FORBO FLOORING UK LIMITED

What FORBO FLOORING UK LIMITED does

Forbo Flooring UK Limited is the United Kingdom operating subsidiary of Forbo Group, a diversified industrial conglomerate. The company supplies commercial and residential flooring solutions from its headquarters in Ripley, Derbyshire, serving customers across the UK through direct commercial sales, the dedicated "For My Home" residential channel, and the Forbo Direct fast-delivery scheme (guaranteeing 500m² in 5 working days). Its portfolio spans Linoleum (Marmoleum), homogeneous Vinyl (Sphera), Luxury Vinyl Tiles (Allura, Eternal de Luxe, Novilon), flocked Flooring (Flotex), Carpet Tiles and Planks (Tessera, including the Evolve+ Low Carbon Series), and Entrance Flooring Systems (Nuway, Coral).

The business model is anchored on one-time product sales across three revenue streams: commercial flooring sales, residential flooring sales under the For My Home consumer brand, and ancillary installation and floorcare professional services. Pricing is primarily quote-based and specification-driven on the commercial side, with residential products distributed through trade partners at retail-style pricing; no pricing is publicly disclosed. GTM combines direct field sales for enterprise commercial projects, a dedicated consumer-facing channel for residential buyers, and global distribution leverage through the parent group's worldwide sales organisations spanning Europe, Asia Pacific, Americas, and Middle East/Africa.

Customer segmentation is vertical-oriented across healthcare, education, retail, hospitality, and office environments, with a nascent specialised neurodiversity design vertical. The company augments physical products with a digital ecosystem comprising the Forbo AI Assistant chatbot for 24/7 technical support, a Roomplanner/FloorVisualiser for pre-installation visualisation, digital sample books, and a CO2 Calculator for sustainability quantification — increasingly positioned under a "Creating Better Environments" sustainability brand message.

Name

FORBO FLOORING UK LIMITED

Legal name

Forbo Flooring UK Limited

Website

https://forbo-flooring.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Forbo Flooring UK Limited is the UK subsidiary of Forbo Group, supplying commercial and residential flooring — including Linoleum (Marmoleum), Vinyl (Sphera), LVT (Allura), flocked flooring (Flotex), carpet tiles (Tessera), and entrance systems (Nuway, Coral) — to enterprises, contractors, and homeowners across healthcare, education, retail, and hospitality verticals.

Ownership category

akta.pro rank

Product category

Commercial Flooring Solutions

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

Keywords

• Commercial flooring solutions
• Resilient floor coverings
• Luxury vinyl tiles
• Entrance matting systems
• Natural linoleum flooring

Headquarters

HQ city

Ripley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Flooring Sales: Sale of commercial flooring products including Linoleum, Vinyl, Luxury Vinyl Tiles, Carpet Tiles, Flotex flocked flooring, and Entrance Flooring Systems to commercial customers through direct sales and distribution channels.
2. Residential Flooring Sales (For My Home): Sale of residential flooring products through dedicated consumer-facing channel targeting homeowners and residential projects.
3. Professional Services (Installation & Floorcare): Installation and floorcare services supporting product installation and maintenance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Forbo Flooring UK manufactures and supplies a diversified range of commercial and residential floor coverings, including natural linoleum (Marmoleum), homogeneous vinyl (Sphera), flocked flooring (Flotex), carpet tiles and planks (Tessera), luxury vinyl tiles (Allura, Eternal de Luxe, Novilon), and entrance flooring systems (Nuway, Coral). The company serves both commercial projects (offices, retail, healthcare, education, hospitality) through direct sales and a dedicated residential 'For My Home' consumer channel, supported by digital tools, sustainability assessment, and a guaranteed fast-installation scheme.

Product overview

Forbo Flooring Systems is a global flooring solutions provider offering a diversified portfolio of floor covering products and digital services. The core product portfolio includes natural linoleum (Marmoleum), homogeneous vinyl (Sphera), flocked flooring (Flotex), carpet tiles (Tessera), and luxury vinyl tiles (Allura, Eternal, Novilon). Entrance flooring solutions are provided through Nuway and Coral brands. The company complements its product range with digital tools including the Forbo AI Assistant chatbot, Roomplanner/FloorVisualiser for visualization, Digital Sample Books, and a CO2 Calculator for sustainability assessment. Additionally, Forbo Direct offers a guaranteed fast-installation service for commercial projects. All products focus on environmentally friendly, functional, and design-orientated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Marmoleum Natural linoleum flooring product line offering environmentally friendly, functional, and design-oriented luxury flooring for commercial and residential applications. Made from natural materials and positioned as 'Connect with modern nature'.
• Flotex Flocked flooring technology combining unrivalled design flexibility with high-performance characteristics for commercial spaces, offering textile flooring durability and appearance.
• Sphera Homogeneous vinyl flooring collection featuring new bio-based vinyl technology for commercial applications, with enhanced environmental credentials.
• Tessera Evolve+ Low embodied carbon carpet tile series designed for sustainable commercial flooring with reduced environmental impact, targeting environmentally conscious projects.
• Allura Decibel Acoustic luxury vinyl tile collection providing sound reduction alongside aesthetic appeal for commercial interiors.
• Eternal de Luxe Luxury vinyl flooring collection offering premium design options for commercial applications.
• Nuway Entrance matting and flooring system designed to trap dirt and moisture, protecting interior floors in commercial buildings.
• Coral Entrance flooring system designed to remove dirt and moisture from footwear in commercial entrance areas, protecting interior floor coverings.
• Novilon Luxury vinyl flooring product offering for residential and commercial applications.
• Forbo Direct Fast-installation service guarantee offering 500m² of flooring installed in 5 working days for commercial projects requiring rapid turnaround.

Quantifiable outcome

• 500m² delivered in 5 working days guaranteed through Forbo Direct scheme

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gerflor: French manufacturer specialising in resilient and vinyl flooring (LVT, sheet vinyl, tiles) for commercial and sports applications. Closely comparable to Forbo's Sphera, Allura, and Eternal de Luxe product lines and competing for similar commercial specifications.
• Polyflor: UK-based manufacturer of commercial vinyl floorcoverings (heterogeneous and homogeneous vinyl, safety flooring, LVT). A direct UK and European peer in resilient flooring with overlapping commercial segments.
• Interface: Global manufacturer of modular carpet tiles (including the Interface and FLOR brands) and resilient flooring with a strong sustainability positioning (Mission Zero). Directly competes with Forbo's Tessera carpet tile range and shares a comparable commercial specification channel.
• Mannington Mills: US family-owned manufacturer of residential and commercial flooring including LVT, sheet vinyl, carpet, and rubber. Directly competes with Forbo's resilient portfolio and is the parent of Amtico, a UK LVT peer.
• Amtico International: UK-based manufacturer of LVT (luxury vinyl tiles) for commercial and residential markets, owned by Mannington Mills. Directly comparable to Forbo's Allura and Eternal de Luxe LVT product lines in the UK and European specification market.
• Tarkett: Major global manufacturer of resilient flooring (vinyl, LVT, linoleum), carpet, wood, and rubber flooring serving commercial and residential markets. Most direct peer - overlaps across virtually every product category Forbo offers, including commercial specification.
• IVC Group: Belgian manufacturer of LVT, vinyl, and carpet products (now part of Unilin/Mohawk). Direct peer in resilient and modular flooring for commercial and residential applications across Europe.
• Beaulieu International Group: Belgian manufacturer of flooring solutions including carpet tiles, LVT, and needlefelt floor coverings serving commercial and residential segments. Comparable in scale and European footprint to Forbo Flooring UK.

Broad incumbents

• Shaw Industries: US-headquartered broad-line flooring manufacturer (carpet, LVT, hardwood, tile) - a Berkshire Hathaway subsidiary. Larger incumbent competing with Forbo in commercial carpet tile and broader resilient categories.
• Mohawk Industries: Largest US-listed flooring manufacturer with broad portfolio covering carpet, ceramic, LVT, laminate, and wood. A broad incumbent rather than direct specialist; competes with Forbo across multiple commercial categories but at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORBO FLOORING UK LIMITED