What Gentle Procedures UK does

Gentle Procedures UK, operated by GPUK Health Limited (Company No. 17079828), is a CQC-registered specialist men's health clinic headquartered at Birmingham Business Park in Solihull. The company opened its flagship Birmingham Centre of Excellence in 2025 as the UK master franchise for the global Gentle Procedures brand founded by Dr Neil Pollock in 1990. It is the only clinic in the United Kingdom licensed to perform the Pollock Technique™, a minimally invasive, no-scalpel method used in over 200,000 procedures worldwide.

The service portfolio spans circumcision across all age groups (newborn through adult, plus revisions), no-scalpel and no-needle (Pollock Technique™) vasectomy, and specialist men's surgical procedures including frenulectomy, preputioplasty, combined circumcision plus frenulectomy, and skin bridge/adhesion removal. Layered onto this surgical base are recurring health and wellness services: medical weight loss subscriptions (£299–£399/month), tiered health assessments (£345–£695), and anti-wrinkle injections for men. Procedures are priced on an all-inclusive basis covering consultation, treatment, and aftercare, and direct-to-consumer patients book online via Semble without GP referral.

Commercially, Gentle Procedures UK combines a DTC private clinic model with a franchise licensing layer. Two GMC-registered doctors (Dr Tayo Idowu and Dr Yemi Idowu, each with 15+ years of clinical experience) and a Practice Manager (Emma Fitzsimmons) anchor the current team of 1–10 employees. A second UK clinic in Brentwood, Essex is in active development to serve London and the South East, and the master franchise is structured to license GMC-registered doctors to open additional Gentle Procedures-branded clinics nationally, with training delivered at Dr Pollock's Vancouver facility.

Name

Gentle Procedures UK

Legal name

GPUK Health Limited

Website

https://gentleprocedures.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentle Procedures UK is a CQC-registered, Birmingham-based specialist men's health clinic and the only UK provider licensed to perform the Pollock Technique™ for circumcision and no-scalpel vasectomy, serving families and adult men directly.

Ownership category

akta.pro rank

Product category

Specialist Men's Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF)

Keywords

• Men's health clinic
• Circumcision services
• Vasectomy clinic
• Minimally invasive surgery
• Wellness treatments

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Circumcision Procedures: One-time surgical fees for circumcision procedures across all age groups (newborns to adults), with pricing varying by age bracket. Includes consultation, procedure, and aftercare in all-inclusive price.
2. Vasectomy Procedures: One-time surgical fees for no-scalpel vasectomy procedures, including Pollock Technique vasectomy. Consultation fee separate at £195.
3. Specialist Men's Surgical Procedures: Specialist procedures including frenulectomy, preputioplasty, circumcision & frenulectomy combination, and skin bridge/adhesion removal.
4. Men's Health & Wellness Services: Recurring monthly subscriptions for medical weight loss programmes (Starter, Standard, Premium plans) and one-time fees for health assessments and anti-wrinkle treatments.
5. Franchise Licensing: UK Master Franchise model where GPUK Health Limited licenses the Gentle Procedures brand and methodology to doctors who open their own specialist clinics, providing training, marketing support, and operational guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Gentle Procedures UK is a specialist men's health clinic in Birmingham providing circumcision (newborn to adult), no-scalpel vasectomy, and related minor surgical procedures using the licensed Pollock Technique™. The clinic also offers health assessments, weight loss programs, and anti-wrinkle aesthetic treatments as ancillary services. Operations are conducted under the UK Master Franchise (GPUK Health Limited) from the Gentle Procedures International brand.

Product overview

Gentle Procedures UK is a specialist men's health clinic offering a unified portfolio of surgical and wellness services. The core offering centers on the proprietary Pollock Technique™ for circumcision (spanning newborn, infant, child, teen, adult, and revision procedures) and vasectomy (both standard no-scalpel and Pollock Technique™ variants). Specialist surgical offerings include frenulectomy, preputioplasty, combined circumcision/frenulectomy, and skin bridge/adhesion removal. Health and wellness services comprise anti-wrinkle treatments, health assessments, and medical weight loss programs. All surgical procedures use the exclusive Pollock Technique™ method, with the Birmingham clinic serving as the flagship UK Centre of Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Circumcision (Newborn, Child, and Adult) Specialist circumcision procedures for newborns, children, and adults using the Pollock Technique™ minimally invasive method. Available at the Birmingham clinic for patients seeking private circumcision outside NHS pathways.
• No-Scalpel Vasectomy (Pollock Technique™) Minimally invasive vasectomy procedure using the no-scalpel Pollock Technique™ for adult men seeking permanent contraception. Performed at the Birmingham clinic under local anaesthetic.
• Specialist Procedures (Frenuloplasty and revisions) Specialist surgical procedures including Frenuloplasty and adult circumcision revisions/redo procedures for patients needing additional or corrective work.
• Health Assessments Comprehensive health assessments for men seeking proactive wellness screening and preventative health checks at the Birmingham clinic.
• Weight Loss Programs Subscription-based weight loss programs for adults seeking structured support and clinical guidance for weight management at the Birmingham clinic.
• Anti-Wrinkle Treatments Cosmetic anti-wrinkle injectable treatments for adults seeking aesthetic improvements at the Birmingham clinic.

Quantifiable outcome

• 200,000+ procedures performed globally using Pollock Technique™
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Dr Neil Pollock / Pollock Clinics VancouvercoreStrategic or Co-development Partner · 1 January 2025Dr Neil Pollock developed the Pollock Technique™ used for circumcision and vasectomy. He provides hands-on surgical training for Gentle Procedures franchise partners at his Vancouver clinic where 5,000+ procedures are performed annually. UK franchise doctors travel to Canada for 10-day intensive training sessions. This partnership provides the clinical methodology and training framework for the entire UK franchise operation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Private Clinic: UK private clinic group offering men's health, vasectomy, circumcision, and aesthetic treatments on a direct-to-consumer basis. Closely comparable DTC model, service mix, and patient demographic.
• Circumcision Clinic London (e.g., The London Circumcision Clinic): UK specialist clinic focused specifically on circumcision across age groups. Directly comparable niche specialist positioning, though without the Pollock Technique™ license or men's health breadth.
• Pollock Clinics (Dr Neil Pollock, Vancouver): Founder clinic of the Pollock Technique™ and global brand origin. Directly comparable as the same surgical service offering (circumcision, no-scalpel vasectomy) using identical methodology; serves as the training and licensor for Gentle Procedures UK.
• Mansmatters: UK specialist men's health clinic offering minimally invasive procedures including circumcision and vasectomy. Comparable niche focus on male intimate procedures with a private, referral-free patient experience.

Broad incumbents

• Bupa UK: UK private healthcare insurer and provider offering GP services, health assessments, and surgical pathways. Overlaps on health screening and private GP services; Dr Yemi Idowu previously worked at Bupa, evidencing role comparability.
• Marie Stopes UK (MSI Reproductive Choices): Large UK provider of reproductive and sexual health services, including vasectomy. Directly competes on vasectomy volume via NHS contracts and private pay, though it does not offer the Pollock Technique™ or specialist circumcision.
• Nuffield Health: UK private hospital and wellbeing operator offering a wide range of surgical specialties including men's health procedures. Overlaps with Gentle Procedures on circumcision and vasectomy as part of broader inpatient/outpatient services.
• Spire Healthcare: UK private hospital group offering a broad range of surgical specialties including urology and men's health. Overlaps with Gentle Procedures on adult circumcision and vasectomy as part of a wider hospital portfolio.
• HCA Healthcare UK: Major UK private hospital provider offering urology and general surgery including circumcision/vasectomy. Comparable as a private-pay alternative for the same surgical procedures but within a much broader multi-specialty portfolio.

Emerging players

• Hims & Hers Health: US-based men's health and telehealth platform offering prescription treatments, aesthetics, and consultations. Comparable as a DTC men's health brand, though operating in telehealth/prescriptions rather than in-person surgical procedures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gentleproceduresuk
• TikToktiktok.com/@gentle.procedures
• LinkedInlinkedin.com/company/gentle-procedures-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Procedures UK