Cyber-Safe (Swiss Label)

What Cyber-Safe (Swiss Label) does

Cyber-Safe (Association Suisse pour le Label de Cybersécurité, ASLaC) is a Swiss non-profit association founded in 2018 and headquartered in Le Mont-sur-Lausanne that operates a nationally recognized cybersecurity certification label for Swiss organizations with 3 to 248 employees. Its core product, the Label Cyber-Safe, is a four-step certification process — diagnostic self-assessment (including phishing simulations and vulnerability scans), action plan implementation, independent verification audit by ~20 ASLaC-certified auditors, and 2-year label issuance — built on requirements derived from NIST and ISO 27001 but simplified and adapted for SMEs, Swiss communes, foundations, and NGOs lacking dedicated cybersecurity staff.

The technical backbone is a normalization framework developed participatively by public authorities, SME associations, academic institutions (notably EPFL's C4DT), and cybersecurity engineers, delivered through an online evaluation platform (demo.cyber-safe.ch) and supported by a national network of independent auditors who are structurally barred from selling remediation services to avoid conflicts of interest. The label is officially recognized by the Swiss Federal Office for Cybersecurity (OFCS/BACS) as an implementation partner of the National Cybersecurity Strategy and is referenced as a stepping stone toward ISO 27001 certification.

Revenue is generated primarily through size-based certification fees (per organization, tiered by employee count), with the label valid for two years and renewable. The association also benefits from an indirect monetization layer via partner Swiss cyber insurers offering premium discounts to certified organizations. Go-to-market is hybrid: a partner-led channel involving IT service providers, cantonal chambers of commerce (CCIG, CVCI, CCI Valais), the Swiss Municipal Association, and trade federations (SGV/USAM) drives mid-funnel referrals, while direct expert engagement, earned media coverage in outlets such as RTS, Le Temps, and Bilan, and industry events (Swiss Cyber Security Days) build top-of-funnel awareness. The customer base is highly distributed across ~250 SMEs and ~200 Swiss communes, with 260 labels issued cumulatively between 2020 and early 2026.

Name

Cyber-Safe (Swiss Label)

Legal name

Association Suisse pour le Label de Cybersécurité (ASLaC)

Website

https://cyber-safe.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cyber-Safe (ASLaC) is a Swiss non-profit association, founded in 2018, that operates a nationally recognized cybersecurity certification label for SMEs, communes, foundations, and NGOs with 3 to 248 employees, built on NIST and ISO 27001-aligned requirements and delivered through independent auditor-led audits.

Ownership category

akta.pro rank

Product category

Cybersecurity Certification

NAICS

Other Computer Related Services (541519), Testing Laboratories and Services (541380)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Security Awareness, Training & Compliance Attestation (HDADAIAJ)

akta.pro secondary industries

Vulnerability Assessment, Security Audits & Compliance Testing (BPAKAHAG), Cybersecurity Awareness & Digital Safety Training for Security Personnel (BPAKAOAO)

Keywords

• Cybersecurity certification
• SME security label
• Information security audit
• Cybersecurity assessment
• Security compliance labeling

Headquarters

HQ city

Le Mont-sur-lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification/Labeling Fees: Fees for the certification process vary based on the size of the organization seeking the Cyber-Safe label. The pricing structure accommodates organizations from 3 to 248 employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cyber-Safe provides a human, reliable, and accessible cybersecurity certification label (Label Cyber-Safe) for Swiss SMEs, communes, foundations, and NGOs with fewer than 250 employees. The core offering is a four-stage certification process: Diagnostic (self-assessment questionnaire, phishing campaigns, vulnerability scans), Action Plan implementation, independent Verification Audit by certified auditors, and Label issuance valid for two years. The framework is based on NIST and ISO 27001 standards, simplified for organizations without dedicated cybersecurity resources.

Product overview

Cyber-Safe is a unified cybersecurity certification and labeling service for Swiss SMEs, communes, and small organizations (3-248 employees). The core offering is the Label Cyber-Safe, a certification program consisting of four stages: Diagnostic (self-assessment questionnaire with phishing campaigns and vulnerability scans), Action Plan development, Verification (independent audit), and Labeling. The organization also provides complementary tools and resources including templates, phishing recognition guides, and password security documentation. The evaluation platform at demo.cyber-safe.ch enables organizations to start the certification process.

Differentiator

Problem solved

Functional benefit

Products and services

• Label Cyber-Safe A cybersecurity certification and labeling service that helps Swiss SMEs, communes, foundations, and organizations with fewer than 250 employees assess and improve their cybersecurity posture through a structured four-stage process: Diagnostic, Action Plan, Verification Audit, and Label issuance valid for two years.
• Diagnostic (Self-Assessment) Initial self-assessment questionnaire and diagnostic session that includes phishing simulation campaigns and vulnerability scans to establish baseline cybersecurity status for SMEs and small organizations.
• Audit de Cybersécurité Independent cybersecurity audit conducted by certified auditors mandated by ASLaC to verify an organization's compliance with Cyber-Safe requirements as part of the certification process.

Quantifiable outcome

• 260 organizations certified between 2020-2026
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Office Fédéral de la Cybersécurité OFCS / Bundesamt für Cybersicherheit BACScoreStrategic or Co-development PartnerOfficial implementation partner of Switzerland's National Cybersecurity Strategy (Cyberstratégie nationale CSN). The label is developed under the umbrella of this government-backed initiative, providing official recognition and credibility to the certification.
• Association Suisse pour le Label de Cybersécurité (ASLaC)coreOthersASLaC is the non-profit association that owns and develops the Cyber-Safe label. Members include public authorities, SME associations, academic institutions, and cybersecurity engineers who collaboratively define label requirements.
• Schweizerischer Gemeindeverband (Swiss Municipal Association)majorStrategic or Co-development PartnerSwiss association of municipalities that supports the Cyber-Safe label and helps promote municipal cybersecurity certification across Switzerland.
• Center for Digital Trust C4DT - EPFLmajorStrategic or Co-development PartnerEPFL's Center for Digital Trust collaborates on cybersecurity research and development, providing academic credibility and research support to the label.
• Chambre de commerce, d'industrie et des services de Genève CCIGmajorGTM or Marketing PartnerGeneva Chamber of Commerce supports promotion of the label among member businesses and contributes to awareness raising.
• Chambre valaisanne de commerce et d'industrie - CCI ValaisminorGTM or Marketing PartnerValais Chamber of Commerce supports label promotion in the Valais region.
• Chambre vaudoise de Commerce et de l'industrie CVCImajorGTM or Marketing PartnerVaudois Chamber of Commerce supports label promotion among SMEs in the Vaud canton.
• Fédération des Entreprises Romandes – NeuchâtelminorGTM or Marketing PartnerFederation of Romandes Enterprises in Neuchâtel supports label adoption among regional businesses.
• Fédération des Entreprises Romandes – ValaisminorGTM or Marketing PartnerFederation of Romandes Enterprises in Valais supports label adoption among regional businesses.
• Fédération Patronale et EconomiqueminorGTM or Marketing PartnerEmployer and economic federation supporting cybersecurity awareness among member organizations.
• Haute École d'Ingénierie et de Gestion du Canton de Vaud HEIG-VDminorStrategic or Co-development PartnerHigher education institution contributing technical expertise and research to the label's requirements.
• HES-SO Valais WallisminorStrategic or Co-development PartnerUniversity of Applied Sciences Western Switzerland providing academic support and research collaboration.
• Information Security Society Switzerland ISSSmajorStrategic or Co-development PartnerSwiss information security professional society contributing expertise to label requirements development.
• Femmes PME Suisse romandeminorGTM or Marketing PartnerAssociation supporting women's SME presence and promoting cybersecurity awareness among women-led businesses.
• République et canton de GenèveminorGTM or Marketing PartnerCanton of Geneva government supporting label adoption among cantonal organizations.
• Sicherheitsverbund Schweiz (Swiss Security Network)minorStrategic or Co-development PartnerSwiss security coordination body supporting national cybersecurity initiatives.
• Swiss LeadersminorGTM or Marketing PartnerExecutive network supporting leadership in cybersecurity best practices.
• SwissmecanicminorGTM or Marketing PartnerSwiss mechanical industry association promoting label among manufacturing sector members.
• Union des communes vaudoises UCVmajorGTM or Marketing PartnerVaudois Municipal Union supporting label adoption among member communes in Vaud canton.
• Schweizerischer Gewerbeverband SGVmajorGTM or Marketing PartnerSwiss Trade Association (SGV/USAM) supporting label promotion among SME members nationwide.
• Swiss Cyber Insurance CompaniesmajorGTM or Marketing PartnerPartner insurance companies offer premium discounts to organizations with Cyber-Safe certification, providing added financial incentive for certification.
• IT Service Provider PartnersmajorChannel Partner/ Reseller/ DistributorIT and cybersecurity service providers throughout Switzerland who support organizations in implementing remediation measures required for label certification. Requirements include holding valid cybersecurity certification and having accompanied at least one organization to audit.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Center for Internet Security (CIS) Controls: US-based non-profit providing globally-adopted cybersecurity best-practice frameworks and certifications including CIS Controls and CIS Benchmarks. Comparable as a collaborative, multi-stakeholder-developed security baseline standard that organizations adopt for attestation purposes.
• ISO 27001 Certification Bodies: Globally-recognized information security management system standard against which accredited certification bodies (e.g., BSI, SGS, TÜV) issue certifications. Cyber-Safe positions itself as an SME-accessible on-ramp to ISO 27001, making these bodies adjacent peers in the same certification category.

Regional players

• ENS - Esquema Nacional de Seguridad (Spain): Spain's National Security Framework, a royal-decree-based certification mandatory for public sector entities and applicable to private organizations serving them. Directly comparable as a European government-mandated cyber certification framework with similar governance characteristics.
• SICPA: Swiss-headquartered company specializing in secure authentication, identification, and traceability solutions. Comparable as a fellow Swiss-rooted organization operating at the intersection of security, certification, and trust services, though focused on different applications.
• ANSSI Certifications (France): France's national cybersecurity agency (ANSSI) certification and qualification programs for products, services, and service providers. Comparable as another European national-level cyber certification ecosystem with government backing and SME relevance.
• BSI IT-Grundschutz (Germany): Germany's Federal Office for Information Security certification framework targeting organizations of various sizes. Comparable as a DACH-region government-backed cybersecurity certification, though broader in scope and applicable to larger entities than Cyber-Safe's SME focus.

Others

• ISSS - Information Security Society Switzerland: Swiss professional society for information security practitioners that contributes to Cyber-Safe's label requirements development. Comparable as a Swiss cybersecurity ecosystem organization but operating as a professional association rather than a certification issuer.
• EPFL Center for Digital Trust (C4DT): EPFL research center that was a founding partner of the Cyber-Safe label and continues to collaborate on requirements development. Comparable as an adjacent, enabling institution within the same Swiss digital trust ecosystem rather than a direct competitor.

Direct peers

• CyberSecure Canada: Canadian federal government cybersecurity certification program specifically designed for small and medium organizations. Closely mirrors Cyber-Safe's positioning as an accessible, baseline cyber attestation for SMEs with government backing.
• Cyber Essentials (UK): The UK's government-backed cybersecurity certification for SMEs, operated under the National Cyber Security Centre. Directly comparable as a national-level, government-endorsed baseline cyber certification targeting small organizations and charities with similar audit-driven methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CybersafeLabel
• LinkedInlinkedin.com/company/cyber-safe-ch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyber-Safe (Swiss Label)