WHEELIE GOOD MOBILITY LIMITED

What WHEELIE GOOD MOBILITY LIMITED does

Wheelie Good Mobility Limited is a UK-based private limited company operating as a specialist direct-to-consumer e-commerce retailer of mobility scooter spare parts. The company sells both used/reconditioned parts and new OEM components, organized across product categories (wheels, tyres, inner tubes, batteries, chargers, motor controllers, canopies, and accessories) and by scooter brand, including Pride, Drive, Shoprider Pihsiang, Kymco, Days, Electric Mobility/Rascal, Heartway, Sunrise Medical/Sterling, Excel, Freerider, and Roma Medical. Its primary customer segment is individual mobility scooter owners seeking replacement parts at lower cost than dealer channels, with worldwide shipping plus a dedicated US-facing storefront for the Americas.

The company's central operating asset is an inventory of more than 150,000 used, reconditioned, and recycled parts, supplemented by new parts sourced directly from manufacturers. Its technology stack is a standard e-commerce storefront — product catalog, advanced search by brand/type/size, shopping cart, account creation, and spare-parts request forms — supported by direct customer service via WhatsApp (+44 7369 251012) and email, with free advisory assistance to help buyers identify correct part numbers. A 'Donate A Scooter (UK Only)' program feeds the used-parts pipeline.

Revenue is generated through one-time unit sales of physical parts, priced between approximately $14 and $180 USD, with international shipping available. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or named management team in the available data. Awards/recognition is limited to self-described 'award-winning specialist' positioning without specific awarding body or year.

Name

WHEELIE GOOD MOBILITY LIMITED

Legal name

Wheelie Good Mobility Limited

Website

https://wheeliegoodmobility.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheelie Good Mobility Limited is a UK-based e-commerce retailer specializing in used, reconditioned, and new mobility scooter spare parts, serving individual scooter owners worldwide with over 150,000 parts across multiple major brands.

Ownership category

akta.pro rank

Product category

Mobility Scooter Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Mobility scooter parts
• Mobility scooter tyres
• Mobility scooter batteries
• Replacement parts
• Scooter accessories

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Scooter Spare Parts Sales: One-time sales of physical spare parts - both used/reconditioned and new mobility scooter components. Products include tyres, inner tubes, batteries, motor controllers, canopies, and accessories. Part numbers provided for precise identification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WHEELIE GOOD MOBILITY LIMITED is an e-commerce retailer that sells mobility scooter spare parts, including used/reconditioned and new OEM components. The company maintains over 150,000 used parts in stock across major brands including Pride, Drive, Shoprider, Kymco, Days, Electric Mobility/Rascal, Heartway, Sunrise Medical, Excel, Freerider, and Roma Medical, alongside new genuine parts, wheels, tyres, inner tubes, batteries, chargers, motor controllers, canopies, paint, and accessories.

Product overview

Wheelie Good Mobility Limited operates as a specialist parts retailer for mobility scooters, offering both used/reconditioned parts and new OEM components. The company maintains an inventory of over 150,000 used parts alongside new parts, organized by product category (wheels, tyres, batteries, controllers) and by scooter brand. Key brand-specific part lines include Electric Mobility Rascal and Days Strider, while the core product range encompasses tyres (solid and pneumatic), inner tubes, batteries, chargers, canopies, and motor controllers. The company positions itself as an award-winning specialist with free advisory services to help customers select correct parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Mobility Scooter Parts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sunrise Medical: Global mobility equipment manufacturer (including Sterling scooters, a brand Wheelie Good supplies parts for). Comparable as a broad OEM incumbent with parts and service operations that overlap with Wheelie Good's offering.
• CareCo: UK-based multi-channel mobility retailer selling scooters, wheelchairs, and daily living aids alongside parts and servicing. Comparable as a broader UK mobility retailer with overlapping customer base, though CareCo's portfolio extends well beyond spare parts.
• Drive DeVilbiss Healthcare: Major OEM of mobility scooters (including Days Strider, which Wheelie Good stocks). Comparable as a large mobility manufacturer with proprietary parts distribution, representing both partnership opportunity and competitive risk.
• Pride Mobility Products: One of the world's largest mobility scooter OEMs (and a brand Wheelie Good explicitly supports). Comparable as a broad incumbent that also distributes genuine parts, representing both a supplier and competitive threat.
• Shoprider Mobility Products: Mobility scooter OEM and Pihsiang partner — Wheelie Good explicitly lists Shoprider Pihsiang parts as a core line. Comparable as an OEM with direct parts distribution overlapping Wheelie Good's brand-specific inventory.
• Kymco: Taiwanese manufacturer of scooters, motorcycles, and mobility products — Wheelie Good lists Kymco as a directly supported brand. Comparable as an OEM with broader vehicle range and direct parts distribution that competes at the brand level.

Direct peers

• Fenetic Wellbeing: UK-based retailer of mobility scooters, riser recliners, and mobility-related accessories with online sales and delivery. Comparable as a UK e-commerce mobility specialist addressing the same end-customer segment.
• Mobility Smart: UK online retailer of mobility scooters, powerchairs, and associated spare parts and accessories. Directly comparable as a UK-focused e-commerce mobility specialist with overlapping parts and accessory lines.
• Betterlife Healthcare: UK mobility retailer (part of the NRS Healthcare group) selling scooters, daily living aids, and accessories online. Comparable as a UK-focused e-commerce mobility specialist with overlapping customer demographics.
• Monster Scooter Parts: US-based online retailer specializing in mobility scooter parts, tyres, batteries, and accessories. Directly comparable as an independent e-commerce parts specialist serving the same product category and end customer as Wheelie Good Mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wheelie-good-mobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHEELIE GOOD MOBILITY LIMITED