Storum - sisustus ja seadmed kauplustele

What Storum - sisustus ja seadmed kauplustele does

Storum OÜ is a privately held Estonian company (founded 2011, 1-10 employees, headquartered in Harju) that supplies shop fittings, retail handling equipment, and store-interior solutions to retail operators. Its offerings span shopping carts and baskets (sizes up to 240L, plus children's themed carts and wheeled baskets), specialized transport carts for cash-and-carry, warehouse, long-load, tile/panel, and DIY-garden-home environments, and the LSystem 25 modular shelving system built around powder-coated metal posts, brackets, shelves, and accessories with a 25mm perforation pitch for configurable retail displays.

The company sells through a direct e-commerce storefront (storum.ee) with Estonian- and English-language interfaces, and offers both individual product sales and turn-key retail fit-out services that include retail-space planning and implementation support. It positions itself as a single-source supplier for new or renovated retail floors across food/grocery, cash-and-carry/wholesale, DIY/construction, garden centers, furniture/home goods, and family-oriented retail verticals.

Revenue mechanics are primarily one-time equipment sales via the online catalog and project-based turn-key engagements; pricing is not publicly disclosed. The company self-describes as "fast growing," though no quantitative growth metrics, funding history, or revenue figures are available. Distribution is concentrated in Estonia with stated reach across the Baltic region and broader Europe. Only one named enterprise customer (TartuTK / Tartu Trading) is disclosed in the source material.

Name

Storum - sisustus ja seadmed kauplustele

Legal name

Storum OÜ

Website

https://storum.ee

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Storum OÜ is an Estonian private supplier of shopping carts, baskets, and modular retail shelving for grocery, cash-and-carry, DIY, garden, and furniture retailers, selling direct via its e-commerce site and offering turn-key fit-out services across the Baltic region.

Ownership category

akta.pro rank

Product category

Retail Shop Fittings & Equipment

NAICS

All Other General Merchandise Retailers (455219)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

Keywords

• Shop fitting equipment
• Retail display systems
• Shopping carts and baskets
• Store shelving solutions
• Retail space planning

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail equipment and fixtures sales: Storum generates revenue through direct sales of shopping carts, baskets, display shelving systems, and retail store equipment. Products are sold as individual units or as comprehensive turn-key solutions for new or renovated retail spaces. The company also provides planning and fulfillment services as part of their offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Storum supplies retail stores with physical shop fittings and handling equipment, including shopping carts (in sizes from under 100L up to 240L), shopping baskets, child carts, warehouse, long-load and tile/panel carts, hybrid carts for DIY and garden stores, and the LSystem 25 modular shelving system. The company also offers turn-key shop fitting solutions covering retail space planning and implementation support for new or renovated stores.

Product overview

Storum is a retail equipment company offering a comprehensive portfolio of shopping carts, shopping baskets, and store shelving solutions. The product line includes: (1) Shopping carts ranging from compact 75L models to large 240L carts for hypermarkets, (2) Hand-held and wheeled shopping baskets, (3) Children's themed carts, (4) Warehouse and platform carts for cash-and-carry and wholesale operations, (5) Long-load carts for furniture and building materials, (6) Tile/panel carts for construction materials, (7) Hybrid carts for DIY and garden centers, and (8) LSystem 25 modular shelving system with posts, brackets, shelves, and accessories. The company provides both single products and turn-key solutions for shop fitting and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping Carts (Ostukärud)

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gondella: Austrian retail display and shop-fitting provider with comparable basket, cart, and shelving ranges serving grocery and DIY end-markets overlapping with Storum's customer verticals.
• Wanzl GmbH & Co. KGaA: German global leader in shopping carts, baskets, and retail store equipment. Highly comparable to Storum across shopping carts, baskets, and retail fixture solutions, with a much larger catalog and pan-European footprint.
• VKF Renzel: German retail display and shop-fitting equipment supplier with a broad catalog of baskets, signage, and in-store fixtures. Comparable to Storum on retail display and shop-equipment scope.
• Hans Heisserer GmbH: Austrian shopping-cart and retail equipment manufacturer. Closely comparable to Storum's core cart product line across retail and warehouse/logistics use cases.
• Tegometall: Swiss/German retail shelving and shop-fitting systems manufacturer. Directly comparable to Storum's LSystem 25 modular shelving offering across grocery and DIY retail formats.

Broad incumbents

• SSI Schaefer: German logistics and retail storage solutions giant. Operates well beyond Storum's niche with overlapping shelving, storage, and retail fixture products, but as one segment of a much broader warehousing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storumsisustus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storum - sisustus ja seadmed kauplustele