What TIMBER TONES LTD does

Timber Tones Ltd is a UK private limited company founded in 2009 and headquartered at 15 Wheatfield Way, Brighton, designing and manufacturing boutique guitar picks and related accessories. The company produces over 450 pick SKUs using more than 150 natural materials — including exotic timbers, bone, horn, shell, stone, metal, carbon fibre, resin, leather, felt, and rubber — fabricated through CNC milling combined with hand sanding and polishing, with laser engraving used for personalization. Production supports pick shapes (Classic 351, Jazz III, Groove, Gypsy, Tear Drop, Sharp, Heart, Left Handed) tuned to acoustic, electric, bass, jazz, archtop, gypsy jazz, and ukulele use cases.

The company operates a dual-channel go-to-market: direct-to-consumer e-commerce through timber-tones.com with nine-currency support (AUD, CAD, CNY, EUR, HKD, JPY, SGD, GBP, USD), and wholesale distribution into thousands of music shops worldwide via distribution partners. Revenue is generated through one-time purchases of individual picks, multi-pick packs, gift tins (4–12 picks), plectrum wallets, and themed gift collections (Father's Day, Valentine's, Christmas), with laser engraving and premium packaging as add-on purchases. A bespoke/commissioned service creates custom-branded picks for individual, artist, and commercial requirements, including signature picks from artists such as Tom Quayle and Timo Somers. Pricing spans approximately $2.68 (entry-level felt picks) to $174.16 (luxury plectrum wallets), with all listed prices inclusive of 20% VAT.

Timber Tones holds the registered 'Timber Tones' word mark and protected industrial designs for its pick shapes with the UK Office of Intellectual Property. The organization runs lean with 1-10 employees, has raised no external funding, and reports no parent company, subsidiaries, or institutional ownership. Customer segments are horizontally structured across instrument type and a gift-buyer persona, with no disclosed enterprise accounts. Marketing is primarily conducted through the e-commerce site, email newsletter, organic social, and demo video content, with payment processing handled through PayPal and Bluepark Pay on a Bluepark-powered storefront.

Name

TIMBER TONES LTD

Legal name

Timber Tones Ltd

Website

https://timber-tones.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Timber Tones Ltd is a UK-based boutique manufacturer designing 450+ guitar picks from 150+ natural materials, serving acoustic, electric, bass, jazz, and ukulele players worldwide through direct e-commerce and global music shop distribution partners.

Ownership category

akta.pro rank

Product category

Guitar Picks & Musical Instrument Accessories

NAICS

Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro primary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

akta.pro secondary industry

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE)

Keywords

• Boutique guitar picks
• Natural material plectrums
• Guitar accessories
• Custom guitar picks
• Musical instrument picks

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Guitar Pick Sales: One-time purchase of boutique guitar picks made from natural materials, with prices ranging from approximately $2.68 to $37.51 for individual picks, and gift sets and bundles at higher price points
2. Accessories: Sale of guitar accessories including plectrum wallets ($107.18), guitar pick boxes, velvet bags, grip stickers, necklaces, and bookmarks
3. Bespoke/Commissioned Work: Custom branded guitar picks created for individual requirements, with personalization options adding $8.04 to $26.79 to base prices
4. Gift Products: Themed gift packages including Father's Day, Valentine's Day, Christmas collections, and pre-curated picker sets in gift tins and wallets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Timber Tones designs, manufactures, and sells boutique guitar picks (plectrums) made from over 150 natural materials including exotic timbers, bone, horn, shell, stone, metal, carbon fibre, resin, leather, and felt. The company offers 450+ individual pick SKUs across multiple shapes, plus complementary accessories such as plectrum wallets, pick boxes, velvet bags, grip stickers, bookmarks, and necklaces, with laser engraving personalization and bespoke commissioned work available.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Natural-Material Guitar Picks A catalog of over 450 boutique guitar picks (plectrums) CNC milled and hand finished from more than 150 natural materials — including exotic timbers, bone, horn, shell, stone, metal, carbon fibre, resin, leather, felt, and rubber — offered in multiple shapes (Classic 351, Fat 351, Groove, Gypsy, Heart, Jazz III, Large 351, Sharp, Tear Drop, Left Handed) for acoustic, electric, bass, ukulele, archtop jazz, and gypsy jazz guitarists.
• Plectrum Wallets Leather wallets holding 18 guitar picks each, offered at a basic and a luxury version, with personalization engraving available as an add-on for gift or collector use.
• Guitar Pick Boxes Storage and display boxes designed for housing guitar pick collections.
• Velvet Bags Soft velvet bags used for storing or presenting guitar picks.
• Self Adhesive Grip Stickers Self-adhesive grip stickers that can be applied to guitar picks to improve handling during play.
• Guitar Bookmarks Bookmarks crafted from the same natural materials used for guitar picks, sold as companion accessories.
• Guitar Pick Necklaces Wearable necklaces that incorporate guitar pick designs as pendants or charms.
• Gift Tins and Themed Gift Collections Pre-curated sets of 4, 8, or 12 picks presented in gift tins or premium rosewood/walnut and poplar & resin gift boxes, with themed collections for occasions such as Father's Day, Valentine's Day, and Christmas.
• Bespoke and Commissioned Custom Picks Custom branded guitar picks created to individual customer specifications, with personalization options such as laser-engraved messages, symbols, and designs added to base product prices.
• Signature Artist Picks Premium signature pick lines associated with named professional endorsing artists such as Tom Quayle, Timo Somers, and Neo Geo Fanatic.
• Grip Clip Cable Management Tool A small utility accessory for cable management, listed alongside guitar picks on the Timber Tones storefront.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fender: Fender produces its own branded picks (and the full instruments they attach to) and is a broad incumbent in the guitarist-purchases space that Timber Tones targets.
• Ernie Ball: Ernie Ball is a large, established player in strings and accessories, including branded picks; it competes in the same end-customer wallet but with a much broader catalog and scale.
• C.F. Martin & Co. Martin is a premium acoustic guitar brand that sells branded picks and accessories and is frequently the same retail and end-customer environment where Timber Tones' products appear.
• D'Addario: D'Addario (including Planet Waves) is a major strings and accessories manufacturer with its own pick lines; it competes for the same guitarists but as part of a much wider portfolio.
• Gibson: Gibson sells instruments, strings, picks and accessories through its brand portfolio and global retail; it competes with Timber Tones across multiple accessory categories from a much larger base.

Direct peers

• D'Andrea: D'Andrea manufactures a wide range of guitar picks (celluloid, tortoiseshell, nylon) and accessories, making it a close comparable to Timber Tones' pick-focused catalog.
• Dunlop Manufacturing: Dunlop is the dominant global manufacturer of guitar picks (Tortex, Jazz III, Ultex, tortoiseshell lines) and the most direct head-to-head competitor to Timber Tones in the picks category.
• Wegen Picks: Wegen specializes in boutique, hand-finished guitar picks from alternative materials; it is the closest small-scale peer to Timber Tones on positioning, materials, and price point.
• Clayton: Clayton makes guitar picks, straps, and accessories marketed to the boutique and endorsement-driven player segment that overlaps with Timber Tones' customer base.

Others

• Levy's Leather: Levy's is a leading maker of leather guitar straps and accessories; it is comparable as an adjacent premium music-accessory brand selling through the same music shop channel, although it does not compete directly on picks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/timber-tones-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIMBER TONES LTD