POWERSTAR ELECTRICALS LTD

What POWERSTAR ELECTRICALS LTD does

Powerstar Electricals Ltd is a privately held UK e-commerce retailer, founded in 2014 and registered in Manchester with operational warehousing in Stockport, Cheshire. The company sources and resells third-party manufactured industrial ventilation, heating, and LED lighting products through its own online storefront, powerstarelectricals.co.uk, serving both B2C consumers and B2B/trade buyers across the United Kingdom. The product portfolio spans industrial axial and centrifugal extractor fans, portable ventilation blowers, canopy and bathroom/kitchen fans, ducting and grilles, commercial and smart heaters (including WiFi-enabled glass panel heaters and IP-rated patio heaters), and a range of LED lighting from high-bay and floodlights to panel lights and smart RGB strips.

The underlying business is a transactional one-time-purchase hardware model: unit prices range from approximately £10 to £400, with trade discount programs for business customers, a Price Promise guarantee, and next-working-day delivery from a single UK warehouse. Payment options include Visa, Mastercard, PayPal, and Klarna. Powerstar does not develop proprietary technology; its offering is differentiated through catalogue breadth (1000+ SKUs), CE/CSA/ISO9001/RoHS/IP-rated certifications across product lines, brand recognition (Trustpilot "Excellent"), and breadth of customer-facing content including a blog and active presence across Facebook, Twitter/X, YouTube, Instagram, LinkedIn, and TikTok. No external funding, acquisitions, or enterprise customers are disclosed, and the company operates exclusively within the UK domestic market.

Name

POWERSTAR ELECTRICALS LTD

Legal name

POWERSTAR ELECTRICALS LTD

Website

https://powerstarelectricals.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Powerstar Electricals Ltd is a UK-based e-commerce retailer founded in 2014, reselling industrial ventilation fans, heaters, and LED lighting products directly to UK consumers and trade buyers via its own website, with next-day delivery from a Stockport warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue is generated through the direct sale of industrial ventilation fans, extractor fans, ducting, heaters, LED lighting, and accessories. Products are sold as one-time purchases with prices ranging from approximately £10 to £400 depending on product type and specifications. The company offers trade discount programs for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Powerstar Electricals Ltd is a UK-based e-commerce retailer that sources and resells industrial and commercial ventilation equipment (axial, centrifugal, portable, and bathroom/kitchen extractor fans), heating products (fan heaters, infrared patio heaters, WiFi smart panel heaters), LED lighting (floodlights, high bay lights, ceiling panels, strip lights), and ventilation accessories (ducting, grilles, mounting kits). Products are sold under the Powerstar brand alongside third-party brands such as ELMWAY, fulfilled from a UK warehouse with next working day delivery.

Product overview

POWERSTAR ELECTRICALS LTD is a UK-based e-commerce retailer specialising in industrial and commercial ventilation, heating, and LED lighting equipment. Their product portfolio is organized into distinct categories: industrial ventilation fans (including axial, centrifugal, and portable extractors), commercial and residential heating solutions (fan heaters, patio heaters, smart glass panel heaters), LED lighting (floodlights, high bay lights, panel lights, and decorative LED products), and ventilation accessories (ducting, grilles, and air vents). The company sells primarily under the Powerstar Electricals own brand alongside third-party brands like ELMWAY. Products range from heavy-duty industrial equipment suitable for factories and warehouses to consumer products like wine openers, serving both B2B and B2C markets across commercial, industrial, and residential segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Axial Canopy Fans

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wickes: UK home improvement retailer carrying ventilation, heating and lighting categories. Broader assortment and physical store footprint, but overlapping residential and small-trade buyer base.
• Amazon Business: Large online marketplace with extensive third-party listings of industrial fans, heaters and LED lighting. Competes on selection, price and Prime-style delivery — a structural threat to any narrow specialist e-commerce retailer.
• Vent-Axia: Established UK ventilation manufacturer and brand. Comparable end-product category, but operates as a manufacturer/brand rather than e-commerce retailer; competes for the same end buyer at the brand/specification level.
• Crompton Lamps: UK lighting brand with broad LED portfolio including panels, floodlights and commercial fittings. Comparable LED category but operates as manufacturer/brand with wider distribution than a single-store retailer.
• Manrose: UK manufacturer of extractor fans and ventilation accessories. Same product universe as Powerstar but positioned upstream as a brand/supplier; represents both a potential supply partner and a competing brand for end buyers.

Direct peers

• Toolstation: UK trade-focused multi-category retailer carrying extractor fans, ducting and LED lighting. Competes head-on with Powerstar for the same small contractor and trade account customers.
• RS Components: Industrial electrical, electronic and MRO components distributor with significant HVAC, fans and lighting ranges serving UK commercial and industrial buyers. Comparable catalogue depth and B2B trade customer base.
• Screwfix: UK trade and DIY retailer with deep ventilation, heating and LED lighting categories serving the same trade buyer and serious DIYer segments. Most direct channel competitor given overlapping catalogue and trade-discount positioning.
• Electrical Direct: UK online retailer focused on electrical products including ventilation, heating and lighting for trade customers. Closely matches Powerstar's pure-play e-commerce, single-channel go-to-market.
• LED Hut: UK e-commerce specialist in LED lighting including floodlights, panels and high bay fixtures. Overlaps meaningfully with Powerstar's LED lighting category and B2C/B2B buyer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Team_PowerStar
• YouTubeyoutube.com/@powerstarelectrical4682
• Facebookfacebook.com/powerstarelectricals
• LinkedInlinkedin.com/in/salman-soni-90988135?trk=people-guest_people_search-card
• Instagraminstagram.com/powerstarelectri
• TikToktiktok.com/@powerstarelectricals

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWERSTAR ELECTRICALS LTD