hosted, co-sponsored, or supported by Yano Research Institute. Includes WHATS seminars with subscription viewing service for YDB members, and customized corporate training programs.
5. Periodic Publications: Monthly periodicals including Yano E Plus (electronics-focused, B5, ~100-130 pages, monthly, ¥97,142/year) and Yano News (retail/fashion/food sector-focused, B5, ~90-100 pages, monthly, ¥72,000/year).
6. Short Reports and Concise Reports: Concise, affordable market reports targeting specific niches, priced from ¥30,000. Short reports available from ¥1,800 per copy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Yano Research Institute sells independently produced market research reports (~250 titles per year across 3,000+ Japanese market segments), provides customized commissioned research and consulting, and operates YDB, a membership-based business library with electronic access and physical reading rooms in Tokyo, Osaka, and Nagoya. Its offerings cover market sizing, competitive analysis, industry forecasts, M&A support, and overseas market entry for corporate clients.

Product overview

Yano Research Institute Ltd operates as a comprehensive market research and marketing intelligence company offering a multi-tiered portfolio of products and services. The core offerings include approximately 250 annual market research reports (自主企画調査) across 3,000+ segments, the membership-based ヤノデータバンク (YDB) business library with electronic and physical reading room access, and commissioned research/consulting services. Supporting products include regular publications like ヤノニュース (monthly retail/consumer report), Yano E plus (monthly electronics report), and concise reports. Digital services feature online market share encyclopedia, growing markets series, and the WHATS knowledge database platform. Recent AI innovation includes AIDEL for AI-powered business idea generation. The company also provides specialized services including overseas market research, training, seminars, area marketing, and Indonesian halal certification support.

Differentiator

Problem solved

Functional benefit

Brands

• AIDEL (アイデル): Business idea creation tool using AI
• XBUSINESS (Xビジネス)
• ビジネス原石を輝かせるプラットフォーム

Products and services

• Self-Planned Market Research Reports (自主企画調査) Independent market research reports (~250 titles annually) covering 3,000+ Japanese market segments, providing market scale, competitive shares, and future forecasts for corporate clients.
• YDB (Yano Data Bank) Membership Library Annual corporate membership providing access to Yano's electronic library (eLibrary), reading rooms in Tokyo/Osaka/Nagoya, copy services, reference services, and seminars. Multiple course tiers available.
• Commissioned Research and Consulting (受託調査) Custom market research and consulting services tailored to client needs, covering corporate strategy, M&A support, alliance promotion, business matching, and strategic planning.
• Yano E Plus (Monthly Electronics Publication) Monthly electronics and technology industry report (B5 format, ~100-130 pages) covering materials, components, modules, machinery, and applications across supply chains. Annual subscription at ¥97,142/year.
• Yano News (Monthly Retail/Fashion Publication) Monthly research report (B5 format, ~90-100 pages) covering retail, fashion, jewelry, sports, and other consumer markets. Annual subscription at ¥72,000/year.
• Short Reports (ショートレポート) Concise research reports providing affordable summaries of market data, priced from ¥1,800 per copy, targeting specific niche market insights.
• Concise Reports (コンサイスレポート) Right-sized business reports targeting specific research needs at reasonable prices starting from ¥30,000 per report.
• Industry-Specific Corporate Performance Data (業界別企業業績データ) Joint product with Tokyo Shoko Research providing industry-specific corporate performance data, including industry scale benchmarks, sales/profit data for non-major companies, and industry average KPIs.
• Market Share Encyclopedia Online (マーケットシェア事典オンライン) Online market share encyclopedia providing company and product category data from the book edition for corporate subscribers.
• Growing Markets Series Online (これから伸びる市場シリーズオンライン) Online series focusing on growing markets with predictions, market conditions, company shares, and challenges, priced at ¥2,000 per market.
• Multi-Client Research (マルチクライアント調査) Multi-client research studies where costs are shared among participating companies, providing market research at reduced individual cost.
• Area Marketing Services (エリアマーケティングサービス) Area marketing services for regional market analysis and strategy, supporting location-based and regional business decisions.
• Indonesian Halal Certification Support Service (インドネシアハラール認証支援) Halal certification support service for Indonesian markets, including SJPH system and cosmetics raw materials halal training for companies entering Indonesia.
• Overseas Market Research and Consulting Services (海外市場調査・コンサルティングサービス) Overseas market research and consulting services supporting Japanese companies in international expansion, market entry, and global strategy.
• Training Programs (研修) Customized corporate training programs covering market research methodologies, industry analysis, and related business skills.
• Seminars and Events (セミナー) Various seminars hosted, co-sponsored, or supported by Yano Research Institute, including WHATS seminars and industry-specific events covering market trends and forecasts.
• Government Commissioned Research (官公庁受託) Government commissioned research services supporting policy research, market intelligence, and industry statistics for public sector agencies.
• TSR Corporate Information and TSR REPORT Corporate information and reports from Tokyo Shoko Research integrated into Yano's offerings, providing company-specific data for corporate clients.
• XBUSINESS (Xビジネス) Business Opportunity Platform Platform for discovering business opportunities within Yano's research ecosystem, supporting new venture and partnership identification.
• Business 'Rough Diamonds' Incubation Platform (ビジネス原石を輝かせるプラットフォーム) Incubation platform supporting unregistered products, services, technologies, and business models seeking market recognition and commercialization.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• 鹿児島県志布志市 (Kagoshima Prefecture Shibushi City)minorStrategic or Co-development Partner · 31 March 2026Partnership for regional revitalization focusing on port development, relationship-based population initiatives, and education/talent development in Shibushi City.
• イノベーションラボIFLATS / 小田急電鉄 (Innovation Lab IFLATS / Odakyu Electric Railway)minorStrategic or Co-development Partner · 31 March 2026IFLATS (operated by Odakyu Electric Railway) partnered with Yano Research Institute and Shibushi City for the regional revitalization project.
• 株式会社ファシオ (Fasio Co., Ltd.)minorStrategic or Co-development Partner · 25 March 2026Launched the Yano Research Institute 'WHATS' knowledge database, described as a next-generation 'updated-type' information platform where human expertise serves as AI evidence.
• 株式会社東京商工リサーチ (Tokyo Shoko Research)minorStrategic or Co-development PartnerJoint product development of 'Industry-Specific Corporate Performance Data' series, combining Tokyo Shoko Research's company database with Yano's market analysis to provide industry size benchmarks, sales/profit data for non-major companies, and industry average KPIs.
• 日本マーケティング・リサーチ協会 (Japan Marketing Research Association)minorOthersIndustry association membership (Member No. 20175), demonstrating adherence to professional standards in market research.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nielsen Holdings: Global consumer and media measurement giant with Japan operations offering syndicated retail, consumer, and ad intelligence - competes with Yano for Japan enterprise research spend at larger multinational accounts.
• Kantar: Global insights and consulting firm with significant Japan presence across brand, consumer, and retail research - a broader incumbent that captures spend Yano would otherwise address in Japanese enterprise accounts.
• Ipsos: Paris-headquartered global market research firm with substantial Japan operations covering consumer, public affairs, and B2B research - a multinational incumbent competing for Japanese enterprise research contracts.
• IDC Japan: Japan arm of global IT market intelligence firm publishing syndicated ICT research, trackers, and consulting - overlaps with Yano's electronics, ICT, and semiconductor coverage and competes for the same corporate IT research budgets.

Direct peers

• Frost & Sullivan: Global syndicated research and consulting firm publishing industry studies across technology, industrials, and healthcare - matches Yano's syndicated-plus-custom model and competes for Japanese enterprise research budgets.
• Intage Holdings Inc. Publicly listed Japanese marketing research company with syndicated consumer panel data, custom research, and consulting across Japan and APAC - directly comparable business model and customer base to Yano.
• Seed Planning Inc. Tokyo-based Japanese market research and consulting firm that publishes syndicated studies and conducts commissioned research across IT, healthcare, and consumer verticals - competing head-to-head with Yano in Japanese enterprise accounts.
• Nippon Research Center: Long-established Japanese market and social research firm offering syndicated surveys, custom research, and panel-based consumer insights - overlapping with Yano in commissioned corporate research engagements.
• Fuji Keizai Co., Ltd. Privately held Japanese market research firm with an analogous syndicated report catalog and commissioned research model covering consumer, industrial, and electronics sectors - the closest direct competitor to Yano in Japan.

Regional players

• Mitsubishi Research Institute: Tokyo-headquartered research and consulting firm affiliated with the Mitsubishi group, offering syndicated industry reports, policy research, and consulting primarily to Japanese enterprise and government clients - competes regionally with Yano in commissioned research engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yanokeizai
• Facebookfacebook.com/yanoresearch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yano Research Institute Ltd