SKO Motors

What SKO Motors does

SKO Motors OÜ is an authorized Škoda automobile dealership headquartered in Laagri, a suburb of Tallinn, Estonia, operating from a single retail showroom and service facility on Pärnu mnt. 543. The company sells the full Škoda model range — Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Enyaq, Elroq, and the new Peaq — across petrol, diesel, mild-hybrid, plug-in hybrid (PHEV), and fully electric (BEV) powertrains, and complements sales with genuine parts retail/wholesale, scheduled maintenance and repair, bodywork, tire services, insurance referrals, short-term rental, and used-vehicle sales with trade-in valuation. Pricing is transparent and published: new vehicles range from approximately €19,760 (Fabia) to €61,900 (Enyaq SportLine), service labor is €89.5/h for petrol/diesel and €105.5/h for electric vehicles, and financing is provided through partnerships with SEB Liising (interest from 1.45% + 3-month Euribor) and Inbank (€100–€10,000 installments, 0% down). Customer segments are split between individual retail buyers and business/fleet customers served by dedicated account managers, with a Pan-Baltic fleet coordination capability inherited from parent TKM Grupp AS.

SKO Motors became a wholly-owned subsidiary of TKM Auto OÜ (itself a 100% subsidiary of Nasdaq Tallinn-listed TKM Grupp AS, ticker TKM1T) in March 2026, following a January 2026 agreement to acquire 100% of SKO Motors OÜ alongside Rohe Auto AS and a real estate holding company with combined registered share capital of €381,000. The dealership operates with 11–50 employees and integrates manufacturer digital ecosystems — Škoda Connect, MyŠkoda app, SmartLink (Apple CarPlay/Android Auto), Digital Key, and Škoda Charger Wallbox (11 kW AC) for EV buyers. Recent Škoda product launches actively marketed through SKO Motors include the Epiq compact BEV (March 2026), the fourth-generation Kodiaq with new PHEV variant (January 2026), the Octavia 30th Anniversary editions (January 2026), and the Peaq flagship 7-seat SUV (June 2026). Brand-level evidence supports strong local positioning: Škoda has ranked as Estonia's lowest-maintenance-cost car brand in the Kantar Emor Car Brand Health study (2016–2024), the Octavia is Estonia's best-selling car model of all time, and the Kodiaq iV was Estonia's best-selling plug-in hybrid in 2024.

Name

SKO Motors

Legal name

SKO Motors OÜ

Website

https://skodalaagri.ee

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SKO Motors OÜ is an authorized Škoda dealership in Laagri (Tallinn), Estonia, selling new and used Škoda vehicles across all powertrains and providing parts, maintenance, repair, fleet services, and financing to individual and business customers, now operating as a subsidiary of TKM Grupp AS.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), New Car Dealers (44111), Used Car Dealers (44112), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Automobile dealership
• Vehicle sales
• Vehicle maintenance
• Genuine parts
• Fleet services

Headquarters

HQ city

Laagri

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new and used Škoda vehicles. The dealership offers stock vehicles available for immediate delivery and custom-ordered vehicles through the Škoda configurator.
2. Service and Maintenance: Revenue from vehicle servicing, repairs, diagnostics, and maintenance work. Pricing based on hourly labor rates (€89.5/h for petrol/diesel vehicles, €105.5/h for electric vehicles).
3. Genuine Parts Sales: Revenue from selling Škoda genuine spare parts and accessories. All parts come with 24-month warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SKO Motors OÜ is an authorised Škoda automobile dealership in Laagri, Estonia, selling the full Škoda passenger-vehicle lineup (Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, Enyaq, plus new Epiq and Peaq) across petrol, diesel, mild-hybrid, plug-in hybrid, and fully electric powertrains. The dealership provides new and used vehicle sales, manufacturer-grade maintenance and repair services, genuine Škoda parts retail and wholesale, trade-in valuation, short-term vehicle rental, insurance coordination, and dedicated fleet services for business customers across the Baltic region.

Product overview

SKO Motors OÜ is an authorised Škoda dealership based in Laagri, Estonia, operating as a subsidiary of TKM Grupp AS following the March 2026 acquisition of SKO Motors OÜ and Rohe Auto AS. The company offers a comprehensive automotive portfolio comprising 9 Škoda model lines spanning compact hatchbacks (Fabia, Scala), compact SUVs (Kamiq, Karoq), mid-size SUVs (Kodiaq), full-size SUVs (Kodiaq flagship), sedans and estates (Octavia, Superb), and full-electric vehicles (Enyaq, Elroq). Powertrains range across petrol, diesel, mild-hybrid, plug-in hybrid, and fully electric. The company also provides vehicle maintenance and repair services, spare parts retail and wholesale, used car sales with trade-in programmes, and vehicle rental. Recent expansion into electric vehicles is supported by home charging solutions and the Škoda Connect/MyŠkoda digital ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Škoda Fabia Compact Škoda hatchback sold through SKO Motors in Selection and Monte Carlo trims, powered by 1.0 TSI petrol engines with manual or DSG automatic transmissions. Targeted at budget-conscious personal and small-family buyers seeking an entry-level Škoda.
• Škoda Scala Compact Škoda hatchback positioned above the Fabia, available in Selection and Monte Carlo trims with 1.0 TSI petrol engines (85 kW), manual or DSG automatic transmission. Targeted at personal buyers seeking a slightly larger compact hatchback.
• Škoda Octavia Škoda's best-selling model and Estonia's all-time most popular car, available in sedan and Combi estate forms with petrol, diesel, and mild-hybrid engines. Features 13-inch infotainment option, II-gen Matrix LED headlights, and the lowest maintenance costs per the Kantar Emor study (2016–2024). Prices from €22,400. Targeted at personal and fleet buyers.
• Škoda Superb Škoda's flagship sedan/wagon, fourth generation, built on VW Group platform alongside Passat in Bratislava. Available with petrol, diesel, and PHEV powertrains with 100+ km electric range, DSG-only transmission, AGR-certified ergonomic seats, and up to 690L boot in Combi form. Targeted at executive and business buyers.
• Škoda Kamiq Compact Škoda city SUV (small crossover) available in Selection and Monte Carlo trims with 1.0 TSI (85 kW) and 1.5 TSI (110 kW) petrol engines, DSG automatic. Prices from €25,670. Targeted at urban personal and family buyers seeking a small crossover.
• Škoda Karoq Compact Škoda SUV positioned between Kamiq and Kodiaq, available in Selection and SportLine trims with 1.5 TSI petrol engine (110 kW) and DSG automatic. Features Travel Assist, LED matrix headlights, and comprehensive safety suite. Prices from €30,850.
• Škoda Kodiaq Mid-size Škoda SUV flagship with new-generation updates including larger boot (910L 5-seat, 845L 7-seat), standard DSG, 13-inch head-up display option, and plug-in hybrid iV variant with 124 km electric range. Available in petrol, diesel, and PHEV powertrains.
• Škoda Elroq Fully electric compact Škoda SUV introducing the brand's Modern Solid design language. Offers up to 560 km range, 175 kW DC charging (10-80% in 28 minutes), 13-inch touchscreen, and sustainable interior materials. Available in 50, 60, 85, and 85x RS variants from €39,330.
• Škoda Enyaq Full-electric Škoda SUV featuring the Modern Solid design language, Tech-Deck nose, and 82 kWh battery. Available in multiple variants including SportLine and RS coupe. Offers up to 550+ km range, V2L bidirectional charging, Travel Assist, and sustainable interior materials.
• Škoda Epiq Fully electric compact city Škoda SUV unveiled in March 2026, featuring over 440 km range, 24-minute fast charging (10-80%), bidirectional V2L charging, Digital Key, 13.1-inch touchscreen, and 475L boot. Designed for urban mobility with the Modern Solid design language.
• Škoda Peaq Škoda's new flagship fully electric 7-seater SUV, available with both ICE and BEV powertrains. Features up to 7 seats, all-wheel drive, range over 600 km, 13.6-inch touchscreen, and panoramic electrochromic roof. The largest Mladá Boleslav-produced model.
• Used Car Sales Pre-owned vehicle sales program offering trade-in valuation, free technical inspection, and resale. Customers can use their existing vehicle as down payment toward a new Škoda purchase. Covers multiple brands including Škoda, Volvo, Audi, BMW, Mercedes-Benz, and others. Used vehicle prices range from €13,900 to €52,900. Targeted at personal and fleet buyers seeking lower-cost entry into the Škoda ecosystem.
• Vehicle Maintenance and Repair Service Full-service maintenance and repair facility offering scheduled servicing, tyre fitting, bodywork, warranty repairs, MNT technical inspection, and rental/loaner vehicles. Services Škoda vehicles and other brands. Labour rates: €89.5/h for petrol/diesel (1–4 years), €105.5/h for electric, with discounts of 10–20% for older vehicles. Features real-time online booking.
• Vehicle Rental Short-term vehicle rental service for Škoda vehicles, offered as part of SKO Motors' comprehensive customer service portfolio. Provides loaner/rental vehicles to customers and ad-hoc renters needing temporary Škoda mobility.

Quantifiable outcome

• Škoda ranked as car brand with lowest maintenance costs in Estonia (Kantar Emor Car Brand Health study 2016-2024)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Team Discgolf EstoniaminorGTM or Marketing Partner · 1 February 2026SKO Motors signed a one-year partnership agreement with Team Discgolf Estonia, becoming the automotive partner for the Euroopa Discgolfi Festival 2026 held June 16-21 at Tallinn Song Festival Grounds.
• TKM Grupp AScoreStrategic or Co-development Partner · 7 January 2026TKM Auto OÜ, a 100% subsidiary of TKM Grupp AS, acquired 100% shareholding in SKO Motors OÜ on January 7, 2026. The acquisition was intended to expand TKM Grupp's automotive segment and complement its existing Škoda brand portfolio. The transaction was completed in March 2026.
• SEB LiisingcoreChannel Partner/ Reseller/ DistributorSEB Liising provides vehicle financing and leasing services for SKO Motors customers. Interest rates starting from 1.45% + 3-month Euribor for electric vehicles.
• Inbank ASminorChannel Partner/ Reseller/ DistributorInbank provides installment payment services for SKO Motors customers for service, parts, and vehicle purchases. Amounts €100-10,000, 3-60 months, 11.9% interest rate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKO Motors