What SCHIPPERS UK LTD does

SCHIPPERS UK LTD is the UK corporate entity of The Schippers Group, a Netherlands-headquartered supplier (Schippers Export EU BV, Hapert) of equipment, consumables, and biosecurity products for professional livestock farming. The company operates a direct e-commerce storefront (msschippers.com) cataloguing over 12,000 SKUs organized across pigs, cattle, poultry, and small ruminants, covering categories such as cleaning and disinfection, water and nutrition, hoof care, milking, animal identification, pest control, and stable equipment. The website claims 12,566 customers and an 8.6/10 customer satisfaction rating.

The product portfolio combines branded consumables (MS Gold disinfectants such as MS MegaDes Kiemkill, MS TMC Alk, MS TMC Acid) with proprietary equipment systems: the HyCare Digital pest-monitoring platform, the MS AutoHoofClean automated disinfection mat for cattle hooves, the HyBag cleaning-and-disinfection bag system, the MS FlexFeed C Liquid feeding system, and Dosatron proportional dosing units. Distribution is direct-to-customer via the online store and the MS Schippers mobile app (functional without internet), with international shipping handled through DHL and Rhenus Logistics and pricing displayed in Euros on FCA Hapert terms.

The revenue model is product-led and transaction-based: B2B customers purchase consumables and equipment through the platform at quote-based, personalized pricing revealed after login. A multi-channel GTM combines self-serve e-commerce with expert phone/email advisory services ([email protected], +31-(0)497-339774), a mobile app for offline ordering, and educational content organized around hygiene themes (pest control, water treatment, colour-coded hygiene systems, bird flu, African Swine Fever). The Schippers Global sub-brand positions the group for international biosecurity export. No funding rounds, M&A activity, leadership changes, or disclosed financials appear in the source data.

Name

SCHIPPERS UK LTD

Legal name

SCHIPPERS UK LTD

Website

https://msschippers.co.uk

Company type

Private

Operating status

Operating

Short description

SCHIPPERS UK LTD operates a UK distribution entity of The Schippers Group, supplying professional livestock farmers (pigs, cattle, poultry, sheep, goats) with over 12,000 SKUs spanning hygiene, biosecurity, nutrition, hoof care, milking, and stable equipment via a direct e-commerce platform and mobile app.

Ownership category

akta.pro rank

Product category

Livestock Farming Supplies

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

akta.pro secondary industries

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Hoof Care & Livestock Husbandry Services (Trimming, Dehorning, Castration Support) (AFACAEAJ)

Keywords

• Livestock farming supplies
• Biosecurity products
• Animal hygiene equipment
• Dairy disinfection products
• Farm pest control

Headquarters

HQ city

Hapert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sale of livestock farming equipment, hygiene products, animal identification supplies, nutrition products, pest control solutions, and stable equipment through e-commerce platform. Products range from disinfectants, milking equipment, hoof care products, to animal identification tags and marking supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MS Schippers supplies professional livestock farmers with a 12,000+ product catalogue covering cleaning and disinfecting chemicals, automated dosing and hoof-care equipment, water and nutrition systems, animal identification tags, pest control solutions, and stable equipment. Offerings are organised by animal type (pigs, cattle, poultry, sheep, goats) and sold primarily through an e-commerce platform and mobile app, with personal advisory support covering biosecurity, hygiene, and disease prevention.

Product overview

MS Schippers is a comprehensive livestock farming and agricultural supplies company offering over 12,000 products across multiple animal categories (pigs, cattle, poultry, sheep, goats). The portfolio is organized under four main brands: MS Gold (professional supplies), HyCare (hygiene solutions), The Schippers Group (corporate), and Schippers Global (international biosecurity). Core products include cleaning and disinfecting solutions (MS MegaDes Kiemkill, MS TMC Alk/Acid), automated systems (MS AutoHoofClean for hoof care), digital tools (HyCare Digital pest monitoring, MS Schippers App), water and nutrition systems (MS FlexFeed C Liquid, Dosatron), animal identification products (MS Tag, shoulder tattoos), and stable equipment. The company also provides expert advisory services and biosecurity solutions. Product distribution spans categories including hygiene, nutrition, reproduction, health management, and facility equipment organized by animal type.

Differentiator

Problem solved

Functional benefit

Brands

• MS Gold: Brand for professional livestock farming products including disinfectants, cleaning solutions, and stable equipment
• HyCare
• Schippers Global

Products and services

• HyBag Cleaning and disinfection bag system for pig, cattle, and poultry farms used to clean and disinfect tools and surfaces for optimal farm hygiene.
• MS AutoHoofClean (AHC) Automated disinfection mat for cows providing skin-friendly hoof bath management to prevent Digital Dermatitis, White Line Disease, and Hoof Rot in dairy cattle.
• MS FlexFeed C Liquid Automated liquid feeding system for livestock featured on the homepage, enabling controlled delivery of liquid feed in livestock operations.
• Dosatron dosing systems Water-powered proportional dosing systems for accurate delivery of veterinary and nutritional products through livestock watering lines.
• MS MegaDes Kiemkill 10 kg disinfectant product for hygiene and biosecurity use in livestock facilities.
• MS TMC Alk 23 kg alkaline cleaning product for livestock facility cleaning regimes.
• MS TMC Acid 22 kg acid-based milk line cleaner for dairy facility cleaning.
• HyCare Digital pest monitoring Digital pest monitoring system providing real-time tracking of rodent activity via a phone application, eliminating manual farm pest control checks.
• MS Schippers mobile app Mobile application allowing farmers to browse products and place orders even without internet connectivity, with access to personal pricing after login.
• MS Tag Round Set Round animal identification tags sold in sets of 100 and available in multiple colours for pig and cattle identification.
• Professional Advisory Services Expert advisory services delivered by phone and email covering pest control, water treatment, colour-coded hygiene systems, personal hygiene, bird flu prevention, and African Swine Fever prevention for professional livestock farms.

Quantifiable outcome

• 12,566 happy customers and 8.6/10 customer satisfaction rating

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• DHLminorOthersLogistics and shipping partner for international package delivery. DHL handles shipping of products to customers worldwide.
• Rhenus LogisticsminorOthersLogistics partner for freight and transport services. Rhenus handles logistics operations for product distribution.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Diversey (Solenis): Diversey, now part of Solenis, supplies cleaning, sanitation, and hygiene solutions across food and beverage, healthcare, and livestock/processing environments. Overlaps with Schippers' disinfectant and facility hygiene product categories through larger-scale institutional channels.
• Elanco Animal Health: Elanco is a major global animal health company with livestock pharmaceutical, vaccine, and nutritional health products. Comparable broad incumbent in livestock health that competes for farmer spend, especially as it expands into farm management and biosecurity adjacencies.
• Zoetis: Zoetis is the world's largest animal health company, offering pharmaceuticals, vaccines, diagnostics, and increasingly biosecurity and digital monitoring for livestock. It competes with Schippers' health, biosecurity, and animal identification offerings but at much greater scale and with deeper therapeutic franchises.
• Alltech: Alltech is a global animal nutrition and health company with a broad portfolio spanning feed additives, biosecurity, and on-farm advisory. Comparable as a multi-category livestock solutions provider with proprietary products and global distribution, though Alltech operates at much greater scale.

Emerging players

• Dr. Eckel Animal Nutrition: Dr. Eckel is a mid-sized specialist in feed additives and animal nutrition solutions for livestock producers. Comparable in serving the same professional farmer customer with proprietary nutritional and health-supporting products, though narrower in category scope.
• Neogen Corporation: Neogen provides animal safety, genomics, and biosecurity solutions for livestock producers, including identification and traceability systems. Comparable in animal identification and biosecurity, though more focused on diagnostics and genomics than consumable supplies.

Direct peers

• Kersia: Kersia (which acquired CID Lines) is a global leader in biosecurity and hygiene solutions for the livestock and food processing industries. It is the closest direct competitor to Schippers' HyCare hygiene and disinfection portfolio, competing on cleaning products, water treatment, and farm biosecurity protocols across pigs, cattle, and poultry.
• Anpario: Anpario manufactures natural feed additives and animal nutrition products for livestock and aquaculture. Comparable in serving professional livestock producers with specialty nutritional and health-supporting products, often through multi-channel distribution.
• AHV International: AHV International provides animal health and biosecurity solutions for dairy and livestock farms, including udder health, hoof health, and energy/metabolism support. Direct overlap with Schippers' cattle hoof care, udder health, and on-farm advisory proposition.
• CID Lines (Kersia Group): CID Lines, now part of Kersia, specializes in hygiene and disinfection products for the livestock sector. Direct overlap on disinfectant, water treatment, and biosecurity product lines that Schippers markets under its HyCare and MS Gold brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/msschippers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHIPPERS UK LTD