The Nelson Project
The Nelson Project is Yukon's only nonprofit organization dedicated to supporting at-risk men through relationship-based peer support delivered via sober, multi-day, land-based Relationship Builder events held across the territory. Founded in 2021 and operated under Strategies North, it is funded by government grants, Indigenous organization support, and donations, serving participants free of charge.
- Company typePrivate
- Founded2021
- HeadquartersWhitehorse, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Nelson Project does
The Nelson Project (TNP), founded in 2021 and headquartered in Whitehorse, Yukon, is a nonprofit community organization operating under the Strategies North umbrella. It is Yukon's only organization dedicated to supporting at-risk men, defined as men over 18 experiencing risk factors such as chronic painful feelings (shame, self-loathing, anxiety), exposure to violence, unhealthy substance use, relationship difficulties, extended unemployment, housing or transportation instability, or unwanted justice system involvement. The organization serves this population through "Relationship Builder" events — sober, multi-day, land-based gatherings (held roughly three times annually in March, August, and December at venues including McClintock Bay Resort, Kathleen Lake Campground, and other Yukon wilderness locations) where participants build peer relationships, engage in skills development, and support each other's recovery. Transportation, food, accommodation, and honorariums are provided free of charge to participants.
The Nelson Project operates a member-driven, non-programmatic model: participants become returning members who later serve as facilitators and contributors to organizational planning. The technology stack is minimal — a Wix-hosted website, Google Forms for event registration, a Facebook page, and a PayPal donation channel. There is no proprietary software, API, or digital platform. Revenue is sourced exclusively from government grants (Indigenous Services Canada, multiple Yukon Government departments including Crime Prevention Victims Services Trust, Community Development Fund, and Health and Social Services), Indigenous organization funding (Council of Yukon First Nations, Kluane First Nation), corporate in-kind support, and individual donations via PayPal. The organization runs with 1-10 employees and a volunteer board of directors.
The organization has progressively formalized its institutional knowledge through a series of published reports — Launch & Learn (2021-2022), Winter Gathering (2022), Family & Community Perspectives (2023), Relationship Centre Concept Design (2023), and Environmental Scan & Design Considerations (2024) — and signals forward planning toward a permanent Relationship Centre facility. Its go-to-market motion is community-led: word-of-mouth referrals and partnerships with Indigenous organizations and government agencies drive participation, with no traditional sales or marketing infrastructure.
The Nelson Project firmographics
Firmographics- Name
- The Nelson Project
- Legal name
- The Nelson Project
- Website
- https://thenelsonproject.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Nelson Project is Yukon's only nonprofit organization dedicated to supporting at-risk men through relationship-based peer support delivered via sober, multi-day, land-based Relationship Builder events held across the territory. Founded in 2021 and operated under Strategies North, it is funded by government grants, Indigenous organization support, and donations, serving participants free of charge.
- Ownership category
- akta.pro rank
Where The Nelson Project is headquartered
LocationHeadquarters
- HQ city
- Whitehorse
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Nelson Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Government and Indigenous Organization Funding: The organization receives funding from government agencies (Indigenous Services Canada, Yukon Government departments) and Indigenous organizations (Council of Yukon First Nations, Kluane First Nation) to operate programs and events for at-risk men.
- Donations: The organization accepts donations through PayPal, allowing community members to contribute financially to support operations and events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Nelson Project product offering
Product offeringCore offering
The Nelson Project operates Relationship Builder events — sober, multi-day, land-based gatherings in Yukon where at-risk men build mutually uplifting peer relationships through shared outdoor work, skills development, and facilitated discussion. Transportation, food, accommodation, and honorariums are provided to participants free of charge, and the organization also publishes reports documenting its learning and community engagement.
Product overview
The Nelson Project (TNP) is Yukon’s only organization dedicated to supporting at-risk men through relationship-based support rather than traditional programming. The organization operates as a single, unified offering centered on 'Relationship Builder' events — multi-day, sober, land-based gatherings where men build healthy relationships, share skills, and support each other's recovery. The portfolio consists of recurring seasonal Relationship Builder events (March, August, December annually) and published reports documenting organizational learning and community engagement. There is no modular or platform-based product architecture — the offering is entirely program-based.
Differentiator
Problem solved
Functional benefit
Products and services
- Relationship Builder Events
Quantifiable outcome
- Multiple annual events serving 20-28 men per event with growing attendance
- +1 more outcomes
Companies that use The Nelson Project
Customer profileSegments2 records
Ideal customer profiles2 records
The Nelson Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Nelson Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CHON FMminorLocal Yukon radio station listed as a supporter of The Nelson Project.
- Titanium StorageminorLocal Yukon business listed as a supporter of The Nelson Project.
- Icycle SportsminorWhitehorse outdoor recreation store that donated mountain bike rentals for August 2025 Relationship Builder event.
- McClintock Bay ResortcorePrimary venue for Relationship Builder events at Swan Haven Drive, Marsh Lake, YT. Hosts multiple events annually including August, March, and December gatherings.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
The Nelson Project competitors and assessment
Company assessmentOthers
- Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addictions hospital and research centre. Adjacent rather than competitive: CAMH conducts research and clinical services, while The Nelson Project delivers community-driven support, but both serve overlapping at-risk populations and could interface via referral pathways.
Broad incumbents
- Movember Foundation: Large, established global nonprofit focused on men's mental health, suicide prevention, and peer support programs. Operates at much greater scale and breadth than The Nelson Project but addresses the same population-wide problem of unmet male mental-health support.
- Canadian Mental Health Association (CMHA): Canada's largest community mental health nonprofit with national and territorial presence (including CMHA Yukon). Broader mandate and clinical programming than The Nelson Project but shares the territory and many overlapping referral partners.
Emerging players
- Man Therapy (Australian initiative / Heads Up Guys): Men's mental health programs focused on reaching men in male-friendly formats; comparable to The Nelson Project in targeting men who avoid traditional clinical services, though delivered via digital rather than land-based channels.
- Mates for Life: Australian men's peer-support and suicide-prevention initiative that combines peer mentorship with community-based programming, conceptually parallel to The Nelson Project's land-based, multi-day peer support events.
Direct peers
- Hope for Wellness Helpline: Indigenous-led mental health and wellness support service operating across Canada, including Yukon. Comparable mission and Indigenous-organizational partnerships serving similar at-risk populations.
- Roots of Hope: Peer-led mental health initiative that supports Indigenous communities across Canada, including Yukon, through locally driven, relationship-based programming — closely aligned with The Nelson Project's land-based, member-driven model and Indigenous-community partnerships.
- Men's Sheds (International): Global network of community-based men's spaces where participants gather for skills, conversation, and mutual support. Conceptually near-identical to The Nelson Project's Relationship Builder events — sober, multi-day, activity-based men's community building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Nelson Project social profiles
Digital presenceThe Nelson Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nelson Project leadership team
Management profileNumber of profiles
Profiles6 records
The Nelson Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nelson Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nelson Project
What does The Nelson Project do?
The Nelson Project operates Relationship Builder events — sober, multi-day, land-based gatherings in Yukon where at-risk men build mutually uplifting peer relationships through shared outdoor work, skills development, and facilitated discussion. Transportation, food, accommodation, and honorariums are provided to participants free of charge, and the organization also publishes reports documenting its learning and community engagement.
Is The Nelson Project a public or private company?
The Nelson Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Nelson Project founded?
The Nelson Project was founded in 2021. It employs 1 to 10 people.
Where is The Nelson Project based?
The Nelson Project is headquartered in Whitehorse, Canada, in the North America region.
How does The Nelson Project make money?
Two revenue lines are on record. Government and Indigenous Organization Funding is the primary driver. The others are donations.
Who are The Nelson Project's main competitors?
Centre for Addiction and Mental Health (CAMH) is listed as an others. Broad incumbents are Movember Foundation and Canadian Mental Health Association (CMHA). Emerging players are Man Therapy (Australian initiative / Heads Up Guys) and Mates for Life. Direct peers are Hope for Wellness Helpline, Roots of Hope and Men's Sheds (International).
Does The Nelson Project have an API?
No public API is recorded for The Nelson Project.