SIMPSONS CLEANING MACHINERY LIMITED

What SIMPSONS CLEANING MACHINERY LIMITED does

SIMPSONS CLEANING MACHINERY LIMITED is a UK private limited company (registration number 14777887) founded in 1979 and headquartered at 36 Rockhaven Business Centre, Westbury, Wiltshire. The company is a specialist distributor of professional cleaning equipment, operating as a Top 3 Kranzle Dealer for two consecutive years and an authorized Kärcher Commercial Dealer, with additional authorized relationships with Kerstar, Numatic International, and Dual Pumps Ltd. Its core product portfolio centers on Kranzle pressure washers — including portable (K7/K10 series), wheeled, wall-mounted, engined, and hot water variants — complemented by Kärcher hot water units, vacuum and floorcare equipment, an extensive accessories range (lances, brushes, surface cleaners), and genuine spare parts (pump oil, service kits, seals, valves). A differentiation lever is the Kranzle Custom Builds capability, which configures equipment to specific customer requirements rather than reselling standard catalog items.

The company's revenue model combines one-time product sales, professional servicing and repair of cleaning equipment, and equipment rental for short- and long-term hire. Go-to-market is direct-to-buyer via a transactional e-commerce storefront at simpsons1979.co.uk supported by telephone-based consultative selling (named staff include Gerry and Helen) and a next-day fragile delivery service with free overnight shipping above £50. The customer base spans professional vehicle valeters and detailers (primary), commercial and industrial users (primary), agricultural operations such as dairy farms, and quality-conscious home users seeking equipment positioned as better than consumer-grade retail alternatives. Geographic focus is the South and South-West of England with nationwide delivery through the online channel. A sister engineering company, P C Jones, is referenced for complementary engineering services. The company carries no AI, software, or platform components and operates as a traditional specialist trade distributor with 43 years of continuous operation and a 100% Excellence rating on Trustpilot.

Name

SIMPSONS CLEANING MACHINERY LIMITED

Legal name

SIMPSONS CLEANING MACHINERY LIMITED

Website

https://simpsons1979.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Short description

UK-based specialist distributor of professional cleaning equipment, founded 1979, operating as a Top 3 Kranzle dealer and authorized Kärcher commercial dealer, selling pressure washers, vacuums, accessories, and spare parts to vehicle valeters, industrial users, agriculture, and home users across South-West England.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (3333), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment (3560), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG)

Keywords

• Professional cleaning equipment
• Pressure washer distribution
• Industrial cleaning machinery
• Kranzle dealer services
• Cleaning equipment servicing

Headquarters

HQ city

Westbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Primary revenue from selling professional cleaning equipment including Kranzle pressure washers, Kärcher products, accessories, spare parts, and vacuum cleaners through their e-commerce platform.
2. Servicing: Revenue from servicing and maintaining cleaning equipment, including repair services and maintenance.
3. Equipment Rental: Revenue from renting cleaning equipment to customers who need temporary access rather than purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Simpsons Cleaning Machinery Limited distributes professional cleaning machinery, primarily Kranzle and Kärcher pressure washers, vacuum/floorcare equipment, accessories, and spare parts. The company operates an e-commerce storefront at simpsons1979.co.uk, offers manufacturer-trained equipment servicing, and provides short- and long-term equipment rental for professional and domestic customers in the UK.

Product overview

SIMPSONS CLEANING MACHINERY LIMITED is a specialist cleaning equipment distributor and Kranzle Top 3 dealer operating in the South/South-West of England. The company operates as a multi-brand retail and service operation offering professional pressure washing equipment primarily from Kranzle (their main brand) and Kärcher, complemented by accessories, spare parts, and supporting services. The core product portfolio centers on Kranzle portable pressure washers (K7 and K10 series with 120 BAR output in manual and automatic stop-start variants), wheeled and wall-mounted cleaners, hot water/steam units, and engine-powered models. These are supported by an extensive accessories range including lances (stub, standard, Vario, DirtKiller turbo, and extension types), surface cleaners (BE Whirl-A-Way flat surface cleaners, Kranzle UFO floor/patio cleaners), and genuine spare parts (pump oil, service kits, seal kits, valve kits). The company also offers vacuum/floorcare products, used/reconditioned equipment, equipment servicing, and rental services, positioning itself as a comprehensive cleaning equipment partner for professional valeters, detailers, commercial operations, and industrial users.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 43 years of specialist cleaning equipment expertise
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KranzlecoreTechnology or IntegrationSimpsons is a Top 3 Kranzle Dealer and authorized specialist distributor for Kranzle pressure washers. They have been recognized as a leading Kranzle dealer for two consecutive years and specialize in Kranzle Custom Builds, transforming customer requirements into customized equipment solutions.
• KärchercoreChannel Partner/ Reseller/ DistributorSimpsons is an authorized Kärcher Commercial Dealer, providing access to products from one of the leading German cleaning equipment manufacturers alongside their Kranzle offerings.
• KerstarminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kerstar cleaning equipment products, expanding their range of professional cleaning solutions.
• Numatic InternationalminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Numatic International cleaning equipment, adding vacuum and floorcare products to their portfolio.
• Dual Pumps LtdminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dual Pumps Ltd products, expanding their range of professional cleaning equipment offerings.
• P C JonesminorStrategic or Co-development PartnerSister engineering company to which Simpsons may pass customer information for engineering services. P C Jones provides additional service capabilities that complement Simpsons' equipment sales and servicing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nilfisk: Nilfisk is a major global manufacturer of professional cleaning equipment including pressure washers, floor care, and vacuum solutions. It competes with the Kranzle/Kärcher brands that Simpsons distributes and serves overlapping professional cleaning customer segments.
• IPC (IPC Group): IPC Group manufactures professional cleaning equipment including pressure washers, scrubbers, and sweepers across multiple brands. It competes with the Kranzle/Kärcher lines that Simpsons distributes in the same professional cleaning equipment category.
• Kärcher UK: Kärcher is a global leader in cleaning technology and operates direct sales and dealer networks in the UK. Simpsons is an authorized Kärcher Commercial Dealer, making Kärcher both a supplier and a competitor offering overlapping pressure washer and cleaning equipment ranges.
• Bunzl Cleaning & Hygiene: Bunzl is a large multinational distribution group supplying cleaning, hygiene, and operational products to commercial and industrial buyers. As a much larger incumbent, it serves overlapping facility services customers with broader product portfolios.

Direct peers

• Robert Scott & Sons: Robert Scott is a UK manufacturer and distributor of professional cleaning tools, mops, and floor care products. It serves similar commercial cleaning customers as Simpsons with overlapping cleaning equipment offerings.
• Jangro: Jangro is a UK-based network distributor of janitorial, cleaning, and hygiene products serving commercial cleaning companies and facilities. It overlaps with Simpsons' commercial and industrial customer base and broader cleaning equipment category.
• CleanStore UK: CleanStore is a UK online retailer of cleaning equipment, supplies, and janitorial products targeting both trade and domestic buyers. It directly competes with Simpsons' e-commerce model across pressure washers, vacuums, and cleaning accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMPSONS CLEANING MACHINERY LIMITED