The Kindling Trust
The Kindling Trust is a Manchester-based nonprofit (founded 2007) that runs the UK's first farm incubator (FarmStart), operates organic veg box and restaurant supply cooperatives, delivers social prescribing health programmes, and manages a community-owned 77-acre agroforestry farm in North West England.
- Company typePrivate
- Founded2007
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Kindling Trust does
The Kindling Trust is a UK-registered not-for-profit charitable company (company number 06136029) founded in 2007 and headquartered in Manchester, operating as part of the Fairfield Environment Trust family of organisations. Its core mission is building a more ecologically sustainable and equitable local food system in the North West of England through organic farming, agroforestry, training, and community development programmes. The organisation serves multiple customer segments simultaneously: local residents buying organic produce via veg box subscriptions, restaurants and cafés sourcing through a wholesale cooperative, NHS-referred patients on health and wellbeing programmes, corporate volunteer teams, and aspiring commercial growers entering the sector.
The portfolio of programmes spans the full grower lifecycle. FarmStart (established 2013, the UK's first farm incubator) is a year-long £660 training programme that combines classroom and practical horticulture at the 1.5-acre Woodbank Community Food Hub in Stockport. A 4-day Commercial Organic Growers Course (£180–£200) and a 20-week City & Guilds Level 2 Work-based Production Horticulture course extend the training ladder. Two trading cooperatives — Veg Box People (B2C veg box subscriptions from £6 delivered to community hubs) and Veg People (B2B supply to Manchester restaurants and cafés) — provide the guaranteed market access that anchors the training pipeline. Volunteer programmes (Land Army, community gardening), corporate Team Challenge Days, and the Grow, Cook & Eat social prescribing health programme extend community reach. The 2023 acquisition of the 31-hectare (77-acre) Barn Hey Farm in Knowsley, Merseyside, acquired via a £1 million+ community share raise from 624 investors, is being developed into a pioneering agroforestry demonstration site.
Revenue is generated through a hybrid nonprofit model combining trading income (veg box subscriptions, training fees, event tickets at £2–£25, corporate volunteering fees) with donations processed via PayPal and community share offers (minimum £200, 0–3% interest). The organisation has 11–50 employees, operates three physical sites (Manchester HQ, Stockport training hub, Knowsley farm), and is community-owned via one-member-one-vote democratic governance irrespective of shareholding size.
The Kindling Trust firmographics
Firmographics- Name
- The Kindling Trust
- Legal name
- The Kindling Trust
- Website
- https://kindling.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Kindling Trust is a Manchester-based nonprofit (founded 2007) that runs the UK's first farm incubator (FarmStart), operates organic veg box and restaurant supply cooperatives, delivers social prescribing health programmes, and manages a community-owned 77-acre agroforestry farm in North West England.
- Ownership category
- akta.pro rank
The Kindling Trust industry classification
Industry- Product category
- Sustainable Agriculture Services
- NAICS
- Other Vegetable (except Potato) and Melon Farming (111219), Support Activities for Crop Production (1151)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industry
- Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)
Keywords
Where The Kindling Trust is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Kindling Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Vegetable Sales: Revenue from veg box schemes (Veg Box People), direct sales to restaurants and businesses through Veg People cooperative.
- Training Programmes: FarmStart year-long programme (£660), Commercial Organic Growers Course (£180-200), Level 2 accredited horticulture course.
- Donations and Supporters: One-off or recurring donations through website using PayPal payment processor.
- Community Shares: Community share offers for Kindling Farm with minimum £200 investment, offering 0-3% interest.
- Events: Revenue from paid events like Kindling Lates (£25), CANOPY FEST (£2), Big Butterfly Saturday (£2).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | FarmStart Programme - £660 inc. VAT |
| One time/ perpetual license | Pay-as-you-go | Commercial Organic Growers Course - £180-200 |
| Subscription | Weekly | Veg Box People - starting from £6 |
| Other | Pay-as-you-go | Team Challenge Days - Free for volunteers |
| Unit Pricing | Pay-as-you-go | Community Events - £2-25 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Kindling Trust product offering
Product offeringCore offering
The Kindling Trust runs an integrated portfolio of programmes that incubate new organic growers and build a local sustainable food system across Greater Manchester and North West England. Core activities include year-long farm incubator training (FarmStart), short commercial horticulture courses, volunteer on-farm programmes (Land Army), community gardening, organic veg box subscription delivery (Veg Box People), B2B organic produce supply to restaurants and cafes (Veg People), a social prescribing health programme (Grow, Cook & Eat), corporate volunteering days, and the operation of a 31-hectare community-owned agroforestry farm (Kindling Farm).
Product overview
The Kindling Trust offers a portfolio of interconnected programmes and services focused on building a sustainable food system for Greater Manchester. The core offerings include FarmStart (a year-long training incubator for new organic farmers), the Land Army (volunteer programme for hands-on growing experience), Community Gardening (weekly drop-in sessions), and a range of training courses including Commercial Organic Growers Course and Level 2 Accredited Training. The Trust also operates two veg supply chains: Veg Box People (consumer-facing organic veg box delivery) and Veg People (B2B supply to restaurants and businesses). Additional services include Team Challenge Days (corporate volunteering), Grow Cook & Eat (social prescribing health programme), and the Agroforestry Project. The portfolio culminates in Kindling Farm, a 77-acre community-owned agroforestry farm acquired in 2023 between Manchester and Liverpool. All services are designed to incubate new organic growers, increase local organic food access, and demonstrate sustainable farming methods.
Differentiator
Problem solved
Functional benefit
Brands
- FarmStart: Year-long training programme for people considering a livelihood as organic veg farmers, providing practical and classroom training on organic market gardening.
- Veg People
- Veg Box People
- Kindling Agroforestry Project
- Grow, Cook & Eat
- Woodbank Community Food Hub
Products and services
- FarmStart Programme A year-long part-time training programme for aspiring organic veg farmers, combining classroom and practical training at Woodbank Community Food Hub, covering soil nutrition, pest management, crop planning, and commercial operation skills. Priced at £660 inc. VAT with a £100 deposit returned on completion.
- Land Army Volunteer programme enabling individuals to spend days on local organic farms learning food growing skills, supporting new growers and gaining hands-on commercial-scale experience.
- Community Gardening Weekly drop-in gardening sessions at Woodbank Community Food Hub with polytunnels, raised beds, fruit cage, orchard, and herb garden for community members of all skill levels.
- Commercial Organic Growers Course A 4-day intensive course run by experienced market gardeners covering business operations, soil fertility, market gardening, field-scale vegetable production, and organic certification. Priced at £180-200 with 10% discount for supporters.
- Accredited Training Course (L2) A 20-week Level 2 City & Guilds Work-based Production Horticulture course held on consecutive Tuesdays combining classroom theory with practical organic growing activities.
- Veg Box People Greater Manchester's organic veg box scheme run as a workers' cooperative, sourcing certified organic produce within 50 miles and delivering weekly or fortnightly to community collection hubs in four sizes starting from £6.
- Veg People Multi-stakeholder cooperative connecting local organically certified growers with restaurants, cafes, and businesses across Manchester through collaborative crop planning and farm-to-fork distribution.
- Team Challenge Days Corporate team volunteering days at Woodbank Community Food Hub offering outdoor activities supporting organic growers, with lunch, refreshments, equipment, insurance, coordinator and first-aider provided. Free to corporate volunteers.
- Grow, Cook & Eat Health and wellbeing programme combining local organic vegetables with cookery and food growing at Woodbank Community Food Hub, supporting people referred through NHS social prescribing services.
- Kindling Agroforestry Project Sustainable farming initiative combining agriculture with productive trees, integrating crops, trees, wildlife, and animals into one ecological system to improve soil health and biodiversity, including a heritage fruit tree grafting programme producing 9,000+ heritage fruit trees over 15 months.
- Kindling Farm A 31-hectare (77-acre) community-owned farm between Manchester and Liverpool being developed as a pioneering agroforestry farming blueprint using sustainable methods and organic production. Purchased in 2023.
Quantifiable outcome
- UK's first farm incubator established 2013, inspiring many more across the country
- +1 more outcomes
Companies that use The Kindling Trust
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
The Kindling Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Kindling Trust partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Veg Box PeoplecoreWorkers' cooperative delivering organic veg boxes to community hubs. Kindling sources from local growers including FarmStart site. Connection allows customers to volunteer on farms their food comes from.
- Veg PeoplecoreMulti-stakeholder cooperative where growers, workers and buyers are all members. Crop plan together to provide secure market for growers. Kindling helped establish strong foundations and provides ongoing resource support.
- Glebelands City GrowersminorManchester-based growing business and member of Veg People cooperative. Strong focus on salads and leafy greens.
- Land Workers AlliancecoreTraining partner for developing new opportunities. Runs network of similar farm incubator sites and published 'How To' guide for land providers mentoring new farming entrants.
- Organic LeaminorTraining partner providing accredited courses and sharing good practice in organic growing.
- Organic Growers AllianceminorTraining partner for sharing good practice in commercial organic growing.
- Growing CommunitiesminorTraining partner for developing opportunities and sharing good practice.
- Soil AssociationcoreCertification body ensuring integrity of organic food supply chain from farm to fork for Veg Box People and its growers.
- Better Food TraderminorBody established to support and promote fair trading practices. Veg Box People accepted as one of first ethical food business members.
- John Lewis PartnershipminorCorporate volunteers from Cheadle store participated in Team Challenge Days clearing land for polytunnels at Woodbank Community Food Hub.
- SantanderminorCorporate team challenge day participant at Woodbank Community Food Hub.
- University of ManchesterminorWorks with university chefs on menu planning using local produce. Students volunteer at Woodbank site.
- Open KitchenminorCommunity organisation holding events with Kindling to support local food system.
- Unicorn GrocersminorWorks with Unicorn Grocers on events and to increase biodiversity at their site in Glazebury.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
The Kindling Trust competitors and assessment
Company assessmentDirect peers
- Incredible Edible Network: UK-wide community food growing movement started in Todmorden, focusing on volunteer-led local food growing and education. Shares Kindling's community-led GTM and emphasis on training/engagement over commercial scale.
- CSA Network UK: UK membership network for Community Supported Agriculture schemes. Operates in the same organic/local food access space as Kindling's Veg Box People and Veg People operations, though as an industry body rather than a single farm operator.
- Organic Lea: London-based workers' cooperative operating organic horticulture training and a community food hub. Comparable to Kindling's Woodbank Community Food Hub training and community gardening programmes.
- Growing Communities: London-based social enterprise running an organic veg box scheme, farmer training and community food programmes. Closely mirrors Kindling's training + market access + community engagement model, making it the strongest like-for-like UK comparator.
- Apricot Centre: Essex-based organic farm combining food production, horticulture training and wellbeing programmes. Comparable to Kindling in blending organic farming, training and therapeutic/community outcomes on a single site.
Broad incumbents
- Soil Association: UK's main organic certification body, which also runs farmer training, public engagement programmes and policy advocacy. Acts as both a certification partner for Veg Box People and a broader incumbent in the UK organic/sustainable agriculture space.
Others
- Sustain: The Alliance for Better Food and Farming: UK advocacy alliance of organisations working on better food and farming policy. Adjacent to Kindling's mission of building a fairer, more ecologically sustainable food system through community action.
- Land Workers Alliance: UK alliance representing small-scale and ecological farmers, including publishing a 'How To' guide for farm incubator programmes. Listed as a Kindling training partner and operates in the same small-scale organic farming ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kindling Trust social profiles
Digital presenceThe Kindling Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kindling Trust leadership team
Management profileNumber of profiles
Profiles7 records
The Kindling Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kindling Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kindling Trust
What does The Kindling Trust do?
The Kindling Trust runs an integrated portfolio of programmes that incubate new organic growers and build a local sustainable food system across Greater Manchester and North West England. Core activities include year-long farm incubator training (FarmStart), short commercial horticulture courses, volunteer on-farm programmes (Land Army), community gardening, organic veg box subscription delivery (Veg Box People), B2B organic produce supply to restaurants and cafes (Veg People), a social prescribing health programme (Grow, Cook & Eat), corporate volunteering days, and the operation of a 31-hectare community-owned agroforestry farm (Kindling Farm).
Is The Kindling Trust a public or private company?
The Kindling Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Kindling Trust founded?
The Kindling Trust was founded in 2007. It employs 11 to 50 people.
Where is The Kindling Trust based?
The Kindling Trust is headquartered in Manchester, United Kingdom, in the Europe region.
How does The Kindling Trust make money?
Five revenue lines are on record. Vegetable Sales are the primary driver. The others are training Programmes, donations and Supporters, community Shares and events.
Who are The Kindling Trust's main competitors?
Direct peers on record are Incredible Edible Network, CSA Network UK, Organic Lea, Growing Communities and Apricot Centre. Soil Association is listed as a broad incumbent. Others are Sustain: The Alliance for Better Food and Farming and Land Workers Alliance.
Does The Kindling Trust have an API?
No public API is recorded for The Kindling Trust.
What industry is The Kindling Trust in?
The Kindling Trust's product category is Sustainable Agriculture Services. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of AFAGAKAC, Organic Vegetable & Melon Farming (Open-Field). Its NAICS code is 111219 and its SIC code is 100.