La Maison d'Afrique

What La Maison d'Afrique does

La Maison de l'Afrique is a Paris-headquartered platform, legally constituted as the Société Anonyme SA ANGELINA, founded in 1974 at the initiative of Presidents Léopold Sédar Senghor of Senegal, Félix Houphouët-Boigny of Côte d'Ivoire, and Georges Pompidou of France. The organization operates as a multi-stakeholder convening platform for economic, cultural, and professional exchange between Europe and Africa, governed by a Board of Directors composed of the President of the Paris Chamber of Commerce and Industry and the Presidents of the Chambers of Commerce and Industry of 10 African member countries (Benin, Burkina Faso, Central African Republic, Congo, Côte d'Ivoire, Gabon, Mali, Niger, Senegal, and Togo). Its underlying technology is a Wix-hosted web platform serving as a content and digital presence layer, with no disclosed proprietary software, APIs, or AI components.

The entity generates revenue across four streams: venue rental in its 16th arrondissement of Paris headquarters (professional events, board meetings, seminars, and receptions starting from €400); institutional and shareholder contributions from 11 shareholders; event services and sponsorships including economic missions, networking evenings, and conferences; and program-based revenue from initiatives such as HORIZON+ PME AFRICA, through which more than $1 billion has been mobilized for African SMEs via the Afawa platform. Its product surface spans venue rental, the BRANDS AFRICA brand-promotion service, an Accélérateur de Projets for entrepreneurs, investment advisory through country profiles and sector updates, and a portfolio of cultural projects including the Culture Pagne textile documentary, the SantAfrik mobile-clinic healthcare initiative, the ACNOA 'Comme à la Maison' athlete documentary series, the Prix du Beau Livre Africain award, the Art & Culture virtual gallery, and Gastronomie Africaine editorial content. Go-to-market is event-driven and relationship-driven, leveraging CCI partner networks, direct Paris-based engagement, and digital channels (Instagram, Facebook, LinkedIn, YouTube, email newsletter), with 15,000 events organized since founding and a customer base split between African member states and their institutions, European businesses and investors, African SMEs, and African cultural professionals.

Name

La Maison d'Afrique

Legal name

SA ANGELINA

Website

https://lamaisondelafrique.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maison de l'Afrique is a Paris-based platform, founded in 1974, that promotes economic, cultural, and professional exchange between Europe and Africa through events, venue rental, investment facilitation, and cultural programming for 10 African member countries and European businesses.

Ownership category

akta.pro rank

Product category

Cross-cultural business facilitation services

NAICS

Convention and Trade Show Organizers (56192)

SIC

International Affairs (9721)

akta.pro industry

PRIMARYBPADAMAD

Investment Promotion & FDI Facilitation

Business & Public Services/International Organizations & Development/International Trade & Economic Development

Keywords

• Africa europe business exchange
• Event venue rental
• Brand promotion services
• African sme funding
• Cultural exchange platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Venue Rental Services: Room rental services for professional events including meetings, board meetings, general assemblies, training seminars, and cocktail receptions. Located in the 16th arrondissement of Paris, starting from 400€.
2. Membership and Institutional Contributions: Support from 11 shareholders including contributions from member state CCI networks and affiliated organizations. The organization was created at the initiative of African heads of state and operates with governance from African member countries.
3. Event Services and Sponsorships: Revenue generation through event organization, networking events, economic missions, and partnerships with sponsors for cultural and business programs.
4. HORIZON+ PME AFRICA Program: More than one billion dollars mobilized for African SMEs through the HORIZON+ PME AFRICA program, connecting projects with funding opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Maison de l'Afrique operates a Paris-based platform that facilitates business, cultural, and professional exchange between European and African stakeholders. It generates revenue through professional venue rental in the 16th arrondissement (from €400), brand promotion services (BRANDS AFRICA), event promotion, a project acceleration service for entrepreneurs, the HORIZON+ PME AFRICA SME funding program (more than $1 billion mobilized), cultural programming including the Prix du Beau Livre Africain award and documentary series, and the SantAfrik mobile clinic healthcare initiative.

Product overview

La Maison de l'Afrique is a platform for exchange and promotion of African arts, cultures, and economies based in Paris. The organization operates as a multi-service platform offering brand promotion (BRANDS AFRICA), event promotion, project acceleration for entrepreneurs, and event space rental services. Its portfolio includes cultural products such as documentary series (Culture Pagne, ACNOA 'Comme à la Maison'), the Prix du Beau Livre Africain award program, gastronomy content, and a virtual art gallery. The organization also supports healthcare initiatives through SantAfrik and provides investment advisory through its opportunities portal covering priority African economic sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Brands Africa: Service for promoting African brands
• Culture Pagne
• SantAfrik
• ACNOA Comme à la Maison
• Prix du Beau Livre Africain
• Gastronomies Africaines
• LMDA Art & Culture

Products and services

• BRANDS AFRICA Brand promotion and showcase service that promotes and elevates African brands, targeting companies and entrepreneurs seeking visibility in European markets.
• Promotion d'Événements (Event Promotion) Event promotion service that markets and promotes African cultural and economic events to relevant European and African audiences.
• Accélérateur de Projets (Project Accelerator) Project acceleration service that supports African entrepreneurs and businesses in developing and scaling their ventures, including pathway to HORIZON+ PME AFRICA funding.
• Location de Salles (Venue Rental) Event space rental service in the 16th arrondissement of Paris providing rooms for professional events including meetings, board meetings, general assemblies, training seminars, and cocktail receptions, starting from €400.
• HORIZON+ PME AFRICA Program SME funding program that channels more than $1 billion of financing opportunities to African SMEs and entrepreneurs through a partnership with the Afawa platform, supporting project submission and capital access.
• SantAfrik Healthcare initiative addressing healthcare access in sub-Saharan Africa through modern mobile polyclinics and telemedicine services, founded by Dr. Eric Essomè.
• Le Prix du Beau Livre Africain Annual literary prize created in 2023 in partnership with the Salon du Livre Africain de Paris, recognizing African publishing professionals and richly illustrated books with refined graphic design and high manufacturing quality.
• Opportunités d'Investissements (Investment Opportunities Platform) Investment opportunity platform providing curated African economic sector information, country profiles, fiscal updates, and event listings for European and global investors seeking African exposure.

Quantifiable outcome

• 15,000 events organized since 1974
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and major.

• CCI Côte d'Ivoire (Chambre de Commerce et d'Industrie)coreChannel Partner/ Reseller/ DistributorCCI Côte d'Ivoire is a member of the Board of Directors and one of 10 African member country CCIs that form the governance structure of La Maison de l'Afrique.
• CCI Burkina FasocoreChannel Partner/ Reseller/ DistributorCCI Burkina Faso is represented on the Board of Directors as one of the 10 African member country chambers.
• CCI GaboncoreChannel Partner/ Reseller/ DistributorCCI Gabon participates in the governance structure of La Maison de l'Afrique through representation on the Board of Directors.
• CCI NigercoreChannel Partner/ Reseller/ DistributorCCI Niger is one of the 10 African member country CCIs represented in the organization's governance.
• CCI Senegal (Union CCI)coreChannel Partner/ Reseller/ DistributorCCI Senegal through Union CCI participates in the Board of Directors structure.
• CCI Paris Île-de-FrancecoreChannel Partner/ Reseller/ DistributorCCI Paris IDF participates in the Board of Directors alongside the 10 African member country CCIs.
• CPCCAF (Conférence Permanente des Chambres Africaines Francophones)coreStrategic or Co-development PartnerCPCCAF is a key partner in the network of African Chambers of Commerce.
• CorsairminorStrategic or Co-development PartnerAirline partner supporting travel connectivity for economic missions and events.
• RAF-I (Réseau des Agences Francophones d'Investissement)minorStrategic or Co-development PartnerNetwork of francophone investment agencies supporting investment promotion activities.
• HORIZON+ PME AFRICA ProgrammajorGTM or Marketing PartnerMore than one billion dollars mobilized for African SMEs. La Maison de l'Afrique channels project funding opportunities to entrepreneurs through this program in partnership with Afawa platform.
• ACNOA (Association des Comités Nationaux Olympiques d'Afrique)majorStrategic or Co-development PartnerACNOA is the organization of 54 African National Olympic Committees based in Abuja, Nigeria. Partnership for the 'Comme à la Maison' documentary series showcasing African athletes.
• Women Sports AfricamajorStrategic or Co-development PartnerPartnership for the 'Comme à la Maison' documentary series on African athletes. Led by Bruno Lalande.
• Orange Money EuropeminorGTM or Marketing PartnerSponsor for the 'Comme à la Maison' documentary series.
• Salon du Livre Africain de ParismajorStrategic or Co-development PartnerPartnership for the Prix du Beau Livre Africain, created by La Maison de l'Afrique in 2023.
• I START AGENCYminorImplementation/ SI/ Consulting PartnerWeb development agency based in Beauvais, France (54 rue de Tilloy – 60000 Beauvais) responsible for website design and development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Conseil français des investisseurs en Afrique (CIAN): Paris-based association of French companies invested in Africa. Highly comparable: same France-to-Africa business facilitation mandate, Paris headquarters, member-driven governance model, and event/conference programming for European investors active in African markets.
• Salon du Livre Africain de Paris: Partner organization for La Maison de l'Afrique's Prix du Beau Livre Africain. Directly comparable in cultural programming focused on African editorial production in Paris — same audience, complementary events, and overlapping publishing partnership.
• CCIFI - French Chambers of Commerce and Industry in Africa: Network of French-African chambers across 30+ African countries. Directly comparable in mission — promoting commercial exchange between France and African markets — and partially overlapping in governance overlap with the CCI network represented on La Maison de l'Afrique's board.
• Brands Licensing Africa (BLA): African brand licensing platform — explicitly a co-partner of La Maison de l'Afrique (referenced on the firm's own website). Comparable as an African brand-promotion platform combining event programming (BLA Abidjan 2024) with consulting for African SMEs expanding into Europe.
• Africa CEO Forum: Major pan-African business summit organizer. Comparable as a high-profile Africa-focused event organizer convening investors, CEOs, and heads of state, with similar premium ticketed event monetization model.
• Fondation France-Afrique (French-African Foundation): Paris-based foundation building bridges between French and African youth, entrepreneurs, and institutions. Comparable as a France-Africa institutional platform combining business networking, cultural exchange, and programming, with a younger demographic focus.

Broad incumbents

• Expertise France: French public agency for international technical cooperation, with major Africa portfolio. Comparable as a French institutional bridge to African markets providing matchmaking and project facilitation — though state-funded and broader in scope.
• Proparco (AFD Group): French development finance institution focused on private-sector investment in Africa and developing economies. Comparable in mobilizing capital for African SMEs (overlapping with HORIZON+ PME AFRICA) but operates as a much larger public financial institution rather than a membership platform.
• Jeune Afrique Media Group: Leading Paris-based media group covering African business and politics. Comparable in convening Africa-business audiences through events, awards, and editorial — but operates at significantly larger scale as a media company rather than a venue and event platform.

Others

• Africa-Europe Foundation: Brussels-based multistakeholder initiative strengthening Africa-Europe relations across business, culture, and policy. Comparable as an institutional bridge organization but operates at the EU policy level rather than as a private venue and event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maison_afrique
• YouTubeyoutube.com/channel/UCVUUOXqBNpWH7MQVJE2FbrQ
• Facebookfacebook.com/lamaisondelafrique
• LinkedInlinkedin.com/company/la-maison-de-l-afrique
• Instagraminstagram.com/lamaisondelafrique/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison d'Afrique