BUNNYHUG LTD
BUNNYHUG LTD is a privately held UK indie game studio (3-person team) that self-publishes narrative-driven games — fishing RPG Moonglow Bay (multi-platform) and upcoming detective title On The Nose — plus limited physical merchandise, to consumer gaming audiences.
- Company typePrivate
- Founded2019
- HeadquartersBroadstairs, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BUNNYHUG LTD does
BUNNYHUG LTD is a privately held, UK-incorporated independent video game studio founded in 2019 and operating with a three-person core team: co-founders Lu Nascimento (Art Director) and Zach Soares (Creative Director), plus programmer Gregório Toth. The studio develops and self-publishes narrative-driven indie games across PC and console platforms, supplemented by physical merchandise partnerships.
The company's core product is Moonglow Bay, a fishing RPG released in October 2021 that is set along the 1980s Eastern Canadian coastline and combines slice-of-life fishing and cooking mechanics with co-op multiplayer and an emotionally driven narrative; the title is distributed digitally on Steam, Epic Games Store, Microsoft Xbox, Nintendo Switch, and PlayStation 4 and 5, and has received ongoing post-launch content updates through at least v1.1.14 (October 2024). A 105-minute original soundtrack by composer Lena Raine was issued as a triple LP vinyl via The Yetee Records in 2022, and a limited-run plushie merchandise line was launched with Makeship in 2024. The studio's second title, On The Nose (formerly Pixel's Mysterious Mysteries), is a detective mystery game set in Isle of Dogs featuring smell-based detective mechanics, currently in early development with prototype funding awarded by the UK Games Fund in August 2025 and a public demo targeted for 2026.
Revenue derives from one-time digital game license sales across the five distribution storefronts, pre-order unit sales of physical merchandise (vinyl OST and limited plushie drops), and non-dilutive grant funding for new title development. Marketing and community engagement are run in-house through a blog, email newsletter, Discord server, and Bluesky social presence, with no disclosed paid user-acquisition program or enterprise customers.
BUNNYHUG LTD firmographics
Firmographics- Name
- BUNNYHUG LTD
- Legal name
- Bunnyhug Ltd.
- Website
- https://bunnyhug.games
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BUNNYHUG LTD is a privately held UK indie game studio (3-person team) that self-publishes narrative-driven games — fishing RPG Moonglow Bay (multi-platform) and upcoming detective title On The Nose — plus limited physical merchandise, to consumer gaming audiences.
- Ownership category
- akta.pro rank
Where BUNNYHUG LTD is headquartered
LocationHeadquarters
- HQ city
- Broadstairs
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BUNNYHUG LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Video Game Sales: One-time purchase revenue from game sales across multiple digital distribution platforms (Steam, EGS, Xbox, Switch, PlayStation). Moonglow Bay released October 2021.
- Merchandise - Vinyl OST: Physical merchandise partnership with The Yetee for Moonglow Bay triple LP vinyl soundtrack. Pre-order model with expected Q3 2023 shipping. Includes immediate digital download.
- Merchandise - Plushies: Limited edition plushie pre-order campaigns through Makeship. Dave the Sugar Cube Guppy plushie required 200 pre-orders to proceed with production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital game download |
| Unit Pricing | Pay-as-you-go | 3xLP Vinyl Soundtrack |
| Unit Pricing | Pay-as-you-go | Dave the Sugar Cube Guppy Plushie |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
BUNNYHUG LTD product offering
Product offeringCore offering
BUNNYHUG LTD is an independent UK-based video game studio that designs, develops, and self-publishes narrative-driven indie games for PC and console platforms. Its commercial product is the fishing RPG "Moonglow Bay," sold as a one-time digital purchase across Steam, Epic Games Store, Xbox, Nintendo Switch, and PlayStation 4 & 5, supplemented by limited physical merchandise such as a 3xLP vinyl soundtrack and plush toys. A second title, "On The Nose," is in development.
Product overview
BUNNYHUG LTD is an independent video game studio that has developed two games. Their debut title Moonglow Bay is a fishing RPG released in October 2021, available across multiple platforms (Steam, Nintendo Switch, PlayStation, Xbox, Epic Games Store). Their upcoming title On The Nose is a detective mystery game that was renamed from Pixel's Mysterious Mysteries. The company also extends its brand through physical merchandise such as the Dave the Sugar Cube Guppy plushie.
Differentiator
Problem solved
Functional benefit
Products and services
- Moonglow Bay Moonglow Bay is a fishing RPG set along the Eastern Canadian coastline during the 1980s, where players take the role of a rookie angler trying to keep a business afloat and fulfil their partner's final wish in an emotionally charged, slice-of-life story with co-op multiplayer support.
- On The Nose On The Nose is a detective mystery game set in the Isle of Dogs in which players use their sense of smell to sniff out the truth and lies surrounding their own murder, playing as Pixel, lead detective at the Snoot for Hire agency, alongside assistant Voxel, with time-manipulation mechanics.
- Dave the Sugar Cube Guppy Plushie Limited-edition physical plushie of Dave, a white cubic fish character from Moonglow Bay that resembles an ice cube, produced in partnership with Makeship in an initial run of 200 units on a pre-order basis.
Quantifiable outcome
- Japanese language localization added post-launch showing commitment to international audience
- +2 more outcomes
Companies that use BUNNYHUG LTD
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BUNNYHUG LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BUNNYHUG LTD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MakeshipminorPartnership with Makeship to produce Dave the Sugar Cube Guppy plushie. Limited run of 200 units in first batch; requires minimum pre-order threshold to proceed with production. Dave is a white cubic fish character from Moonglow Bay.
- The YeteecorePartnership with The Yetee to produce and distribute Moonglow Bay Original Soundtrack as a triple LP vinyl set. The Yetee Records first-ever 3xLP release features 105 minutes of music by Lena Raine with artwork by Lu Nascimento. Includes immediate digital download and expected Q3 2023 shipping.
- Lena RainecoreComposer for Moonglow Bay soundtrack. All music composed, arranged and mixed by Lena Raine with additional arrangement by Josh Semans on Tracks 26 & 39. Soundtrack spans intimate guitar to full orchestral arrangements.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
BUNNYHUG LTD competitors and assessment
Company assessmentBroad incumbents
- Devolver Digital: Major indie publisher with a broad catalog spanning narrative, action, and experimental titles (e.g., Inscryption, Cult of the Lamb). Comparable as an indie ecosystem player, but far broader in scope and scale than Bunnyhug.
- Annapurna Interactive: Established publisher of narrative and artistic indie games (Outer Wilds, Stray, Cocoon). Overlaps with Bunnyhug's audience and genre positioning but operates as a portfolio publisher rather than a single-niche studio.
- Raw Fury: Indie publisher focused on artistic, narrative, and atmospheric titles (Sable, Norco, Dandara). A potential publishing partner comparable to the type of outfit that might pick up On The Nose.
Direct peers
- Spry Fox: Studio behind Cozy Grove and Alphabear, specializing in cozy, low-stress gameplay with emotional narrative. Closely comparable to Moonglow Bay's slice-of-life fishing RPG positioning and accessibility-first design ethos.
- Playdead: Danish indie studio behind Limbo and Inside, exemplifying a small team's ability to deliver critically acclaimed, narrative-driven titles across multiple platforms. Comparable in team scale and artistic ambition to Bunnyhug.
- Pixpil: Small Chinese indie studio behind Eastward, a narrative adventure with retro pixel art, co-op gameplay, and a richly detailed world. Comparable to Bunnyhug in team size, narrative emphasis, and cross-platform indie release strategy.
- Thunder Lotus Games: Independent studio behind Spiritfarer, Jotun, and Sundered — a small team producing narrative-driven, atmospheric indie games with hand-painted art and emotional storytelling, directly comparable to Bunnyhug's Moonglow Bay in scope, tone, and team scale.
Regional players
- Mode 7 Games: UK-based independent studio (Frozen Synapse, Frozen Endzone, Tokyo 42). Comparable as a fellow small UK indie developer operating in adjacent genres and benefitting from UK Games Fund-era ecosystem support.
Emerging players
- Whitethorn Games: Publisher of cozy and accessibility-friendly indie titles (Calico, Teacup). Closely aligned with Moonglow Bay's cozy accessibility positioning and a natural peer for a small narrative indie studio.
- Fellow Traveller: Indie publisher specializing in narrative and adventure games (Paradise Killer, Citizen Sleeper). Highly comparable to Bunnyhug's storytelling focus and a plausible publishing counterpart for the studio's second title.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BUNNYHUG LTD social profiles
Digital presenceBUNNYHUG LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUNNYHUG LTD leadership team
Management profileNumber of profiles
Profiles3 records
BUNNYHUG LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUNNYHUG LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUNNYHUG LTD
What does BUNNYHUG LTD do?
BUNNYHUG LTD is an independent UK-based video game studio that designs, develops, and self-publishes narrative-driven indie games for PC and console platforms. Its commercial product is the fishing RPG "Moonglow Bay," sold as a one-time digital purchase across Steam, Epic Games Store, Xbox, Nintendo Switch, and PlayStation 4 & 5, supplemented by limited physical merchandise such as a 3xLP vinyl soundtrack and plush toys. A second title, "On The Nose," is in development.
Is BUNNYHUG LTD a public or private company?
BUNNYHUG LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUNNYHUG LTD founded?
BUNNYHUG LTD was founded in 2019. It employs 1 to 10 people.
Where is BUNNYHUG LTD based?
BUNNYHUG LTD is headquartered in Broadstairs, United Kingdom, in the Europe region.
How does BUNNYHUG LTD make money?
Three revenue lines are on record. Video Game Sales are the primary driver. The others are merchandise - Vinyl OST and merchandise - Plushies.
Who are BUNNYHUG LTD's main competitors?
Broad incumbents on record are Devolver Digital, Annapurna Interactive and Raw Fury. Direct peers are Spry Fox, Playdead, Pixpil and Thunder Lotus Games. Mode 7 Games is listed as a regional player. Emerging players are Whitethorn Games and Fellow Traveller.
Does BUNNYHUG LTD have an API?
No public API is recorded for BUNNYHUG LTD.