Seedtrakr Inc.

What Seedtrakr Inc. does

Seedtrakr Inc. is a Canadian cloud-based SaaS provider that builds vertical software for the pedigreed seed industry. Founded in 2015 and headquartered in Glenboro, Manitoba, the company serves seed distributors, seed operations, and growers by offering a unified platform that manages inventory, processing, treatments, yard activities, sales, and traceability. The company was created in partnership between a local seed grower and Rimmer Technology Partners, with all design, development, testing, and support retained in Canada.

The platform is delivered as a web application with native iOS and Android mobile apps and is built specifically for the regulatory and operational complexities of pedigreed seed, including CFIA variety tracking, crop certifications, scale integration, and audit trails. Core modules include seed inventory management, sales and customer account management, lot processing and blending, work orders, comprehensive reporting (25+ report types), and a change-tracking audit trail. The platform also includes the Seedtrakr Network for inter-company seed discovery, listings, and booking requests, and a free companion app called MySeed that enables growers to discover seed availability and request quotes.

Seedtrakr monetizes via a four-tier subscription model: Essential at $210/month (annual), Plus at $330/month, Enterprise at $520/month, and a Distributor tier with custom pricing and multi-year contracts. Pricing is publicly disclosed for the first three tiers. Go-to-market is sales-led, supplemented by community-led adoption through the Seedtrakr Network and the free MySeed app, with brand-building through industry events such as the Seeds Canada Annual Conference. Integrations with QuickBooks Online, 20/20 Seed Labs (live lab results), and the CFIA Seed Variety Database connect the platform to the broader seed ecosystem. Disclosed scale metrics include 142.4M+ bushels received, 18.8K+ managed accounts, and $1.3B+ of invoiced seeds flowing through the platform.

Name

Seedtrakr Inc.

Legal name

Seedtrakr Inc.

Website

https://seedtrakr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Seedtrakr Inc. is a Canadian cloud-based SaaS provider offering vertical software for pedigreed seed operations, distributors, and growers. The platform manages seed inventory, processing, treatments, traceability, and sales via tiered subscriptions, the Seedtrakr Network, and the MySeed grower app.

Ownership category

akta.pro rank

Headquarters

HQ city

Glenboro

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (SaaS): Monthly or annual subscription-based revenue model with tiered pricing plans (Essential, Plus, Enterprise, Distributor). Each tier provides increasing functionality and user capacity with corresponding price points. Revenue is recurring and predictable based on subscription duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seedtrakr provides cloud-based seed management software specifically built for the pedigreed seed industry. The platform unifies seed inventory management, yard operations, processing, treatments, and sales into a single process with full visibility and traceability. It connects seed distributors, seed operations, and growers through a network platform and a free companion mobile app for growers.

Product overview

Seedtrakr is a cloud-based seed management software platform with a tiered subscription model (Essential, Plus, Enterprise, Distributor) offering modules for inventory management, sales, traceability, processing, and network connectivity. The platform includes a companion free app called MySeed for growers, a Mobile App for field operations, and the Seedtrakr Network for partner collaboration. The Essential tier provides core inventory and sales features; Plus adds processing, mobility, and network capabilities; Enterprise includes CRM and full-scale operations; Distributor tier enables remote inventory management across partner locations.

Differentiator

Problem solved

Functional benefit

Brands

• MySeed: A free app powered by Seedtrakr designed to simplify the seed buying process for growers. Enables viewing and searching for pedigreed seed available in the area, and requesting quotes directly from sellers.

Products and services

• Seedtrakr Platform Cloud-based seed management software platform connecting seed distributors, seed operations, and growers. Provides unified process for seed inventory, yard operations, processing, treatments, and sales with full visibility and traceability.
• MySeed Free mobile app powered by Seedtrakr that enables growers to view and search for pedigreed seed available in their area, and request quotes directly from sellers.
• Seedtrakr Network Network platform enabling seed companies to create partnerships, publish seed availability listings, search for available seed, and send quote/booking requests. Includes features for tracking parent seed and harvested seed across grower/partner networks.
• Seedtrakr Mobile App Native mobile application giving team access to inventory, sales, and customer account information while on the go. Available on iOS and Android via App Store and Google Play.

Quantifiable outcome

• 142.4M+ bushels of seed received through the platform
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 20/20 Seed Labs InccoreTechnology or Integration · 1 July 2024Integration partnership allowing live lab results to be received directly into Seedtrakr accounts. Test results and Report of Analysis (ROA) are automatically populated on corresponding inventory lots. Seedtrakr gave a demonstration on this integration at the 2024 Seeds Canada Annual Conference, showcasing collaboration and connectivity between the two platforms for shared clients.
• QuickBooks OnlinecoreTechnology or IntegrationIntegration allowing sync of products, services, customers, and invoices from Seedtrakr directly into QuickBooks accounts without duplicate data entry. Both Plus and Enterprise tiers support this export/integration capability.
• CFIA (Canadian Food Inspection Agency) Seed Variety DatabasecoreTechnology or IntegrationIntegration allowing import or linking of seed varieties from the CFIA variety database directly into Seedtrakr accounts for use on products and lots without manual data entry. Supports pedigreed seed regulatory compliance.
• Rimmer Technology PartnerscoreStrategic or Co-development PartnerSoftware development partner that co-created Seedtrakr with a local seed grower in 2015. Rimmer Technology Partners developed the initial solution to fulfill inventory management needs and continues to develop and support the Seedtrakr platform. Their Help Centre hosts the Seedtrakr support documentation.
• Seed Processing Co-opsminorChannel Partner/ Reseller/ DistributorNew feature in Enterprise tier allowing seed processing co-op members to view inventory, submit requests, view key documents, and track sales. Enables distributors and operations within co-ops to collaborate through the Seedtrakr platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/seedtrakr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedtrakr Inc.