Sirel Reisid OÜ

What Sirel Reisid OÜ does

Sirel Reisid OÜ is a privately held Estonian passenger transport company headquartered in Kuressaare, Saare County, that operates a single scheduled express intercity bus service — Line NR 470 — between Kuressaare on the island of Saaremaa and Tallinn on the Estonian mainland. The route includes intermediate stops at Sääsu, Valjala, Ratla, Tagavere, Orissaare, Liiva, Kuivastu, and the Virtsu ferry port, providing a critical island-to-mainland transport link. The underlying asset base is a fleet of three Mercedes-Benz Sprinter minibuses (519 XXL / 20 seats, CDI 413 / 16 seats, CDI 416 / 22 seats), each equipped with air conditioning, adjustable seats, and USB charging; total fleet capacity is approximately 58 passenger seats.

Name

Sirel Reisid OÜ

Legal name

Sirel Reisid OÜ

Website

https://sirelreisid.com

Company type

Private

Operating status

Operating

Short description

The company also offers on-demand minibus charter services, accessible via a direct phone line at +372 515 2849, addressing the transport needs of Saaremaa residents, visitors, and group travelers needing point-to-point service.

Ownership category

akta.pro rank

Product category

Intercity Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (48551), Charter Bus Industry (485510)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Scheduled Intercity Coach Operators (TLAFAFAA)

akta.pro secondary industries

National Intercity Coach Operators (Scheduled Network) (THAIADAA), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

Keywords

• Intercity bus services
• Minibus charter services
• Passenger transport
• Express bus route
• Group transportation

Headquarters

HQ city

Kuressaare

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure

Revenue model

1. Passenger Ticket Sales: Revenue generated from ticket sales for scheduled bus transport services between Kuressaare and Tallinn, as well as chartered minibus services. Tickets sold through the company's website links to T-pilet and Kuressaare bus station platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sirel Reisid OÜ operates a scheduled daily express intercity bus service (Route NR 470) connecting Kuressaare on Saaremaa island to Tallinn on mainland Estonia, with intermediate stops at Säästu, Valjala, Ratla, Tagavere, Orissaare, Liiva, Kuivastu, Virtsu, Vana-Pääs küla, and Järve. In addition to the scheduled line, the company provides on-demand minibus charter services for groups, bookable directly by phone. The service is delivered through a three-vehicle Mercedes-Benz Sprinter minibus fleet with capacities ranging from 16 to 22 passengers.

Product overview

Sirel Reisid OÜ is a regional passenger bus transportation company operating a single express intercity route (NR 470) between Kuressaare and Tallinn, Estonia, with multiple intermediate stops including the Virtsu ferry port. The company operates a fleet of three Mercedes-Benz Sprinter minibuses with capacities ranging from 16 to 22 passengers, offering adjustable seats, air conditioning, USB charging, and spot lighting. The company also provides on-demand bus ordering/charter services via telephone.

Differentiator

Problem solved

Functional benefit

Products and services

• Express Bus Line NR 470 (Kuressaare-Tallinn) Scheduled daily express intercity bus service running between Kuressaare and Tallinn, Estonia, with intermediate stops at Säästu, Valjala, Ratla, Tagavere, Orissaare, Liiva, Kuivastu, Virtsu, Vana-Pääs küla, and Järve. Designed for Saaremaa residents, commuters, and travelers needing island-to-mainland connectivity, including the Virtsu ferry connection.
• Minibus Charter / Bus Ordering Service

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Sebe: Long-established Estonian bus operator providing scheduled and school transport across the country. Comparable in operating intercity and regional coach routes within Estonia with a similar fleet-based service model.
• GoBus: Estonian intercity bus company operating scheduled routes with modern fleet. Comparable in business model (scheduled coach services, third-party ticketing) and serves overlapping Estonian geographies including regional connections.
• MK Autobuss: Estonian family-owned bus operator offering scheduled and charter services. Closely mirrors Sirel Reisid's small-fleet, regional, intercity-plus-charter operating profile.
• Hansabuss: Estonian bus and coach operator active in scheduled passenger transport and charter services. Comparable dual offering of scheduled routes plus group/charter bookings — similar customer segments to Sirel Reisid.
• ATKO Liinid: Estonian scheduled bus operator running regional and intercity routes across Saaremaa and mainland Estonia. Closest direct competitor — same business model, same Estonian regulatory environment, and overlapping island-to-mainland service patterns.

Broad incumbents

• Ecolines: Baltic-region intercity bus operator serving Estonia, Latvia, Lithuania and beyond. Comparable long-distance scheduled coach model, but operating at a wider regional and international scale than Sirel Reisid.
• Lux Express: Estonia-headquartered intercity coach operator running scheduled services across the Baltics (including routes involving Kuressaare/Tallinn). Directly comparable scheduled intercity coach business, but at substantially greater scale, network breadth, and brand recognition.
• FlixBus: Europe's largest intercity coach network operating scheduled services across the continent, including Estonia. Comparable scheduled intercity coach model but at vastly greater network, brand, and digital scale.

Regional players

• Tallinna Linnatransport (TLT): Tallinn municipal public transport operator running city buses and connecting services. Adjacent passenger transport operator in the same Estonian market but focused on urban transit rather than intercity coach.

Others

• T-pilet: Estonia's leading online bus ticketing platform. Not a transport operator but a critical distribution and technology partner through which Sirel Reisid sells seats — comparable as the ecosystem backbone for Estonian bus retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirel Reisid OÜ