Estonia Spa Hotels AS

What Estonia Spa Hotels AS does

Estonia Spa Hotels AS is a privately held Estonian hospitality group headquartered in Pärnu, operating two complementary spa hotel properties under the Estoniaspa brand. The portfolio comprises ESTONIA Medical Spa & Hotel (193 rooms, formerly Pargi Maja/Puistotalo) with the TERMID spa and sauna complex and a portfolio of over 100 medical and therapeutic treatments, and ESTONIA Resort Hotel & Spa (106 rooms, opened July 2015) with the SPA & SAUN centre featuring eight saunas including an Estonian SUITSUSAUN, a Dead Sea salt pool, Restaurant NOOT serving modern Estonian cuisine, and a conference centre marketed as the largest venue between Tallinn and Riga with capacity for up to 300 attendees. The underlying technology stack is facility-based rather than software-based, centred on water-based wellness infrastructure (Finnish, Turkish, Japanese, and salt saunas; therapeutic pools at controlled temperatures; jacuzzis; halotherapy chamber), supported by multilingual booking websites (resort.spaestonia.ee and medical.spaestonia.ee), an e-gift card storefront (kinkekaart.spaestonia.ee), and standard telephone/walk-in reservations.

Revenue is generated through five primary streams: hotel accommodation across Standard, Standard++, Family, Solu, and Suite categories; spa and wellness services at the TERMID and SPA & SAUN centres; multi-night medical spa treatment packages priced from €56 to €106 per person per night; F&B operations including Restaurant NOOT and the Medical Spa buffet restaurant; and conference and event services. Pricing follows seasonal tiers with peak rates during 28 June – 1 August, group booking rules (6+ rooms with credit card guarantees), and companion/child discounts. Go-to-market is direct-to-consumer through owned digital channels, complemented by regional destination-marketing partnerships with VisitEstonia, VisitPärnu, and two Pärnu golf courses. The company holds the 'Maksud makstud!' (Taxes Paid!) certification from maksud.ee, signalling Estonian tax compliance.

Name

Estonia Spa Hotels AS

Legal name

Estonia Spa Hotels AS

Website

https://spaestonia.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Estonia Spa Hotels AS operates two spa hotels in Pärnu, Estonia — a 193-room Medical Spa & Hotel and a 106-room Resort Hotel & Spa — serving leisure travellers, medical spa clients, families, and corporate MICE customers across Estonian, Finnish, and Russian feeder markets.

Ownership category

akta.pro rank

Product category

Resort and Spa Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Spa hotel services
• Medical spa treatments
• Resort accommodation
• Wellness tourism
• Conference facilities

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across two properties — ESTONIA Resort Hotel & Spa (106 rooms) and ESTONIA Medical Spa & Hotel (193 rooms). Pricing varies by season, room type (Standard, Standard++, Family, Solu, Suite), and package inclusions (breakfast, dinner, spa access). Cancellation policy: free cancellation up to 48 hours before arrival for individual bookings.
2. Spa and Wellness Services: Day passes and treatment packages at both SPA & SAUN and TERMID centres. Individual treatments include massage (from 42€), salt chamber (15€), water gymnastics (10€), and physiotherapy (from 25€). Combo spa packages such as 'For Your Immunity' (40€) and 'Spa That Makes You Glow' (90€). Unlimited spa access included in accommodation packages.
3. Medical Spa Treatment Packages: Multi-night packages (from 3 nights) with full board and daily therapeutic treatments. Rates range from 56€ to 106€ per person per night depending on room type and season. Includes guided aqua gymnastics, physiotherapy, massage, halotherapy, paraffin treatments, and doctor consultations from the 4th night onwards.
4. Restaurant NOOT: À la carte restaurant, café, and lobby bar at the Resort property. Modern Estonian cuisine. Serves lunch (café, Mon–Fri 12–15), dinner, and hosts concert dinners, Christmas parties, corporate events, and birthdays. Lunch and dinnerbuffet also available at the Medical Spa's buffet restaurant.
5. Conference and Event Services: Meeting rooms, conference hall, and event spaces rented to corporate and private groups. Group reservations (6+ rooms) and day-use conference bookings (from 10 attendees) with catering and audiovisual support.
6. Gift Cards: Gift cards available in paper format and as e-gift cards in the online store. The recipient can choose services at either ESTONIA Resort Hotel & Spa or ESTONIA Medical Spa & Hotel for the card's value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Estonia Spa Hotels AS operates two spa hotel properties in Pärnu, Estonia — ESTONIA Medical Spa & Hotel (193 rooms, therapeutic focus) and ESTONIA Resort Hotel & Spa (106 rooms, luxury leisure focus). The company sells accommodation packages, day spa access, medical and wellness treatments, restaurant dining, and conference/event services to leisure travellers, medical spa clients, families, and corporate groups.

Product overview

Estonia Spa Hotels AS operates two spa hotels in Pärnu, Estonia: ESTONIA Resort Hotel & Spa and ESTONIA Medical Spa & Hotel. The Resort offers a wellness and conference-focused experience with 106 rooms, featuring the SPA & SAUN center with 8 saunas and Dead Sea pool, Restaurant NOOT, and a conference center for up to 300 participants. The Medical Spa provides health-focused services with 193 rooms, featuring the TERMID spa center with Finnish, Turkish, Japanese, and salt saunas, comprehensive medical treatments (100+ procedures), beauty salon, and therapeutic packages. Both properties offer spa treatments, gift cards, and various accommodation packages with meals and spa access.

Differentiator

Problem solved

Functional benefit

Brands

• TERMID: Spa centre and sauna complex operated within ESTONIA Medical Spa & Hotel, featuring Finnish sauna, Turkish hamam, Japanese bath, salt sauna, pools, and jacuzzis.
• SPA & SAUN
• Restoran NOOT
• KADAKA klubi

Products and services

• ESTONIA Resort Hotel & Spa A resort hotel and spa located in Pärnu's beach area near the city centre, offering 106 hotel rooms with breakfast and WiFi included, the SPA & SAUN centre, spa treatments, restaurant NOOT, and a conference centre for up to 300 participants.
• ESTONIA Medical Spa & Hotel

Quantifiable outcome

• ESTONIA Medical Spa is one of the largest medical spa centres in Estonia
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Pärnu Bay Golf LinksminorGTM or Marketing PartnerGolf & Spa packages marketed jointly with Pärnu Bay Golf Links, located 2 km from Pärnu on the seaside. Offers combined golf and spa stay packages targeting active wellness travellers. Par 72 course designed by Lassi Pekka Tilander and Meekon MacShane.
• White Beach GolfminorGTM or Marketing Partner18-hole golf course adjacent to Pärnu (15-minute drive from hotel), managed by architect Kosti Kuronen. Golf & Spa packages offered together with White Beach Golf. Open April–October.
• EuroPark EstoniaminorOthersEuroPark Estonia manages paid parking at the Medical Spa property. Parking services are coordinated through EuroPark during peak season (1 May – 31 August).
• VisitEstoniaminorGTM or Marketing PartnerRegional tourism promotion partnership through www.visitestonia.com. Estonia Spa Hotels featured in Estonia destination marketing to international tourists.
• VisitPärnuminorGTM or Marketing PartnerCity-level destination marketing through visitparnu.com. Parking guidance and city information links provided to guests. Partnership for promoting Pärnu as a resort destination.
• Thai Massage TherapistsminorStrategic or Co-development PartnerQualified Thai massage therapists from Thailand provide Thai massage services at the Medical Spa, following millennia-old Thai folk medicine traditions. Marketed as a key differentiator of the Exotic Spa Break package.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strand Spa & Conference Hotel: Pärnu-based spa and conference hotel with similar dual leisure+MICE positioning. Comparable in customer segments, spa offerings, and reliance on Estonian/Finnish feeder markets.
• Kalev Spa Hotel & Waterpark: Tallinn spa hotel with waterpark and conference facilities, targeting leisure and corporate wellness travellers. Directly comparable in product mix and Estonian target market.
• Tallink Spa & Conference Hotel: Tallinn-based spa and conference hotel in the Tallink Hotels chain; comparable in service mix (accommodation, spa, MICE) and target of Estonian corporate and leisure wellness guests.
• Hedon Spa & Hotel: Pärnu beachfront spa hotel offering accommodation, multiple saunas, spa treatments, and dining. Directly competes for leisure wellness travellers in the same Estonian destination market.
• Viimsi Spa Hotell: Estonian spa hotel near Tallinn offering accommodation, multiple pools/saunas, and medical treatments. Comparable in operating model (spa + hotel + treatments) and Estonian feeder-market focus.
• Tervise Paradiis Spa Hotel & Conference: Major Pärnu spa hotel competitor with extensive water-park and conference facilities; directly comparable in target market (Estonian/Finnish wellness and MICE guests), product offering (accommodation + spa + medical), and geography.
• Wasa Resort Hotel: Pärnu resort hotel targeting families and wellness travellers. Comparable in service mix (accommodation, spa, restaurant) and geographic market to Estonia Spa Hotels' Resort property.

Regional players

• Baltic Beach Hotel & SPA: Jurmala, Latvia beachfront spa hotel offering accommodation, spa treatments, and conference facilities. Comparable as a Baltic-region destination spa resort with similar Nordic/Baltic feeder markets.
• Eglės Sanatorija: Major Lithuanian medical-spa resort complex in Druskininkai offering 100+ therapeutic treatments and accommodation. Highly comparable in medical-spa positioning, treatment breadth, and Baltic wellness-tourism demand.

Broad incumbents

• Radisson Collection Hotel, Tallinn: International full-service hotel in Tallinn offering accommodation, F&B, and conference facilities. Comparable in the MICE and upper-upscale accommodation segments, though lacks the specialised spa and medical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/estonia-resort-hotel-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estonia Spa Hotels AS