BRAND FELT OF CANADA LIMITED

What BRAND FELT OF CANADA LIMITED does

Brand Felt of Canada Limited operates as Brand Felt Group, a privately held, vertically integrated North American manufacturer of industrial felt, foam, rubber, and cork products. Founded in 1959 and headquartered in Mississauga, Canada, the group comprises five operating entities (Brand Felt Ltd, Buffalo Felt, Multifeutre, Combi-Fab, and Nu-Source Inc) with four generations of material engineering expertise. The company manufactures SAE-standard industrial felt in grades F-1 through F-55, high-temperature felts using aramid fibers (Nomex, Kevlar), OPAN/PANOX, and PPS, high-density sheet felt, needle-punched non-wovens, and custom fiber blends combining wool, mohair, alpaca, polyester, and viscose. It also converts and distributes complementary materials including neoprene/EPDM rubber, PVC foam, Rogers BISCO silicone foam (as an official major converter via Multifeutre), specialty foams, and cork products.

The company serves a diversified B2B customer base across construction, industrial OEM, medical, defense and aerospace, equestrian, music, and consumer craft segments. The go-to-market is primarily sales-led direct B2B targeting industrial manufacturers and OEMs, supplemented by an e-commerce storefront (The Felt Store) for SMB and consumer purchases. Approximately 80% of customers utilize converting services or custom blend engineering, indicating a high-mix, engineered-solutions model rather than commodity sales. Pricing is quote-based for custom and industrial products, with unit pricing for standard catalog items. Key franchises include the Rogers BISCO conversion partnership (90% repeat client rate), AJ Nonwovens Kunin Eco-Fi distribution, and the Interior Felt sister company serving architectural and interior design markets. The company is family/closely held with no external funding rounds disclosed, ISO certification at Buffalo Felt, 96% on-time delivery, and 25% energy reduction through the Enbridge Smart Savings program.

Name

BRAND FELT OF CANADA LIMITED

Legal name

Brand Felt Group

Website

https://brandfeltgroup.com/

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Brand Felt of Canada Limited (Brand Felt Group) is a vertically integrated North American manufacturer of industrial felt, foam, rubber, and cork products, operating through five subsidiaries and serving B2B customers across construction, industrial OEM, defense, medical, and consumer craft segments.

Ownership category

akta.pro rank

Product category

Industrial Felt Manufacturing

NAICS

Curtain and Linen Mills (31412)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Felt & Battings Manufacturing (IMAOABAJ)

Keywords

• Industrial wool felt
• Technical nonwoven materials
• Custom felt converting
• Foam rubber products
• Industrial cork products

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Felt Sales: Manufacture and sale of SAE industrial felt (F-1 through F-55 grades), high-temperature felt (aramid, OPAN, PPS), needle-punched non-woven felt, and specialty felt products for industrial applications including lubrication, gasketing, padding, and sealing.
2. Foam and Rubber Products: Sale of neoprene/EPDM rubber, silicone foam (Rogers BISCO product line), PVC foam, filter foams, specialty foams (polyurethane, polyether, polyethylene, XLPE), and tapes for industrial sealing, insulation, and cushioning applications.
3. Cork Products: Sale of natural cork materials including sheets, rolls, spools, stripping, and cork-rubber composites for sealing, aerospace, and general industrial uses.
4. Custom Converting Services: Value-added converting services including die-cutting, CNC cutting, slitting, adhesive lamination, and custom fabrication. 80% of customers choose converting services or custom blends.
5. Consumer/SMB E-commerce: Direct-to-consumer sales through e-commerce storefront featuring colored craft felt, wool designer felt for architecture/design, and specialty products (music felt, equestrian felt).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brand Felt Group manufactures and supplies industrial wool felts, technical nonwoven materials, foam and rubber products (including Rogers BISCO silicone foam), cork products, and converted components for industrial OEM customers across manufacturing, construction, aerospace, defense, medical, equestrian, music, and architectural sectors. The company provides custom felt blending, needle-punch non-woven manufacturing, and value-added converting services (die-cutting, slitting, CNC, adhesive lamination), with 80% of customers choosing custom or converting solutions. The group is vertically integrated across five North American companies.

Product overview

Brand Felt Group is a vertically integrated manufacturer comprising five North American companies (Buffalo Felt Products, Brand Felt Ltd, Multifeutre, Combi-Fab, and Nu-Source Inc) backed by four generations of material expertise since 1940. The product portfolio centers on four core material categories: Felt Products (SAE Industrial Felt in multiple grades F-1 through F-55, High Temperature Felt including Meta-aramid/Nomex and Para-aramid/Kevlar, High Density Felt, Custom Felt Blends, Colored/Craft Felt, and Wool Designer Felt for architecture); Felt Specialties (Equestrian Felt saddle pads, Music Felt for piano/drums/acoustics, Felt Polishing Wheels, Felt Gears and Sleeves, Felt Stripping and Gaskets, and Insulating Felt for thermal/sustainable construction); Foam and Rubber (Neoprene/EPDM, PVC Foam, Rogers BISCO Silicone Foam as official major converters, Filter Foams ranging 10ppi-80ppi, Specialty Foams including Polyurethane/Poron/Polyether/Polyethylene/XLPE, and Specialty Tapes including Cork/Foam Glazing/Mounting with 3M adhesive and Norton V2200); and Cork (sheets, rolls, spools, stripping, cork and rubber, and aerospace cork). The group also offers converting capabilities (PSA, cut parts, slitting, CNC, die-cuts) and custom product development services. Subsidiary brands include Buffalo Felt (ISO certified), Multifeutre (Rogers BISCO major converter), and Nu-Source Inc (AJ Nonwovens Kunin Eco-fi distributor). Sister companies include Interior Felt for architectural interiors and The Felt Store for retail.

Differentiator

Problem solved

Functional benefit

Brands

• Interior Felt: Sister company specializing in wool designer felt for design and architectural spaces, creating custom solutions such as wall coverings, room dividers, and linear ceiling baffles.
• The Felt Store
• Kunin Eco-Fi

Products and services

• SAE Industrial Felt (F-1 through F-55) Industrial wool felt manufactured to SAE specifications (grades F-1, F-2, F-3, F-5, F-7, F-10, F-11, F-12, F-13, F-15, F-26, F-50, F-51, F-55) for industrial applications including lubrication, gasketing, and padding. Continuous operating temperatures between -80 to +200°F. For industrial OEM and manufacturing buyers.
• High Temperature Felt (Nomex, Kevlar, OPAN, PPS) Needle-punched heat and flame resistant felt engineered to withstand extreme temperatures above 400°F, including Meta-aramid (Nomex), Para-aramid (Kevlar), OPAN (PANOX), and Polyphenylene Sulfide (PPS) variants. Used for gaskets, heat shields, and insulation in aerospace, defense, and industrial applications.
• High Density Felt (Sheet Felt) 100% wool sheet felt processed to achieve densities from 0.4 g/cm³ to 1.1 g/cm³ with isotropic hardening ensuring equal density throughout each sheet. Used for hard washers, bumpers, anti-vibration pads, metal wiping, and polishing wheels. Available in four standard types (1001/S1, 1004/S2, 1005/S3, 2001/S4).
• Custom Felt Blends Engineered custom felt solutions combining wool, mohair, alpaca, polyester, and viscose fibers to meet specific application requirements for density, texture, thermal/acoustic insulation, elasticity, moisture resistance, and heat resistance. Thicknesses from 1mm–35mm for rolled goods, up to 125mm for products.
• Colored Felt (Craft Felt) Versatile colored and craft felts ranging from synthetic acrylic to 100% wool, including OEKO-TEX certified options. Available in multiple colors, textures, and thicknesses for home decor, toys, taxidermy, interior design, and display applications. Includes the Kunin Eco-Fi line made from recycled PET bottles.
• Wool Designer Felt for Design and Architecture 100% wool designer felt and PET boards for architectural and interior design applications. Features rich texture, deep saturated colors, flame resistance, and LEED/Oeko-Tex 100 standards compliance. Available in 3mm and 5mm thicknesses.
• Needle Punched Non-Woven Felt Needle-punched non-woven felt manufactured for industrial applications including insulation, filtration, padding, and high-temperature resistant variants.
• Equestrian Felt (Saddle Pads) Wool felt products designed for equestrian use including saddle pads, blankets, and tack. Features moisture-wicking, pressure distribution, shock absorption, and natural insulation. Includes the Unity Pad one-piece seamless virgin wool felt pad.
• Music Felt (Piano, Drum, Acoustics) Acoustic performance felts for musical instruments including pianos, percussion, and other instruments. Products include sound dampening felt, piano dampers, timpani mallet covers, marching mallet heads, felt picks, and cymbal washers. Engineered for consistent sound quality and density.
• Felt Polishing Wheels Felt polishing wheels engineered to work with liquids without swelling. Used for smooth, high-quality finishes on metal, plastic, glass, ceramic, and other surfaces. Available in standard wheels, buffs, laps, and bobs for detailed work.
• Felt Gears and Sleeves High-grade, high-density wool felt gears and 100% seamless sleeves for continuous lubrication in gear systems. Used in manufacturing, automotive, food, and power industries. Includes angled and straight gear configurations for various mechanical applications.
• Felt Stripping and Gaskets Felt stripping and gaskets for sealing applications in automotive, HVAC, appliance, aerospace, and general manufacturing sectors. Conforms to irregular surfaces with densities ranging from soft to very firm. Includes felt seals, gaskets, rings, and custom strips.
• Insulating Felt (Wool Felt for Thermal Insulation) Natural sheep wool insulating felt achieving U-values as low as 0.135 w/m²K, exceeding 0.2 W/m²K building code requirements. Provides thermal bridging reduction, moisture regulation, and summer heat protection for exterior walls, pitched roofs, and residential/commercial buildings.
• Neoprene / EPDM Rubber Synthetic rubber materials including neoprene (polymerized chloroprene) and EPDM (ethylene, propylene, diene, monomers). Available in sponge (soft, medium, hard) and solid (60-85 durometer) forms with temperature range from -40°F to 200°F. Used for insulation, sealing, and cushioning.
• PVC Foam Lightweight polyvinyl chloride foam with closed-cell structure. Resistant to moisture, chemicals, and UV radiation. Available in black and gray low-density options, plus PVC liner materials including SL35A (high tack), SL35B (standard grip), SL35U (heavy duty), and SLOM (open mesh).
• Rogers BISCO Silicone Foam Official major converter of Rogers Corporation BISCO silicone foam products. Includes MF-1 buns, cellular silicones, solid silicones, and specialty silicones. Used for gasketing, sealing, heat shields, fire stops, cushions, and insulation with UV/ozone resistance and UL flame ratings. 90% of customers become repeat clients for these products.
• Filter Foams (10ppi–80ppi) Reticulated polyester-urethane filter foams available in 10ppi to 80ppi densities. Higher PPI provides finer particle filtration with lower airflow; lower PPI allows more airflow for larger particles. Used in HVAC systems, aquariums, appliances, and industrial applications. Washable and reusable.
• Specialty Foams (Polyurethane, Poron, Polyether, Polyethylene, XLPE) Specialty foam portfolio including PORON polyurethane foam, polyurethane open cell, polyether foam, polyethylene foam, and XLPE (crosslinked polyethylene) foam in 2lb, 4lb, and 6lb densities. Used for cushioning, packaging, insulation, and industrial applications.
• Specialty Tapes (Cork, Foam Glazing, Mounting, Film) High-performance specialty tapes including cork tape, foam glazing tape (with 3M adhesive), foam mounting tape, double-sided polyester film tape, and Norton V2200 single/double coated glazing tapes. Used for construction, glazing, sealing, mounting, and vibration reduction.
• Cork (Sheets, Rolls, Spools, Stripping, Aerospace) Natural cork products including sheets, rolls, spools, stripping, cork and rubber combinations, and aerospace cork (P50 custom cuts). Used for sealing, insulation, and aerospace applications.
• Converting Capabilities Material conversion services including pressure-sensitive adhesive (PSA), cut parts, slitting, full roll/sheets, custom thickness, CNC, die-cuts, adhesive lamination, and custom fabrication. Enables customization of felt, foam, rubber, and cork materials.
• Product Development Service Custom product development service for tailored material solutions. Engineers materials to meet specific performance requirements using fiber selection and manipulation expertise.

Quantifiable outcome

• 96% on-time delivery rate achieved in the last year
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AJ Nonwovens (Kunin Eco-Fi)coreChannel Partner/ Reseller/ DistributorNu-Source Inc, part of Brand Felt Group, is the official distributor of AJ Nonwovens' Kunin Eco-Fi colored felt line. This environmentally conscious product line offers felt options made from PET (polyester) fibers derived from recycled plastic bottles, supporting both budget-friendly crafting and high-end manufacturing.
• Rogers Corporation (BISCO Products)coreTechnology or IntegrationMultifeutre Du Quebec, part of Brand Felt Group, is an official major converter for Rogers Corporation BISCO silicone foam product line. BISCO offers silicone foams for gasketing, sealing, heat shields, fire stops, seals, cushions, and insulation. Brand Felt Group provides custom fabrication, adhesive lamination, and custom size/thickness options. 90% of customers become repeat clients for these products.
• Interior Felt (Sister Company)coreStrategic or Co-development PartnerInterior Felt is a sister company specializing in wool designer felt for design and architectural spaces. They create custom solutions including wall coverings, room dividers, and linear ceiling baffles, utilizing Brand Felt Group's 100% wool designer felt products.
• Enbridge (Smart Savings for Business)minorOthersEnbridge's Smart Savings for Business program helped Brand Felt Group reduce energy consumption by 25%, demonstrating environmental commitment and operational efficiency improvement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Felt & Filter Company: U.S.-based manufacturer of industrial wool felt, filter media, and fabricated textile components serving OEM, polishing, and gasket applications. Direct overlap with Brand Felt's SAE industrial felt, polishing wheels, and custom converting offerings for similar industrial OEM customers.
• Aetna Felt Corporation: Manufacturer of SAE-spec industrial wool felt, filtration media, and fabricated felt components used in gasketing, lubrication, and wicking. Direct comparable on core industrial felt grades (F-1 through F-55) and converting capabilities serving OEM customers.
• FilzFelt: Designtex-owned brand specializing in 100% wool design felt for architectural interiors, acoustic wall coverings, and office applications. Direct competitor to Brand Felt's Wool Designer Felt and Interior Felt sister company in the specification-grade architectural segment.
• The Felt Company: Industrial felt and textile products manufacturer offering SAE-spec felts, custom fabricated components, and converting services. Comparable to Brand Felt in product breadth across industrial felt, foam, and specialty converting.
• Amorim Cork Composites: World's largest cork products manufacturer producing cork sheets, rolls, gaskets, and aerospace-grade cork composites. Direct competitor to Brand Felt's cork product line, including aerospace cork P50 and cork-rubber composites for sealing and insulation.

Broad incumbents

• Rogers Corporation: Global specialty materials company producing BISCO silicone foams, PORON urethanes, and high-performance elastomers used in sealing, gasketing, and EV battery applications. Brand Felt is a downstream converter/partner of Rogers BISCO, making Rogers both supplier and adjacent incumbent in foam-based industrial solutions.
• Interface, Inc. Global modular flooring and architectural textiles company with Interface Architectural Interior specialty in felt and acoustic panels. Overlaps with Brand Felt's architectural wool felt line but operates at much larger scale across a broader product portfolio.
• 3M Company: Diversified industrial conglomerate producing tapes, foams, adhesives, and abrasives that compete in adjacent categories to Brand Felt's specialty tapes, foam conversion, and polishing consumables. Operates far broader product portfolio at global scale.
• Trelleborg AB: Global polymer engineering group producing engineered polymer solutions, seals, vibration dampening, and specialty coatings for aerospace, industrial, and automotive customers. Adjacent incumbent competing with Brand Felt's foam/rubber gasketing and felt gear/sleeve products at much larger scale.

Emerging players

• Stockwell Elastomerics: U.S. manufacturer and converter of silicone, neoprene, EPDM, and PORON foam gaskets and seals serving defense, aerospace, and industrial OEM customers. Comparable converting capabilities and customer base to Brand Felt's foam and rubber segment but narrower product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BrandFeltGroup
• Facebookfacebook.com/profile.php?id=61583411131583
• LinkedInlinkedin.com/in/brandfeltgroup
• Instagraminstagram.com/brand.feltgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAND FELT OF CANADA LIMITED