Donat
SOS Lasteküla Eesti Ühing MTÜ is an Estonian non-profit, founded in 1994 and affiliated with the global SOS Children's Villages network, providing foster care, family strengthening, crisis intervention, and the SOVA nationwide chat support service for children and at-risk families across 19 municipalities.
- Company typePrivate
- Founded1994
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
What Donat does
SOS Lasteküla Eesti Ühing MTÜ is an Estonian non-profit charitable organization (mittetulundusühing) founded in 1994 and headquartered at Jalgpalli tänav 21, Tallinn. It operates as the Estonian member of the international SOS Children's Villages federation, which is present in more than 130 countries. The organization provides alternative family-based care for children and youth who cannot grow up with their biological families, preventive family support services, crisis intervention, and preparation programs for youth transitioning out of care. Current operational scale includes 166 children and youth in foster care, 158 children in substitute care, more than 200 families and over 500 children supported through the family strengthening service (Peretugevdusteenus) across 19 Estonian municipalities, 11 crisis-care placements in the Kriisiperekoht program, and 1,835 counseling and learning consultations delivered in 2025 through the SOVA chat platform.
The organization's primary technology asset is the SOVA chat platform, which provides nationwide real-time support to children and youth across Estonia with no geographic restriction. The organization also operates a branded e-commerce store for merchandise sales. There is no evidence of proprietary AI/ML systems, patents, or technology products beyond these channels; the organization's core capability is human-delivered social service provision.
Revenue is generated entirely through charitable giving rather than commercial sales. The model comprises three streams: individual donations (both one-time and recurring monthly subscriptions collected via website, bank transfer, and three fixed-amount phone lines at €15/€25/€50); long-term corporate partnerships with Estonian companies including Huppa Group, 1Partner Kinnisvara (10+ years), Text Magic, Southwestern Advantage, Tallinn International Women's Club, and Orca Swim Club; and e-commerce merchandise sales. All donations are tax-deductible under Estonian law. No revenue, headcount, or financial figures are publicly disclosed.
Donat firmographics
Firmographics- Name
- Donat
- Legal name
- SOS Lasteküla Eesti Ühing MTÜ
- Website
- https://sos-lastekyla.ee
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- SOS Lasteküla Eesti Ühing MTÜ is an Estonian non-profit, founded in 1994 and affiliated with the global SOS Children's Villages network, providing foster care, family strengthening, crisis intervention, and the SOVA nationwide chat support service for children and at-risk families across 19 municipalities.
- Ownership category
- akta.pro rank
Donat industry classification
Industry- Product category
- Child Welfare Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
- akta.pro secondary industries
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Donat is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Donat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: One-time and recurring (monthly) donations from private individuals. Recurring donors (püsiannetajad) commit to regular monthly contributions, while one-time donors contribute as able. Donations are tax-deductible in Estonia.
- Corporate Partnerships: Long-term partnerships with Estonian companies including Huppa Group, 1Partner Kinnisvara, Text Magic, and Southwestern Advantage. Corporate donors provide financial support, often as multi-year commitments.
- E-commerce Sales: Sale of branded merchandise through the organization's e-shop. Products carry charitable purpose and proceeds support children's welfare programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Phone donation options at fixed amounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Donat product offering
Product offeringCore offering
SOS Lasteküla Eesti Ühing MTÜ (SOS Children's Villages Estonia) provides alternative family-based foster care, family strengthening services, crisis care placements, and youth independence programs for children who cannot grow up with their biological families across Estonia. The organization also operates the proprietary SOVA chat platform for nationwide confidential counseling and learning assistance accessible to all Estonian children and youth.
Product overview
No product or technology offerings identified. The source data pertains to SOS Lasteküla Eesti Ühing MTÜ (SOS Children's Village Estonia), a non-profit charitable organization providing child welfare services including foster care, family support, and youth independence programs. The website features a donation system and an e-shop selling charity merchandise, but no commercial technology products or software services.
Differentiator
Problem solved
Functional benefit
Brands
- SOVA chat: Online chat service providing counseling and learning support to children and young people across Estonia.
- Peretugevdusteenus
Products and services
- Foster Family Care (Asendushooldus)
Quantifiable outcome
- 884 children prevented from family separation through family strengthening services
- +3 more outcomes
Companies that use Donat
Customer profileSegments4 records
Ideal customer profiles5 records
Donat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Donat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOS Children's Villages InternationalcoreSOS Lasteküla is the Estonian member of the global SOS Children's Villages organization, which operates in over 130 countries. This affiliation provides proven methodologies, international best practices, and global credibility in child welfare services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Donat competitors and assessment
Company assessmentBroad incumbents
- World Vision International: Large international child-focused NGO with sponsorship-based funding model and family/community strengthening programs globally; broader incumbent with comparable mission and donor-driven revenue model.
- SOS Children's Villages International: Global umbrella federation and parent organization of SOS Lasteküla Eesti Ühing, coordinating 130+ country affiliates, setting methodology, and managing cross-border funding; the broader incumbent in the same service category.
- UNICEF Estonia: Country presence of the global UN children's organization, focused on child rights, welfare policy, and program funding in Estonia; overlapping child-welfare mandate with broader scope and policy orientation.
Direct peers
- SOS Children's Villages Sweden: Swedish national affiliate of the SOS Children's Villages federation, delivering foster family-based care, family strengthening, and youth transition support under the same global methodology.
- SOS Children's Villages Norway: Norwegian national affiliate of the SOS Children's Villages federation, offering substitute family care and family support programs with a similar Nordic funding and operational model.
- SOS Children's Villages Latvia: Latvian national affiliate of the same SOS Children's Villages federation, delivering foster-family care, family strengthening, and youth programs under an identical operating model in a neighboring Baltic market.
- SOS Children's Villages Finland: Finnish affiliate of the same global federation, running substitute family care and youth aftercare programs in a closely related Nordic-Baltic welfare context; directly comparable service mix and funding model.
- Estonian Union for Child Welfare (Lastekaitse Liit): Estonian national child welfare umbrella organization working on child protection policy and services; comparable in mission and beneficiary focus within the same Estonian market.
- SOS Children's Villages Lithuania: Lithuanian national affiliate of the SOS Children's Villages federation, providing equivalent foster care, prevention, and youth independence services in another small Baltic country with a comparable population profile.
- Save the Children Estonia: Estonian country office of Save the Children, providing child welfare, child protection, and family support programming in the same Estonian market under a parallel international nonprofit model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Donat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donat leadership team
Management profileNumber of profiles
Donat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donat
What does Donat do?
SOS Lasteküla Eesti Ühing MTÜ (SOS Children's Villages Estonia) provides alternative family-based foster care, family strengthening services, crisis care placements, and youth independence programs for children who cannot grow up with their biological families across Estonia. The organization also operates the proprietary SOVA chat platform for nationwide confidential counseling and learning assistance accessible to all Estonian children and youth.
Is Donat a public or private company?
Donat is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Donat founded?
Donat was founded in 1994.
Where is Donat based?
Donat is headquartered in Tallinn, Estonia, in the Europe region.
How does Donat make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and E-commerce Sales.
Who are Donat's main competitors?
Broad incumbents on record are World Vision International, SOS Children's Villages International and UNICEF Estonia. Direct peers are SOS Children's Villages Sweden, SOS Children's Villages Norway, SOS Children's Villages Latvia, SOS Children's Villages Finland, Estonian Union for Child Welfare (Lastekaitse Liit), SOS Children's Villages Lithuania and Save the Children Estonia.
Does Donat have an API?
No public API is recorded for Donat.
What industry is Donat in?
Donat's product category is Child Welfare Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.