LIMITED ADDITION RECORDS LTD

What LIMITED ADDITION RECORDS LTD does

Limited Addition Records Ltd is a UK-based, founder-operated online retailer that sells curated vinyl records (LPs, EPs, reissues, and exclusive colored variants) directly to consumers worldwide via a Shopify storefront. The company was founded by Rob Morgan-Hulme, who brings 15 years of music-industry experience as a concert promoter, DJ, music podcaster, and label online-store manager, and who personally curates the catalog. The registered office is in Romford (226 North Street, RM1 4QD), the website is presented from Manchester, and the firm is privately held with 1-10 employees and no disclosed external funding.

The product surface combines transactional pre-order and in-stock retail with two subscription services. Rob's Record Club is a personalized monthly or quarterly subscription priced at £24-£27 per record (free UK shipping), with multi-record discounts and a one-time purchase option ($35-$121). The Album of the Month Club (AOTM) is a monthly subscription at $28-$38 per record that includes a member-exclusive tote and free delivery, available on 3/6/9/12-month commitments. Standard vinyl pricing ranges from $25 (e.g., Vroom Vroom EP) to $87 (Ween's 12 Golden Country Greats Deluxe Triple Vinyl), with most LPs at $31-$45. The catalog spans dozens of pages across genres including hyperpop, indie, blues, hip-hop, folk, and rock.

Go-to-market is direct-to-consumer, with no physical storefront, and the company relies on Shopify-powered checkout, a newsletter (10% off first order), social channels (Twitter, Facebook, Instagram), an official Spotify playlist synced to the catalog, and word-of-mouth within vinyl-collector communities. International shipping is calculated by weight and destination, with free UK delivery over £75. There are no disclosed B2B customers, partnerships, patents, regulatory actions, or M&A events, and revenue figures are not disclosed.

Name

LIMITED ADDITION RECORDS LTD

Legal name

Limited Addition Records Ltd

Website

https://www.limitedadditionrecords.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vinyl Record Retail

NAICS

Record Production and Distribution (51225)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Curated vinyl records
• Vinyl subscription service
• Online record store
• Pre-order vinyl retail
• Music curation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vinyl Record Sales: One-time purchases of vinyl records (LPs, EPs) through pre-order and ready-to-ship models. Products include new releases, reissues, and exclusive colored vinyl variants. Pricing ranges from $25 to $87 per item depending on format and edition.
2. Rob's Record Club Subscription: Monthly or quarterly curated vinyl subscription service where founder Rob personally selects records based on customer taste consultation. One-time purchase option ($35-$121) or subscription model at £24-27 per record with free UK shipping. Features personalized notes and hand-wrapped vinyl.
3. Album of the Month Club Subscription: Monthly subscription service delivering exclusive vinyl releases with perks including free tote bag, exclusive content, and free delivery when shipping with AOTM orders. Plans available as monthly subscription or 3/6/9/12 month commitments at $28-$38 per record.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Limited Addition Records operates an online pre-order and ready-to-ship vinyl record store offering a personally curated selection of new releases, reissues, and colored-vinyl variants. The company runs two recurring subscription services — Rob's Record Club (personalized monthly/quarterly vinyl hand-picked by founder Rob based on taste consultations) and the Album of the Month Club (monthly exclusive vinyl with member perks such as tote bags and free delivery).

Product overview

Limited Addition Records is a pre-order only online record retailer offering a curated selection of vinyl records, including new releases, reissues, and special colored vinyl variants. The company operates two subscription services: the Album of the Month Club (AOTM) for monthly curated selections with exclusive member benefits, and Rob's Record Club for personalized vinyl selections based on individual taste consultations with founder Rob Morgan-Hulme. Products are organized into Coming Soon (pre-orders) and Ready to Ship (in-stock) collections, with many titles available in limited colored vinyl editions.

Differentiator

Problem solved

Functional benefit

Brands

• Album of the Month Club: A monthly subscription service delivering curated vinyl records to members, featuring exclusive releases and free delivery.
• Rob's Record Club

Products and services

• Limited Addition Records Online Store Curated online vinyl record store featuring pre-order and ready-to-ship titles across multiple genres (hyper-pop, blues, hip-hop, indie), including new releases, reissues, and exclusive colored-vinyl variants, with worldwide shipping.
• Rob's Record Club Personalized vinyl subscription service in which founder Rob Morgan-Hulme hand-picks records based on individual taste consultations and delivers hand-wrapped vinyl with personalized letters monthly or quarterly, with a one-time purchase option ($35–$121) or subscription at £24–27 per record with free UK shipping.
• Album of the Month Club (AOTM) Monthly subscription service delivering exclusive curated vinyl releases at $28–$38 per record, including a free Limited Addition Records tote bag exclusive to members and free delivery when shipped with AOTM orders, available as a monthly subscription or 3/6/9/12 month commitments.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vinyl Me, Please: Subscription-based curated vinyl record club operating in the US, delivering monthly hand-picked records with limited-edition pressings — the most directly comparable subscription-vinyl model to Rob's Record Club and the Album of the Month Club.
• Rough Trade: Iconic UK-based independent record retailer with physical stores and a strong online vinyl catalog, championing boundary-pushing and indie releases — directly analogous to Limited Addition Records' curated, indie-leaning positioning.
• Norman Records: Large UK-based online-only independent record retailer specializing in vinyl across indie, experimental, and alternative genres, shipping worldwide — directly comparable as a global D2C vinyl specialist.
• Juno Records: UK online record retailer with deep catalog across dance, electronic, indie and experimental vinyl, shipping globally — closely comparable as a mail-order-first independent vinyl specialist.
• Piccadilly Records: Manchester-based independent record shop with a curated indie and alternative vinyl focus and a strong online mail-order channel — geographically proximate and positioning-equivalent to Limited Addition Records.
• Turntable Lab: New York-based curated online vinyl retailer focused on hand-picked indie, electronic, and soul records with limited-edition pressings — directly comparable curation-led D2C vinyl model.
• The Vinyl Factory: UK-based music and culture brand releasing and retailing limited-edition vinyl, often with exclusive variants and curated pressings — closely analogous in its focus on premium, limited, and curated vinyl experiences.
• Resident Music: Brighton-based independent record store with a strong focus on new release vinyl, indie, and limited-edition colored variants alongside online mail-order — comparable UK indie-vinyl specialist with similar editorial curation.

Regional players

• Amoeba Music: US-based large independent record retailer (California) with deep new and used vinyl inventory across multiple genres and an active online store — comparable independent-retail model but US-focused rather than UK-rooted.
• Spillers Records: Welsh independent record store with a long-standing reputation for championing indie and alternative music, mixing physical retail with mail-order — comparable in independent-retail positioning although smaller-scale and physically rooted.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ltdaddrecords
• YouTubeopen.spotify.com/playlist/0zrgscvawn99zwJpwE88Dr
• Facebookfacebook.com/limitedadditionrecords
• Instagraminstagram.com/limitedadditionrecords
• LinkedInlinkedin.com/company/limited-addition-records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIMITED ADDITION RECORDS LTD