SMI Digital

What SMI Digital does

SMI Digital (legal entity: SMI - Digital UG (haftungsbeschränkt)) is a Nürnberg-based full-service digitalization agency founded in 2025 and operated by three managing directors, Louis Materi, Pascal Stefani, and Leon Ivkovic. The company targets small and medium-sized enterprises in German-speaking markets, offering a layered portfolio of online marketing, website design and development, software and process digitalization (including ERP systems and custom AI models), data infrastructure implementation, dedicated server hosting in Nürnberg with an IT-security focus, and film/photo content production. The operating philosophy, "Digitalisierung funktioniert nicht als Insel" (digitalization does not work as an island), positions the firm against piecemeal agency work and instead sells an integrated stack where websites serve as interfaces to CRM/ERP, data foundations feed AI models, and marketing reflects a unified brand identity.

The technology stack combines third-party platform integrations — including Mobile.de API for automotive inventory synchronization, Google Analytics 4, Google Ads, Google Maps, and major social platforms — with proprietary assets such as a self-hosted DSGVO-compliant cookie consent banner and dedicated Nürnberg-located server infrastructure for client hosting. AI capability is positioned as "custom AI models" for automation of repetitive tasks and recommendations, built on top of clean customer data rather than as a proprietary foundation model. Documented deliverables include a vehicle portal with smart filtering (Auto Winkler), a sponsorship acquisition landing page and brand guide (Daniel Gregor Racing), and branding/logo work positioning a trades business in the renewable energy vertical (Elektro Mayrock).

The business model is professional services sold via a request-a-quote sales motion, with a free initial consultation as a low-friction conversion entry point. All services are delivered directly by the in-house team to end customers; no reseller, marketplace, or platform intermediary channels are used. Pricing is not publicly disclosed. Geographic scope is DACH (Germany-focused), with no global footprint claim, and certifications include GDPR/DSGVO compliance, CCPA framework alignment, and a Data Privacy Framework certification for US data transfers.

Name

SMI Digital

Legal name

SMI - Digital UG (haftungsbeschränkt)

Website

https://smi-digital.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

SMI Digital is a Nürnberg-based full-service digitalization agency offering websites, hosting, online marketing, ERP/CRM and custom AI implementations, data infrastructure, and film/photo content for German SMBs.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG)

Keywords

• Digital transformation services
• Website development hosting
• Online marketing services
• ERP CRM implementation
• Process automation agency

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development & Hosting: Design, development, and hosting of websites including performance tuning, UI/UX, and content services. Websites serve as the interface between internal systems and the external world, with contact flows to CRM and automated support handling.
2. Online Marketing Services: Social media strategy and content creation, email marketing, and campaign management that shows the human side of businesses to drive customer engagement.
3. Software & Process Digitalization: ERP systems implementation for inventory and accounting, custom AI model development, and automation of repetitive tasks. Focus on time and cost savings while minimizing error rates.
4. Data Infrastructure & Database Implementation: Structured database implementation, ERP/CRM system setup on existing software with minimal customer disruption.
5. Branding & Creative Services: Brand identity development including logo design, color schemes, typography, and brand guidelines. Case studies show branding work for trades and racing professionals.
6. Film & Photo Content Production: Video campaigns, event documentation with multicam and vlogs, marketing content for buildings, personnel and products, image films and advertising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SMI Digital is a Nürnberg-based digitalization agency that delivers end-to-end services for German SMBs: online marketing (social media strategy, email campaigns), website design and development with hosting, ERP/CRM and software implementations including custom AI models for process automation, structured data infrastructure, dedicated server hosting with IT security focus in Nuremberg, and film/photo content production. Services are structured as a layered stack rather than isolated offerings, with website, software, and data layers building on one another.

Product overview

SMI Digital is a full-service digitalization agency offering a modular service portfolio centered around four core pillars: Online Marketing, Website Development, Software & Digital Processes, and Data Infrastructure. These are complemented by Server Hosting & IT Security and Video Production services. The service architecture builds progressively: online marketing establishes external touchpoints, websites serve as interfaces between internal systems and customers, software & processes enable efficiency gains through ERP systems and custom AI models, and data infrastructure provides the clean data foundation required for effective AI recommendations. The company also delivers specific product modules including Vehicle Portals with Mobile.de synchronization, Sponsoring Landing Pages, Brand Identity packages, and a proprietary Cookie Consent Management solution. The portfolio follows a holistic strategy where services build upon each other, rather than functioning as isolated offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Social media strategy and content creation, email marketing, and campaign management designed to show the human side of businesses and drive engagement and qualified leads; targets German SMBs.
• Website & Web Development Website design, development, and performance optimization including UI/UX, CMS integration, contact flows to CRM, automated support handling, and conversion-focused web presence for SMB clients.
• Software & Digital Processes ERP system implementation for inventory and accounting, custom AI model development, and automation of repetitive tasks to maximize efficiency, reduce costs, and minimize error rates.
• Data Infrastructure (Datenbasis) Structured database implementation and ERP/CRM system setup built on existing customer software with minimal disruption, creating reliable data foundations for AI models and business intelligence.
• Server Hosting & IT Security Hosting of applications, websites, and email on dedicated servers in Nuremberg with strong data protection and IT security focus, managed by an in-house expert with a university degree in IT security.
• Film & Foto (Video Production) Video and photography content creation including event coverage with multicam and vlogs, marketing content for buildings, personnel and products, image films, and advertising campaigns.

Quantifiable outcome

• Companies that consistently digitalize increase revenue by 18% and reduce costs by up to 30%
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• wob AG: wob AG is a Bremen-based digital agency focused on websites, online marketing, branding, and e-commerce for SMBs. Closely comparable in service mix and German SMB target market to SMI Digital.
• TRKKN: TRKKN is a German digital agency offering data-driven marketing, analytics, and digital transformation services to mid-market and enterprise clients. Comparable in offering breadth (marketing + technology + data) and DACH focus.
• dkd Internet Service GmbH: Frankfurt-headquartered full-service digital agency providing web development, online marketing, content, and software solutions for SMB and enterprise clients. Directly comparable service portfolio and target market to SMI Digital.
• Netpioneer GmbH: Netpioneer is a Düsseldorf-based digital agency providing web development, online marketing, and digital strategy services for SMB clients. Comparable in service scope and target segment.
• nexum: Cologne-based full-service digital agency providing consulting, creation, and technology services including web, marketing, and digital platforms. Directly comparable as a multi-disciplinary German digital services firm.
• Moccu: Moccu is a Berlin-based digital agency offering web, branding, and digital transformation services for SMBs and mid-market clients. Highly comparable in service scope (web, design, digital strategy) and SMB targeting, making it a direct German competitor.

Broad incumbents

• UDG United Digital Group: UDG is a large German digital agency group offering strategy, creative, technology, and media services through multiple subsidiaries. Competes in the same DACH digital services space as SMI but at significantly larger scale and breadth.
• Arvato (Bertelsmann): Arvato is a Bertelsmann-owned global IT services and digital transformation provider with a strong DACH presence. Provides managed IT, hosting, and digital services that overlap with SMI's hosting and digitalization offering, though at vastly greater scale.
• SYZYGY Group: SYZYGY is a publicly listed German digital agency group offering marketing, technology, and design services across multiple offices. Overlaps significantly with SMI's offering but operates at much larger scale and serves enterprise accounts.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smi-digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMI Digital