KIT ROOM (N.I.) LTD

What KIT ROOM (N.I.) LTD does

Kit Room (N.I.) Ltd is a privately held Northern Ireland custom apparel business founded in 2018 and headquartered in Downpatrick. The company supplies customised teamwear, workwear, schoolwear and sports equipment to clubs, businesses and schools across the United Kingdom and Republic of Ireland. It differentiates through an in-house embroidery and screen-printing workshop — operating its own machines and team rather than outsourcing — which supports Pantone colour matching, logo digitisation, digital proof approval, and turnaround times of 5-20 working days depending on customisation level. The product portfolio spans three core categories: teamwear (match kit, training wear, leisurewear, base layers, goalkeeping gear and pre-built teamwear packs sourced primarily through Macron, plus Precision and Murphy's brands), workwear (polos, t-shirts, hoodies, jackets, hi-vis and corporate shirts), and schools (PE kit, blazers, knitwear, ties, leavers' hoodies and badged uniform), supplemented by sports equipment and a Club and School Shops service that runs permanent online storefronts on behalf of clients.

The underlying technology is centred on the in-house production workshop and a Shopify-powered e-commerce storefront with self-serve shopping for individual items, alongside a quote-based inside-sales motion for bulk and recurring orders (with one-working-day response and optional sample sets). The business model is primarily transactional: unit-priced direct sales through the website, plus quote-based bulk orders priced per specification, with no minimum order quantity and free UK/Ireland delivery over £75. Revenue is generated through one-time product sales and customisation services rather than subscriptions, although the Club and School Shops service introduces a recurring-order relationship layer. Customer segments are horizontal across sports clubs, businesses (from SMBs to enterprise accounts including Sysco) and primary/secondary schools. The company is privately held with no disclosed institutional investors, parent company, leadership team, acquisitions, or external funding in the source materials.

Name

KIT ROOM (N.I.) LTD

Legal name

Kit Room (N.I.) Ltd

Website

https://kit-room.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kit Room (N.I.) Ltd is a Northern Ireland-based custom apparel supplier that designs, embroiders and prints teamwear, workwear, schoolwear and sports equipment in its own Downpatrick workshop for clubs, businesses and schools across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Workwear

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Custom teamwear supply
• Sports kit printing
• Workwear embroidery
• School uniform supply
• Custom apparel decoration

Headquarters

HQ city

Downpatrick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction sales of teamwear, workwear and schoolwear products through e-commerce storefront. Individual items and bulk orders placed directly through website.
2. Bulk & Recurring Team Orders: Quote-based sales for clubs, businesses and schools ordering in bulk. Process involves design submission, approval, production and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kit Room supplies custom teamwear, workwear, schoolwear and sports equipment for clubs, businesses and schools across the UK and Ireland, with crests, logos, names, numbers and sponsors applied via in-house embroidery and screen printing at its Downpatrick workshop. Customers can shop individually online or request team quotes for bulk and recurring orders, with a no minimum order policy.

Product overview

KIT ROOM (N.I.) LTD is a custom teamwear, workwear and schoolwear provider offering a comprehensive product portfolio built around in-house embroidery and printing services. The core offering spans three main categories: Teamwear (match day kits, training gear, leisurewear, base layers, goalkeeping, and teamwear packs featuring Macron, Precision, and Murphy's branded products), Workwear (corporate uniforms including polos, t-shirts, hoodies, jackets, hi-vis safetywear, and corporate shirts), and Schools (PE kit, blazers, knitwear, and school badges). The company differentiates through its own Northern Ireland workshop capable of Pantone colour matching, logo digitization, and custom printing/embroidery, combined with no minimum order requirements and direct-to-consumer club and school shop services. The company also supplies sports equipment including training aids, goal posts, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Teamwear Match day kits, training wear, leisurewear, base layers, goalkeeping gear, referee kit and teamwear packs for football, rugby, hockey, tennis and other sports clubs, with club crests, player names, numbers and sponsor logos applied in-house.
• Workwear Branded corporate uniform and workwear including polo shirts, t-shirts, hoodies, sweatshirts, jackets, softshells, fleeces, hi-vis safetywear, corporate shirts and accessories for businesses of any size.
• Schoolwear PE and sports kit, leavers' hoodies, and badged school wear including blazers, jackets, knitwear, sweats, hoodies, polo shirts, t-shirts, coats, fleeces, ties and bags for primary and secondary schools.
• Sports Equipment Training equipment including cones, markers, corner flags, ball pumps, socks, shin guards, first aid supplies, whistles, resistance bands, training bibs, training targets, water bottles and goal posts.
• Club and School Shops Service Permanent branded online shop service set up and run by Kit Room for clubs and schools, allowing members to order and pay directly without the club holding stock.
• Custom Embroidery and Printing Service In-house embroidery and printing service that customises teamwear, workwear and schoolwear with crests, logos, names, numbers and sponsor logos, including Pantone colour matching, logo digitisation and digital proof approval before production.

Quantifiable outcome

• 21,000+ customers served since 2018
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MacroncoreTechnology or IntegrationPrimary branded product supplier for teamwear range. Supplies Macron-branded sportswear products (kits, training wear, accessories) which Kit Room customises with club/business/school branding through in-house embroidery and printing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Owayo: German manufacturer offering custom-designed team sportswear with in-house production. Comparable as a vertically integrated custom teamwear provider with design and fulfilment capabilities.
• Custom Ink: US leader in custom apparel and accessories for groups, teams and businesses. Closely matches Kit Room's embroidery/print-led customisation model and no-minimum-order philosophy.
• Badger Sport: US custom team sportswear and sublimation apparel provider serving teams, schools and leagues. Similar custom decoration and team outfitter business model to Kit Room.
• Lovell Rugby: UK rugby-focused teamwear and equipment specialist with customisation services. Comparable as a UK-based teamwear specialist serving club customers with branded kit.
• Augusta Sportswear: US team sports apparel manufacturer and decorator supplying custom uniforms to teams and schools. Comparable in custom team sports apparel and decoration services.
• SquadLocker: US-based custom teamwear and online team stores platform serving schools, clubs and teams. Directly comparable to Kit Room's combination of customised apparel and recurring online club/school shops.

Broad incumbents

• Sports Direct (Frasers Group): UK mass-market sports retailer carrying teamwear and training kit. Overlaps with Kit Room at the low-end, value-conscious end of the teamwear and sports kit market.
• Decathlon: Global sporting goods retailer with UK presence offering teamwear, workwear-adjacent and school sports kit at mass-market prices. Comparable broad-incumbent competitor for end-customers buying team/sports kit.
• Pro:Direct Sport: Established UK sports retailer offering teamwear and equipment. Comparable as a UK sports retail incumbent, though it does not specialise in low-volume customisation.

Others

• Macron: Italian sportswear manufacturer and Kit Room's primary branded product supplier. Listed here as an ecosystem participant; Macron also sells direct to end clubs, partly overlapping Kit Room's downstream market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kitroomni
• Instagraminstagram.com/kitroomni
• TikToktiktok.com/@kitroom
• LinkedInlinkedin.com/company/kitroom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIT ROOM (N.I.) LTD