QUB

What QUB does

QUB is a Quebec-based, privately held public affairs media company headquartered in Montreal that produces and aggregates French-language opinion, news, and political commentary content. Its programming centers on a roster of high-recognition Quebec on-air personalities — including Mario Dumont, Benoit Dutrizac, Richard Martineau, Rémi Villemure, and Réjean Tremblay — delivering daily opinion-driven coverage of provincial and federal politics, society, culture, and sports, with a particular emphasis on Montreal Canadiens hockey through a partnership with TVA Sports.

The platform operates across four primary product surfaces: the QUB Radio digital hub (live streaming, on-demand podcasts, video clips) accessible via qub.ca; the 99.5 FM broadcast in Montreal; native iOS and Android mobile applications; and QUB Télé, a paid video subscription tier distributed through the TVA Plus (tvaplus.ca) cable and digital platform. Content is additionally syndicated to YouTube, TikTok, Spotify, and Apple Podcasts, and the company maintains an active social presence on Bluesky, LinkedIn, X, and Instagram.

QUB's commercial model combines subscription revenue (QUB Télé) with advertising placements across audio, video, and social channels, targeting French-speaking Quebec audiences seeking unfiltered political and public affairs commentary. The firm was founded in 2018, is privately held, and has no disclosed funding rounds, parent company, or revenue figures in the public record.

Name

QUB

Legal name

QUB

Website

https://qub.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

QUB is a Quebec-based private media company that produces French-language public affairs podcasts, radio (99.5 FM Montreal), and a paid video tier (QUB Télé), serving French-speaking Quebec audiences with opinion-driven news, political commentary, and sports coverage.

Ownership category

akta.pro rank

Product category

Public Affairs Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Television Broadcasting Stations (51612)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industries

News/Talk Radio Networks (MPABABAD), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Public affairs media
• French-language broadcasting
• Podcast production
• News commentary
• Digital radio streaming

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: QUB generates revenue through paid subscriptions for access to their TV channel and premium audio content. The platform offers subscription plans through their website with options for channel TV QUB access.
2. Advertising Revenue: The platform features advertising placements across audio and video content, including sponsored segments and promotional content from various advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

QUB operates a French-language public affairs media platform delivering live radio broadcasting, an on-demand podcast (balado) catalog, and a subscription video service. The platform produces and aggregates opinion-driven news, political commentary, and sports coverage featuring well-known Quebec hosts, distributing content via FM radio (99.5 FM Montreal), the web, mobile apps, and third-party podcast and social platforms.

Product overview

QUB is a Quebec-based public affairs media company that aggregates and produces podcasts (balados), radio content, and video programming. The core offering consists of the QUB Radio platform which delivers live and on-demand content across web and mobile. The product portfolio includes the main QUB Radio digital platform, an extensive catalog of individual podcast shows hosted by various personalities (Benoit Dutrizac, Mario Dumont, Richard Martineau, R-Villemure, and others), the QUB Télé video subscription service, and native iOS/Android mobile applications. The platform operates as both an aggregator of public affairs content and an original content producer, distributing via web, FM radio (99.5 FM Montreal), and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• QUB Radio QUB's primary digital radio platform offering live streaming of 99.5 FM, on-demand podcasts, and video content covering Quebec public affairs, politics, society, culture, and sports. Accessible via web and mobile apps for French-speaking audiences.
• QUB Télé QUB's subscription-based television service providing video-format versions of radio shows, including discussions, interviews, and segments. Accessible via tvaplus.ca/qub and distributed through cable/satellite providers.
• QUB Mobile App Native mobile applications for iOS and Android that enable users to access QUB's live radio stream, on-demand podcasts, video content, and push notifications for content updates.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TVA SportscoreGTM or Marketing PartnerTVA Sports is a key broadcasting partner for QUB content. NHL hockey coverage, including Canadiens games, is featured on QUB programming. TVA Sports retained French-language national broadcast rights for NHL for 12 years, announced during QUB shows.
• Restaurants Au Vieux DuluthminorGTM or Marketing PartnerRestaurant sponsor for the Benoit Dutrizac show, with promotional mentions during programming. The sponsor is associated with the show tagline 'Dutrizac, sans filtre.'
• TVA Plus (tvaplus.ca)coreChannel Partner/ Reseller/ DistributorQUB TV channel is distributed through TVA Plus platform, allowing subscribers to access QUB television content through the tvaplus.ca/qub portal.
• Groupe TVAcoreChannel Partner/ Reseller/ DistributorGroupe TVA is the parent company providing distribution infrastructure for QUB TV content. Louis-Philippe Neveu, Vice President of Operations, Information and Sports at Groupe TVA, announced NHL broadcast deals through QUB programming.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 98.5 FM (Bell Media): Bell Media's flagship Montreal talk/news radio station at 98.5 FM. Targets the same French-speaking Quebec public-affairs audience with similar opinion-driven programming, making it QUB's most direct on-air competitor in the Montreal market.
• RNC Media (Attraction Radio): Quebec-based regional radio group (including 106.9 Mauricie, NRJ, and RockDétente variants). Direct competitor to QUB for French-language Quebec radio audiences and a similar mix of music, talk, and public-affairs content.
• Cogeco Media: Operates multiple French-language radio stations across Quebec (e.g., 92.5 The Beat, FM93, Rythme FM). Competes with QUB for Quebec French-speaking listeners and advertiser spend in the same regional radio market.

Broad incumbents

• Corus Entertainment: Canadian broadcaster with extensive radio and TV assets. While more English-focused, Corus competes for national ad dollars and podcast/streaming attention that overlap with QUB's digital and audio inventory.
• Bell Media: Owns 98.5 FM and a portfolio of Quebec French-language radio and TV properties. Competes across radio, television, podcasts, and digital, with overlapping advertising inventory targeting Quebec francophone audiences.
• SiriusXM Canada: Subscription satellite and streaming audio service in Canada. Competes with QUB's subscription audio product for paying listeners, particularly French-speaking commuters and podcast/audiobook consumers in Quebec.
• Groupe TVA: Quebecor's French-language broadcast group; both a strategic distribution partner for QUB TV and a peer in the broader Quebec French-language TV and news market (LCN, TVA Nouvelles).
• CBC/Radio-Canada: Canada's public broadcaster, with Première Chaîne and Téléjournal covering Quebec news and public affairs. Competes for audience attention and ad/underwriting budgets, though QUB's opinionated positioning differentiates from CBC's editorial neutrality.

Others

• Spotify: Dominant podcast and music streaming platform and a key distribution partner for QUB's balados. Functions less as a direct competitor and more as an ecosystem dependency — important for reach but also a disintermediation risk.

Emerging players

• Stingray Digital: Montreal-based digital audio and music media company (Stingray Music, Stingray Radio). Shares the Quebec audio ecosystem and competes for digital audio advertising and streaming attention, though focused more on music than talk/public affairs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/qubradio
• YouTubeyoutube.com/@qub_radio
• LinkedInlinkedin.com/company/posts
• Instagraminstagram.com/qubradio
• TikToktiktok.com/@qub_radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUB