LABELTRACE LIMITED
LABELTRACE LIMITED, trading as a brand of Codegate Ltd, develops the LabeltraceONE clinical labelling software for NHS and Irish GP practices. It integrates with SystmOne, EMIS, and Vision to print specimen, appointment, and custom labels, selling hardware, consumables, and annual maintenance subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersSteventon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What LABELTRACE LIMITED does
LABELTRACE LIMITED operates as the healthcare-facing trading brand of Codegate Ltd, a UK-based software developer and system integrator. The company develops clinical labelling software and supplies associated thermal printers and consumables for healthcare practices. Its core product, LabeltraceONE, is a complete labelling system for GP practices that integrates with all three principal UK GP clinical systems (TPP SystmOne, EMIS Web/LV/PCS, and INPS Vision) and major laboratory requesting systems (ICE, tQUEST, Dart OCM). The application is built on Codegate's proprietary Catalyst software framework by an in-house UK development team and is available across Windows, Android, and iOS.
The business serves primarily UK NHS GP practices and Irish primary care, with a stated installed base of over 4,000 practices and 30,000 users. Customers acquire the software through the NHS Digital GPIT Futures framework (purchased by ICBs, PCNs and LHBs) or directly via phone and the company website, and are supported via an annual maintenance contract. Revenue is generated from a mix of perpetual hardware sales (Zebra and Brother thermal printers priced £79.99–£265.99), consumables (genuine label and card boxes priced £66.30–£381.36), recurring software licensing and maintenance subscriptions, and ancillary delivery fees. LabeltraceONE is sold alongside complementary sub-products including Flexatrace (appointment card printing), SAFE (PC-based emergency alerts), and VTRACE (GDPR-compliant visitor tracking).
Labeltrace's value proposition centres on reducing manual transcription time (claimed up to 80% reduction in form and specimen labelling time and up to 6 hours saved per typical user per week), improving sample identification accuracy in line with NPSA guidelines, and shortening appointment time slots by 45%, yielding a claimed payback of under 7 weeks. Distribution is concentrated within the UK and Ireland NHS primary care channel, with field marketing at major GP and healthcare conferences and an online support portal supplementing the framework-led sales motion. The company is privately held, has not disclosed external funding, and operates from a single headquarters in Steventon, Oxfordshire.
LABELTRACE LIMITED firmographics
Firmographics- Name
- LABELTRACE LIMITED
- Legal name
- Codegate Limited
- Website
- https://labeltrace.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- LABELTRACE LIMITED, trading as a brand of Codegate Ltd, develops the LabeltraceONE clinical labelling software for NHS and Irish GP practices. It integrates with SystmOne, EMIS, and Vision to print specimen, appointment, and custom labels, selling hardware, consumables, and annual maintenance subscriptions.
- Ownership category
- akta.pro rank
LABELTRACE LIMITED industry classification
Industry- Product category
- Clinical Labelling Software
- NAICS
- Packaging and Labeling Services (561910), Packaging and Labeling Services (56191)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK)
- akta.pro secondary industries
- Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)
Keywords
Where LABELTRACE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Steventon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LABELTRACE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of thermal label printers (Zebra ZD411, Brother QL700) and label/card consumables. Printers range from £79.99 to £265.99, label boxes range from £66.30 to £358.80.
- Annual Maintenance Contracts: Low-cost annual maintenance providing telephone and email support, remote dial-in assistance, automatic updates, and access to the support site and template library.
- Software Licencing: Software licence for LabeltraceONE labelling system. Available through NHS Digital GPIT Futures framework. Existing users with current support subscription receive free upgrades.
- Delivery Services: Standard delivery (2-5 days) for £10.00 or next day delivery for £15.00 on hardware and consumable orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Zebra ZD411 Printer |
| Unit Pricing | One time/ perpetual license | Brother QL700 Printer |
| Unit Pricing | Pay-as-you-go | Zebra Labels (Box of 6 rolls - 12,480 labels) |
| Unit Pricing | Pay-as-you-go | Zebra Labels (Box of 20 rolls - 41,600 labels) |
| Unit Pricing | Pay-as-you-go | Zebra Labels (Box of 40 rolls - 83,200 labels) |
| Unit Pricing | Pay-as-you-go | Zebra Cards (Box of 6 rolls - 5,940 cards) |
| Unit Pricing | Pay-as-you-go | Brother Labels (Box of 6 rolls - 5,640 labels) |
| Unit Pricing | Pay-as-you-go | Brother Labels (Box of 24 rolls - 22,560 labels) |
| Subscription | Annual | Annual Maintenance Contract |
| Other | Pay-as-you-go | Standard Delivery |
| Other | Pay-as-you-go | Next Day Delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LABELTRACE LIMITED product offering
Product offeringCore offering
Labeltrace develops and supplies clinical labelling software (LabeltraceONE) that prints specimen tube labels, appointment cards and custom labels directly from GP clinical systems, together with compatible thermal printers (Zebra, Brother) and consumable label media. The product is sold to NHS GP practices and commissioning bodies across the UK and Ireland, primarily through the NHS Digital GPIT Futures framework and direct sales channels.
Product overview
Labeltrace Limited offers a suite of healthcare labelling and practice management solutions. The primary product is LabeltraceONE, a complete labelling system that integrates with major GP clinical systems (SystmOne, EMIS, Vision) to enable printing of specimen labels, appointment cards, and custom labels directly from patient records. The core product is supplemented by Flexatrace for appointment card printing, SAFE for emergency alerts, and VTRACE for visitor management. A 30-day free trial is available for new customers, with free upgrades to existing users with maintenance contracts.
Differentiator
Problem solved
Functional benefit
Brands
- LabeltraceONE: The latest labelling software solution for GP practices, providing clinical specimen labelling, appointment card printing, and label design tools. Features include Quick Label, Label Designer, Website to QR Code Converter, and Batch Printing capabilities.
- VTRACE
- SAFE (Send Alert for Emergency)
Products and services
- LabeltraceONE A complete labelling system for healthcare clinicians that prints specimen tube labels, appointment cards, patient forms and custom labels directly from GP clinical systems. Integrates with SystmOne, EMIS (Web/LV/PCS) and Vision and supports laboratory requesting via ICE, tQUEST and Dart OCM. Sold to NHS GP practices through the NHS Digital GPIT Futures framework and direct channels.
- Labeltrace The original Labeltrace labelling system for healthcare clinicians, predating LabeltraceONE. Provides label printing for specimen tubes and forms across SystmOne, EMIS and Vision, with an established installed base of more than 30,000 users across 4,000+ GP practices in the UK and Ireland.
- Flexatrace Appointment card printing solution that integrates with GP clinical systems to print professional appointment cards directly from the appointment module, eliminating handwriting errors at reception. Designed for NHS GP practice reception and administrative teams.
- SAFE (Send Alert for Emergency) A low-cost, simple-to-use PC-based panic system that allows users to send emergency messages to other machines on the network to raise an alarm for immediate assistance. Targeted at healthcare and workplace environments.
- VTRACE GDPR-compliant visitor tracking system featuring contactless sign-in and out, kiosk mode for unmanned stations, and customisable banners and photos. Includes legal, GDPR, health & safety and NDA policy notices. Targeted at healthcare practices and other workplaces.
- Zebra ZD411 Thermal Label Printer Compact desktop thermal label printer supplied by Labeltrace alongside its labelling software, recommended for use with LabeltraceONE. Sold directly via the Labeltrace website and phone at £265.99 each.
- Brother QL700 Label Printer Compact desktop label printer supplied by Labeltrace alongside its labelling software, supported for use with LabeltraceONE. Sold directly via the Labeltrace website and phone at £79.99 each.
- Labeltrace Annual Maintenance Contract Low-cost annual maintenance subscription providing telephone and email support, remote dial-in assistance, automatic updates, and access to the Labeltrace support site and template library. Sold to existing LabeltraceONE customers, with specific pricing available on request.
Quantifiable outcome
- Time to complete request forms and label specimens reduced by up to 80%
- +4 more outcomes
Companies that use LABELTRACE LIMITED
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
LABELTRACE LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
LABELTRACE LIMITED partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Codegate LtdcoreLabeltrace is a trading name and part of Codegate Ltd, a software developer and system integrator specialising in mobile computing and track & trace solutions. Codegate develops all software using their own UK staff and builds applications from their proprietary 'Catalyst' software modules.
- NHS DigitalcoreLabeltrace was designed in partnership with the NHS. Available through the NHS Digital GPIT Futures framework and catalogue for purchase by ICBs, PCNs and LHBs.
- EMIS (SystmOne)coreFull integration partnership with EMIS clinical systems. LabeltraceONE is compatible and approved for use with SystmOne. EMIS Web Assured partner badge displayed on website.
- VisioncoreCompatible and approved for use with INPS Vision GP clinical system.
- ICE (Integrated Clinical Environment)majorLabeltrace supports and augments ICE laboratory requesting systems.
- tQUESTmajorLabeltrace supports and augments tQUEST laboratory requesting systems.
- Dart OCMmajorLabeltrace supports and augments Dart OCM laboratory requesting systems.
- Zebra TechnologiesmajorZebra desktop label printers (ZD410, ZD411, 2824, 2824 Plus) are supported and recommended for use with Labeltrace. Genuine Zebra labels and media supplied.
- Brother InternationalmajorBrother label printers (QL-560, QL-570, QL-580, QL-700) are supported for use with Labeltrace. Genuine Brother labels and media supplied.
Scale indicators7 records
Expansion highlights4 records
LABELTRACE LIMITED competitors and assessment
Company assessmentEmerging players
- iPlato Healthcare: iPlato provides NHS-accredited patient engagement, messaging and GP workflow tools. It is an emerging player with overlapping NHS GP practice customers and complementary digital workflow capabilities.
- Induction Healthcare: Induction Healthcare provides a suite of NHS-focused digital tools including patient communication and workflow apps for GP practices. It is an emerging player in the same NHS primary-care digitalisation space, potentially expanding into adjacent labelling/workflow categories.
- MJog (Rui Asunção / EMIS Group subsidiary): MJog is a patient messaging and communication platform used by UK GP practices, now part of the EMIS Group. It is an emerging player in NHS GP digital workflow and overlaps with Labeltrace in practice-level patient communication and recall use cases.
- AccuRx: AccuRx is a fast-growing software platform used by the majority of UK GP practices for patient messaging, video consultations and structured clinical communication. It overlaps with Labeltrace in NHS GP digital workflow and could evolve into broader workflow automation including labelling-adjacent tasks.
Broad incumbents
- EMIS Group: EMIS is one of the dominant UK GP clinical system vendors (EMIS Web, EMIS LV, EMIS PCS), which Labeltrace integrates with. EMIS is a broad incumbent that could in theory bundle its own native labelling features or partner with a cloud-native competitor, posing a competitive risk to Labeltrace's interoperability moat.
- TPP (The Phoenix Partnership): TPP develops SystmOne, the other dominant UK GP clinical system that LabeltraceONE integrates with. As a broad incumbent, TPP is both a key integration partner and a structural risk if it embeds native labelling capabilities directly into SystmOne.
Direct peers
- Docman: Docman (now part of Access HSC) provides document management and workflow software to UK GP practices, integrating with SystmOne and EMIS. It is a direct peer addressing similar practice-level workflow and document handling needs as LabeltraceONE.
- Black Pear Software: Black Pear builds NHS-accredited clinical integration software connecting GP and hospital systems. It is a direct peer in the niche of NHS clinical workflow software and could compete for labelling-adjacent integration opportunities.
Others
- Brother International: Brother supplies QL-series label printers that Labeltrace supports and resells. As a hardware ecosystem partner, Brother is comparable as an adjacent provider of labelling hardware into the same healthcare practices.
- Zebra Technologies: Zebra Technologies supplies the thermal label printers (ZD410, ZD411) and consumable media that Labeltrace resells. As the upstream hardware and consumables supplier, Zebra is an ecosystem partner and potential competitor if it builds deeper software value-add into its printer estate.
Market position
Strengths2 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LABELTRACE LIMITED compliance and trust
Trust signalCompliance1 record
LABELTRACE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LABELTRACE LIMITED leadership team
Management profileNumber of profiles
LABELTRACE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LABELTRACE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LABELTRACE LIMITED
What does LABELTRACE LIMITED do?
Labeltrace develops and supplies clinical labelling software (LabeltraceONE) that prints specimen tube labels, appointment cards and custom labels directly from GP clinical systems, together with compatible thermal printers (Zebra, Brother) and consumable label media. The product is sold to NHS GP practices and commissioning bodies across the UK and Ireland, primarily through the NHS Digital GPIT Futures framework and direct sales channels.
Is LABELTRACE LIMITED a public or private company?
LABELTRACE LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was LABELTRACE LIMITED founded?
LABELTRACE LIMITED was founded in 2017.
Where is LABELTRACE LIMITED based?
LABELTRACE LIMITED is headquartered in Steventon, United Kingdom, in the Europe region.
How does LABELTRACE LIMITED make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are annual Maintenance Contracts, software Licencing and delivery Services.
Who are LABELTRACE LIMITED's main competitors?
Emerging players on record are iPlato Healthcare, Induction Healthcare, MJog (Rui Asunção / EMIS Group subsidiary) and AccuRx. Broad incumbents are EMIS Group and TPP (The Phoenix Partnership). Direct peers are Docman and Black Pear Software. Others are Brother International and Zebra Technologies.
Does LABELTRACE LIMITED have an API?
No public API is recorded for LABELTRACE LIMITED.
What industry is LABELTRACE LIMITED in?
LABELTRACE LIMITED's product category is Clinical Labelling Software. Its primary akta.pro industry code is IMALAIAK, Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets), with a secondary code of IMALAIAF, Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes). Its NAICS code is 561910 and its SIC code is 5047.