Canadian Higher Education Testing Association

What Canadian Higher Education Testing Association does

CHETA (Canadian Higher Education Testing Association) is a federally networked, volunteer-run non-profit professional association serving testing professionals at Canadian post-secondary institutions. Founded in 2018, CHETA operates through a federated structure of four regional chapters covering all Canadian provinces and territories: BCHETA (West Coast - British Columbia, Yukon, Northwest Territories), PPHETA (Prairie Provinces), ECHETA (Eastern Canada - Ontario and Quebec, established November 2018), and APHETA (Atlantic Provinces, currently in formation). The association's mission is to enhance professional testing practices, advance collaboration among testing professionals and their institutions, and offer professional development opportunities. CHETA is formally affiliated as the first Canadian branch of the National College Testing Association (NCTA), aligning its Terms of Reference with NCTA guidelines.

CHETA's core offerings are membership-based services rather than technology products. The association provides an annual membership program with three institutional tiers ($55 for 1 member, $100 for 2-4 members, $200 for 5+ members), a CHETA email listserve for peer discussion, biennial national conferences (held 2018 at TRU, 2023 at TMU, 2025 at BCIT), a regular webinar series covering test center management, accommodated testing, AI in testing, and academic integrity, a College Board ACCUPLACER testing unit discount program, free member website marketing, and access to vendor resources for online proctoring solutions. CHETA does not develop proprietary technology; it functions as a community and information-sharing intermediary.

CHETA is governed by a volunteer Executive including a President, Past-President, Secretary, and Regional Representatives, with no physical office and no disclosed employees. Revenue is generated almost exclusively from membership dues, conference fees, and modest partnership commissions, with no funding rounds, no parent company, and no equity investors. The association serves 40+ member institutions including BCIT, Thompson Rivers University, Toronto Metropolitan University, Durham College, Centennial College, Humber College, Saskatchewan Polytechnic, Red River College Polytechnic, Carleton University, and Nova Scotia Community College, among others across Canada.

Name

Canadian Higher Education Testing Association

Legal name

Canadian Higher Education Testing Association

Website

https://cheta.ca

Company type

Private

Founded year

2018

Operating status

Operating

Short description

CHETA is a volunteer-run non-profit professional association serving testing professionals at Canadian post-secondary institutions through tiered institutional memberships, four regional chapters, biennial conferences, webinars, and an email listserve, with affiliation to the National College Testing Association.

Ownership category

akta.pro rank

Product category

Professional Association Services for Higher Education Testing

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)

Keywords

• Higher education testing
• Professional testing association
• Post-secondary assessment
• Academic testing services
• Testing professional development

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: CHETA generates revenue through annual membership fees with three tiers: Level 1 at $55 for 1 member, Level 2 at $100 for 2-4 members, and Level 3 at $200 for 5 or more members. Invoices are sent upon registration and can be paid online or via cheque. These fees fund the association's operations, professional development activities, conferences, and website maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CHETA is a non-profit professional membership association that serves testing professionals at Canadian post-secondary institutions through institutional memberships priced in three annual tiers ($55 / $100 / $200). Members gain access to a national email listserve, biennial national conferences, webinars, regional chapter events, and discounts on College Board ACCUPLACER testing units. The association is governed by a volunteer Executive and organized into four regional chapters (BCHETA, PPHETA, ECHETA, APHETA).

Product overview

CHETA (Canadian Higher Education Testing Association) is a professional membership association for testing professionals at post-secondary institutions in Canada, not a software product company. It offers membership-based services including professional development through biennial conferences and webinars, an email listserve for peer collaboration, and discounted access to College Board ACCUPLACER testing units. The association operates through four regional chapters: BCHETA (British Columbia, Northwest Territories, Yukon), ECHETA (Eastern Canada - Ontario and Quebec), PPHETA (Prairie Provinces - Alberta, Saskatchewan, Manitoba), and APHETA (Atlantic Provinces). CHETA provides networking opportunities, volunteer leadership roles, and information updates through eblast messages to its members.

Differentiator

Problem solved

Functional benefit

Brands

• BCHETA: British Columbia Higher Education Testing Association - Regional chapter of CHETA serving British Columbia and the Territories
• PPHETA
• ECHETA
• APHETA

Products and services

• CHETA Institutional Membership Annual institutional membership program for testing professionals at Canadian post-secondary institutions, offered in three tiers based on member count: Level 1 ($55 for 1 member), Level 2 ($100 for 2-4 members), and Level 3 ($200 for 5+ members). Members receive listserve access, ACCUPLACER discounts, free website marketing, professional development opportunities, and volunteer leadership roles.
• CHETA Email Listserve

Quantifiable outcome

• Biennial conferences attracting testing professionals from 6-19+ institutions across Canada
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National College Testing Association (NCTA)coreStrategic or Co-development Partner · 27 September 2012BCHETA was formally established as the first Canadian branch of the NCTA at the September 2012 meeting at Vancouver Island University. This partnership connects CHETA members to international testing standards, best practices, and professional development resources from the NCTA. CHETA aligns its Terms of Reference with NCTA guidelines.
• Saskatchewan PolytechnicminorOthersSaskatchewan Polytechnic advertising for Manager of Testing Services through CHETA advertisements page. Active member institution currently with vacant testing leadership position being filled.
• British Columbia Higher Education Testing Association (BCHETA)coreOthersBCHETA is the Western regional chapter of CHETA, covering British Columbia, Yukon, and Northwest Territories. It is the first Canadian branch of the NCTA. BCHETA has its own elected Executive (President Connor Hofler, Treasurer Lillian Nemati, Secretary Lesley Watson, Member at Large Mary Anne Oxendale) and holds annual meetings separate from CHETA national conferences.
• Eastern Canada Higher Education Testing Association (ECHETA)coreOthersECHETA is the Eastern Canada regional chapter of CHETA, covering Ontario and Quebec. Established November 15, 2018 at inaugural meeting at Humber College. Regional Representative: Courtney Habara, Durham College. Holds annual meetings including October 17, 2019 at Fanshawe College.
• Prairie Provinces Higher Education Testing Association (PPHETA)coreOthersPPHETA is the regional chapter of CHETA covering Alberta, Saskatchewan, and Manitoba. Regional Representative: Susan Kleppe, Red River College Polytechnic, Winnipeg, MB.
• Atlantic Provinces Higher Education Testing Association (APHETA)coreOthersAPHETA is the Atlantic regional chapter of CHETA covering New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland & Labrador. Regional Representative position currently vacant. Formation being considered as formal association.
• Centre for Innovation in Campus Mental Health (CICMH)minorStrategic or Co-development PartnerCICMH offers professional development resources for CHETA members, including the 'More Feet on the Ground' program for recognizing, responding, and referring students with mental health issues. Presenter Chris Pankewich from CICMH delivered burnout recovery presentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Higher Education Testing Association