What Werkado does

Werkado (legally Toolmarketing OÜ) is a wholesale distributor of professional hand tools, power and pneumatic tools, and personal protective equipment (PPE) serving the Baltic states (Estonia, Latvia, Lithuania) and Finland. Founded in 2008 by Martin Koort and rebranded from Toolmarketing to Werkado in 2023, the company describes itself as the largest quality hand tools and PPE wholesaler in the Baltic region. Its portfolio covers 20,000+ products across roughly 20-30 premium brands, including Wera, Piher, Snap-on, Bahco, Mechanix Wear, Kapro, Tivoly, Scangrip, Morakniv, Uvex, and Ansell, with 5,000+ units held in daily warehouse inventory for 24-hour delivery on stock items. The company also holds sole distribution rights for select brands (Piher since 2020, Tivoly) within the Baltic region.

The underlying technology is a conventional B2B distribution stack: a self-service order portal (oc.werkado.eu), XML data integration for e-commerce partners, dropship fulfillment, vending/automated warehouse solutions for industrial customers, full-service tool rental, torque tool calibration, product training, marketing support, and after-sales service including repair and spare parts. Approximately 350 active customers are served through direct sales representatives in each Baltic country, the self-service portal, dropship, and XML-integrated e-commerce resellers across construction, industrial, gardening, and garage/mechanics verticals.

Revenue is generated primarily through wholesale product sales on a B2B, quote-based, volume-negotiated pricing model, supplemented by managed-service revenue from vending solutions, tool rental, and torque calibration. There are no disclosed funding rounds; the business is founder-controlled and privately held under the legal entity Toolmarketing OÜ (operating as Werkado), with no evidence of institutional investment or external capital.

Name

Werkado

Legal name

Toolmarketing OÜ

Website

https://werkado.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Werkado is the largest quality hand tools and personal protective equipment wholesaler in the Baltic states, serving 350+ resellers, manufacturers, and e-commerce partners with 20,000+ products from 20+ premium brands, supported by a B2B self-service platform, dropship, and vending services.

Ownership category

akta.pro rank

Product category

Industrial Tool and PPE Wholesale Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware (5072)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Wholesale tool distribution
• Professional hand tools
• Personal protective equipment
• Industrial safety supplies
• B2B tool distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: Wholesale distribution of professional hand tools and personal protective equipment to resellers, production companies, and e-commerce businesses in the Baltic countries. Revenue generated through product sales with volume-based pricing.
2. Vending Services: Complete vending solutions for industrial customers including equipment provision, stocking, and maintenance. Offered since 2016 for manufacturing and industrial companies.
3. Tool Rental: Full-service rental of tools including torque wrenches and custom tool kits for industrial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Werkado is a B2B wholesale distributor of professional hand tools, power tools, and personal protective equipment (PPE) in the Baltic states (Estonia, Latvia, Lithuania), offering a curated portfolio of 20,000+ products from 20+ premium brands. Around this wholesale core, it provides integrated B2B services including a self-service order center, XML data integration for e-commerce partners, dropship fulfillment, automated vending/warehouse solutions for industrial customers, tool rental, torque tool calibration, product training, marketing support, and after-sales repair services.

Product overview

Werkado is a wholesale distribution company for professional tools and personal protective equipment in the Baltic states (Estonia, Latvia, Lithuania). It operates as a multi-brand portfolio distributor offering a unified B2B self-service platform (Tellimiskeskus) alongside supporting services including XML data integration, dropship fulfillment, vending/automated warehouse solutions (offered since 2016), full-service tool rental, torque tool calibration service, product training, marketing support, and after-sales service with repair and spare parts. The portfolio is organized around approximately 20+ branded lines including Wera (premium hand tools), Piher (Spanish clamps, ISO 9001:2000 certified with 30-year warranty), Bahco (professional hand tools), Mechanix Wear (protective gloves), Snap-on (automotive tools), Kapro (measuring instruments and lasers), Scangrip (work lights), Tivoly (French cutting tools), Morakniv (knives), Truper (impact tools), Uvex (German PPE), and Ansell (gloves). Core product categories span hand tools, power and pneumatic tools, personal protective equipment (gloves, eye/hearing/respiratory protection, safety footwear), garden and forestry tools, torque tools, garage workshop equipment, and precision measuring instruments (lasers, digital meters). Werkado serves approximately 350 active resellers, production companies, and e-commerce businesses across construction, industry, gardening, and automotive sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Self-Service Platform (Tellimiskeskus / oc.werkado.eu) Self-service ordering and account management environment for registered B2B customers to browse the catalog, place orders, and manage their accounts online.
• Dropship Service Dropship fulfillment service allowing resellers and e-commerce partners to sell Werkado products without holding physical inventory, with orders shipped directly to end customers.
• XML Integration for E-commerce Partners XML data exchange interface enabling e-commerce platforms to integrate Werkado's product catalog, pricing, and inventory data for automated synchronization and order processing.
• Vending / Automatic Warehouse Solution (Automatlao lahendus) Complete vending machine solution for industrial and manufacturing clients, providing tool and consumable dispensing modules that are stocked and replenished according to need.
• Full-Service Tool Rental Full-service rental of professional tools, including torque wrenches and custom tool kits, allowing businesses to use professional tools without purchasing them outright.
• Torque Tool Service (Dünamomeetriliste tööriistade teenus) Specialized calibration and maintenance service for torque tools to ensure accurate fastening performance, supporting preventive maintenance and quality control.
• Product Training and Marketing Support Training services for sales teams and end customers on product usage, combined with marketing support materials to help resellers promote Werkado's tool brands.
• After-Sales Service (Järelteenindus) After-sales support including spare parts management and professional technicians for tool repair and preventive maintenance to extend product lifecycle.

Quantifiable outcome

• Baltic region's largest quality hand tools and PPE wholesaler with 15+ years of experience and 350+ active customers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Mechanix Wear / Benediktas Vanagas Rally TeamflagshipGTM or Marketing Partner · 16 December 2022Partnership announced December 2022 with Lithuanian rally driver Benediktas Vanagas and his Dakar Rally team. Werkado joined Mechanix Wear as a supporter alongside Toyota, Lenovo, Stihl, and Jung. The partnership supports the team competing in Dakar Rally and other off-road competitions, with co-branded marketing activities.
• Piher (Spain)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive official distributor for Piher products in the Baltics since 2020. Werkado has been distributing Piher products since 2016. Piher is a Spanish manufacturer specializing in quality clamps with 60+ years of experience and ISO 9001:2000 certification.
• Wera ToolscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Wholesale and reseller of Wera products in the Baltics since 2015. Wera is a German premium hand tools manufacturer known for innovation and design awards, offering 3000+ screwdrivers, wrenches, and accessories.
• Snap-oncoreChannel Partner/ Reseller/ DistributorPartnership with Snap-on for distribution in Baltic countries. Snap-on needed a reliable local partner with an existing network to help enter the Baltic market.
• BahcocoreChannel Partner/ Reseller/ DistributorRepresented brand offering professional hand tools including multitools, torque wrenches, and MRO products for industrial applications.
• Kapro Industries Ltd.coreChannel Partner/ Reseller/ DistributorPartnership for Kapro measuring instruments including laser levels. Kapro has become one of the best-selling measuring instrument brands in Estonia and Latvia.
• TivolycoreChannel Partner/ Reseller/ DistributorSole distribution rights for Tivoly products in the Baltics. Tivoly is a French brand designing and manufacturing drill bits and cutting tools in-house, known for innovative packaging and practical tool sets.
• MoraknivminorChannel Partner/ Reseller/ DistributorSwedish knife manufacturer represented in Werkado's product portfolio for professional and outdoor use.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• IronmongeryDirect: UK-based B2B supplier of hardware, ironmongery, and tools serving tradespeople and resellers. Comparable to Werkado as a regional B2B distributor specializing in tools and hardware with strong digital ordering infrastructure.
• Toolstation: European trade-focused retailer and wholesaler of tools, hardware, and PPE serving tradespeople and small businesses. Comparable to Werkado in product category (tools, hardware, PPE) and B2B customer base of trades and resellers.
• STARK Group: Danish-based retailer and distributor of building materials, tools, and professional supplies across Northern Europe. Comparable to Werkado as a regional professional tools and supplies distributor with strong brand portfolios.
• RS Group (RS Components): Global B2B distributor of electronic, industrial, and MRO components and supplies with strong e-commerce, EDI, and digital integration capabilities. Comparable to Werkado in multi-brand wholesale distribution with digital B2B self-service and integration infrastructure.
• Hilti: Direct-to-customer distributor of premium tools, consumables, and software/services for the construction industry. Comparable to Werkado in serving professional trades with premium tool brands and added services like fleet management and tool repair.
• Würth Group: Global market leader in the wholesale distribution of fastening and assembly materials, hand tools, and PPE to professional trades and industry. Comparable to Werkado in core B2B wholesale distribution of professional hand tools and PPE, though operating at vastly larger global scale.
• Manutan: European B2B distributor of workplace equipment, supplies, and tools serving industrial and professional customers. Comparable to Werkado in the multi-channel B2B distribution model and customer segmentation across trades and industry.

Others

• Bahco (SNA Europe): Manufacturer of professional hand tools and saw blades, including brands Werkado distributes in the Baltics. Comparable to Werkado as one of its represented supplier brands and illustrates the broader hand tools value chain in which Werkado operates.

Broad incumbents

• Grainger: North American B2B industrial supplies distributor serving maintenance, repair, and operations customers. Comparable to Werkado in serving industrial and professional customers with a broad multi-brand portfolio and digital B2B platform, though at significantly larger scale.
• MSC Industrial: North American B2B distributor of metalworking and MRO supplies to industrial customers. Comparable to Werkado in serving industrial and production customers with multi-brand wholesale distribution and a self-service B2B platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@werkadobaltics
• Facebookfacebook.com/Werkado
• LinkedInlinkedin.com/company/werkadobaltics
• Instagraminstagram.com/werkado.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werkado