Bourbon Group Inc.

Name

Bourbon Group Inc.

Legal name

Bourbon Group Inc.

Website

https://bourbongroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Restaurant and Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Restaurant dining services
• Whiskey bar operations
• American brasserie cuisine
• Craft cocktail bars
• Hospitality venue management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Bourbon Group operates three distinct hospitality establishments in Salt Lake City — Whiskey Street (a whiskey bar for downtown executives, urban locals, and Utah guests), White Horse (a modern American brasserie serving bar snacks, shared plates, oysters, sandwiches, and steaks), and Franklin Ave (a cocktail bar and restaurant in downtown Salt Lake City). The group sells food, spirits, and cocktails directly to consumers in a dine-in setting, with each venue offering a different atmosphere ranging from quiet corners and secluded booths to live sports viewing.

Product overview

Bourbon Group operates a portfolio of three distinct restaurant and bar establishments in Salt Lake City, Utah. The group offers great spirits, great food, and amazing atmosphere across all locations. Whiskey Street serves downtown executives and hip urban locals with upscale bar offerings; White Horse is a modern American brasserie providing full dining service from bar snacks to steaks; and Franklin Ave is a cocktail bar and restaurant offering a unique downtown experience. Each location provides different atmospheres including quiet corners, secluded booths, great music, and live sports viewing.

Differentiator

Problem solved

Functional benefit

Brands

• Whiskey Street: A Space For Downtown Executives, Hip Urban Locals + Utah Guests.
• White Horse
• Franklin Ave

Products and services

• Whiskey Street A bar and establishment in downtown Salt Lake City serving downtown executives, hip urban locals, and Utah guests, offering a curated spirits selection and an upscale bar atmosphere with quiet corners and secluded booths.
• White Horse A modern American brasserie in Salt Lake City serving bar snacks, shared plates, fresh oysters, sandwiches, and steaks, targeting diners seeking a full-service restaurant experience.
• Franklin Ave A cocktail bar and restaurant located in the heart of Salt Lake City, offering a uniquely different atmosphere from the group's other venues and featuring craft cocktails alongside a dining menu.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bloomin' Brands: Multi-concept casual dining operator (Outback, Carrabba's, Bonefish Grill, Fleming's). Broader industry benchmark for full-service bar-and-grill restaurant unit economics, comparable to White Horse's brasserie format.
• Darden Restaurants: Large multi-brand full-service restaurant operator (Olive Garden, Capital Grille, LongHorn, etc.). Provides broader public-market benchmark for multi-concept casual/upscale dining economics relevant to evaluating White Horse.

Direct peers

• The ONE Group Hospitality: Operates upscale, high-energy restaurant and lounge concepts including STK. Comparable multi-concept hospitality operator with curated cocktail programs and a bar/lounge identity parallel to Whiskey Street and Franklin Ave.
• Yard House: Upscale-casual bar and restaurant chain known for an extensive spirits, beer, and cocktail selection. Closely comparable to Whiskey Street's curated whiskey and bourbon focus.
• Punch Bowl Social: Multi-concept bar/restaurant/entertainment venues combining dining, cocktails, and activities. Comparable to Bourbon Group's bar-plus-restaurant-plus-atmosphere positioning, particularly relevant given Bourbon Group's 'live sports' and music offerings.
• Hillstone Restaurant Group: Operates a portfolio of upscale casual dining and bar concepts (e.g., Houston's, Hillstone). Highly comparable multi-concept upscale hospitality group with curated beverage programs and neighborhood/patron-driven atmospheres similar to Bourbon Group.
• Union Square Hospitality Group: Hospitality group running a portfolio of differentiated restaurants, bars, and event venues. Directly comparable multi-concept operator with shared brand identity across distinct formats.
• Bottleneck Management: Operates multiple bar and restaurant concepts in urban markets. Highly comparable multi-unit bar/restaurant group with curated beverage programs aimed at professionals and social occasions.
• Twin Peaks Restaurants: Sports-bar and casual-dining concept emphasizing live sports viewing and a full bar. Directly comparable to Bourbon Group's 'live sports' and bar/grill positioning.
• Lettuce Entertain You Enterprises: Privately held multi-concept restaurant group operating dozens of distinct dining brands. Mirrors Bourbon Group's strategy of running multiple differentiated venues under one umbrella hospitality brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon Group Inc.