Knick Knack Jewelry

What Knick Knack Jewelry does

Knick Knack Jewelry (legal entity Knick Knack OÜ) is an Estonian private limited company founded in 2022 that designs, handmakes, and sells artisan jewelry — primarily earrings, necklaces, rings, and pendants — using 925 sterling silver and polymer clay. The company operates a hybrid direct-to-consumer model: an owned multilingual e-commerce storefront (English, Estonian, Russian) shipping worldwide, complemented by three physical retail locations in Estonia (Tallinn Solaris, Tartu Kaubamaja, Kuressaare Pallopsoni design shop). The product catalog comprises 71 SKUs across two material tiers — polymer clay collections (Soie, Hoops, Oceanica, 60s, Night Sparkle, priced 14-38 EUR) and sterling silver pieces (standard 48 EUR, with a premium textured/organic line at 79-118 EUR) — plus a bespoke custom orders service. Production is handmade in Estonia, with each piece unique by construction; the company markets hypoallergenic, lightweight, nature-inspired designs aimed at women seeking distinctive, non-mass-market jewelry for everyday and gift use. Commercial infrastructure relies on third-party logistics (Omniva, Smartpost/Itella, DPD) and regional payment rails (Montonio, PayPal, and multiple Baltic banks). No external investors, parent company, funding rounds, patents, certifications, or disclosed revenue or headcount were identified in the available data; the company appears to be independently founder-owned and operated as a micro-SME.

Name

Knick Knack Jewelry

Legal name

Knick Knack OÜ

Website

https://knickknack.ee

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Knick Knack Jewelry is an Estonian handmade jewelry company (founded 2022) that designs and sells artisan earrings, necklaces, rings, and pendants in 925 sterling silver and polymer clay to women seeking unique, non-mass-produced pieces, via a multilingual e-commerce site and three retail stores in Estonia.

Ownership category

akta.pro rank

Product category

Handmade Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handmade jewelry
• Artisan earrings
• Sterling silver jewelry
• Polymer clay earrings
• Custom jewelry design

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchase model for handmade jewelry products including earrings, necklaces, rings, and pendants. Products range from polymer clay earrings (14-35 EUR) to sterling silver pieces (48-118 EUR). No subscription component.
2. Custom Orders: Bespoke custom jewelry orders where customers submit design ideas and reference images for personalized handmade pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Knick Knack Jewelry designs, handcrafts, and sells unique artisan earrings, necklaces, rings, and pendants made from 925 sterling silver and polymer clay, organized into themed collections (Soie, Hoops, Oceanica, 60s, Night Sparkle). The company also accepts bespoke custom orders where customers submit design ideas and reference images for personalized handmade pieces, distributing through its own multilingual e-commerce site, 3 Estonian retail showrooms, and worldwide shipping.

Product overview

Knick Knack Jewelry is an Estonian handmade jewelry company operating as an e-commerce platform selling unique artisan jewelry primarily for women. The product portfolio consists of two main material categories: 925 Sterling Silver jewelry (including earrings, pendants, rings, and necklaces) and Polymer Clay jewelry. The polymer clay line is organized into distinct collections including Soie (satin silk-inspired studs), Hoops (various sizes and colors), Oceanica (ocean-coastal theme), 60s (retro dangle style), and Night Sparkle (mystical black designs). The company also offers a custom orders service for bespoke designs. All products are handmade in Estonia with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Silver Earrings
• Handmade Sterling Silver Pendant
• Handmade Sterling Silver Ring
• Handmade Necklace
• Textured Silver Starfish Earrings
• Soie Collection (Polymer Clay Earrings)
• Hoops Collection (Polymer Clay)
• Oceanica Collection (Polymer Clay)
• 60s Collection (Polymer Clay)
• Night Sparkle Collection (Polymer Clay)
• Custom Orders Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OmnivacoreOthersDelivery partner for parcel shipping within Baltic countries and Finland. Provides parcel machine and courier delivery services to Knick Knack customers.
• Smartpost/ItellacoreOthersDelivery partner for parcel shipping within Baltic countries and Finland. Provides parcel machine and courier delivery options.
• DPDcoreOthersDelivery partner for parcel shipping within Baltic countries and Finland. Provides parcel machine and courier delivery services.
• Montonio FinancecoreOthersPayment processing intermediary facilitating secure transactions for Knick Knack e-commerce customers.
• PayPalcoreOthersAccepted payment method alongside bank cards. Provides secure payment processing for international customers.
• Google AnalyticsminorOthersWeb analytics service used for tracking website traffic and customer behavior statistics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wolf & Moon: Independent London-based designer jewelry brand making handmade jewelry from alternative materials (resin, wood, polymer) and metals. Comparable in handmade craft model, alternative material usage similar to polymer clay, and design-led independent brand.
• BaubleBar: Online-first fashion jewelry brand offering affordable, on-trend earrings, necklaces, and rings to women. Comparable DTC model, similar price-tier approach, and e-commerce catalog breadth.
• Starfish Project: Handmade jewelry brand creating unique artisan pieces with social-enterprise positioning. Comparable handmade production, unique-by-design catalog, and women-targeted positioning.
• Mejuri: Direct-to-consumer fine and demi-fine jewelry brand selling handmade-inspired designer pieces online globally. Comparable because it shares the DTC, designer-driven, vertically integrated model targeting women seeking unique everyday jewelry.
• Boma Jewelry: Seattle-based handmade designer jewelry brand producing artisan pieces in silver and alternative materials. Comparable handmade artisan approach, silver material similarity, and direct-to-consumer women-focused positioning.
• Monica Vinader: Independent designer jewelry brand offering handcrafted gold, silver, and gemstone pieces through DTC e-commerce and physical stores. Comparable in product mix (silver/alternative materials), target customer (women seeking everyday artisan jewelry), and omnichannel model.
• Pura Vida Bracelets: Handmade artisan jewelry brand with charity-linked positioning, selling through DTC e-commerce and retail. Comparable handmade artisanal craft model and women-focused distinct collections.
• Astrid & Miyu: UK-based independent jewelry brand combining precious metals with trend-led designs, sold via DTC e-commerce and physical stores. Comparable handmade-feel artisan positioning and brick-and-mortar + online strategy.

Broad incumbents

• Etsy: Global marketplace for handmade and artisan goods, including jewelry. Comparable because Knick Knack competes with thousands of Etsy handmade jewelry sellers for the same buyer; Etsy represents the broader marketplace context in which the brand operates.

Emerging players

• Wolf & Badger: Multi-brand online retailer specializing in independent designer jewelry and accessories. Comparable as a discovery and distribution channel for independent designer jewelry brands similar to Knick Knack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knick Knack Jewelry