Cats on Cassels

What Cats on Cassels does

Cats on Cassels is a privately operated non-profit cat rescue and adoption organization founded on August 18, 2025 by Kathie in Brooklin, Ontario, Canada. It serves the Brooklin and North Whitby corridor with a portfolio of community-led services: cat rescue and adoption placement with a personality-based matching process, a foster care program, rehoming support for owners surrendering cats, a volunteer program, a donation program (cash and in-kind supplies), and a corporate sponsorship program for local Durham Region businesses. The organization is volunteer-run, governed by a three-person Board of Directors (Sam Manna, Robert Laframboise, Andrea) alongside the founder, and operates with no paid staff disclosed.

The business model is donation-based. There are no mandatory adoption fees; the organization may suggest voluntary 'adoption support contributions' to fund the next foster placement's supplies and veterinary checks. Revenue streams consist of individual cash donations, voluntary adoption support contributions, in-kind donations of cat supplies, and corporate sponsorships covering event sponsorship, supply drives, donation matching, and branded fundraising. No revenue figures, sponsorship tiers, or pricing schedules are publicly disclosed, and the website's 'Cats Helped' counter currently shows zero completed adoptions.

The technology footprint is minimal. The organization operates through a WordPress-based website hosted at meaghand7.sg-host.com featuring an adoption inquiry form, Rehoming 101 guidance, and success stories; there is no proprietary platform, no mobile app, no APIs, and no AI/ML components. The founder and her husband have acquired a 101-year-old home in Brooklin with plans to convert part of the backyard into a physical rescue site, signaling intent to scale beyond the current home-based fostering model.

Name

Cats on Cassels

Legal name

Cats on Cassels

Website

https://meaghand7.sg-host.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Cats on Cassels is a volunteer-run, non-profit cat rescue and adoption organization founded in August 2025 in Brooklin, Ontario, serving the Brooklin and North Whitby corridor with adoption placement, fostering, rehoming support, donations, and local corporate sponsorships.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYHSANAHAE

Cat-Only In-Home Sitting & Overnight Care

Home & Personal Services/Pet Grooming & Boarding Services/Cat-Only Grooming & Boarding

Keywords

• Cat rescue services
• Animal adoption matching
• Foster care programs
• Pet rehoming support
• Nonprofit animal welfare

Headquarters

HQ city

Brooklin

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations (Funds): Cash donations from individuals are used to cover vet care, vaccinations, spay/neuter procedures, emergency medical needs, food, litter, enrichment toys, and shelter maintenance. This is the primary funding source for the organization.
2. Adoption Support Contributions: The organization may suggest reasonable adoption support contributions from adopters to help prepare the next home with food, vet checks, and supplies. This is described as voluntary and not a mandatory fee.
3. Corporate Sponsorships & Partnerships: Local businesses can sponsor events, supply drives, donation matching, branded fundraising campaigns, and long-term sponsorship recognition. This represents a B2B revenue stream for partnership recognition and community impact alignment.
4. In-Kind Donations (Cat Supplies): The organization accepts donations of cat supplies including dry & wet cat food, litter, gently used carriers, blankets, towels, cat trees, scratching posts, and toys. These in-kind donations reduce operational costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cats on Cassels is a volunteer-driven, non-profit cat rescue and adoption organization that rescues abandoned, stray, and unsafe cats and matches them with suitable permanent homes through a thoughtful application review process. It operates a foster care network that provides temporary housing and veterinary coordination, and also supports pet owners who need to rehome their cats. The organization is funded through donations, in-kind supplies, and corporate sponsorships.

Product overview

Cats on Cassels is a cat rescue and adoption organization offering a unified set of community-focused services. The core offerings include: Cat Rescue and Adoption Services (matching cats with adopters through thorough application review), a Foster Care Program (temporary homes while the organization handles medical coordination and screening), Rehoming Services (supporting pet owners who need to rehome cats), a Volunteer Program (engaging community members in rescue operations), a Donation Program (accepting funds and supplies for cat care), and Corporate Sponsorships (partnerships with local businesses for fundraising and supply drives). All services are delivered through the organization's WordPress-based website with no separate software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Rescue and Adoption Services Facilitates cat and kitten rescue, care, and permanent adoption placement through a thorough application review process that matches cats with suitable adopters based on lifestyle, personality, environment, and experience. Targets individual adopters and families seeking rescued cats in the Brooklin and North Whitby area.
• Foster Care Program Provides temporary homes for rescued cats while the organization handles veterinary coordination, adoption screening, support, guidance, and supplies when available. Targets volunteer fosters in the Brooklin and North Whitby area.
• Rehoming Services Helps pet owners rehome their cats through a thoughtful matching process, including personality assessment, behavior support, transition guidance, and check-ins to ensure successful placement. Targets cat owners facing life changes such as moves, allergies, job changes, or roommate issues.
• Volunteer Program Engages community volunteers for roles including cleaning, organizing, event support, social media, fundraising, transportation, and administrative tasks. Targets community members in the Brooklin and North Whitby area.
• Donation Program Accepts monetary donations for veterinary care, vaccinations, spay/neuter procedures, emergency medical needs, food, litter, enrichment toys, and shelter maintenance; also accepts donated cat supplies including dry and wet food, litter, carriers, blankets, towels, cat trees, scratching posts, and toys. Targets individual donors and community supporters.
• Corporate Sponsorships and Partnerships Offers local businesses partnership opportunities including event sponsorship, supply drives, donation matching, branded fundraising campaigns, and long-term sponsorship recognition. Targets local businesses in the Durham Region and Brooklin area seeking community impact and brand association.

Quantifiable outcome

• No adoptions completed yet (organization in early stages)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Local and International Rescue PartnerscoreStrategic or Co-development PartnerCats on Cassels works closely with both local and international rescue partners to give cats and kittens a second chance at life. Whether they've been abandoned, rescued from the streets, or saved from unsafe environments, these partnerships enable the organization to handle cats from various backgrounds including international rescues (e.g., cats rescued from Egypt).
• ThreeLinx SearchminorOthersBoard member Sam Manna is a Partner at ThreeLinx Search, where he helps organizations find and connect with exceptional talent. This represents a personal/professional connection of a board member rather than an organizational partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ontario SPCA and Humane Society: Province-wide animal welfare organization operating shelters, adoption services, and community programs across Ontario. Directly comparable to Cats on Cassels on the cat rescue and adoption mission, but at much larger scale and with paid staff and government-adjacent funding.
• Toronto Humane Society: Major GTA-based animal welfare charity operating adoption, surrender, and community education programs, including cat-specific pathways. Comparable on mission and target geography but with a substantially larger donor base, paid staff, and shelter infrastructure.
• Hamilton Animal Services: Municipal animal services organization handling intake, adoption, and surrender across the Hamilton region. Comparable on adoption and rehoming services for cats, but government-operated and broader in scope (dogs, cats, wildlife).

Direct peers

• Save Our Scruff: Toronto-area dog and cat rescue running foster-based adoption with an application review process and community fundraising model. Comparable on volunteer-led foster rescue structure, donor-driven funding, and adoption matching workflow.
• Annex Cat Rescue: Toronto-based cat-specific foster rescue running an application-driven adoption process and operating with volunteer fosters. Closest functional analog to Cats on Cassels in terms of cat-only focus, foster-network model, and screening-driven placement.
• Meow Foundation: Calgary-area cat-specific rescue operating a foster-based adoption model with careful screening. Comparable on cat-only focus and foster-driven operations, though serving a different geography (Western Canada) — a useful peer for best-practice benchmarking.
• Cat Rescue Network (Toronto): GTA cat-focused rescue and adoption organization using a foster-based model with screening of adopters. Direct peer on cat-specific foster rescue operations and target adopter segment, though operating across a wider GTA geography than Cats on Cassels.

Others

• PetSmart Charities of Canada: National charitable arm of PetSmart that funds adoption programs, spay/neuter, and pet welfare grants across Canada. Comparable as a funder/ecosystem partner that smaller rescues like Cats on Cassels may rely on for grants and adoption events.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cats on Cassels