WEMBLEY PARK RESIDENTIAL LIMITED

What WEMBLEY PARK RESIDENTIAL LIMITED does

Wembley Park Residential Limited is a privately held, England-incorporated residential property services firm founded in 2008 and operating exclusively as the in-house sales, lettings, and property management arm of Quintain Limited within the Wembley Park regeneration area in North West London. The company is wholly owned by Quintain and operates from a single on-site office at Forum House, Empire Way, Wembley (HA9 0AB). Its scope is deliberately confined to developments built by its parent — currently spanning roughly ten named schemes including Alto, Emerald Gardens, Forum House, Canada Gardens, Madison, The Robinson, Repton Gardens, Luna, Solar, and Quadrant Court — giving it an exclusive mandate that no competing high-street agent can match.

The company's core products are organised along three lines: property sales (one-off commissions on new-build transactions of studios and 1-3 bedroom apartments priced from £280,000 to £748,000), residential lettings (recurring monthly rents from £1,000 PCM for studios up to £3,300 PCM for 3-bedroom apartments), and landlord property management (tenant sourcing, referencing, maintenance coordination, deposit protection, and tenancy administration). It also operates a Discount Market Rent (DMR) affordable housing scheme at selected developments, offering units 20-35% below market rent to households earning under £90,000 p.a., with priority for London Borough of Brent residents and key workers. Customer segments comprise residential renters, owner-occupier buyers, buy-to-let investors, and DMR-eligible applicants.

The technology stack is composed of standard property-sector tooling rather than proprietary platforms: Veco and Salesforce for CRM, DocuSign for digital contracts, Canopy for tenant referencing, the Deposit Protection Service for statutory deposit handling, Glide for broadband provisioning, and TTNC for telephony, with listings distributed via Rightmove and Zoopla. Revenue mechanics blend recurring lettings and management fees with transactional sales commissions, the latter dependent on Quintain's build-out cadence. Regulatory standing is established through Propertymark Client Money Protection and The Property Ombudsman Scheme memberships, and staff hold ARLA Level 3 qualifications. The company has no disclosed headcount, no external funding, no M&A activity, and no AI or proprietary technology capabilities.

Name

WEMBLEY PARK RESIDENTIAL LIMITED

Legal name

Wembley Park Residential Ltd

Website

https://wembleyparkresidential.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Wembley Park Residential Limited is the exclusive in-house sales, lettings, and property management agent for Quintain Limited's residential developments across the Wembley Park regeneration area in North West London, serving renters, owner-occupiers, buy-to-let investors, and Discount Market Rent applicants.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Other Services to Buildings and Dwellings (56179), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property lettings
• Residential property sales
• Property management services
• Discount market rent
• Build to rent management

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Lettings Revenue: Monthly rental income from tenants leasing apartments managed by Wembley Park Residential. Company acts as in-house lettings department for Quintain Limited developments.
2. Property Sales Revenue: Revenue from sale of residential apartments to purchasers. Company sells properties as exclusive in-house agent for Quintain developments.
3. Property Management Services: Management services for landlords including property management, maintenance coordination, tenant referencing, and lease administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wembley Park Residential Limited is the exclusive in-house sales, lettings, and management agency for residential apartments built by Quintain Limited within the Wembley Park regeneration area in North West London. It markets, lets, sells, and manages contemporary apartments across multiple named developments, including a Discount Market Rent (DMR) affordable housing scheme, and supports both individual renters and buy-to-let investors with on-site property management.

Product overview

Wembley Park Residential is the in-house lettings and sales department of developer Quintain Limited, operating exclusively within the Wembley Park regeneration area in North West London. The company offers a unified property services platform combining residential property sales, lettings, and property management across multiple distinct developments. The portfolio includes market-rent properties (Alto featuring Belcanto & Pienna, Emerald Gardens, Forum House, Quadrant Court) and Discount Market Rent (DMR) affordable housing products (Canada Gardens, Madison West & Madison East, The Robinson, Repton Gardens, Luna, Solar). Services encompass property search, tenancy administration, referencing, deposit protection, and ongoing property management for both landlords and tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties to Buy Residential property sales service offering contemporary designed studios and apartments for purchase across various developments in Wembley Park, including Cedar House, Forum House, Maple House, Cambium House, Belcanto Apartments, Pienna Apartments, and Quadrant Court. Sale prices range from £280,000 (1-bedroom Quadrant Court) to £748,000 (3-bedroom Grand Union), with additional service charges of approximately £3.24–£6.35 per sqft and ground rent of £250–£615 per annum. Targeted at owner-occupier buyers and buy-to-let investors.
• Properties to Rent Rental service offering contemporary designed new homes with quality fittings and furnishings across multiple Wembley Park developments including Emerald Gardens, Forum House, Canada Gardens, and Belcanto & Pienna. Rental prices range from £1,000 PCM for studios up to £3,300 PCM for 3-bedroom apartments. Targeted at professional individuals, couples, and families seeking quality rental properties in North West London with 24-hour concierge, gyms, and cinema rooms.
• Discount Market Rent (DMR) Affordable housing program offering apartments at discounted rents (20-35% below market rates) for eligible applicants with household income requirements (under £90,000 per annum), with priority for London Borough of Brent residents and key workers. Available at Canada Gardens, Madison West & Madison East, The Robinson, Repton Gardens, Luna, and Solar developments. Fibre optic broadband is included.
• Property Management Services In-house property management services for landlords and property owners, including tenant repairs coordination, move-outs, mid-term inspections, and deposit returns. Targeted at landlords and property owners who have purchased or invested in Wembley Park apartments and require professional ongoing management.
• Tenancy Administration Services Tenant services including holding deposits, security deposits, tenant referencing, and tenancy administration for Assured Shorthold Tenancies signed on or after 1 June 2019. Targeted at prospective and current tenants of Wembley Park apartments.

Quantifiable outcome

• 6% rental return for investors
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• Quintain LimitedcoreOthersParent company and developer of Wembley Park regeneration. Wembley Park Residential is a subsidiary company established to provide in-house sales and lettings services for Quintain developments. Quintain Limited is located at 180 Great Portland Street, London W1W 5QZ.
• RightmovemajorGTM or Marketing PartnerProperty portal provider used for listing properties. Customer information collected from Rightmove and associated/affiliated groups.
• ZooplamajorGTM or Marketing PartnerProperty portal provider for property listings and customer acquisition.
• VecosupportingTechnology or IntegrationCustomer relationship management (CRM) software solution provider used for managing customer interactions and data.
• SalesforcesupportingTechnology or IntegrationCRM software platform used for customer relationship management and marketing automation.
• DocuSignsupportingTechnology or IntegrationDigital contract management provider for electronic execution of rental and purchase contracts.
• CanopysupportingTechnology or IntegrationReferencing provider for carrying out pre-tenancy referencing and vetting checks on potential tenants.
• Deposit Protection Service (DPS)supportingTechnology or IntegrationGovernment approved deposit protection service for landlords, agents, and tenants. Deposits are protected through DPS scheme.
• Brent CouncilsupportingOthersLocal government authority. Customer information shared for property purchases/rentals to enable council tax and correspondence updates.
• Homes EnglandsupportingOthersGovernment agency (formerly Homes and Communities Agency). Customer information shared for property transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quintain Living: The operational Build-to-Rent arm of Quintain Limited at Wembley Park, providing rental living in many of the same developments WPR manages. Direct comparable in product, geography, and customer base under the same parent.
• Get Living London: UK Build-to-Rent operator with in-house letting and management of large multifamily schemes (e.g., East Village). Closely comparable in business model: developer-aligned, professionally managed rental communities.
• Greystar UK: Global multifamily/BTR operator active in London (e.g., Chapter, Greenford). Comparable as a professional in-house operator of large rental residential portfolios with on-site management.
• Essential Living: UK Build-to-Rent developer and operator managing multifamily rental schemes directly. Comparable in operating integrated sales, lettings, and management for new-build residential developments.

Broad incumbents

• Foxtons: Major London-focused estate and lettings agency offering sales, lettings, and property management across the capital. Overlaps with WPR's residential services but operates as a multi-branch incumbent rather than a single development specialist.
• Chestertons: London-headquartered estate agency with sales, lettings, and property management services. Comparable as a broader incumbent active across London residential property rather than a single master-planned site.
• Knight Frank: Global real estate services firm with significant UK residential sales, lettings, and property management. Comparable as a full-service residential services incumbent serving prime London markets.
• Savills: Global real estate services firm offering residential sales, lettings, and management in prime London. Comparable as a broad incumbent providing end-to-end residential services to investors and occupiers.
• CBRE: Global real estate services firm with UK residential property management capability serving institutional landlords. Comparable as a broad incumbent managing multifamily assets on behalf of large owners.

Emerging players

• L&Q: Large UK housing association operating rental and shared-ownership stock with in-house management. Comparable as a residential landlord/manager with on-site teams, but operating social/affordable housing rather than market-rate lettings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEMBLEY PARK RESIDENTIAL LIMITED