BEVI DRINKS LTD

What BEVI DRINKS LTD does

Bevi Drinks Ltd is a UK-based, founder-owned consumer beverage company established in 2024, headquartered in the London area, that sells fizzing sherbet-style energy shot sachets ('Joss Shots') and a pre-mixed 12% ABV sachet-can line ('Journey Juice') intended for the pre-drinks occasion. The core product is a proprietary effervescent powder formulation combining 50mg caffeine, taurine, L-theanine and B-vitamins with tartaric acid and sodium bicarbonate, designed to react instantaneously when poured into an alcoholic drink and provide an energy lift without the crash or jitters associated with conventional energy drinks. Each sachet contains approximately 2 calories and is marketed at UK Gen-Z consumers aged 18+ who frequent nightlife, parties, and social gatherings.

The company's revenue model is dual-channel: direct-to-consumer e-commerce through a Shopify storefront (drinkbevi.co.uk) at price points ranging from £5.99 (x6 taster) to £39.99 (Predrinks Bundle), alongside a wholesale B2B motion targeting UK clubs, bars, and retail partners with case-based minimum orders (£54.78 per 22-can case) and bespoke trade pricing. A three-tier Brand Rep Program (Hype Creator, Commission Ambassador, Territory Owner) drives community-led acquisition, primarily through TikTok and Instagram content creation.

The company operates from the UK, ships nationwide plus to select European countries, and is privately held with no disclosed venture capital, no disclosed revenue, and 1–10 employees. No patents, certifications, regulatory licences (e.g., alcohol licences), or named institutional customers are disclosed in the available data; the product range carries a self-reported 4.8/5 rating across 16 community reviews.

Name

BEVI DRINKS LTD

Legal name

Bevi Drinks Ltd

Website

https://www.drinkbevi.co.uk/

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Bevi Drinks Ltd is a UK-based CPG company founded in 2024 that sells fizzing sherbet-style energy shot sachets and 12% ABV pre-mixed sachet-cans ('Journey Juice') to Gen-Z consumers for pre-drinks occasions, via Shopify DTC and wholesale to UK venues and select European markets.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Energy Drinks & Energy Shots (CRADAHAJ), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Functional beverage sachets
• Energy drink mixes
• Pre-drink supplements
• Alcohol mix powders
• RTD pre-mixed drinks

Headquarters

HQ city

Goudhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce website (drinkbevi.co.uk). Consumers purchase Joss Shots, Predrinks Bundles, and Journey Juice products online with home delivery. Pricing ranges from £5.99 to £39.99 for consumer packs.
2. Wholesale B2B Sales: B2B wholesale sales to clubs, bars, and retail partners. Minimum order of 3 cases. Case pricing at £54.78 for 22 sachet-cans. Free delivery on orders of 6 cases or more.
3. Brand Ambassador Program: Community-led marketing through brand reps who receive free products and commission for sales. Reps are incentivised to promote Bevi through social media content creation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bevi Drinks manufactures and sells fizzing sherbet-style energy powder sachets (Joss Shots) that consumers add to alcoholic drinks to deliver caffeine, taurine, L-theanine, and B-vitamins in a 2-calorie per sachet vegan and gluten-free format. The range also includes ready-to-drink Journey Juice Sachet-Cans (220ml, 12% ABV) bundled with a Joss Shot sachet, and a low-calorie Predrink Triple Shot canned predrink, sold via own e-commerce and B2B wholesale channels.

Product overview

BEVI DRINKS LTD is a UK-based beverage company founded in 2024, offering a portfolio of alcohol pre-drink and party energy products. The core product line is the Joss Shots—fizzing sherbet-style energy powder sachets containing 50mg caffeine, taurine, L-Theanine, and B-vitamins that consumers add to alcoholic drinks. Products are sold in various pack sizes (x6 taster, x12 mixed pack, x36 dispenser box) and as bundles. The company also launched the Journey Juice Sachet-Can, a 220ml ready-to-drink 12% ABV can combined with a Joss Shot sachet, available in three flavours for wholesale.

Differentiator

Problem solved

Functional benefit

Brands

• Joss Shots: Fizzing sherbet-style energy shots that users add to alcoholic drinks. Contains 50mg caffeine, taurine, and B-vitamins. Only 2 calories per sachet.
• Journey Juice

Products and services

• Joss Shots Mixed Pack (x12) Fizzing sherbet-style energy powder sachets in mixed flavours with 50mg caffeine, taurine, L-theanine, and B-vitamins that consumers add to alcoholic drinks; 2 calories per sachet; vegan and gluten-free; sold as a 12-pack for £9.99 (was £13.99)
• Joss Shot Dispenser x36 Mixed Flavour Pack Bulk dispenser box of 36 mixed flavour Joss Shot sachets designed for parties and venue use; priced at £29.99 (was £59.99).
• Joss Shot Taster Pack (x6) Starter pack with 6 Joss Shot sachets in mixed flavours priced at £5.99, positioned as an entry-level sampling product for new consumers.
• Bevi Predrinks Bundle Value bundle of Joss Shots priced at £39.99 (reduced from £59.80), marketed as a best seller for pre-drinks occasions.
• Journey Juice Sachet-Can Pre-mixed alcoholic drink combining a 220ml can of 12% ABV Journey Juice with a Joss Shot sachet inside the can; available in Raspberry Lime, Passion Fruit & Orange, and Dark Berries flavours; case of 22 cans at £54.78 (was £64.99), RRP £2.49 per can; wholesale minimum 3 cases; made in the UK.
• Predrink Triple Shot Low-calorie triple shot pre-drink canned beverage combining light lemonade, real fruit, and vodka; lightly carbonated; positioned as a Bevi Triple Shot Predrink best served ice cold.

Quantifiable outcome

• Only 2 calories per sachet
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Celsius Holdings: Functional energy drink major. Comparable as a large-scale functional energy beverage using a caffeine + amino acid / vitamin stack marketed as 'no jitters' — Bevi's Joss Shot formulation targets the same functional energy consumer benefit.
• Red Bull: Global energy drink incumbent. Comparable as the dominant functional energy brand Bevi's caffeine/L-theanine shot competes with for energy occasions, with far greater distribution and marketing scale.
• Monster Beverage: Global energy drink incumbent with broad functional beverage portfolio. Comparable as a broad incumbent in the functional/energy category Beveri enters with Joss Shots, with established on-trade and convenience distribution Bevi must access for scale.
• Fever-Tree: Premium UK mixer brand. Comparable as a premium, design-led UK mixer/companion brand sold into both on-trade (bars, clubs) and retail — the same channels Bevi targets, and a benchmark for premium UK beverage brand-building.

Direct peers

• 5-hour Energy: The defining US functional energy shot brand. Highly comparable as a shelf-stable, low-calorie functional shot sold through convenience and on-trade channels — Bevi's Joss Shots occupy a similar single-serve functional energy format but designed to mix into alcohol.
• VK (Mansion): UK RTD pre-drink/club alcohol brand. Directly comparable as a UK-headquartered alcoholic pre-drinks brand sold on-trade (clubs, bars) and off-trade, targeted at 18+ Gen-Z/Millennial nightlife occasions — the same occasion Bevi's Journey Juice sachet-can and Joss Shots compete for.
• Two Chicks Cocktails: UK-based premium RTD alcoholic cocktail brand. Comparable as a UK-built, founder-led, design-led canned alcoholic beverage brand selling to the same 18+ on-trade and retail nightlife channels.
• Hooch: UK-founded RTD alcoholic cocktail brand targeted at nightlife and pre-drink occasions. Comparable as a UK-built canned alcoholic brand selling directly into bars, clubs, and convenience channels that Bevi targets via its wholesale motion.

Emerging players

• Recess: US functional lifestyle beverage brand. Comparable as a millennial/Gen-Z-targeted functional beverage positioned around 'mood' benefits with a similar social-led, brand-ambassador marketing playbook to Bevi.
• Liquid Death: US disruptive canned beverage brand. Comparable as a founder-led, social-media-first, irreverent lifestyle beverage brand that built a loyal Gen-Z following through TikTok and viral content — a useful analogue for Bevi's TikTok-led Gen-Z growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkbevi_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEVI DRINKS LTD