Privé

What Privé does

Privé is a private members-only luxury travel club founded in 2023 and headquartered in Cabo San Lucas, Mexico, with its corporate operations managed by Solaya Hospitality Management Group, S. de R.L. de C.V. (based in Cancún). The company sells multi-year subscriptions granting members access to a curated portfolio of luxury vacation residences and hotel stays, anchored by Nobu Hotel Los Cabos and its members-only Nobu Residences Los Cabos (offering one-, two-, three-bedroom apartments and penthouse units branded Hikari, Kogane, Sakyū, and Asahi). Membership includes a 5-year Interval International Exchange Membership, discounted access to the broader PAM Hotels portfolio (Nobu, Hard Rock, Unico, Doma, Eden Roc properties across Mexico, Dominican Republic, and the U.S.), and on-property amenities including Nobu Restaurant, Muna Restaurant, M Bar, Ardea Steakhouse, Esencia Wellness Spa, Kids Club, and personalized services such as in-room chef and specialized custodians.

The business operates a sales-led, direct-distribution model with no third-party resellers; prospective members engage via phone, email, or a website priority list signup. Pricing is quote-based and not publicly disclosed, structured as subscription recurring revenue (membership fees and Interval exchange) supplemented by transactional ancillary revenue (in-room chef services, F&B, spa, experiences). A referral program was launched in 2026 to drive viral member acquisition, rewarding existing members with suite upgrades, 20% F&B discounts, and airport transportation when referrals convert. Membership carries no maintenance fees — a deliberate differentiator versus traditional vacation ownership — and members receive 90-day priority booking on residence inventory.

Privé's technology stack is operational rather than proprietary: cloud-based property management and booking systems integrated with hotel operations, leveraging integrations with Agilysys NV, Oracle Hospitality, Worldpay, Book4Time, Nuvola, and SMTouring, among others. No AI capabilities, proprietary models, or APIs are disclosed. The company's primary geographic focus is North America (Mexico, USA) and the Caribbean (Dominican Republic), with two actively featured destinations (Los Cabos and Punta Cana) and a footprint expansion plan via upcoming Doma properties.

Name

Privé

Legal name

Solaya Hospitality Management Group, S. de R.L. de C.V.

Website

https://www.priveclub.com

Company type

Private

Operating status

Operating

Short description

Privé is a private members-only luxury travel club, founded in 2023 and headquartered in Cabo San Lucas, Mexico, offering multi-year subscription access to Nobu-anchored residences, the PAM Hotels portfolio, and Interval International exchange for affluent travelers.

Ownership category

akta.pro rank

Product category

Luxury Travel Club Membership

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYBPAJAIAE

Resort & Branded Residence Vacation Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

Keywords

• Luxury travel club
• Vacation memberships
• Private hospitality
• Residence club access
• Luxury vacation exchange

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Privé Club operates as a membership-based travel club where members pay for access to exclusive vacation properties. Members receive discounted weeks of access to exclusive, members-only Privé properties, no maintenance fees, and members-only amenities.
2. Interval International Exchange Membership: Interval International Exchange Membership valid for 5 years, allowing members to exchange vacation time across the Interval network of resorts worldwide.
3. Ancillary Services: Revenue from in-room personalized experiences, in-room chef services, and additional-cost activities and experiences at Nobu Hotel Los Cabos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Privé is a members-only luxury travel club that sells memberships granting access to a curated portfolio of fully appointed vacation residences and hotel stays, anchored by the Nobu Hotel Los Cabos flagship and extending to PAM Hotels portfolio properties including Hard Rock Hotels, Unico 20°87°, Nobu Miami Beach, and Nobu Chicago. Members pay recurring subscription fees for discounted weeks of residence access, with no maintenance fees, and receive privileges such as priority reservations up to 90 days in advance, in-room personalized services, F&B and spa discounts, and a 5-year Interval International Exchange Membership for global resort exchanges.

Product overview

Privé is a members-only luxury travel club offering access to exclusive vacation destinations through a portfolio of branded properties. The core offering centers on Nobu Hotel Los Cabos and Nobu Residences Los Cabos, featuring fully appointed, home-like accommodations ranging from studios to penthouses (Hikari, Kogane, Sakyü, Asahi residence types). Members receive discounted access to PAM portfolio hotels including Hard Rock Hotels and Unico properties, plus Nobu Hotel Miami Beach and Nobu Hotel Chicago. The membership includes Interval International Exchange Membership for 5 years, a Referral Program with tiered rewards, and access to on-property dining venues (Nobu Restaurant, Muna Restaurant, M Bar, Ardea Steakhouse), wellness services (Esencia Wellness Spa, Onsen, Privé Spa), and exclusive amenities (Kids Club, private gym, personalized concierge). The offering emphasizes flexibility, personalization, and zero maintenance fees.

Differentiator

Problem solved

Functional benefit

Brands

• Privé Privileges: Membership program offering discounted access to exclusive properties, no maintenance fees, members-only amenities, priority reservations, and personalized experiences.
• Privé Membership Referral Program

Products and services

• Privé Club Membership Subscription-based membership granting individuals access to exclusive vacation residences and hotel stays across the PAM Hotels portfolio, anchored by Nobu Hotel Los Cabos, with no maintenance fees, priority reservations, and personalized services.
• Interval International Exchange Membership 5-year exchange membership bundled with Privé Club Membership, providing access to Interval International's global network of affiliated resorts for vacation exchanges, with specialized check-in service and any day check-in.
• Privé Membership Referral Program Membership benefit program rewarding existing members with Two-Bedroom Suite upgrades, 20% food and beverage discounts, and round-trip airport transportation when referred friends or family enroll as members; referral guests receive a 4-day/3-night Junior Suite stay for USD $1,250.

Quantifiable outcome

• 20% discount on food and beverage at Nobu Residences Los Cabos rooftop bar and restaurant
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

13 partnerships are on record, tiered minor, flagship and core.

• QUI TequilaminorStrategic or Co-development Partner · 1 January 2023Nobu Residences partnered with QUI Tequila, creator of the world's first platinum extra añejo tequila. QUI formed exclusive partnership with Chef Nobu Matsuhisa in 2023 for limited-edition tequila releases. KAWS collaboration for Chef Nobu's 30th anniversary created ultra-limited edition bottles.
• Nobu Hotel Los CabosflagshipStrategic or Co-development PartnerNobu Hotel Los Cabos is the anchor property for Privé Club. The partnership provides members exclusive access to Nobu Residences Los Cabos, rooftop restaurants, private beach, priority reservations, and full hotel amenities. Grand Opening celebrated July 19-23, 2023 with Chef Nobu Matsuhisa present.
• Hard Rock Hotel PropertiescoreStrategic or Co-development PartnerMembers receive access to PAM exclusive portfolio including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Los Cabos, Hard Rock Hotel Riviera Maya, and Hard Rock Hotel & Casino Punta Cana. Hard Rock Limited is a data sharing partner.
• Unico 20°87° Hotel Riviera MayacoreStrategic or Co-development PartnerPart of PAM Hotels exclusive portfolio accessible to Privé members. Located in Riviera Maya, Mexico.
• Doma HotelsminorStrategic or Co-development PartnerDoma Punta Cana and Doma Los Cabos (coming soon) are part of the expanding PAM portfolio accessible to Privé members.
• Eden Roc Miami BeachminorStrategic or Co-development PartnerPart of the PAM portfolio of luxury properties accessible to Privé members. Located in Miami Beach, Florida.
• Nobu Hotel Miami BeachcoreStrategic or Co-development PartnerPart of PAM Hotels exclusive portfolio accessible to Privé members. Located in Miami Beach, Florida.
• Nobu Hotel ChicagocoreStrategic or Co-development PartnerPart of PAM Hotels exclusive portfolio accessible to Privé members. Located in Chicago, Illinois.
• Interval InternationalcoreStrategic or Co-development PartnerPrivé members receive Interval International Exchange Membership valid for 5 years, enabling vacation exchanges across Interval's global network of resorts.
• The Woods CabominorStrategic or Co-development PartnerExclusive collaboration with The Woods Restaurant located in Diamante. Special culinary events featuring chefs from both properties. Collaboration dinners with Chef Larbi Dahrouch.
• Solaya Hospitality Management GroupflagshipOthersSolaya Hospitality Management Group, S. de R.L. de C.V. is the data controller for Privé Club, responsible for processing personal data and managing the vacation club program.
• PAM HotelscoreStrategic or Co-development PartnerPAM Hotels is the portfolio brand encompassing Nobu, Hard Rock, Unico, Doma, and Eden Roc properties that Privé members can access through their membership.
• AVA Resort CancunminorStrategic or Co-development PartnerAVA Resort Cancun opened Summer 2024 as a five-star, all-inclusive resort offering. Featured in news section, indicating expanding partnership within the hospitality network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inspirato: Inspirato is a subscription-based luxury vacation club offering members access to a curated portfolio of high-end residences and hotels. Closely comparable to Privé in business model (recurring membership, vacation residences) and target customer (HNW travelers), though Inspirato operates at significantly larger scale.
• Exclusive Resorts: Exclusive Resorts is a members-only luxury vacation club providing access to a portfolio of private residences worldwide. Highly comparable to Privé in membership structure, HNW target segment, and luxury residence-based product, though Exclusive Resorts uses a larger multi-decade club model rather than Nobu-anchored branding.
• Four Seasons Residence Club: Four Seasons Residence Club offers fractional ownership and club-style access to luxury Four Seasons-branded residences. Directly comparable to Privé's Nobu Residences model (branded residence clubs for HNW buyers), though operated under a fractional-ownership rather than subscription-fee structure.

Emerging players

• Soho House: Soho House is a members-only hospitality and club brand offering access to private clubs, hotels, and residences globally. Comparable to Privé in membership-based luxury positioning and recurring-fee model, but skewed toward urban social clubs rather than destination luxury residences.
• Abercrombie & Kent: Abercrombie & Kent is a luxury travel company offering private guided tours, villa rentals, and exclusive travel experiences to HNW clients. Comparable to Privé in luxury positioning and bespoke travel offerings, though focused on guided tours rather than a subscription residence club model.

Broad incumbents

• Aman Resorts: Aman operates ultra-luxury hotels and branded residences worldwide with strong HNW appeal. Comparable to Privé in luxury positioning and residence-based stays, but operates under a traditional hotel/residence sales model rather than a subscription travel club structure.
• Belmond (LVMH): Belmond is a luxury hotel group (owned by LVMH) operating iconic heritage properties and luxury trains worldwide. Comparable to Privé in luxury hospitality positioning and destination depth, but lacks the membership subscription model.
• Hilton Grand Vacations: Hilton Grand Vacations operates a large portfolio of timeshare and club-style vacation properties under the Hilton brand. Comparable to Privé in vacation club/residence model, but operates at much larger scale under a traditional timeshare/maintenance-fee structure.
• Marriott Vacation Club: Marriott Vacation Club offers points-based access to a global network of vacation properties for members. Comparable to Privé in subscription/club-based vacation access model, but operates at significantly larger scale under an established hotel brand.

Others

• RCI (Wyndham Exchange & Rentals): RCI is the largest timeshare exchange network, allowing members to swap weeks across affiliated resorts globally. Directly comparable to Privé's bundled Interval International Exchange Membership benefit, serving as an enabling infrastructure layer in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/privedestinations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privé