EQUIP LEADERSHIP CANADA

What EQUIP LEADERSHIP CANADA does

Equip Leadership Canada (ELC) is a registered Canadian charity founded in 2002 and headquartered in Blackfalds, Alberta, that delivers a single proprietary curriculum — 'Authentic Leadership – Living in Newness of Life' — to Christian leaders worldwide. The eight-session, interactive program is built around a Christ-centered framework examining identity in Christ, human needs, motivational gifts, mind, and emotions, and is designed to shift leadership formation from behavior modification to grace-based identity formation. Delivery is exclusively invitation-only, conducted in groups of twelve or fewer across a minimum of two seminars per cohort, and adapted for both in-person and online formats.

ELC's go-to-market is partnership-based rather than direct: the organization maintains a hub-model distribution network of 25+ named global partners spanning Bible schools, mission agencies, church networks, and NGOs across Balkan, Portuguese-speaking, German-speaking, Latin American, Middle Eastern, African, and Asian regions. Partners identify and authorize local facilitators who deliver the curriculum under ELC supervision, with ELC staff (notably Board Chair and author Wes Boldt, Global Training Director Tom Arabis, and Executive Director Dr. Paul Pascoal) conducting periodic on-the-ground teaching trips to flagship partners such as ISTL Albania. The Authentic Leadership curriculum has been translated into multiple languages and contextualized for diverse cultural settings, and is mandatory at partner institutions including ISTL Albania.

The business model is donation-funded: ELC operates as a Canadian registered charity (Reg. #85833 0640 RR001) with revenue derived entirely from individual and partner donations channeled via PayPal, CanadaHelps, Interac e-Transfer, cheque, wire transfer, stocks, and US donation routing through Friends of the Great Commission. The organization employs 1–10 paid staff, supplemented by a seven-member volunteer Board of Directors and a distributed network of volunteer Authorized Facilitators, with no pricing or fee-for-service revenue stream and no disclosed financial figures.

Name

EQUIP LEADERSHIP CANADA

Legal name

EQUIP Leadership Canada

Website

https://equipleadership.ca/

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Equip Leadership Canada is a registered Canadian charity that delivers its proprietary 'Authentic Leadership' 8-session curriculum to global Christian leaders through invitation-only seminars run by 25+ partner organizations across 40+ countries in Europe, Africa, Asia, the Americas, and the Middle East.

Ownership category

akta.pro rank

Product category

Religious Leadership Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching Leadership & Mentoring Skills (EDABAAAG)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), High-Potential & Succession Coaching (EDABANAC), Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

Keywords

• Christian leadership training
• Leadership curriculum development
• Ministry training seminars
• Theological education programs
• Nonprofit leadership development

Headquarters

HQ city

Blackfalds

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable Donations: Equip Leadership Canada is a registered Canadian charity (Charity Registration Number: 85833 0640 RR001) that relies on donations from supporters. Accepts donations via PayPal, CanadaHelps, Interac e-Transfer, cheque by mail, wire transfer, and stocks/shares. US donors can give through Friends of the Great Commission.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Equip Leadership Canada delivers the 'Authentic Leadership – Living in Newness of Life' curriculum, an eight-session Christ-centered leadership training program focused on a leader's identity in Christ. The curriculum is offered through in-person and online seminars facilitated by authorized trainers within a global partner network, with groups of up to 12 participants and a minimum of two seminars per cohort.

Product overview

EQUIP Leadership Canada operates as a single-product ministry offering the 'Authentic Leadership – Living in Newness of Life' curriculum (introduced in 2015). The curriculum is delivered through in-person and online seminars facilitated by authorized trainers, with a partnership-based model where global partners invite the organization to deliver seminars within their networks. The curriculum has been translated into multiple languages and contextualized for various cultural regions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Authentic Leadership – Living in Newness of Life: An eight-session Christ-centered curriculum focusing on the leader's identity in Christ, introduced in 2015 and affirmed by ELC's National and International partners.

Products and services

• Authentic Leadership – Living in Newness of Life Curriculum An interactive eight-session Christ-centered leadership curriculum focused on the leader's identity in Christ, exploring Zoe (eternal) life, relationship with God, new identity, human needs, motivational gifts, mind, emotions, and Jesus as life. Delivered through in-person and online seminars to groups of up to 12 participants, facilitated by authorized trainers.
• Authentic Leadership Seminars

Quantifiable outcome

• The curriculum has been translated into multiple languages and contextualized for various partner regions
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

28 partnerships are on record, tiered core and minor.

• Damit Menschen Gott begegnen, GermanycoreStrategic or Co-development Partner · 1 January 2024Mission agency partner since 2024. Hub for German Speaking World.
• Serve Hope, HondurasminorStrategic or Co-development Partner · 1 January 2023NGO partner since 2023.
• International School of Theology and Leadership (ISTL), AlbaniacoreStrategic or Co-development Partner · 1 January 2012ISTL is ELC's initial international partner. ELC staff travel to Tirana twice yearly to teach Authentic Leadership. ISTL made AL a mandatory first-year course. Partner since 2012. Hub for Balkan Region.
• African Enterprise KenyacoreStrategic or Co-development PartnerHub for Southern East African Countries.
• Beira Bible Institute, MozambiquecoreStrategic or Co-development PartnerBible school, conservative evangelical partner.
• Azorean Baptist Association, AzorescoreStrategic or Co-development PartnerPartner since 2018. Isolated and conservative evangelical context. Hub for Portuguese Speaking World.
• Convenção Baptista Portuguesa, PortugalcoreStrategic or Co-development PartnerPartner since 2017. Family of churches, conservative evangelical. Leading Ukrainian refugee crisis relief efforts with ELC.
• Hope of Life (HOL), GuatemalacoreStrategic or Co-development PartnerNGO partner serving abandoned and exploited children. Partner since 2020. ELC provided disaster relief support during Hurricane ETA.
• Kevin and Maria Martens, Avant Ministries, PanamaminorStrategic or Co-development PartnerMission agency partners.
• Agape Unlimited, RussiacoreStrategic or Co-development PartnerMedical mission partner since 2020. Hub for Eurasia region.
• Bible Church/Baptist Church Mindelo, Cape VerdecoreStrategic or Co-development PartnerConservative evangelical partner hosting Authentic Leadership seminars providing 'return to first love' for church leaders.
• Friendship Support Association (FSA), EthiopiacoreStrategic or Co-development PartnerNGO serving emergent and nomadic church contexts. Hub for Northern East African Countries.
• STP Baptist Convention, São Tomé & PríncipecoreStrategic or Co-development PartnerTraditional African church partner since 2019.
• One Church ZimbabweminorStrategic or Co-development PartnerRegional church partner.
• SEPAL, BrazilcoreStrategic or Co-development PartnerHub for Latin America region.
• Emmanuel Mission – UNIEDAS, BrazilminorStrategic or Co-development PartnerIndigenous mission partner.
• AMIDE, BrazilminorStrategic or Co-development PartnerPartner since 2021.
• KOPHOS MISSION, BrazilminorStrategic or Co-development PartnerMission agency serving deaf community.
• AOG EgyptcoreStrategic or Co-development PartnerPartner since 2015. Hub for Middle East region.
• Transformation India Movement (TIM)coreStrategic or Co-development PartnerHolistic movement partner since 2025.
• CCC IndonesiacoreStrategic or Co-development PartnerChurch planting movement partner since 2025.
• Philippine Council of Evangelical Churches (PCEC)coreStrategic or Co-development PartnerNational evangelical alliance representing 55,000 local churches. Partner for Authentic Leadership seminars with Emergent Leaders Network.
• My Brother and Sister's Keepers (MBSK), PhilippinescoreStrategic or Co-development PartnerChristian Police Officers organization. Hosted AL seminar for Filipino National Police discipleship ministry.
• Global Church Movement, NepalcoreStrategic or Co-development PartnerRegional church movement partner.
• CCC VietnamcoreStrategic or Co-development PartnerChurch planting movement partner since 2025.
• Leadership Institute of Kenya (LIKA)coreStrategic or Co-development PartnerCEO Gershon Mwiti sought introduction to ELC in 2018. Described AL as bringing 'a new dimension to leadership' with focus on relationship, identity, and inner life.
• Friends of the Great Commission (FGC)coreChannel Partner/ Reseller/ DistributorUS-based organization that accepts US donations on behalf of ELC and issues tax receipts to American donors.
• Lost and Found International, MexicocoreStrategic or Co-development PartnerMinistry serving abandoned and exploited children. Canadian businessman Greg Holohan introduced AL to this organization. Key leaders received training; William Wood becoming a facilitator for Central America.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maxwell Leadership (formerly EQUIP): John Maxwell's global leadership development ministry; ELC participated in Maxwell's 'Million Leaders Mandate' initiative from 2002-2015 before launching its own curriculum. Operates the largest comparable network of Christian leadership training globally and is the natural benchmark for hub-and-partner-distributed Christian leadership curricula.
• Lead Like Jesus: Ken Blanchard-cofounded ministry that trains Christian leaders through structured seminars and identity-focused programs, with a franchise-style partner network. Most directly comparable to ELC in methodology (seminar-based formation) and target audience (Christian leaders across sectors).
• Arrow Leadership: Canadian-based ministry focused on Christian leader spiritual formation through cohort-based programs; comparable to ELC in size, country of origin, identity/character emphasis, and target audience of senior pastors and ministry leaders.
• Haggai Institute: Global non-profit that trains indigenous Christian leaders through intensive, invitation-driven seminars in restricted-access regions - directly matching ELC's preference for 'least assisted areas' and hub-based facilitator multiplication across 40+ countries.
• C12 Group: Christian CEO and business leader peer advisory and leadership development organization using facilitated group formats. Comparable peer for the small-group, facilitated seminar model and partner-network distribution approach.
• Asian Access: Leadership development organization operating a hub model across Asian countries (Japan, India, Southeast Asia) targeting church and marketplace leaders; closely mirrors ELC's regional hub construction and facilitator multiplication strategy.

Regional players

• London Institute for Contemporary Christianity (LICC): UK-based Christian leadership and whole-life discipleship training organization; comparable in curriculum-based, identity-centered training methodology but geographically concentrated in the UK and Europe rather than globally.

Broad incumbents

• Leadership Network: Larger US-based organization focused on innovation and leadership development for pastors and church networks; operates a broad portfolio rather than a single curriculum, providing a contrast point for ELC's narrower but deeper single-product approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EQUIPLeadershipCanada
• Instagraminstagram.com/equipleadership.ca
• Xx.com/canada_equip
• LinkedInlinkedin.com/company/equip-leadership-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUIP LEADERSHIP CANADA