Kingitud Elu

What Kingitud Elu does

Kingitud Elu (legal name: Sihtasutus Hille Tänavsuu Vähiravifond Kingitud Elu) is an Estonian non-profit foundation established in February 2014 by Hille Tänavsuu, Toivo Tänavsuu, and Janek Mäggi, inspired by Hille Tänavsuu's personal experience of needing cancer medication not covered by Estonia's national Health Insurance Fund (Tervisekassa). The foundation's sole function is to provide financial support for Estonian cancer patients whose prescribed treatments — typically modern drugs, immunotherapy, and targeted therapies deemed "not cost-effective" by the state — fall outside public reimbursement. The foundation is entirely donation-funded and directs 100% of donor contributions to beneficiary treatment costs, with no funds diverted elsewhere.

Operationally, the foundation runs an online aid application system through which patients, jointly with their treating physicians, submit requests accompanied by epicrisis and treatment cost calculations; approved applications are paid directly to healthcare providers. This system was custom-built pro bono by Helmes (valued at ~€40,000) and supports online submission, digital signatures, financial tracking, and statistical reporting. Donations are collected across multiple payment rails — bank link via Maksekeskus AS, mobile/SMS donations, mTasku, and PayPal — supplemented by annual Christmas markets at Ülemiste (Tallinn) and Lõunakeskus (Tartu) shopping centers, televised ETV/ETV+ charity broadcasts (Jõulutunnel), corporate sponsorships (AS NORMA, Circle K Eesti, Mapri Ehitus OÜ), and a 2025 album-sales partnership with rock band Pantokraator.

Over 12 years the foundation has supported more than 3,800 cancer patients aged 6-91 and raised over €38 million in cumulative donations. In 2024, it received €4.5 million in donations (~€1M above 2023) and paid out €4.5 million in treatment support across 350+ approved applications totaling over €5.7M. The foundation holds Estonian tax-deductible organization status and is audited by Grant Thornton Baltic OÜ. Governance is provided by a supervisory council chaired by Erik Sakkov, with day-to-day operations led since 2023 by Executive Director Margit Saar.

Name

Kingitud Elu

Legal name

Sihtasutus Hille Tänavsuu Vähiravifond Kingitud Elu

Website

https://kingitudelu.ee

Company type

Private

Operating status

Operating

Short description

Kingitud Elu is an Estonian non-profit foundation that provides direct financial support for Estonian cancer patients to access modern treatments not reimbursed by the state Health Insurance Fund, having raised over €38 million and supported 3,800+ patients since 2014.

Ownership category

akta.pro rank

Product category

Charitable Cancer Treatment Funding

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Public Health Financing, Budgeting & Grants Management (HLAJAMAC)

Keywords

• Cancer treatment funding
• Charitable foundation services
• Patient financial assistance
• Healthcare donation platform
• Nonprofit oncology support

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations (Individual): The foundation is 100% donor-funded. Individual donors contribute through one-time or recurring (monthly) donations via bank link, bank transfer, mobile payment, mTasku app, PayPal, and SMS donation hotline. Over 15,500 monthly recurring donors and 35,000+ social media followers provide a steady donor base.
2. Corporate Donations & Partnerships: Companies such as AS NORMA, Circle K Eesti, and Mapri Ehitus OÜ provide financial support, often through workplace giving campaigns, step-counting challenges converted to donations, annual charity boxes at petrol stations, and other corporate social responsibility programs.
3. Music Album Sales (Charity): Pantokraator rock band donates proceeds from album sales directly to the foundation, with the band also serving as the foundation's supervisory council chair.
4. Charity Events (Christmas Markets): Annual charity craft and art fairs in Tallinn and Tartu in December, where volunteers sell donated handicrafts and art with all proceeds going to cancer patients.
5. Merchandise Sales: The foundation sells charity products through its website (heategevuslikud tooted), with proceeds supporting cancer treatment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kingitud Elu is Estonia's largest cancer treatment support foundation that channels 100% of public donations to pay medical bills for cancer patients whose modern treatments (oncology drugs, immunotherapy, targeted therapies) are not covered by the Estonian Health Insurance Fund (Tervisekassa). Patients apply jointly with their treating physician through a custom online application system, and approved funds are paid directly to healthcare providers. The foundation supplements this with charity Christmas markets, merchandise sales, and corporate partnership programs.

Product overview

Vähiravifond Kingitud Elu (Sihtasutus Hille Tänavsuu Vähiravifond Kingitud Elu) is Estonia's largest cancer treatment support foundation, functioning as a charitable organization rather than a traditional software product company. The foundation operates a donation platform for collecting financial contributions from donors and an aid application system for cancer patients seeking treatment funding. The core offering consists of an online donation platform supporting multiple payment methods (bank links, mobile payments, mTasku, PayPal, SMS donations), paired with an aid application system that allows patients to submit funding requests for medications and treatments not covered by Estonia's national health insurance. Additional offerings include annual charitable Christmas markets organized by volunteers. The foundation connects donors who want to support cancer patients with patients who need funding for life-saving treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform
• Aid Application System for Cancer Patients
• Charity Christmas Markets
• Charity Merchandise (heategevuslikud tooted)

Quantifiable outcome

• Supported over 3,800 cancer patients aged 6-91 across Estonia since 2014
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• PantokraatorminorGTM or Marketing Partner · 6 October 2025Rock band Pantokraator donates 100% of album sales revenue to the foundation. Erik Sakkov, band member and founder, also serves as chairman of the foundation's supervisory council, creating a direct link between the band's charitable music initiative and the foundation's governance.
• HelmescoreImplementation/ SI/ Consulting Partner · 10 October 2022Helmes built a custom IT system for the foundation pro bono as a charity project, valued at approximately €40,000. The system enables online submission and signing of patient support applications, financial tracking, and statistical reporting. The system was specifically designed to handle the foundation's unique workflows.
• Grant Thornton Baltic OÜminorOthers · 1 January 2019Grant Thornton Baltic OÜ has been the independent auditor of the foundation's annual reports since 2019. Previously audited by AS Deloitte Audit Eesti (2014-2018).
• AS NORMAminorGTM or Marketing Partner · 1 January 2015AS NORMA has been a major corporate sponsor since 2015. Employees participate in workplace step-counting campaigns where steps are converted into donations to the foundation. Approximately 1,000 employees participate.
• Maksekeskus AScoreTechnology or IntegrationMaksekeskus AS processes all online donations made through the foundation's website. All donations collected via bank links go through Maksekeskus before reaching the foundation.
• Circle K EestiminorGTM or Marketing PartnerCircle K Eesti runs annual in-store charity collection boxes at petrol stations to raise donations for the foundation, leveraging its large customer base to amplify fundraising reach.
• Mapri Ehitus OÜminorGTM or Marketing PartnerMapri Ehitus OÜ is a corporate sponsor supporting the foundation's mission, contributing to the funding of cancer patient treatments.
• Rahva RaamatminorChannel Partner/ Reseller/ DistributorRahva Raamat is the exclusive retailer of Pantokraator's 'Déjà vu' album, with all sales proceeds going directly to the foundation. Retail distribution through Rahva Raamat's physical stores and e-commerce platform.
• Ernst & Young BalticsminorOthersErnst & Young Baltics provides accounting services for the foundation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kingitudelu
• Instagraminstagram.com/kingitudelu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingitud Elu