QUEENWOOD REAL ESTATE LIMITED

What QUEENWOOD REAL ESTATE LIMITED does

Queenwood Property is a privately-held, off-market estate agency incorporated in England and Wales (Company Number 16749742) and headquartered in Reigate, Surrey, United Kingdom. The company matches motivated London-based buyers with prime and super-prime Surrey residential properties (priced from £1.5m to £10m+) through discreet, private introductions conducted away from public property portals such as Rightmove, social media, and high street agents. It serves two primary customer segments: London-based property buyers migrating to Surrey, and Surrey-based sellers seeking privacy and a non-public marketing process. Founded by Julian Peak, who brings 25 years of experience as a main board director and shareholder at one of London's most successful estate agencies, the firm combines founder-led local expertise with what it describes as an AI-powered data intelligence platform that overlays behavioral insights, migration trends, and demographic profiling onto property profiling data for 32 million UK homes and approximately 20 billion data points.

Name

QUEENWOOD REAL ESTATE LIMITED

Legal name

Queenwood Property Ltd

Website

https://queenwoodproperty.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Off-Market Luxury Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Off-market real estate
• Property search services
• Private property sales
• Super-prime residential agency
• Buyer property matching

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer Search Services: Bespoke property-finding service for migrating London buyers, conducted with a unique 'one shot-one kill' model that narrows buyer searches to less than a hundred targeted matched properties.
2. Discreet Selling Services: Highly discreet and personalised selling service for property owners who prefer to sell away from portals, social media, and high street agents, without the need to commit to full marketing.
3. The Queenwood Collection: Elite collection of secretly available properties (£1.5m to £10m range) which motivated registered buyers can browse and arrange private accompanied introductions 7 days a week.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Queenwood provides an off-market residential estate agency service covering prime and super-prime Surrey properties (from £1.5m to £10m). The company runs a bespoke buyer search service for London-based relocators, using a 'one shot-one kill' model to match motivated buyers with discreetly listed Surrey homes, and a parallel discreet selling service for owners who prefer to avoid portals, social media, and high street agents. The Queenwood Collection offers registered buyers private accompanied introductions to secretly available homes seven days a week.

Product overview

Queenwood Property is a single unified off-market estate agency offering. The core Queenwood Property service is enhanced by two key components: The Queenwood Model (the company's approach combining experience and technology) and Queenwood Technology (the AI-powered data intelligence platform). The portfolio includes The Queenwood Collection (an elite portfolio of available properties), the Queenwood Search Service (property-finding for buyers), and the Discreet Selling Service (for sellers). The company operates a 'one shot-one kill' model, leveraging advanced data intelligence to match London's migrating buyers with Surrey's most prestigious homes before they reach the open market.

Differentiator

Problem solved

Functional benefit

Brands

• The Queenwood Model: An intelligent property matching approach that combines local expertise with advanced technology to source prime and super-prime properties in Surrey.
• The Queenwood Collection
• Queenwood Technology

Products and services

• Queenwood Property Off-Market Estate Agency Service The core end-to-end off-market estate agency service that matches prime and super-prime Surrey properties (from £1.5m to £10m) with motivated London-based buyers via discreet private introductions before properties reach the open market. Targeted at high-net-worth individual buyers and sellers in the Surrey prime residential market.
• Queenwood Search Service A bespoke property-finding service for migrating London buyers using the 'one shot-one kill' model that narrows buyer searches to fewer than 100 targeted and matched properties. Designed for individual high-net-worth buyers relocating from London to Surrey.
• Queenwood Discreet Selling Service A highly discreet and personalised selling service for prime Surrey property owners who prefer to sell away from property portals, social media, and traditional high street agents, without committing to full public marketing. Targeted at owners of £1.5m–£10m Surrey homes.
• The Queenwood Collection An elite portfolio of secretly available Surrey properties (£1.5m to £10m) that motivated registered buyers can browse and arrange private accompanied introductions to, seven days a week. Viewings are strictly by private invitation.

Quantifiable outcome

• Can narrow buyer searches to less than 100 targeted matched properties per search
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Savills: International premium estate agency operating across Surrey and the Home Counties, with a strong super-prime residential division and extensive buyer database. Comparable to Queenwood on serving high-net-worth relocators and providing discreet sales services in the same price band.
• Knight Frank: Global premium residential estate agency with a substantial Surrey prime and super-prime desk and well-established off-market buyer network. Closely comparable to Queenwood on target customer (UHNW buyers/sellers) and product (residential sales and acquisitions in prime UK locations).
• Property Vision: Long-established UK buying agent serving UHNW purchasers, with active coverage of Surrey's prime market. Comparable to Queenwood on acting exclusively for buyers, off-market sourcing, and a premium, fee-based service model.
• Chestertons: Premium London-centric estate agency with significant activity in prime Surrey commuter towns. Competes directly with Queenwood for the London-out migrating buyer and shares a focus on boutique, relationship-led service.
• Strutt & Parker: Premium UK estate agency (owned by BNP Paribas Real Estate) with a strong country houses and estates desk across Surrey and the South East. Comparable on super-prime residential focus and on the private, off-market sale experience for high-value sellers.
• Hamptons: UK premium estate agency with deep Surrey coverage in towns such as Cobham, Esher, and Guildford. Directly comparable on buyer profile (London-relocating families seeking premium Surrey homes) and product offering (residential sales and acquisitions).
• John D Wood & Co. Heritage London and Surrey estate agency operating in the prime residential segment for over 150 years. Comparable on Surrey prime market focus and on the relationship-driven, high-touch sales experience sought by Queenwood's clients.
• Black Brick: London-based independent buying agent that explicitly represents purchasers in the prime and super-prime markets, including many relocating to Surrey. Closely comparable to Queenwood on the buyer-representation model and target client profile.

Emerging players

• Recce International: UK-based property finding and acquisition firm serving international and domestic UHNW buyers in prime UK locations. Comparable to Queenwood on acting as a buyer's agent in the super-prime segment and sourcing off-market opportunities.
• Middleton Advisors: Independent UK property buying and search advisory focused on prime and super-prime purchasers, including those relocating from London. Directly comparable to Queenwood on the bespoke buyer search service for London-to-county relocators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUEENWOOD REAL ESTATE LIMITED