Fabrica

What Fabrica does

Fabrica. inc. (株式会社ファブリカ) is a Tokyo-based creative production company founded in April 2021 by Atsuko Okada, operating as a "Creative Execution Collective" that assembles cross-disciplinary teams of designers, engineers, and producers regardless of employment status. The company delivers work across four service categories: Branding (corporate identity, logos, concept visuals, packaging, brand websites), Advertising & Promotion (graphic design, digital campaigns, transit ads, CG video, AI-driven installations), Entertainment Content (live digital effects, metaverse development, exhibitions, game development), and Service/System Development (UX/UI design, web and native app development, system operations). Fabrica's technology stack spans proprietary real-time AR synthesis systems (developed for the Pocari Sweat CM with sub-0.05 second latency), the FIMMIGRM AI topline music generator, the Sakura AI Camera computer vision system, and the high-fidelity CG ELTOA virtual assistant platform, demonstrating native integration of CG/VFX, XR/AR, and AI/ML capabilities into client deliverables.

The company monetizes primarily through project-based professional services fees for enterprise clients, supplemented by emerging productized offerings. Client acquisition runs through a sales-led motion leveraging direct enterprise relationships and subcontractor partnerships with Japan's major advertising holding companies (Dentsu, Hakuhodo, TBWA\HAKUHODO) and production studios (BASSDRUM, PARTY). Named clients include Otsuka Pharmaceutical, Sony Music Records, Honda, Nissan, Kirin, Netflix, Shueisha, The Pokemon Company, and EXPO 2025 Osaka Pavilion Association, with marquee projects spanning the Japan Mobility Show 2023 (coordinating 11 companies and 130+ staff) and EXPO 2025 Osaka Healthcare Pavilion. In May 2026, Fabrica spun out ELTOA as a wholly-owned subsidiary to operate the virtual assistant service as a standalone business, signaling a transition toward recurring product revenue alongside project fees. The company is privately held and founder-owned, operating from Ebisu, Shibuya-ku, Tokyo with approximately 20-30 team members organized into Produce, Design, and Engineering divisions.

Name

Fabrica

Legal name

株式会社ファブリカ

Website

https://fabrica-inc.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Fabrica is a Tokyo-based creative production company founded in 2021, delivering branding, advertising, entertainment content, and system development services to major Japanese enterprises such as Sony Music, Otsuka, Honda, and EXPO 2025, with proprietary AR, AI, and CG capabilities and a talent-collective operating model.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative/Production Services: Project-based creative services including branding, advertising production, entertainment content, and system development. Revenue generated through client engagements for specific creative projects, typically billed as fixed-price contracts or production fees.
2. Product Development: Development of proprietary products and platforms including virtual assistant services (ELTOA) and AI-powered tools. May include licensing or service subscription components.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fabrica is a Creative Execution Collective that provides integrated creative production services across Branding (CI/logo/concept visuals/packaging), Advertising & Promotion (graphic design, digital campaigns, CG video, AI installations), Entertainment Content (live digital effects, metaverse, exhibitions, game development), and Service/System Development (UX/UI design, app and web development). The company also develops proprietary products including the ELTOA virtual assistant and FIMMIGRM AI music generation tool.

Product overview

Fabrica is a Creative Execution Collective that provides integrated creative services across four main service categories: Branding (CI/VI development, logos, concept visuals, packaging, brand sites), Advertising & Promotion (graphic design, digital campaigns, events, CG video, AI installations), Entertainment Content (live effects, metaverse, exhibitions, game development), and Service/System Development (UX design, app development, web services). The company's portfolio includes both service offerings and notable projects such as the ELTOA virtual assistant product and FIMMIGRM AI music generation tool. Fabrica operates as a flat, flexible production company model where creators from various fields collaborate across organizational boundaries.

Differentiator

Problem solved

Functional benefit

Brands

• ELTOA（エルトア）: Virtual assistant service providing high-fidelity CG virtual assistants designed for dialogue-based brand communication.

Products and services

• ELTOA Virtual Assistant (バーチャルアシスタント「ELTOA（エルトア）」) High-definition CG virtual assistant service designed for brand communication. Specializes in guidance, explanation, and dialogue-based communication experiences that feel like a real person is present, extending brand communication beyond simple responses.
• FIMMIGRM™ - AI TOPLINE GENERATOR AI-powered music production support tool that analyzes input music data and automatically generates melody (topline) tracks. Supports full-length generation and audio output for music creators to quickly generate song concepts and verify musical ideas.
• Branding Services Corporate identity creative development including statement and logo design, concept visuals and video production, character and package development, and brand website production for enterprise clients.
• Advertising & Promotion Services Graphic design, digital promotion, event promotion content production, and integrated promotion production. Includes key visual development, transit ads, magazine ads, digital signage, landing pages, apps, CG video, AI installations, and SNS promotion.
• Entertainment Content Production Production of live digital effects, metaverse development, video streaming, permanent and planned exhibitions, game development, and anime workflow DX tool introduction support.
• Service Development / System Development End-to-end service and system development from numerical analysis and issue definition through UX design, UI design, application development, and maintenance. Covers service design, UX/UI design, system development and operations, and web and native app development.

Quantifiable outcome

• Successfully delivered EXPO 2025 Osaka Healthcare Pavilion project with full creative production support
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DentsucoreStrategic or Co-development PartnerMajor advertising agency partnership. Dentsu is a primary agency partner for many Fabrica client projects including Koikeya Pride Potato, Fukusaya Cube, and others. Collaboration involves creative production and campaign execution.
• HakuhodocoreStrategic or Co-development PartnerPartner agency for projects including Pocari Sweat campaigns, Japan Mobility Show 2023 (via TBWA\HAKUHODO), and various branded content.
• BASSDRUMcoreTechnology or IntegrationProduction studio specializing in entertainment and XR content. Multiple collaborations including Japan Mobility Show 2023 and Reborn Parade technical direction for EXPO 2025.
• PARTYcoreStrategic or Co-development PartnerCreative agency partner for virtual events including Fuji TV Virtual Adventure Island 2022 and SHIN SEKAI nowhere virtual concert.
• EarthbrainminorStrategic or Co-development PartnerPartner for Smart Construction website development. Collaboration on construction industry digital transformation projects.
• Sony Music RecordscoreStrategic or Co-development PartnerOngoing partnership for Sakurazaka46 album artwork and promotional design across multiple releases (8th-11th singles, 2nd album).
• Otsuka PharmaceuticalcoreStrategic or Co-development PartnerMajor client partnership for Pocari Sweat advertising campaigns spanning multiple years. Includes CM production, AR system development, and promotional design.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PARTY: Tokyo-based creative agency known for integrated digital experiences and virtual events. Directly comparable to Fabrica as a fellow Japanese creative production partner on projects like the SHIN SEKAI metaverse concerts and Fuji TV Virtual Adventure Island.
• BIRDMAN: Tokyo-based creative agency focused on interactive web, campaign sites, and real-world installations. Directly comparable as a Japanese creative-tech agency with similar frontend engineering and experiential campaign capabilities, and a known alumni pipeline to Fabrica.
• WOW Inc. Tokyo-based visual design and creative agency active in branding, motion, and experiential work. Directly comparable as a Japanese creative agency serving major brands with award-winning design and integrated digital production.
• TUGBOAT Group (TAGBOAT): Tokyo-based interactive/digital creative agency group. Comparable to Fabrica as a Japanese digital agency serving enterprise clients with UX, web, and interactive campaign work, and a known previous employer of Fabrica team members.
• BASSDRUM: Tokyo-based creative studio specializing in entertainment, XR, and live digital effects. Directly comparable as a partner firm to Fabrica on Japan Mobility Show 2023 and EXPO 2025 Reborn Parade, with overlapping AR/XR creative production capabilities.
• Whatever Inc. Tokyo-based creative agency known for branding, advertising, and digital content with strong industry recognition. Comparable to Fabrica as a Japanese creative shop servicing major brands with advertising, branding, and integrated digital production.

Emerging players

• TYMOTE: Tokyo-based boutique branding and creative agency. Comparable as a smaller Japanese creative agency serving enterprise brands with branding and design work, overlapping with Fabrica's branding service line.
• Synthetic Inc. Tokyo-based creative studio focused on branding, graphic design, and motion. Comparable as a Japanese boutique creative agency with similar scope in brand identity, graphic design, and digital content production.

Broad incumbents

• Dentsu: Japan's largest global advertising agency network. Comparable as a broad incumbent over Fabrica's niche, and a stated client/agency partner — Fabrica is subcontracted for creative production on Dentsu-led campaigns rather than competing head-on.
• Hakuhodo: Japan's second-largest advertising agency and a key strategic partner of Fabrica. Comparable as a broad incumbent that subcontracts creative production work to Fabrica on campaigns like Pocari Sweat and Japan Mobility Show 2023.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fabrica_inc
• Facebookfacebook.com/Fabrica.page
• Instagraminstagram.com/fabrica_inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrica