The Perry Clayman Project

What The Perry Clayman Project does

The Perry Clayman Project (PCP), trading as Rehab Today, is a privately held UK addiction treatment provider founded in 2004 by Perry Clayman, a person in long-term recovery who established the organisation to deliver affordable, abstinence-based residential rehab. The company operates five CQC-registered clinics in England — Luton, Chelmsford, Leicester, and London Clapham — plus an HIW-registered Cardiff clinic (Ashcroft House), collectively providing 60 primary beds and 68 move-on beds. Its core offering combines medically supervised alcohol and drug detox, structured 12-step residential rehabilitation programmes, specialised tracks for substances such as crack cocaine, cannabis, ketamine, and benzodiazepines, plus a Secondary Rehab Programme and free aftercare. Treatment is delivered by clinical staff and a peer-led workforce in which more than 70% are former patients in recovery, positioning lived experience as a clinical asset rather than a marketing claim.

Operationally, PCP runs a direct-to-consumer model: admissions are generated via a 24/7 helpline (08000 380 480), website pre-admission forms, self-assessment quizzes, organic search, and social channels (Facebook, Instagram, YouTube, LinkedIn), with supplementary NHS and charity referral pathways. Revenue is generated primarily from private self-pay patients on fixed-fee, upfront-quoted programmes with staged payment options, supplemented by NHS-funded placements. The company has no disclosed external investors, no parent entity, and no published financials, and growth has been driven by clinic openings (most recently Cardiff in 2022) and service-line extensions into behavioural addictions and alumni support, rather than by reported financial scale.

Name

The Perry Clayman Project

Legal name

The Perry Clayman Project (PCP)

Website

https://rehabtoday.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Perry Clayman Project (PCP) operates five CQC/HIW-regulated residential addiction treatment centres across England and Wales, delivering medically supervised detox, rehabilitation, and aftercare for individuals with substance use disorders via private pay and NHS referral pathways.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Residential addiction treatment
• Drug alcohol rehab
• Medically supervised detox
• Behavioral addiction treatment
• Addiction aftercare services

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Treatment Services: PCP generates revenue through private pay residential treatment programs for drug and alcohol addiction. Treatment is offered at fixed fees with staged payment options available. They accept both fully private clients and those accessing funded routes (NHS/charity options where appropriate).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Perry Clayman Project (PCP), trading as Rehab Today, delivers affordable residential drug and alcohol addiction treatment through five CQC- and HIW-regulated rehab clinics across England and Wales. The core service combines medically supervised detox, personalised clinical assessment, one-to-one and group therapy, 12-step-based recovery programming, and ongoing free aftercare, delivered by clinical staff alongside a workforce majority composed of former patients in long-term recovery.

Product overview

The Perry Clayman Project (PCP) is a UK-based addiction treatment provider offering a network of residential rehabilitation centres across England and Wales. The company operates five physical clinic locations (Luton, Cardiff, Leicester, Chelmsford, and London Clapham) providing approximately 50+ bed spaces for substance abuse treatment. PCP's core offering consists of medically supervised detox programs (alcohol and drug) and residential rehabilitation programmes targeting specific addictions including alcohol, crack cocaine, cannabis, ketamine, and benzodiazepines. Treatment combines clinical assessment, one-to-one counselling, group therapy, and family therapy delivered by staff including both clinical professionals and former patients in recovery. PCP also provides secondary rehab programmes and free aftercare services. The company positions itself as an affordable alternative in the private rehab sector, with a 12-step program-based recovery model regulated to CQC and HIW standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol Detox Medically supervised detox programme for alcohol dependence, providing approved medication to manage withdrawal symptoms with 24/7 nursing care within a CQC/HIW regulated residential setting. For adults with alcohol use disorder who require safe clinical detox.
• Drug Detox Medically supervised detox programme for drug addiction covering heroin, cocaine, prescription drugs and other substances, delivered with 24/7 nursing care within a CQC/HIW regulated residential setting. For adults dependent on illicit or prescription drugs requiring safe clinical withdrawal.
• Alcohol Rehabilitation Residential alcohol addiction treatment programme combining clinical assessment, psychological therapies, one-to-one and group therapy, and daily structured support. For adults with alcohol use disorder following or alongside medical detox.
• Crack Cocaine Rehab Specialised residential treatment programme for crack cocaine addiction and dependency, delivered within PCP's regulated rehab clinics with combined medical and therapeutic support. For adults dependent on crack cocaine.
• Cannabis Rehab Residential treatment programme for cannabis addiction and dependency, combining clinical assessment, therapy, and relapse prevention planning. For adults struggling with cannabis dependency.
• Ketamine Rehab Specialised residential treatment programme for ketamine addiction in the UK, combining medical and therapeutic support within a regulated clinical setting. For adults dependent on ketamine.
• Benzodiazepine Rehab Residential treatment programme for benzodiazepine addiction and dependency in the UK, including medically supervised withdrawal and structured rehabilitation. For adults dependent on benzodiazepines.
• Secondary Rehab Programme Step-down residential programme designed for clients transitioning out of primary rehabilitation, providing continued structured support, therapy, and reintegration preparation as they move toward independent living.
• Aftercare Free ongoing post-treatment support including scheduled check-ins, group work, and alumni community events (such as reunion BBQs) to help former clients maintain recovery after discharge.
• PCP Luton Residential Rehab Residential drug and alcohol rehabilitation clinic located in Bedfordshire, minutes from Luton Airport and train station, offering detox and rehab programmes. PCP's founding clinic.
• PCP Cardiff (Ashcroft House) Residential Rehab PCP's newest residential drug and alcohol rehabilitation clinic in Wales (Ashcroft House), located minutes from Cardiff Central Station and regulated by Healthcare Inspectorate Wales.
• PCP Leicester Residential Rehab Victorian residential detox and rehab treatment centre for alcohol and drugs in the Midlands, offering inpatient treatment just two minutes from Leicester train station.
• PCP Chelmsford Residential Rehab Large, open-plan inpatient alcohol and drug rehab clinic situated in South Essex on the London commuter belt, within 10 minutes of Chelmsford rail station and Stansted airport.
• PCP London (Clapham) Residential Rehab Drug and alcohol rehab clinic in the historic Clapham district of South West London offering a residential treatment experience at an affordable cost.

Quantifiable outcome

• Greater than 70% of staff are former patients in recovery
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Turning Point: Large UK social enterprise providing substance use treatment, mental health, and related support services across community and residential settings. Comparable to PCP on substance use disorder treatment focus and UK geography, though operating more broadly across community/outpatient services rather than purely private residential.
• Priory Group: The largest private provider of behavioral health and addiction treatment services in the UK, operating a broad network of residential rehab and mental health facilities. Highly comparable to PCP as a directly overlapping UK residential addiction treatment provider, but at materially greater scale and as part of a wider healthcare portfolio.

Direct peers

• Sanctuary Lodge: UK private residential rehab clinic offering detox and addiction treatment programmes. Comparable to PCP on residential private-pay model, medically supervised detox, and CQC-regulated clinical delivery.
• Delamere Health: UK private residential addiction treatment provider operating purpose-built rehab clinics delivering detox, therapy, and aftercare to private-pay clients. Closely comparable to PCP in target customer (private-pay individuals with substance addiction), service mix (residential detox + rehab + aftercare), and UK-only footprint.
• Castle Craig: Long-established UK residential addiction treatment hospital in Scotland providing medically supervised detox and 12-step based rehab programmes. Closely comparable to PCP on residential model, 12-step philosophy, and medically supervised detox offering.
• Linwood House: UK private residential addiction treatment centre offering detox and rehab programmes with aftercare. Comparable to PCP on residential private-pay substance abuse treatment service model and UK geography.
• Providence Projects: UK private residential drug and alcohol rehab provider offering detox and rehabilitation programmes to private-pay clients. Comparable to PCP on residential treatment model, private-pay positioning, and substance use disorder focus.
• UK Addiction Treatment Centres (UKAT): UK private addiction treatment group operating multiple residential rehab centres across England offering detox and rehabilitation programmes. Directly comparable to PCP in private-pay residential substance abuse treatment and CQC-regulated clinical model.

Regional players

• The Kusnacht Practice: Premium residential addiction treatment clinic in Switzerland offering medically supervised detox and personalised rehab to private-pay clients. Comparable to PCP on private-pay residential substance abuse treatment model, though positioned at a higher price point and serving a different geography.
• Smarmore Castle Private Clinic: Residential addiction treatment clinic in Ireland serving private-pay UK and European patients with medically supervised detox and 12-step based rehab. Comparable to PCP on residential clinical model and 12-step programme, though geographically distinct (Ireland vs UK).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiwguy6-iQhR3XYdKfBd-dw
• Facebookfacebook.com/theperryclaymanproject
• LinkedInlinkedin.com/company/the-perry-clayman-project
• Instagraminstagram.com/pcp_theperryclaymanproject

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perry Clayman Project