AddSecure Germany

What AddSecure Germany does

AddSecure Germany is the German operating subsidiary of AddSecure Group, a Sweden-headquartered provider of secure IoT connectivity and critical communications serving more than 100,000 business customers and partners across 11+ countries with 880+ employees group-wide. The German entity operates three offices (Mülheim an der Ruhr for fleet management, and two Meerbusch locations for Smart Alarms and Digicomm critical infrastructure), trading as AddSecure GmbH (HRB 15295) and AddSecure Smart Alarms GmbH (HRB 23618). The portfolio spans three solution pillars: Smart Transport (fleet management, transport management, video telematics, and digital tachograph), Smart Alarms (Grade 3 alarm transmission, emergency alarms, emergency conferencing), and Smart Infrastructure (secure IoT/SCADA connectivity for utilities, water/waste, energy, and smart cities).

The technology stack combines proprietary connectivity hardware (telematics units, NavTags/NavIdent low-power IoT tags, NavTab in-vehicle tablets, dashcams) with cloud software platforms including the Navkonzept Internet Portal (fleet tracking), NavDLC (remote tachograph download), NavAccount (driver administration), Co-Driver Weboffice, Logic TMS, and the newly launched FleetVision unified platform. The platform integrates GPS, CAN-bus, FMS interfaces, tachograph data, cellular (2G/3G/4G) communication, and the AddSecure Secure SIM for pan-European encrypted roaming. AI features include the FleetVision conversational chatbot, Autoplaner AI route optimisation, predictive analytics, ecoDrive driver behaviour scoring, and exception-based alerts. AddSecure Inside provides embedded alarm transmission for Honeywell MAXPRO Intrusion panels with EN 50136/EN 50131 Grade 3 compliance, supported by ISO 27001 and ISO 9001 certifications.

Revenue is generated primarily through recurring subscriptions across IoT connectivity/alarm transmission, fleet management software, and TMS, supplemented by hardware sales (dashcams, NavTags ~€50/unit) and professional services (Online/Premium/Superior onboarding packages, on-site training). Go-to-market combines direct enterprise field sales for large fleet operators and critical infrastructure clients (e.g., Reinert Logistic 730 vehicles, Bohmann Gruppe 180 vehicles, Vineta 480 vehicles, Norrköping Vatten och Avfall) with a channel network of certified alarm installers and integrators accessing the eshop.addsecure.com partner platform. Customer segments span transport/logistics, security industry, critical infrastructure (primary), plus healthcare/personal safety and emergency services.

Name

AddSecure Germany

Legal name

AddSecure GmbH

Website

https://www.addsecure.de/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AddSecure Germany provides secure IoT connectivity, fleet management, alarm transmission, and critical infrastructure communications to enterprise and public-sector customers across Germany, as the German subsidiary of Sweden-based AddSecure Group serving 100,000+ customers.

Ownership category

akta.pro rank

Product category

Fleet Management Software & IoT Connectivity

NAICS

Computer Systems Design and Related Services (54151), Security Systems Services (56162), Wired Telecommunications Carriers (517111)

SIC

Communications Services, Nec (4899), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)

akta.pro secondary industries

Secure Communications & Encryption for Utility Networks (VPN, PKI, Key Management) (EUADANAG), OT/ICS & Critical Infrastructure Cybersecurity Services (BPAKAHAN), Secure/Encrypted Messaging (BPAMACAG), Secure Industrial Gateways, Data Diodes & Unidirectional Security (HDADAJAM)

Keywords

• IoT connectivity solutions
• Fleet management software
• Vehicle telematics systems
• Alarm transmission services
• Critical infrastructure communications

Headquarters

HQ city

Mülheim An Der Ruhr

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. IoT Connectivity and Alarm Transmission Services: Subscription-based monitored alarm transmission and secure IoT connectivity services sold to security installers, integrators, and alarm receiving centres across Europe. Services include AddSecure Connect, AddSecure Inside (for Honeywell MAXPRO), and cellular SIM-based connectivity. Sold via eshop.addsecure.com as recurring subscriptions.
2. Fleet Management and Telematics Software: Cloud-based fleet management platform (Navkonzept/InternetOrtung) providing vehicle tracking, driver management, temperature monitoring, and transport process optimisation. Revenue from subscription licensing of the software platform, often bundled with hardware units.
3. Transport Management System (TMS): Logic TMS software for transport companies covering order management, route planning, dispatch, and billing automation. Sold as subscription with optional professional services for implementation and training.
4. Video Telematics and Dashcams: RoadView and RoadView Flex dashcam products providing driver safety documentation, accident evidence, and driver coaching. Revenue from hardware sales combined with ongoing subscription for video storage and analytics.
5. Professional Services and Training: Implementation, training, and project management services. Three onboarding packages (Online, Premium, Superior) plus Super User training and installation training. Also general consulting and system integration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AddSecure Germany delivers secure IoT connectivity solutions combining proprietary hardware (telematics units, NavTags, NavTab in-vehicle tablets, secure SIM cards), cloud-based software platforms (FleetVision unified fleet platform, Logic TMS, video telematics portals), and managed connectivity services (AddSecure Connect for EN 50136 Grade 3 alarm transmission, AddSecure Link for secure SCADA VPN). The company sells subscription-based fleet management, transport management, alarm transmission, and critical infrastructure connectivity solutions primarily through direct enterprise sales and a certified installer/integrator partner network across Germany and Europe.

Product overview

AddSecure Germany offers a portfolio of secure IoT connectivity and intelligent transport solutions organized into three main segments: Smart Transport (fleet management, video telematics, transport management), Smart Alarms (alarm transmission, emergency alarms, emergency conferencing), and Smart Infrastructure (critical infrastructure connectivity). The core unified platform is AddSecure FleetVision, which consolidates fleet management (FMS), transport management (Logic TMS), video telematics (RoadView/NavCam), tachograph solutions (NavDLC), and driver management (Co-Driver Weboffice, NavAccount) into a single portal with SSO. Key sub-brands and product families include: Navkonzept Internet Portal (fleet/vehicle tracking), Navkonzept NavDLC (digital tachograph), Navkonzept NavAccount (driver accounts), AddSecure Asset (temperature and IoT container tracking via NavTags), AddSecure Link and Link Manager (critical infrastructure connectivity), AddSecure Inside (alarm transmission for Honeywell MAXPRO), GroupTalk (push-to-talk), AddAlert (personal safety), Notfallalarme (emergency alarms), and Notfallkonferenzen (emergency conferencing). The company serves transport/logistics, waste management, construction, food/cold chain, security, healthcare, energy utilities, and smart city sectors.

Differentiator

Problem solved

Functional benefit

Brands

• FleetVision: Fleet management system for fleet operators
• Logic TMS
• RoadView
• NavCam
• Navkonzept
• TrailerConnect
• NavTag
• AddSecure Asset
• NavTab
• AddSecure Link
• Videotelematik
• GroupTalk
• AddAlert
• AddSecure Connect

Products and services

• AddSecure FleetVision Unified fleet management umbrella platform consolidating fleet management (FMS), transport management (TMS), video telematics, and tachograph solutions under a single dashboard with SSO, AI-powered analytics, real-time data views, and exception-based alerts.
• AddSecure Fleet Management System (FMS) Cloud-based fleet management system providing real-time vehicle tracking, GPS monitoring, fuel consumption analysis, driver behaviour scoring (ecoDrive), tachograph data retrieval, and remote diagnostics via FMS interface.
• Logic TMS (Transport Management System) Cloud-based end-to-end transport management system covering order management, route planning, driver assignment, real-time tracking, automated billing, and AI-powered Autoplaner for automatic transport planning. Targets freight, courier, and logistics companies.
• Video Telematics Systems (RoadView / NavCam) Vehicle-mounted dash camera systems (RoadView, RoadView Flex, NavCam) integrated with GPS and telematics data to improve driver safety, provide incident documentation, support driver coaching, and reduce insurance costs.
• Navkonzept Internet Portal (Fleet Portal) Web-based fleet management portal providing live vehicle location tracking, route history, driver and vehicle statistics, tachograph data access, temperature monitoring, fuel management, and driver messaging.
• Navkonzept NavDLC (Digital Tachograph Download) Portal for remote download and archiving of digital tachograph driver card data and vehicle unit data, replacing manual USB extraction with automated wireless retrieval for EU driving time compliance.
• AddSecure Asset (Temperature Monitoring) Temperature monitoring solution for refrigerated transport enabling real-time temperature tracking, historical temperature reports, and automated alerts when cargo temperatures exceed defined thresholds for cold chain compliance.
• AddSecure Asset (IoT Container Tracking / NavTags) IoT-based asset tracking using NavTags low-cost, long-battery-life wireless tags (100m range, 5+ year battery) attached to containers, trailers, and equipment for loss prevention and fleet-asset synchronization.
• NavID (Driver ID / Licence Control) NFC-based driver identification solution using Android smartphone with the NavID app and RFID-tagged driving licences for remote digital verification of driver credentials.
• AddSecure Link (Critical Infrastructure Connectivity) Managed connectivity service for critical infrastructure providing secure VPN-based communication between SCADA systems, PLCs, sensors, and remote devices over mobile networks for remote monitoring and configuration.
• AddSecure Link Manager Web-based administration portal for managing AddSecure Link connectivity networks, remote connections, and VPN configurations across distributed infrastructure sites.
• Smart Alarms (Alarm Transmission) Alarm transmission product line providing EN 50136 Grade 3 monitored alarm signalling for security, fire, and process alarms, including AddSecure Inside connectivity for panels, AddSecure Connect monitoring infrastructure, and SIM-based 4G/GSM/IP signalling to Alarm Receiving Centres.
• AddSecure Inside (for Honeywell MAXPRO) Alarm transmission integration module connecting the Honeywell MAXPRO Intrusion panel directly to Alarm Receiving Centres over AddSecure's secure mobile network, providing Grade 3 alarm signalling, integrated SIM provisioning, and 24/7 monitoring without external alarm transmission terminals.
• Notfallalarme (Emergency Alarms) Emergency alarm solutions for personal safety covering lone worker protection, man-down detection, and panic button systems targeting healthcare, security services, and industrial applications.
• Notfallkonferenzen (Emergency Conferencing) Emergency and telephone conferencing solutions enabling rapid group communication during crisis situations, natural disasters, or large-scale security incidents.
• GroupTalk (Push-to-Talk) Push-to-talk communication solution providing group voice communication for mobile workforces, field service teams, and emergency responders, serving as a backup solution for group communication.
• AddAlert (Personal Safety App) Personal safety app enabling individuals to send distress alerts, share location, and communicate with monitoring centers in emergency situations.
• Critical Infrastructure Solutions Solutions for critical infrastructure sectors covering energy utilities, traffic management, industrial automation, smart cities, and renewable energy, including fiber (LWL/Glasfaser), copper, wireless networks, and VPN/security software for connecting distributed infrastructure assets.

Quantifiable outcome

• 3% driver behaviour improvement across 1,000 drivers = EUR 100,000 annual cost saving (Reinert Logistic)
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HoneywellcoreStrategic or Co-development PartnerJoint solution: Honeywell MAXPRO Intrusion alarm panel connected through AddSecure Inside. AddSecure provides the alarm transmission infrastructure (AddSecure Connect), a secure SIM for 4G roaming, and 24/7 monitoring compliant with EN 50136 Grade 3. Honeywell provides the MAXPRO Intrusion panel and MAXPRO Cloud. The combined product is sold through both Honeywell wholesalers and AddSecure's eshop partner platform. Installers and integrators benefit from simplified ordering, installation, and a subscription revenue-sharing model. Markets include Netherlands, UK, Spain, Italy (launched July 2020), and Sweden, Norway, Denmark, Finland, Austria, Belgium, France, Poland, Czech Republic.
• Cactus UtilitiescoreStrategic or Co-development PartnerCactus Utilities is an automation company that integrated AddSecure's secure IoT communication service into the operational systems of Norrköping Vatten och Avfall. The partnership provides a bundled offering of hardware, SCADA systems, and secure connectivity (AddSecure) in a single contract. AddSecure's service ensures reliable, always-connected communication for water/wastewater monitoring devices, enabling remote configuration and reducing on-site inspection costs.
• Schmitz Cargobull TelematicscoreTechnology or IntegrationIntegration of Schmitz Cargobull's TrailerConnect telematics portal with the AddSecure InternetOrtung platform. Trailer data (position, aggregate status, coupling status, temperature, alarm messages) is visualised within the AddSecure portal, providing Reinert Logistics with a unified interface for both tractor units and trailers.
• AB CateringminorChannel Partner/ Reseller/ DistributorAB Catering in Århus recommended AddSecure to BC Catering and had previously tested the system. Served as a referral partner for AddSecure's transport telematics solution in Denmark.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is a global leader in GPS fleet management and vehicle telematics, providing cloud-based fleet tracking, driver behaviour analytics, and vehicle data insights. Directly comparable to AddSecure's Navkonzept/InternetOrtung, FleetVision FMS, and ecoDrive offerings for fleet operators.
• Samsara: Samsara provides a unified cloud platform for fleet management, video telematics, asset tracking, and IoT connectivity. Directly comparable to AddSecure's FleetVision, RoadView dashcams, and NavTag-based IoT asset tracking portfolio serving mid-market and enterprise fleets.
• Webfleet (Bridgestone): Webfleet is a pan-European fleet management and telematics platform owned by Bridgestone, offering GPS tracking, tachograph services, and driver coaching. Directly comparable to AddSecure's Navkonzept, NavDLC, and Logic TMS offerings in Germany and continental Europe.
• Microlise: Microlise is a UK-based provider of fleet management, transport management, and driver performance solutions for logistics and field service operators. Directly comparable to AddSecure's Logic TMS, ecoDrive, and FleetVision platform for European transport and logistics customers.
• CSL Group (Critical Connectivity): CSL Group is a European provider of managed connectivity and alarm signalling services for the security industry, including dual-path signalling and Alarm Receiving Centre connectivity. Directly comparable to AddSecure's Smart Alarms, AddSecure Connect, and AddSecure Inside (Honeywell MAXPRO integration) offerings.
• PowerFleet (formerly Masternaut): PowerFleet operates the former Masternaut business, providing telematics, asset tracking, and connected vehicle solutions across Europe. Comparable to AddSecure's fleet management and NavTag-based IoT asset tracking portfolio, with a similar European SMB/mid-market focus.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent telematics and fleet management provider part of Verizon, offering fleet tracking, video, and asset management. Comparable to AddSecure's enterprise fleet management offering, but with broader geographic reach and a larger R&D footprint.
• Trimble Transportation: Trimble provides transportation management, fleet visibility, and supply chain solutions globally. Comparable to AddSecure's Logic TMS and FMS offerings, operating as a broader transportation software incumbent with deeper enterprise functionality.
• Bosch Security and Safety Systems: Bosch Security is a major European incumbent in intrusion detection and alarm transmission hardware, including panels and certified alarm signalling. Comparable to AddSecure's Smart Alarms and AddSecure Connect/AddSecure Inside portfolio, though Bosch operates as a broader security equipment manufacturer.

Emerging players

• Teltonika Networks: Teltonika Networks provides cellular IoT routers, gateways, and modems for industrial and critical infrastructure connectivity. Comparable to AddSecure's AddSecure Link offering for SCADA, remote monitoring, and secure cellular VPN connectivity, though Teltonika is upstream as a hardware connectivity provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/navkonzept-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddSecure Germany