KLASSICHIC LTD

What KLASSICHIC LTD does

Klassichic LTD is a UK-based private limited company operating a direct-to-consumer e-commerce storefront that retails Afro cosmetics and personal electricals. The business is registered in England with operations based in Croydon, Surrey, and runs its online store on a WordPress/WooCommerce platform. Its catalog spans haircare, skincare, bodycare, makeup, hair colour, and electricals, sourced from a curated set of third-party brands including Africa's Best, Shea Moisture, The Mane Choice, Cantu, Mielle Organics, Taliah Waajid, Ebin New York, Island Beauty, Gabri, and Murray & Lanman. Product prices range from £3.50 to £26.95, positioning the assortment in the mass-market segment of the UK Afro beauty category.

The company's commercial model is a single-channel e-commerce retailer with no disclosed physical retail footprint, processing payments via Stripe and offering tiered shipping between £4.20 and £12.75, with free shipping triggered above £130. Marketing is conducted through owned social channels on Instagram, Facebook, Twitter, and YouTube. There are no disclosed employees, funding events, leadership changes, partnerships, patents, awards, certifications, or app-based offerings.

Name

KLASSICHIC LTD

Legal name

Klassichic LTD

Website

https://klassichic.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Klassichic LTD is a UK-based direct-to-consumer e-commerce retailer that sells Afro cosmetics and personal electricals to individual consumers through a single WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Online Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB), Natural/Organic & Clean Skincare (CRABAAAH), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Afro hair care products
• Cosmetics e-commerce
• Ethnic beauty retail
• Skincare products
• Beauty electricals

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Direct e-commerce retail sales of Afro cosmetics and electricals. Revenue generated through one-time product transactions on their online storefront, with products sold at various price points ranging from budget to premium items. No subscription model evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Klassichic LTD is a UK-based online retailer that sells Afro cosmetics and electrical beauty products through its own e-commerce storefront at klassichic.co.uk. The company curates and retails hair care, skincare, body care, makeup, and electrical beauty items from multiple recognised brands including Africa's Best, Shea Moisture, The Mane Choice, Cantu, Mielle Organics, Taliah Waajid, and Ebin New York, targeting the UK Afro-Caribbean consumer market with products formulated for textured hair and melanin-rich skin.

Product overview

KLASSICHIC LTD is a UK-based e-commerce retailer specializing in Afro cosmetics and electricals. The company operates a WooCommerce-powered online store selling a curated selection of haircare products (including African Best, The Mane Choice, Shea Moisture, Cantu, Mielle Organics, Taliah Waajid brands), bodycare products (Murray & Lanman Florida Water Soap), and makeup (Island Beauty Lipstick line). The product portfolio also includes hair colour products (Gabri Hair Colour Spray). The company offers products across categories including Bodycare, Skincare, Accessories, Haircare, Essential Oils, Electrical, Hair Colour, Moisturisers, Shampoo, Conditioner, Styling Products, Oils & Protectors, Body Soap, Hair Extensions, Nail Polish Remover, Salon and Spa Supplies, Health Care, and Men's Shavers.

Differentiator

Problem solved

Functional benefit

Products and services

• Africa Best Instant Oil Moisturizer Lightweight, non-greasy hair lotion providing instant moisture and shine, enriched with natural oils including olive oil, jojoba oil, and coconut oil with herbs and vitamins for strengthening and protecting hair. Sold in 355ml size and Pack of 3 variants.
• African Best Rinse Out Leave In Conditioner 12oz Rinse-out leave-in conditioner for moisturising and managing hair, targeted at consumers seeking Afro-specific hair hydration.
• The Mane Choice Haircare Line Product line including Tropical Moringa Moisture Shampoo, Pink Lemonade Shampoo and 5-Minute Reviving Mask Set, and Tropical Moringa Sweet Oil & Honey Endless Moisture Set for hair hydration and care.
• Shea Moisture Coconut and Hibiscus Curling Gel Souffle 340g Hair styling gel souffle formulated with coconut and hibiscus for defining and holding curls in textured hair.
• TXTR by Cantu Hydrating Conditioner 16oz Leave-in and rinse-out hydrating conditioner with shea butter and spearmint oil, sulfate-free formula for dry hair hydration and nourishment.
• Cantu Care For Kids Curling Cream 8oz (6 Pack) Children's curling cream that defines, softens, and strengthens strands while taming frizz and flyaways, sold as a 6-pack.
• Mielle Organics Flexible Hold Honey & Ginger Edge Gel 113ml Edge gel formulated with honey and ginger for flexible hold styling on textured hair.
• Murray & Lanman Florida Water Soap 3.3oz (Pack of 2) Traditional fragrant body soap with Florida water formula, sold as a pack of two 3.3oz bars.
• Taliah Waajid Children Natural Berry Clean 3-in-1 Shampoo 237ml (2 Pack) Children's 3-in-1 shampoo for cleansing hair and scalp with natural berry formula, sold as a 2-pack.
• Island Beauty Lipstick Lipstick line with multiple shades including Tangerine, Cocoa, Berry Wine, Peach, Plum, Fuchsia, Lilac, Sable, Warm Chocolate, Silver Sparkle, Candy Stick, Passion Wine, Blackberry Wine, Pure Pink, Violet Orchid, Coral, and Papaya, in 5g size.
• Gabri Hair Colour Spray Temporary hair colour spray for vibrant colour application with a quick-drying formula, available in striking shades such as pink.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Mielle Organics: Fast-growing textured-hair brand stocked by Klassichic (e.g., Honey & Ginger Edge Gel); Mielle's DTC channel and recent retail expansion make it both a key brand partner and a competitive threat for the same consumer segment.
• Shea Moisture: Major textured-hair brand Klassichic retails; Shea Moisture's direct-to-consumer site competes for the same UK consumer and represents both a key supplier and channel competitor.
• Cantu Beauty: One of the marquee brands Klassichic retails (e.g., TXTR by Cantu Hydrating Conditioner); Cantu's growing DTC site competes directly with Klassichic's own storefront for the same end consumer.

Broad incumbents

• Beauty Bay: Large UK-based online beauty retailer with extensive haircare and cosmetics assortment and strong social-media-led marketing — competes for the same digitally engaged UK beauty consumer though with a much broader and younger-skewing assortment.
• Lush: UK-headquartered cosmetics brand and retailer with strong clean/natural positioning — adjacent rather than directly competing, but comparable UK-origin, DTC + retail, and 'clean ingredients' narrative that Klassichic uses for its Ebin range.
• Sephora: Global multi-category beauty retailer now operating in the UK with growing textured-hair assortment — represents the most significant mainstream incumbent Klassichic competes against for the same UK beauty consumer wallet share.
• Cult Beauty: Established UK-based premium beauty e-commerce retailer offering a wide assortment including haircare and skincare from many of the same brands Klassichic carries (e.g., Shea Moisture) — comparable DTC channel and UK consumer base but with a much broader and higher-end assortment.
• Lookfantastic: UK/Europe-wide beauty e-commerce retailer owned by THG, offering haircare, skincare and cosmetics to a similar digitally-native UK consumer base — broad incumbent with overlapping brand portfolio.
• Feelunique (Sephora): UK-targeted beauty e-commerce retailer (acquired by Sephora) with a broad haircare and cosmetics assortment — comparable DTC channel and UK customer overlap with Klassichic, but vastly larger scale.

Direct peers

• Afro Hair and Beauty: UK-based online retailer specializing in Afro hair, beauty, and skincare products serving the Afro-Caribbean community — directly comparable product range, target customer, and DTC e-commerce model to Klassichic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/klassichicltd
• Instagraminstagram.com/klassichicltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLASSICHIC LTD