Pomelo Agency

What Pomelo Agency does

Pomelo Agency is a full-service digital marketing and creative production agency founded in 2020 and headquartered in Erbil, Iraq, with a secondary office in Baghdad. The firm operates six in-house disciplines — social media management, paid advertising, web design and development, video production, branding and identity, and SEO marketing — delivered by a single integrated team rather than through outsourced partners. Its stated core differentiation is trilingual production capability in English, Arabic, and Kurdish from a unified pipeline, addressing the structural gap in the Iraqi market where localised content is required for both the Kurdistan Region and central Iraq.

The agency runs on a broad technology stack spanning Next.js, Astro, Webflow, WordPress, Shopify, and WooCommerce for web and app builds; Cinema 4D, After Effects, DaVinci Resolve, Premiere Pro, and the Adobe Creative Suite for production; and Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads for paid media, supported by GA4, Meta Pixel, and server-side tagging for analytics. It holds Meta Business Partner, Google Partner, and Microsoft Bing Verified certifications, and integrates Iraqi-specific payment flows (ZainCash, FastPay, cash-on-delivery) into client e-commerce builds alongside multi-CMS architectures (Sanity, Strapi, Payload, Webflow CMS, WordPress headless). Documented case-study outcomes include 4.2x average ROAS on paid campaigns, a 77% cost-per-lead reduction (Chery Iraq, $0.90 → $0.20), 166% YoY sales growth (Chery Iraq), 3.1x engagement uplift (Babylon TV), and 12M+ branded impressions in launch quarter (Guerlain Iraq).

Revenue is generated through monthly retainers starting at $1,200/month for single-channel social or paid-media management and scaling to $5,000–$6,000/month for multi-channel engagements, alongside fixed-fee project work ranging from $6,000 for identity-only projects to $45,000+ for full brand systems and $50,000+ for high-end video production. The customer mix spans enterprise accounts (Chery Iraq, Talabat Iraq, Guerlain, Babylon TV, UTV Iraq), mid-market beauty brands (Isadora, KIKO Milano Iraq, Rimmel London Iraq, Mades Cosmetics, RoseBaie, Beverly's, Cosmetica), other verticals (Delice FMCG, Zee Selects apparel, Royal Rahmani hospitality, Altunsa automotive, Volunteer KRD nonprofit), and Iraqi SMEs served through affordable packages. Go-to-market is sales-led via inbound project enquiries, direct outreach, and a Babylon Media Group-anchored strategic-ally referral network; pricing is quote-based with fixed scopes and timelines, and most revenue is non-recurring project work rather than long-tail subscription SaaS.

Name

Pomelo Agency

Legal name

Pomelo Agency Inc.

Website

https://pomeloagency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomelo Agency is a full-service digital marketing agency founded in 2020 in Erbil, Iraq, operating six in-house creative disciplines — social, paid media, video, branding, web, and SEO — with trilingual EN/AR/KU production for enterprise and mid-market brands across Iraq and MENA.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Digital marketing services
• Creative agency services
• Social media management
• Paid media advertising
• Video production services

Headquarters

HQ city

Ankawa

HQ country

Iraq

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Retainers: Monthly retainer engagements covering one or more of the six disciplines (Social Media Management, Paid Advertising, SEO, Branding, Web Development, Video Production). Most engagements start with one discipline and grow into three or four. Retainers include defined deliverables and fixed monthly scopes.
2. Project-Based Creative and Development: Fixed-scope project engagements for brand identity ($6,000–$45,000+), web/app development (marketing site 6–10 weeks, custom e-commerce 10–16 weeks, landing page 2–3 weeks), video production ($8,000–$50,000+), and campaign launches. Projects are quoted with fixed timelines and budgets upfront.
3. Paid Media Management: Management fees charged as a percentage of ad spend with a monthly floor, typically ranging $1,200–$5,000/month management, on top of client-administrated ad spend (minimum recommended spend $1,500/month).
4. Talent Network Recruitment: A priority talent database where candidates submit credentials to join Pomelo's talent network in exchange for priority alerts when digital marketing roles open.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Pomelo Agency is a full-service digital marketing and creative production agency offering six in-house disciplines — Social Media Management, Paid Advertising, Web Design & Development, Video Production, Branding & Identity, and SEO Marketing — to brands operating in Iraq and the wider MENA region. The agency produces content natively in English, Arabic, and Kurdish, integrating creative production with performance media management under a single in-house team based in Erbil and Baghdad.

Product overview

Pomelo Agency is a full-service digital marketing and creative production agency with six in-house disciplines operating as a unified offering rather than a platform-plus-modules architecture. The core portfolio consists of Social Media Management (TikTok, Instagram, Facebook, X, Snapchat, LinkedIn, YouTube Shorts), Paid Advertising (Meta, Google, TikTok, Snapchat), Web Design & Development (custom builds on Next.js, Astro, Webflow, WordPress, Shopify, and custom Node/Laravel, with e-commerce and CMS integrations including Sanity, Strapi, Payload, and WooCommerce), Video Production (TVCs, brand films, social verticals, performance creative, 3D/motion, and post), Branding & Identity (strategy, visual identity, voice, brand systems), and SEO Marketing (technical, content, local, and Arabic/Kurdish SEO). These six disciplines are delivered by one integrated team from Erbil and Baghdad and are typically stacked together across a client's 12-month engagement. Add-on services include Email Marketing, Influencer Marketing, Photography, 3D Art & Motion, and Campaign Strategy. The agency also integrates with e-commerce platforms (Shopify, WooCommerce), payment gateways (ZainCash, FastPay), CMS platforms (Sanity, Strapi, Payload, WordPress headless, Webflow CMS), and ad platforms (Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, GA4, Meta Pixel).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• -77% cost per lead reduction (Chery Iraq: $0.90 → $0.20 over five months)
• +14 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Babylon Media GroupcoreStrategic or Co-development PartnerBabylon Media Group is listed as a strategic ally and key partner of Pomelo Agency. They are located in Ankawa, Erbil, sharing office space with Pomelo. Babylon Media is one of Iraq's most recognised broadcast brands and is both a client receiving digital services and an amplifier recommending Pomelo to other brands in their network.
• UTV IraqcoreStrategic or Co-development PartnerUTV Iraq is a broadcast television channel listed as a strategic ally. Pomelo has produced content and digital campaigns for UTV, and the channel is part of the coalition when Pomelo ships its biggest work across Iraq.
• Babylon ArabiaminorStrategic or Co-development PartnerBabylon Arabia is a regional broadcast brand listed as a strategic ally, serving as a referral partner and potential client for MENA-expanded campaigns.
• BXF Boxing EventminorGTM or Marketing PartnerBXF is a boxing event brand listed as a strategic ally and client. Pomelo handles digital marketing and content for BXF events.
• Zee SelectsminorStrategic or Co-development PartnerZee Selects is an apparel brand listed as a strategic ally and client of Pomelo Agency. They are part of the coalition when Pomelo ships major campaigns.
• Babylon FMminorStrategic or Co-development PartnerBabylon FM is a radio station brand listed as a strategic ally and part of the Pomelo strategic coalition serving Iraqi audiences.

Scale indicators18 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Leo Burnett MENA: Major global creative agency with deep MENA operations. Overlaps with Pomelo in creative-led brand campaigns, social content production, and integrated media planning for enterprise clients across the region.
• Serviceplan Arabia: Europe's largest independent agency group with Middle East operations. Comparable to Pomelo as a full-service integrated agency with creative, media, and digital capabilities for enterprise clients in regional markets.
• FP7 McCann MENA: Leading creative network in the MENA region, part of McCann Worldgroup. Comparable to Pomelo in offering integrated creative campaigns with social and digital production capabilities for large regional and global brands.
• Wunderman Thompson MENA: Global integrated agency with significant MENA presence serving enterprise brands across creative, technology, and performance media. Comparable to Pomelo as a full-service offering but operating at much larger scale and serving global clients from regional hubs.
• VMLY&R MENA: Global brand, customer experience, and commerce agency with significant MENA presence. Comparable to Pomelo in combining creative, paid media, and commerce builds (e-commerce, CMS) for enterprise clients.

Direct peers

• Socialize Agency: MENA-based social media and digital marketing agency. Directly comparable to Pomelo in focusing on social-first campaigns, content production, and influencer activations for brands across the Middle East.
• Crowd MENA: UAE-based digital agency offering web development, social media, paid media, and creative production. Closely aligned with Pomelo's six-discipline in-house model targeting enterprise and mid-market clients in MENA.
• Netizency: MENA digital and social media agency headquartered in Dubai. Comparable to Pomelo in providing Arabic-native social content production, paid media management, and influencer marketing for regional brands.
• Newave Iraq: Iraqi digital marketing and creative agency operating in the same local market as Pomelo. Direct competitor for Iraqi brand budgets, offering comparable social media, paid advertising, and creative production services.
• Chain Reaction MENA: Regional digital performance agency operating in the Middle East with paid media, social, and creative production. Comparable to Pomelo's paid advertising and integrated campaign capabilities for regional brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pomeloiraq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomelo Agency