Pooni Group Inc.

What Pooni Group Inc. does

Pooni Group Inc. is a privately held Canadian professional services firm specializing in urban planning, land development consulting, strategic communications, and government relations for real estate developers, property owners, municipalities, and other organizations navigating complex regulatory and political environments. Founded in 1994 and headquartered in Vancouver with additional offices in Victoria and Toronto, the firm operates through three integrated divisions: PG Planning (urban planning policy, rezoning, development permits, and community engagement), PG Strategies (media relations, public affairs, and government relations across both real estate and non-real estate sectors), and PG Foundation (a non-profit arm supporting community initiatives). The firm has guided more than 1,000 projects through development processes across 25+ Canadian municipalities, including landmark engagements such as Vancouver's Oakridge Centre, Burnaby's Station Square, Toronto's Mirvish Village, and Victoria's Harris Green Village.

The business is built on fee-for-service, project-based consulting engagements with no proprietary technology platform, software product, or AI/ML capabilities. Core deliverables are human-expertise-based: planning policy analysis, rezoning and development permit strategy, stakeholder engagement programs, public consultation, and government liaison. The firm extends its offering through a Poonicast podcast, a blog, social media presence, and a partnership with Laidler Academy for urban development education and training programs. Customer acquisition is driven by direct business development, industry association positioning (board and committee roles with UDI, Downtown Van, NAIOP), professional networking, and reputation-driven referrals anchored by President Gary Pooni's recognition on Vancouver Magazine's Power 50 list consecutively since 2022.

Revenue mechanics rely on customized quote-based pricing per engagement with no publicly disclosed rate cards or subscription products. Pooni Group is privately held with no external institutional investors, no parent company, and no known acquisition history. Key leadership consists of President Gary Pooni and Chief Administrative Officer Dina Milani (who also serves as Executive Director of PG Foundation). Geographic reach spans British Columbia, Ontario, and Alberta, with active projects documented through 2025.

Name

Pooni Group Inc.

Legal name

Pooni Group Inc.

Website

https://poonigroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pooni Group Inc. is a privately held Canadian urban planning, land development consulting, and strategic communications firm serving real estate developers, municipalities, and other organizations across Vancouver, Victoria, and Toronto.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Urban Planning and Development Consulting Services: Pooni Group generates revenue through fee-for-service consulting engagements with land developers, property owners, municipalities, and other organizations. Services include planning policy analysis, rezoning applications, development permit support, stakeholder engagement planning, government relations, and strategic communications. Engagements are project-based and tailored to client needs across the development approval process from due diligence through entitlements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pooni Group Inc. is a Canadian urban planning and land development consulting firm that helps real estate developers, architects, and landowners secure municipal approvals for residential, commercial, and mixed-use projects. Through its divisions (PG Planning, PG Strategies, and PG Foundation), the firm delivers integrated planning, government relations, strategic communications, and stakeholder engagement services, with a focus on Western Canadian markets.

Product overview

Pooni Group Inc. is an urban planning and strategic communications consulting firm operating three integrated divisions: PG Planning (core urban planning and land development consulting), PG Strategies (strategic communications, public relations, and government relations), and PG Foundation (non-profit community initiative). The company also offers specialized service modules including planning and development services, stakeholder engagement/public consultation, and urban development education programs. Founded over 30 years ago, the firm has guided over 1000 projects across 25 Canadian municipalities, providing end-to-end services from feasibility through entitlements and municipal approvals.

Differentiator

Problem solved

Functional benefit

Brands

• PG Planning: Urban planning services division focusing on planning policy, rezoning, approvals and community engagement.
• PG Strategies
• PG Foundation
• Poonicast

Products and services

• Urban Planning Consulting (PG Planning)
• Government Relations Services (PG Strategies)
• Strategic Communications Consulting
• Stakeholder Engagement Services
• Land Development Advisory

Quantifiable outcome

• Over 1000 projects successfully guided through development processes
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Business Improvement Associations (BIAs)minorStrategic or Co-development PartnerVancouver Rocks Music Society partners with Business Improvement Associations (BIAs) and local sponsors to produce live music events that unite communities, support local businesses, and celebrate Vancouver's iconic neighbourhoods. Each event showcases talent while driving traffic to local retailers and restaurants.
• UBC AthleticscoreStrategic or Co-development PartnerPooni Group Foundation partnered with UBC Athletics on the Thunderbird Award for IBPOC (Indigenous, Black, and Person of Colour) students. The scholarship offers up to $10,000 annually for student athletes on any varsity team who are Indigenous or identify as Black or Person of Colour, with preference given to South Asian students. UBC Athletics represents 26 varsity teams, more than 225 Olympians, and 100+ professional league draft picks.
• Laidler AcademycoreStrategic or Co-development PartnerPooni Group partners with Laidler Academy to deliver urban development education and training programs in Metro Vancouver and across British Columbia. Courses cover regulatory navigation, stakeholder engagement, council approvals, zoning, land use, transit-oriented development, and BC housing policy. Programs include on-demand webinars, custom team workshops, and in-person presentations.
• Urban Development Institute (UDI)coreOthersPooni Group serves on the UDI Board of Directors for Vancouver and the Capital Region, as well as UDI Liaison Committees for Richmond, Burnaby, North Vancouver, Coquitlam, Port Moody, and New Westminster. UDI is a prominent industry association supporting urban development professionals.
• Downtown Vancouver Business Improvement Association (Downtown Van)minorOthersPooni Group serves on the Board of Directors of Downtown Van, the business improvement association for downtown Vancouver.
• National Association for Industrial and Office Parks (NAIOP)minorOthersPooni Group holds membership in NAIOP, a commercial real estate development association for industrial and office parks.
• Vancouver Canucks Alumni FoundationminorOthersPooni Group serves on the Vancouver Canucks Alumni Foundation board, supporting charitable initiatives through the foundation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beattie Group: Canadian integrated communications agency with public relations and government-relations practices serving real estate developers and consumer/infrastructure brands. Overlaps with PG Strategies on real estate communications and stakeholder engagement work.
• StrategyCorp Inc. Canadian management consulting and government-relations firm advising on municipal approvals, regulatory affairs, and stakeholder strategy — including real estate and infrastructure clients across multiple Canadian provinces.
• Crestview Strategy: Canadian public-affairs and communications advisory serving organizations across real estate, infrastructure, and natural resources. Comparable as a Canadian PR/GR boutique operating at the intersection of approvals and stakeholder engagement.
• Impact Public Affairs: Toronto-based public-affairs firm offering government relations, communications, and stakeholder engagement to Canadian real estate, infrastructure, and corporate clients. Comparable service stack and target-client profile.
• Earnscliffe Strategy Group: Canadian strategic communications and government-relations firm advising organizations navigating regulatory and political environments. Directly comparable as a Canada-based public-affairs and stakeholder-engagement practice serving real estate, infrastructure, and resource-sector clients.
• Global Public Affairs: Canadian public-affairs firm providing government relations, strategic communications, and stakeholder engagement across sectors including real estate and infrastructure. Comparable service mix and Canadian-client overlap.
• Sussex Strategy Group: Toronto-headquartered public affairs and strategic advisory firm offering government relations, communications, and stakeholder engagement. Closely comparable in combining political navigation with strategic communications for developers and institutional clients.

Broad incumbents

• FleishmanHillard (Canada): Global communications network with a substantial Canadian public-affairs and real estate practice. Overlaps on strategic communications for major development and infrastructure clients across Canadian markets.
• Edelman (Canada): Global public-relations firm with Canadian government-relations, real estate, and infrastructure practices. Comparable at the service-category level (PR + government relations) but at substantially greater scale and geographic breadth.
• Navigator Ltd. (H/Advisors Clark): One of Canada's largest government-relations and strategic-communications firms. A larger incumbent with overlapping municipal and developer mandates — comparable service breadth though significantly larger scale than Pooni Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PooniGroup
• Facebookfacebook.com/poonigroup
• LinkedInlinkedin.com/company/poonigroup
• Instagraminstagram.com/poonigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pooni Group Inc.