What FORWARD Dance Academy Incorporated does

FORWARD Dance Academy Incorporated is a privately held dance education institution headquartered at 911 Richmond Road Unit A in Ottawa, Ontario, Canada. The academy delivers recreational and competitive dance training to children and youth across six disciplines — ballet (taught using the Russian Vaganova method), jazz, tap, hip hop, acrobatics, and contemporary — organized into three core program tiers: a Recreational Program for beginners ages 2 and older, a Part-Time Competitive Program for dancers training 5-6 hours per week across two days, and a Full-Time Competitive Program for professional-aspirant dancers. The academy also operates seasonal offerings including a multi-week Summer Dance Camp for ages 4-12 and summer Open Classes for competitive dancers.

The business operates as a direct-to-consumer dance school with revenue generated primarily through recurring tuition fees across the three program tiers, plus seasonal summer program revenue. Customer acquisition is driven by organic Instagram activity, a Squarespace-hosted website with inquiry forms, and direct phone and email contact; the academy offers facility tours by appointment and private dance assessments for prospective students. Distribution is entirely single-site and in-person (with a virtual class option referenced), and no proprietary technology platforms, apps, or third-party integrations are documented.

The academy is founder-operated, led by Director Amanda DeOliveira (Royal Academy of Dance and ADAPT-certified, with regional and national choreography awards) and Instructor Robert DeOliveira (15+ years of industry experience including performances with Ariana Grande, PSY, and Destiny's Child, plus credits on Netflix's 'Work It' and So You Think You Can Dance Canada), with Linda Pietrantonio serving as Office Manager. The company is registered for the 2026-2027 season and shows no external investors, no funding rounds, no M&A activity, and no parent company affiliations.

Name

FORWARD Dance Academy Incorporated

Legal name

Forward Dance Academy

Website

https://forwarddance.com

Company type

Private

Operating status

Operating

Short description

FORWARD Dance Academy is a privately held Ottawa-based dance school offering recreational and competitive training in ballet, jazz, tap, hip hop, acro, and contemporary for children and youth, plus seasonal summer dance camps.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance instruction
• Recreational dance classes
• Competitive dance training
• Ballet education
• Summer dance camp

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Instruction Tuition and Registration: FORWARD Dance Academy generates revenue through tuition fees for its various dance programs including recreational classes, part-time competitive, and full-time competitive programs. Families pay for instruction across multiple dance disciplines including ballet, jazz, tap, hip hop, acro, and contemporary. The academy also offers summer programs including dance camps and open classes for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FORWARD Dance Academy is a private dance school offering structured dance instruction across ballet, jazz, tap, hip hop, acro, and contemporary to children and youth ages 2 and older in Ottawa, Ontario. Programs are organized into Recreational, Part-Time Competitive, and Full-Time Competitive tiers, with seasonal summer camps and open classes, and exam preparation through the Royal Academy of Dance and ADAPT curricula.

Product overview

FORWARD Dance Academy offers a multi-tiered dance education program with three core program tracks: Recreational Program for beginners ages 2+, Part-Time Competitive Program for structured training (5-6 hours/week), and Full-Time Competitive Program for professional-bound dancers. The academy provides instruction in six dance disciplines: Ballet (Russian Vaganova method), Jazz, Tap, Acro, Hip Hop, and Contemporary. Seasonal offerings include Summer Dance Camp for ages 4-12 and Open Classes for competitive dancers. The programs are designed to train dancers for the competitive, commercial, and company industries, culminating in performances and competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Program Recreational dance program for children ages 2 and older, providing introductory classes in jazz, tap, ballet, hip hop, and acrobatic arts in a fun, safe, and supportive environment with no prior experience required.
• Part-Time Competitive Program Structured competitive dance program where students train 5-6 hours per week over two days in jazz, ballet, tap, hip hop, and stretch/conditioning, representing FWD at three competitions annually.
• Full-Time Competitive Program Advanced competitive dance program offering top-notch training in ballet, jazz, tap, hip hop, acrobatics, and contemporary dance on a demanding schedule for focused, determined dancers pursuing professional careers in competitive, commercial, or company dance industries.
• Summer Dance Camp Week-long summer dance camp for ages 4-12 featuring exploration of various dance styles, creative activities, games, and a Friday open house performance with pizza lunch; before and after care available.
• Open Classes Two weeks of immersive dance training in August 2026 for competitive dancers, conducted in a motivating and supporting environment with industry dance educators.
• Private Dance Assessments Private assessment sessions for prospective students to evaluate their dance skills and determine appropriate program placement.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Royal Winnipeg Ballet School: Professional ballet school affiliated with the Royal Winnipeg Ballet. Comparable as a Canadian dance training institution offering graded recreational through professional-track programs and exam preparation, similar to FORWARD's RAD/ADAPT pipeline.
• Goh Ballet Academy: Major Vancouver-based dance academy offering recreational and professional-track training in ballet, contemporary, and other disciplines. Comparable in business model—multi-tier programs, competition circuits, and Royal Academy of Dance curriculum—and in serving ambitious Canadian families seeking elite instruction.
• Quinte Ballet School of Canada: Ontario-based dance school offering recreational and professional-track training. Comparable as a smaller Canadian academy with multi-tier programs and a competitive team structure, similar in scale and regional focus to FORWARD.
• Harbour Dance Centre: Vancouver-based studio offering multi-style training (ballet, jazz, hip hop, contemporary, etc.) with both recreational and competitive/professional tracks. Comparable in curriculum breadth across six dance styles and in serving Canadian families seeking prestige instruction.
• Alberta Ballet School: Dance training program affiliated with Alberta Ballet, offering recreational and pre-professional pathways. Directly comparable as a Canadian academy combining recreational instruction with company-track preparation across multiple disciplines.
• Canada's National Ballet School: Canada's premier ballet training institution based in Toronto. Directly comparable as a Canadian dance school offering multi-tier programming from recreational through pre-professional, with strong branding and a national reputation for excellence—mirroring FORWARD's positioning as a prestige Ottawa school.
• Nepean School of Dance: Local Ottawa-area dance school offering recreational and competitive programs in multiple styles. Directly comparable as a competing Ottawa studio serving the same geography and family demographic with similar multi-tier program structure.

Broad incumbents

• Millennium Dance Complex: Los Angeles-based dance training complex with strong hip hop and contemporary offerings, known for launching professional careers. Comparable in serving both recreational and aspiring-professional dancers across multiple styles, but at a much larger scale and with global brand recognition.
• Broadway Dance Center: Iconic New York City dance studio offering drop-in and program-based classes across ballet, jazz, hip hop, contemporary, and more. Comparable as a multi-discipline urban dance school but operates at significantly larger scale and as part of a broader international destination brand.

Regional players

• L'École de danse de Québec: Quebec's leading dance training institution offering multi-discipline, multi-tier programming. Comparable in academic structure and professional-track preparation but operates in a distinct French-Canadian market that does not directly overlap with FORWARD's Ottawa catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CEHZqEolEAl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORWARD Dance Academy Incorporated