Electricity Canada

What Electricity Canada does

Electricity Canada (legal name: Association canadienne de l'électricité / ACÉ) is a federally incorporated not-for-profit national industry association headquartered at 275 Slater Street, Suite 1500 in Ottawa. Operating for over 130 years, the association represents the full breadth of Canada's electricity value chain, spanning generation, transmission, distribution, customer relations, market access, and trading. Its 100+ member organizations include the country's largest provincial and municipal utilities (Toronto Hydro, Hydro-Québec, BC Hydro, Ontario Power Generation, SaskPower, Manitoba Hydro, EPCOR, TransAlta, Capital Power, ENMAX, Nova Scotia Power, FortisAlberta, Newfoundland Power, Saint John Energy) as well as corporate partners and government stakeholders engaged in electricity policy. The organization is governed by a Board of Directors currently chaired by Jana Mosley (CEO of Toronto Hydro), with operational leadership including a Vice President of Regulatory and Indigenous Affairs and a Manager of Safety and Human Resources Programs.

Electricity Canada's core 'products' are non-software services organized into programs and advocacy outputs. The portfolio includes the Electricity Fundamentals in Canada (EFiC) 101 course, DataBytes statistical resources, the Flux Capacitor Podcast, the Sustainable Electricity Program and Sustainable Electricity Leader Designation, the Reliability and Resiliency Program, the Centre of Excellence innovation showcase, and the OnMAG mutual aid program. The association publishes the annual 'State of the Electricity Industry' report (now in its eighth edition, 2026) and administers multiple award and recognition programs including Safety Awards, Sustainable Electricity Awards, Resiliency & Reliability Awards, Faces of the Industry, Women in Electricity Leadership Circle, the Jim McFadgen Award for Standards Excellence, and the Lifesaving Award. It also convenes recurring industry events such as committee meetings and the Communications Symposium, and campaigns such as National Lineworker Appreciation Day (July 10) in coalition with Edison Electric Institute (EEI) and the International Brotherhood of Electrical Workers (IBEW).

The business model is membership dues-based, supplemented by corporate partner program fees and event/program revenues. Pricing is not publicly disclosed; prospective members must contact the association directly. The association's 2025-2028 Strategic Plan organizes its mandate around four pillars: think, advocate, communicate, and educate. There are no funding rounds, no parent company, no subsidiaries, no M&A activity, and no disclosed revenue figures. Operating geographies are limited to Canada (with North American coordination on select campaigns such as lineworker appreciation). The legal name derives from the bilingual federal incorporation as 'Association canadienne de l'électricité (ACÉ)', with Electricity Canada / Électricité Canada used as the operating brand.

Name

Electricity Canada

Legal name

Association canadienne de l'électricité (ACÉ) / Electricity Canada

Website

https://electricite.ca

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Electricity Canada is a federally incorporated not-for-profit national industry association headquartered in Ottawa, representing 100+ Canadian electricity generation, transmission, and distribution utilities through advocacy, education, awards, and industry programs.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Public Power Districts & State/Provincial Utilities (EUADABAD)

akta.pro secondary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Electricity industry association
• Energy sector advocacy
• Utility membership organization
• Electricity policy representation
• Industry collaboration programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Electricity Canada generates revenue through annual membership fees from electricity utilities and industry partners. The association offers different membership tiers including regular members (electricity generators, transmitters, distributors) and corporate partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Electricity Canada is a national not-for-profit industry association representing Canadian electricity companies across generation, transmission, distribution, customer relations, market access, and trading. It delivers its value through membership-based advocacy, educational programs, industry awards, knowledge-sharing platforms like the Centre of Excellence, and policy representation on behalf of its 100+ utility and corporate-partner members. Revenue is generated primarily through annual membership dues.

Product overview

Electricity Canada is a national energy association representing all aspects of the electricity industry—from generation through transmission and distribution to customer relations, market access and trading. The organization does not offer a unified software product but provides a portfolio of programs and services including educational courses (EFiC, DataBytes), industry initiatives (Sustainable Electricity Program, Centre of Excellence, Reliability Program), award programs (Faces of the Industry, Women in Electricity Leadership Circle), advocacy publications (annual State of the Industry report), and events. The Flux Capacitor Podcast provides industry insights, while the OnMAG program facilitates mutual assistance among Ontario utility companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Fundamentals in Canada (EFiC)

Quantifiable outcome

• 130+ years of electricity sector history documented
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Toronto HydrocoreStrategic or Co-development PartnerToronto Hydro is a member of Electricity Canada and its CEO Jana Mosley serves as Chair of the Electricity Canada Board of Directors, demonstrating a core governance partnership in the association.
• Emissions Reduction AlbertacoreStrategic or Co-development PartnerFunded the Crossfield Energy Centre hybrid battery-turbine project by ENMAX, demonstrating partnership in supporting innovative clean energy projects featured in the Centre of Excellence.
• Natural Resources CanadamajorStrategic or Co-development PartnerProvided funding support for Hydro-Québec's Circuit électrique EV charging network expansion, a major initiative in the Centre of Excellence.
• Ontario Energy BoardcoreStrategic or Co-development PartnerPartnered with London Hydro on the Green Button program for real-time energy controls and demand response, featured in the Centre of Excellence.
• LDC Tomorrow FundmajorStrategic or Co-development PartnerProvided partial funding for Hydro Ottawa's MiGen transactive grid pilot project, a innovative demonstration of consumer-generated renewable energy management.
• Edison Electric Institute (EEI)majorStrategic or Co-development PartnerCollaborates with Electricity Canada on National Lineworker Appreciation Day (July 10), celebrating lineworkers across North America.
• International Brotherhood of Electrical Workers (IBEW)majorStrategic or Co-development PartnerPartners with Electricity Canada on National Lineworker Appreciation Day, honoring the founder Henry Miller on July 10.
• Government of Alberta Hydrogen Centre of ExcellencemajorStrategic or Co-development PartnerProvided $2 million funding to Heartland Generation for coal-to-hydrogen conversion testing at Battle River generating station, featured in Centre of Excellence.
• EnbridgemajorStrategic or Co-development PartnerPartnered with Capital Power on the Wabamun carbon sequestration hub for the Genesee Energy Centre carbon capture project.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubethefluxcapacitor.ca/episodes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electricity Canada