What YayYay Limited does

YayYay Limited, trading as Yay.com, is a UK-incorporated private company that provides cloud-hosted business VoIP (Cloud PBX) services, virtual phone numbers, SIP trunking, softphone applications, and a domain name reseller business. The platform is delivered entirely from the cloud with no on-premises hardware required, supporting features such as multi-level IVR menus, time-of-day routing, smart call queuing, call recording, CRM and Microsoft Teams integrations, voicemail-to-email transcription, and text-to-speech for voice prompts. According to the company, the platform handles over 20 million calls per month and serves 3,500+ reviewed customers across the UK, US, Germany, Netherlands, Australia, Japan, and Singapore.

Yay.com monetizes through three subscription tiers (Core at £12/user/month, Standard at £20/user/month, Premium at £32/user/month) plus per-minute usage charges, additional phone numbers at £1.99/user/month, VoIP/phone hardware, enterprise chat, and a domain registration service. Go-to-market is hybrid: a self-serve PLG website with a 14-day free trial and no credit card requirement, native app store distribution across iOS, Android, Windows, macOS, and Linux, and a white-label reseller program. A G-Cloud 12 and 13 supplier status enables UK public sector procurement, and the company holds ISO 27001, ISO 22301, and Cyber Essentials certifications.

In November 2022 the company received private equity investment from TelcoSwitch to accelerate its channel partner offering, and the company has publicly positioned itself around the UK PSTN switch-off (2027) as a tailwind for SMB VoIP migration. The customer base is horizontally diversified across startups, small and medium businesses, telecom resellers, and selected enterprise accounts (e.g., Berlitz, HostPapa), with no single named customer dominating disclosure.

Name

YayYay Limited

Legal name

YayYay Limited

Website

https://www.yay.com

Company type

Private

Operating status

Operating

Short description

YayYay Limited (Yay.com) is a UK-based cloud VoIP provider offering hosted business phone systems, virtual numbers, SIP trunking, softphone apps, and domain reselling to SMBs, startups, telecom resellers, and UK public sector buyers.

Ownership category

akta.pro rank

Product category

Cloud Communications / Hosted VoIP

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Cloud VoIP services
• Hosted PBX systems
• Business phone systems
• SIP trunking
• Virtual phone numbers

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Plans (Core, Standard, Premium): Monthly subscription fees per user across three tiers. Core plan at £12/user/month, Standard at £20/user/month, Premium at £32/user/month. Annual billing available with up to 25% discount. No contract required.
2. Additional Phone Numbers: Additional phone numbers beyond the free one included per account available at £1.99 per user per month
3. Usage-based Call Costs: Pay-per-minute calling with different rates for landlines and mobiles, domestic and international. Premium plan includes free calls to 55 key destinations including UK and 54 other countries. Standard plan includes 750 minutes per user.
4. Reseller Program: VoIP and Domain Reseller programs allowing partners to white-label and resell services under their own branding with custom pricing

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

YayYay Limited (trading as Yay.com) provides a cloud-hosted VoIP business phone system (Cloud PBX) delivered as a monthly subscription service. The offering includes virtual phone numbers, SIP trunking, softphone apps, call recording, IVR menus, CRM integrations, video conferencing, enterprise chat, and a white-label reseller program, alongside an ancillary domain name registration business.

Product overview

YayYay Limited (trading as Yay.com) offers a unified cloud-based business communications platform centered on its Cloud PBX Phone System. The core product provides enterprise-grade VoIP phone services with no contract requirements. The platform integrates virtual landline numbers (UK and international), softphone apps (iOS, Android, macOS, Windows, Linux), SIP trunking, and enterprise chat. Additional services include domain name registration, VoIP reseller program (white-label), and VoIP phone hardware. Pricing is structured in three tiers: Core (£12/user/month), Standard (£20/user/month), and Premium (£32/user/month), with add-on options for additional phone numbers and storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud PBX Phone System Fully supported enterprise cloud PBX platform enabling businesses to manage voice communications with features including call routing, IVR menus, call recording, voicemail transcription, CRM integrations, and team collaboration tools. Sold as a monthly subscription (Core £12, Standard £20, Premium £32 per user per month) with no contract required.
• Virtual Landline Numbers Virtual phone numbers across 700+ UK area codes plus international and mobile prefixes, available as part of the Yay.com account. Lets businesses present a local presence to customers regardless of physical location.
• Phone Number Porting Service that transfers existing phone numbers from legacy providers onto the Yay.com VoIP platform, allowing businesses to retain their existing numbers when migrating to cloud telephony.
• VoIP Phone Hardware Range of VoIP-compatible hardware including desk phones, DECT cordless phones, conference phones, headsets, analogue telephone adaptors, and IP door entry systems.
• Softphone Apps Free softphone applications for iOS, Android, macOS, Windows, and Linux plus a browser-based softphone, enabling users to make and receive HD-quality calls from desktop and mobile devices.
• SIP Trunking SIP trunk service that connects existing on-premises PBX hardware to the Yay.com VoIP network, enabling call routing and trunk-line management for businesses not yet ready to fully migrate to a hosted PBX.
• Enterprise Chat Secure enterprise instant messaging and team chat platform available across devices, integrated with the Yay.com VoIP phone service.
• VoIP Reseller Program White-label VoIP reseller platform enabling partners to resell hosted VoIP services under their own brand with custom pricing, custom domain integration, branding controls, and choice of payment models. Accelerated by TelcoSwitch private equity investment in November 2022.
• Domain Names Domain name registration and management services including search, transfer, backorders, and bulk domain name search, available both direct and via the Yay.com Domain Reseller Program.
• Business SMS Service Business SMS service enabling customers to send SMS messages from their Yay.com numbers; included for all customers regardless of subscription tier (with bulk SMS up to 2,000 recipients on Premium).

Quantifiable outcome

• Up to 50% reduction in telecoms costs reported by customers switching from traditional phone services
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams Direct Routing integration allowing businesses to use Yay.com's VoIP service directly within Microsoft Teams for calling capabilities.
• Crown Commercial ServicecoreOthersUK government procurement framework. Yay.com is an approved G-Cloud 13 supplier, enabling public sector organizations to procure their VoIP services through official government channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RingCentral: Global cloud UCaaS/CCaaS leader offering cloud PBX, voice, video, and contact center to businesses of all sizes. Closest large-scale analog to Yay.com's hosted VoIP phone system, though RingCentral targets enterprise and mid-market more heavily and has broader feature depth.
• 8x8: Public cloud communications provider combining UCaaS, CCaaS, and CPaaS. Directly comparable product suite (cloud PBX, IVR, call recording, CRM integrations) with global reach, but focused on mid-market and enterprise rather than Yay.com's SMB-led PLG model.
• Vonage (Ericsson): Cloud communications platform (now part of Ericsson) offering hosted VoIP, UCaaS, and CPaaS APIs. Comparable PBX feature set and CRM integration approach, with stronger enterprise presence and global number inventory.
• Microsoft Teams Phone: Cloud telephony built into Microsoft Teams, sold as part of Microsoft 365 E5 or via Operator Connect/Direct Routing. Represents the primary bundling threat and also a key integration partner for Yay.com via its Direct Routing connector.
• Zoom Phone: Cloud PBX offered within the Zoom collaboration suite, targeting SMB through enterprise with global number coverage. Overlaps directly with Yay.com's hosted VoIP and video conferencing features and is a key competitive alternative for businesses standardizing on Zoom.

Direct peers

• Aircall: Cloud-based phone system purpose-built for SMB and sales/customer support teams, with deep CRM integrations (HubSpot, Salesforce, Zoho) and a PLG-led model. Very similar target customer (small/mid-market businesses), pricing structure, and product positioning to Yay.com.
• Dialpad: AI-first cloud communications platform offering voice, messaging, video, and contact center with built-in transcription and AI features. Comparable SMB/mid-market targeting, recurring subscription model, and emphasis on integrations with productivity and CRM tools.
• Nextiva: Unified cloud communications provider (voice, video, chat, contact center) focused on SMBs with tiered per-user subscription pricing. Very similar product structure to Yay.com's Core/Standard/Premium plans and comparable CRM/collaboration integrations.
• Gamma Communications: UK-based unified communications and connectivity provider offering hosted VoIP, SIP trunking, and cloud PBX to UK businesses and public sector. The closest direct UK competitor, sharing Yay.com's regulatory positioning (Ofcom compliance, G-Cloud), number porting capabilities, and SMB/mid-market GTM.
• 3CX: Software-based PBX available as cloud or self-hosted, targeting SMBs and channel partners with per-seat licensing. Comparable feature set (IVR, call queues, CRM integrations, video conferencing) and partner/reseller distribution model that mirrors Yay.com's channel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Yay_dot_com
• YouTubeyoutube.com/channel/UCfGJcjup6_EzFP8-GMPmbPw
• Facebookfacebook.com/reliable.business.grade.voip
• LinkedInlinkedin.com/company/yayofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YayYay Limited