Zep Eesti OÜ

What Zep Eesti OÜ does

Zep Eesti OÜ is an Estonian private limited company founded in 2004 that distributes and services the ZEP brand of cleaning, sanitation, and maintenance chemicals within Estonia. The company operates as a multi-channel distributor with a portfolio of more than 4,200 SKUs organized across six product categories — general cleaning, water treatment, HORECA, transport, construction/renovation, and accessories — plus dedicated biological wastewater-treatment products under the Bio Puhtik sub-brand and fire-extinguisher products under the Bonbet Tulekustutus sub-brand. Its underlying technology is formulated cleaning chemistry rather than software: products carry EU Ecolabel, EcoLogo, EPA, FDA, and NSF certifications, and the company supplies specialized bacterial formulations for industrial wastewater and grease-trap maintenance that require on-site dosing and periodic servicing.

ZEP Eesti serves a dual B2C/B2B customer base. Consumer and small-business buyers transact through an e-commerce storefront and a physical showroom at Liivalaia 20A in Tallinn, while enterprise customers are served through a dedicated wholesale line, phone-based sales, and on-site field account management. Named enterprise customers include ESPAK AS (manufacturing, ~20-year relationship), HKScan Estonia AS (food processing, since 2006 across two facilities), and two retail cooperatives (Harju Tarbijate Ühistu and Abja Tarbijate Ühistu). Pricing is transactional and unit-based, with retail SKUs (e.g., DK SAN 1L at €33.48, Q7.1 Sanitizer DEBAC 2L at €60.26, Q7.1 Sanitizer RTU 20L at €62.00) all listed including Estonian VAT and occasional discounts above 40% on promotional items.

The company also operates a professional cleaning-services line (ZEP Puhastusteenused) as a separate revenue stream. Marketing is primarily content-driven through a company blog covering practical cleaning and maintenance guidance, supported by published case-study testimonials from long-term enterprise customers. The business is privately held with no disclosed external investors or parent company, and no funding rounds are recorded; two representatives — Ain Põder and Rein Teder — are referenced through customer testimonials, though no formal management team, headcount, or revenue figures are disclosed in available sources.

Name

Zep Eesti OÜ

Legal name

ZEP Eesti OÜ

Website

https://zep.ee

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Zep Eesti OÜ is an Estonian private limited company founded in 2004 that distributes ZEP-brand cleaning, sanitation, and maintenance chemicals (4,200+ SKUs) to Estonian consumers, SMBs, and enterprise customers across food processing, HORECA, water treatment, transport, and construction verticals.

Ownership category

akta.pro rank

Product category

Industrial & Household Cleaning Products

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Industrial cleaning chemicals
• Disinfectant solutions
• Professional cleaning services
• Wastewater treatment chemicals
• Fire safety equipment

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C and B2B): Direct sales of cleaning products and accessories through e-commerce platform and physical showroom. Products sold at various volumes from small retail sizes (1L, 2L) to bulk containers (5L, 20L). Includes both one-time purchases and repeat orders from established customers.
2. Wholesale Distribution: Wholesale sales operation (+372 515 7849) serving business customers, distributors, and resellers across Estonia.
3. Professional Cleaning Services: Cleaning services offered as a separate business line, providing professional cleaning solutions to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Zep Eesti OÜ distributes and sells the international ZEP brand's portfolio of more than 4,200 cleaning and maintenance chemicals, disinfectants, cleaning tools and accessories to Estonian households and businesses. The company also provides professional cleaning services (Puhastusteenused), supplies bio-bacterial wastewater treatment solutions, and offers fire-safety equipment under its own product lines.

Product overview

Zep Eesti OÜ is an Estonian cleaning products and services company operating as the authorized representative of ZEP (Zero Efficient Performance) in Estonia. The company offers a portfolio of over 4,200 cleaning solutions across six main product categories: Cleaning (Puhastus), Water Treatment (Veehooldus), Horeca, Transport, Construction and Renovation (Ehitus ja remont), and Accessories (Tarvikud). The core product lineup includes disinfectant cleaners such as Q7.1 Sanitizer RTU, Q7.1 Sanitizer DEBAC, and DK SAN products available in various sizes. The company also provides professional cleaning services, biological drain maintenance products under the Bio Puhtik sub-brand, and fire extinguisher products under the Bonbet Tulekustutus sub-brand. All products are positioned as environmentally friendly solutions with over 20 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Bio Puhtik: Bio cleaning brand mentioned in footer navigation
• Bonbet Tulekustutus

Products and services

• Q7.1 Sanitizer RTU 20L Ready-to-use disinfectant sanitizer in a 20-litre container for professional disinfection of surfaces in food processing, healthcare, and commercial environments.

Quantifiable outcome

• Sewage system blockages eliminated after implementing ZEP bacterial treatment solutions
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Bio PuhtikminorOthersRelated brand mentioned in footer links as part of ZEP Estonia ecosystem. Nature of relationship not specified.
• Bonbet TulekustutusminorOthersRelated company mentioned in footer links alongside ZEP Estonia. Nature of relationship not specified.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving food processing, hospitality, and industrial customers. Direct overlap with ZEP Eesti's NSF/EPA-certified food industry sanitizers and water treatment lines.
• Diversey Holdings: Global institutional and industrial cleaning, sanitation, and hygiene solutions provider. Highly comparable to ZEP Eesti's B2B food-processing and HORECA offering, though operating at far greater scale across multiple continents.
• Henkel: German multinational with major cleaning and hygiene product portfolio across consumer and professional segments. Comparable in laundry, surface, and institutional cleaning product overlap.
• Reckitt Benckiser: Global household cleaning, hygiene, and disinfection products company. Comparable in consumer disinfectants and surface cleaners sold through retail and e-commerce channels.
• The Clorox Company: US household and professional cleaning products manufacturer with strong position in disinfectants and sanitizers. Direct overlap with ZEP Eesti's disinfectant product lines (e.g., Q7.1 Sanitizer, DK SAN).
• S.C. Johnson & Son: Global household and industrial cleaning products company. Comparable in household and professional cleaning categories, though operating at much larger scale and with proprietary consumer brands.
• Kärcher: Global cleaning equipment and detergent manufacturer with strong presence in HORECA, transport, and industrial cleaning. Comparable customer segments and complementary product positioning.

Direct peers

• Spartan Chemical: US manufacturer of specialty cleaning and sanitation chemicals for industrial, institutional, and food-service markets. Closest comparable in product mix (degreasers, disinfectants, sanitizers) and B2B distribution model.
• Zep Inc. US-based parent brand of ZEP (Zero Efficient Performance) cleaning and maintenance chemicals. ZEP Eesti operates as its authorized Estonian distributor, handling the same product categories (disinfectants, degreasers, sanitizers) under identical brand and certifications.

Regional players

• Bioexpert (Baltic regional peers): Regional Baltic cleaning and maintenance chemical distributors and bio-treatment specialists that compete with ZEP Eesti in the same Estonian/Latvian/Lithuanian end markets. Direct comparison in bio-bacterial wastewater and septic system maintenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZepEesti

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zep Eesti OÜ