Privi Capital

What Privi Capital does

Privi Capital is a private investment firm headquartered in Springville, Utah, that operates as an exclusive collaborative group of high-net-worth families and business owners. The firm deploys capital across three core strategies: direct real estate investments, private credit (short-term senior-secured bridge loans collateralized by commercial real estate, typically 6-24 months), and private equity. Its real estate portfolio spans multifamily (Class A, B, and C), warehouse/industrial, affordable housing (including build-to-rent, mobile home parks, and tiny homes), self-storage, RV parks, senior living, and specialty retail, with named assets in at least ten U.S. states.

The firm positions itself as a long-term capital partner to a curated set of experienced owner-operators, providing 'significant capital for multiple projects as opposed to one-time investments.' A four-step process — identifying on-cycle market segments, building relationships, conducting due diligence, and approving partners for multi-year capital deployment — structures its origination. Investment evaluation is supported by proprietary models and data-driven analytics used to validate market assumptions and identify operational efficiencies, though the technical specifics of these models are not disclosed. The firm is led by Managing Partner Brett J. Redd, a CPA with prior partnership experience at Squire & Company and 12+ years of hands-on operating and investing experience across multifamily, residential lots, and industrial flex assets.

Privi Capital distributes exclusively through direct relationships, with no intermediaries or third-party channels. Its customer base is bifurcated: on the capital side, an undisclosed number of families and business owners contributing to deal-by-deal investment vehicles; on the operating side, a limited number of vetted owner-operators. The firm is privately held (legal name 'Privi'), does not disclose revenue or AUM, and is small in headcount (1-10 employees). Revenue is generated via transaction-based economics — interest income on bridge loans and returns on equity investments — rather than disclosed recurring management fees.

Name

Privi Capital

Legal name

Privi

Website

https://privicapital.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Privi Capital is a private, Springville-based investment firm that deploys capital from families and business owners into U.S. real estate and short-term private credit loans, partnering with a select group of experienced owner-operators across multiple asset classes.

Ownership category

akta.pro rank

Product category

Private Equity and Real Estate Investment

NAICS

Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525), Portfolio Management and Investment Advice (523940)

SIC

Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Private Credit (CRE Debt) (FSANADAG)

Keywords

• Private equity investments
• Real estate investing
• Private credit lending
• Bridge loan financing
• Commercial real estate

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Returns: Privi Capital generates returns through investments in real estate, private credit, and private equity. The firm offers various capital solutions from short-term bridge loans to equity investments, generating revenue through interest income, capital appreciation, and investment returns.
2. Private Credit Lending: Diversified portfolio of short-term, senior-secured loans collateralized by large commercial properties with average loan terms of 6-24 months. Revenue generated through interest payments on loans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Privi Capital is a private investment firm that pools capital from an exclusive group of families and business owners to invest in real estate, private credit, and private equity opportunities throughout the United States. The firm provides a range of capital solutions spanning short-term senior-secured bridge loans to equity investments, partnering with a select number of experienced owner operators who underwrite, manage, and execute investments in commercial real estate asset classes such as multifamily, industrial, affordable housing, self-storage, RV parks, senior living, and specialty retail.

Product overview

Privi Capital operates as a private investment firm offering two primary investment products: Real Estate Investments and Private Credit. Real estate investments include multifamily housing, warehouse/industrial properties, affordable housing solutions, self-storage, RV parks, senior living facilities, and specialty retail across the United States. Private credit offerings consist of short-term bridge loans and senior-secured debt collateralized by commercial properties. The company uses proprietary models and data-driven analytics to evaluate investments, validate market assumptions, and identify operational efficiencies. The portfolio includes named properties such as Cinnamon Tree (Albuquerque), Heritage at Deer Valley (Phoenix), Sugar Creek (Independence), Fox Harbor (Paducah), La Hacienda (Kansas City), Timber Creek (Independence), Sandia Vista (Albuquerque), Retail Warehouse (Payson), and Westwood (Springfield), along with multiple multifamily, industrial, and specialty retail properties in various markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investments Direct real estate investment offerings spanning multifamily (Class A, B, and C with value-add to stabilization), warehouse and industrial, affordable housing (build-to-rent, mobile home parks, tiny homes), self-storage, RV parks, senior living, and specialty retail assets across multiple U.S. states, deployed as equity capital with a value-add operating thesis.
• Private Credit (Senior-Secured Bridge Loans) Short-term senior-secured loans collateralized by large commercial properties, structured as a diversified portfolio with average loan terms of 6 to 24 months, designed to provide bridge financing for commercial real estate borrowers across the United States.
• Equity Investments Equity capital investments in real estate projects alongside experienced owner operators, providing significant capital for multiple projects over many years in targeted market segments on the right side of market cycles.

Quantifiable outcome

• Target returns likely over 2-10 year investment horizons in market segments on the right side of market cycles

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• CrowdStreet: Online commercial real estate investing platform offering individual accredited investors access to CRE equity and debt offerings across multiple sponsors. Comparable to Privi in serving HNW/family capital looking for direct CRE exposure with sponsor-led deal curation.
• EquityMultiple: Private real estate platform offering both senior-secured commercial mortgage investments and equity deals to accredited investors. Closely comparable to Privi's combination of short-term CRE bridge loans plus equity participation.
• Origin Investments: Private real estate investment firm curating CRE equity and debt offerings for individual investors across multiple US markets. Similar curated, sponsor-vetted model serving accredited investor capital.
• RealtyMogul: Real estate crowdfunding platform providing individual investors access to CRE equity and private mortgages. Comparable in product mix (debt + equity) and target investor profile (accredited individuals/families).
• Fundrise: Private real estate investment platform offering diversified CRE portfolios and individual deal access to retail and accredited investors. Comparable in democratizing access to sponsor-curated CRE opportunities.

Emerging players

• AcreTrader: Platform providing individual investors access to private farmland and specialty real estate offerings. Comparable in the curated, sponsor-led deal model for alternative/specialty real estate, though focused on farmland rather than CRE bridge loans.

Broad incumbents

• Starwood Property Trust: Diversified commercial mortgage REIT originating and acquiring senior secured CRE debt and equity investments. Comparable in the senior-secured CRE lending thesis, though at materially larger scale and with public market access.
• JLL Capital Markets: Global commercial real estate services and investment sales platform with debt origination and equity placement capabilities. Comparable as a counterparty in CRE debt/equity transactions though operating as a broad intermediary rather than a principal investor.
• CBRE Investment Management: Global CRE services and investment management firm with debt and equity programs across asset classes. Comparable asset class breadth, though operating as a large incumbent manager rather than a small principal investor.
• Marcus & Millichap: Commercial real estate investment sales and financing brokerage focused on middle-market CRE transactions. Comparable in operating across similar CRE segments and deal sizes, though as an intermediary rather than principal capital provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/privi-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privi Capital