What SimpleFuel does

SimpleFuel OU is a privately held trading and brokerage company specializing in bunker fuel and marine lubricating oils for vessel operators. Founded by Ivan Chechuy and a financial partner, the company is headquartered in Tallinn, Estonia, and operates from a single office at Uus-Volta tn 9/1-38, with VAT EE102241835 and Registration No 14937070. The company serves shipping companies, vessel operators, and maritime businesses procuring fuel and lubricants at domestic and international sea and river ports.

The company's two core services are Trading and Bunkering. Trading leverages direct supplier relationships, procurement planning expertise, logistics knowledge, and port pricing intelligence to source bunker fuel at competitive prices. Bunkering covers the full transaction lifecycle at sea or river ports, including purchase and sale of fuel, document preparation, legal support, quality certificate management, and confirmation via bunker delivery notes or bills of lading. The company holds ISO 8217 certifications across the 2005, 2010, and 2017 versions for marine fuel specifications. There is no proprietary technology platform; all operations are handled through direct human coordination via website contact forms, phone, email, WhatsApp, Viber, and Skype.

SimpleFuel earns revenue through transaction fees and brokerage commissions on bunker fuel and lubricating oil transactions, with no publicly disclosed pricing tiers or fee structures. Pricing depends on crude oil prices, demand, and hub-based port pricing at the time of transaction. The go-to-market motion is sales-led and direct, with customer acquisition driven by inbound requests through the company website, personal contacts, and the founder's professional LinkedIn presence. The company claims global port coverage, with a stated focus on Eastern Europe and the Black Sea region.

Name

SimpleFuel

Legal name

SimpleFuel OU

Website

https://simplefuel.ee

Company type

Private

Operating status

Operating

Short description

SimpleFuel OU is a Tallinn, Estonia-based trading and brokerage firm that facilitates bunker fuel and marine lubricating oil purchases for vessel operators at global sea and river ports. The company earns transaction-based commissions by intermediating between suppliers and shipping customers.

Ownership category

akta.pro rank

Product category

Marine Fuel Brokerage

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen) (TLAHAKAC)

akta.pro secondary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Bunker fuel trading
• Marine fuel brokerage
• Vessel bunkering services
• Marine lubricants supply
• Maritime fuel procurement

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bunker Fuel Trading and Brokerage: SimpleFuel earns revenue through trading and brokerage commissions on bunker fuel and lubricating oil transactions. The company facilitates purchases between buyers (vessel operators) and suppliers, earning fees or margins on each completed transaction. Transactions are conducted globally at sea or river ports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SimpleFuel is a trading and brokerage firm that facilitates the purchase and sale of bunker fuel and marine lubricating oils between vessel operators (buyers) and suppliers at domestic and international sea and river ports worldwide. The company manages the full transaction lifecycle — from receiving buyer requests and clarifying parameters, to soliciting supplier quotations, nominating suppliers, supervising supply delivery, and preparing legal/document packages such as bunker delivery notes, bills of lading, and invoices.

Product overview

SimpleFuel operates as a bunker fuel and lubricating oils trading and brokerage company offering two core services: Trading (procurement planning, logistics, and port pricing optimization) and Bunkering (fuel supply and document management for sea/river vessels). The company leverages direct supplier ties and market analysis to deliver competitive pricing and timely fuel delivery worldwide.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Vitol: One of the world's largest independent energy traders with significant marine fuel trading activity. Overlaps with SimpleFuel in marine fuel intermediation but competes from a vastly larger commodity-trading platform rather than a specialized bunker brokerage.
• GAC Group: Large global shipping services group whose marine fuel/bunkering division competes in the same customer segment as SimpleFuel, though as part of a much broader ship-agency and logistics portfolio rather than as a dedicated bunker specialist.

Direct peers

• Bunker Holding: World's largest bunker fuel company, supplying over 1,000 ports globally through physical and trading operations. Competes directly with SimpleFuel in marine fuel intermediation, but at vastly greater scale and supplier integration.
• KPI Bridge Oil: Global marine fuel and lubricant supplier and broker serving the shipping industry across numerous ports. Direct peer given overlapping bunker trading activity and similar customer segment of vessel operators.
• World Fuel Services: One of the largest global bunker fuel brokers and traders, marketing marine fuels, lubricants, and related services to vessel operators across virtually every major port. Directly competes with SimpleFuel's core offering of bunker brokerage to shipowners worldwide.
• Cockett Marine Oil: Established global bunker fuel broker and trader headquartered in the maritime sector, intermediating fuel supplies for vessel operators. Comparable product offering, customer base, and intermediation-only business model to SimpleFuel.
• Aegean Marine Petroleum Network: Marine fuel logistics company with global port coverage, supplying and brokering bunker fuels to vessel operators. Comparable business of marine fuel intermediation and physical supply at scale.
• Peninsula Petroleum: Major independent bunker fuel broker and trader with global port coverage. Directly comparable to SimpleFuel's bunker brokerage model, including supplier relationships and transactional revenue model serving shipowners and operators.

Emerging players

• LQM Petroleum Services: Niche marine fuel and lubricant broker operating in selected international ports, supplying and intermediating bunker fuel for shipowners — a smaller-scale direct peer with overlapping product and customer set.
• Unisea (Unicool / Unisea Bunkering): Independent marine fuel trader and broker focused on specific regional port markets, offering transaction intermediation services comparable to SimpleFuel but typically concentrated in Asia-Pacific rather than Eastern Europe/Black Sea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleFuel